Hi and welcome to Insider Advertising for June 11. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
Programming note: This is the last daily edition of the newsletter. Thank you for reading! We’ll be taking a break for the next few weeks, but we’ll be back in inboxes in July – as a weekly newsletter from our colleague Lara O’Reilly. See you then.
- YouTube’s new policy that lets ads run on non-Partner Program videos just took effect.
- Ad buyers told Patrick Coffee that the change poses risks for brands that won’t know if videos are suitable for them.
- They predicted some advertisers and small creators who don’t get ad revenue will change platforms.
- Google agreed to pay nearly $270 million to settle a French antitrust case alleging it abused its online ad market dominance.
- Google also said it would make changes to its adtech, some of which will roll out globally.
- Lawyer Damien Geradin, who filed the French complaint, talked to Lara O’Reilly about why the case would have a global impact.
A top McDonald’s PR exec is leaving after ‘two of the most challenging years’ of the fast-food giant’s history
- David Tovar, the head of McDonald’s US communications team, is leaving the fast-food giant, Kate Taylor reported.
- McDonald’s US president said Tovar was key in “two of the most challenging years of our business.”
- Tovar told Insider he is “taking some time off to recharge the batteries” before starting a new job.
Other stories we’re reading:
- Netflix is launching an e-commerce site to sell show-related merchandise like anime hoodies and $60 ‘Lupin’ throw pillows (Insider)
- Subway cofounder Fred DeLuca ruled the company like a demigod and pursued wives of franchisees. How one man sent the world’s biggest fast-food chain into a tailspin. (Insider)
- When YouTuber Jake Paul fights on an NFT site called Wilder World, he’ll prove that NFTs are here to change the entertainment industry (Insider)
- BuzzFeed to raise $200 million in bonds as SPAC deal nears (The Information)
- As ad tech firms test ways to connect Google’s FLoC to other data, privacy watchers see fears coming true (Digiday)