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Now that WarnerMedia and Discovery have announced their planned merger, many employees no doubt are jittery about the prospects of job cuts.
The companies said they’d be seeking $3 billion in savings, and as much as 75% of the pledged cost savings can come from cutting staff and overhead in big mergers like this, sources told Insider.
- Some cost savings could also come through sharing resources, such as deduplicating subscription costs for sales software and professional services fees.
- One media analyst pointed out that Warner already went through robust cost-cutting and that advertising sales could be somewhat spared because of the importance of client relationships.
- The content side is expected to be relatively secure, since there’s little overlap between the two companies’ assets and content is how they’re pitching the merger as a way to compete with Netflix and Disney.
Brands like Bud Light and Mars Wrigley are out with new campaigns, hoping to capitalize on the return to normalcy, Lauren Johnson reports.
But the increased demand for TV inventory, coupled with a decline in ratings as people cut the cord, has led to a spike in prices – as much as 30%.
However, advertisers are wary of paying too much, and there are other ad outlets like audio and streaming services are calling.
The privacy era is leading advertisers to change how they target and measure their ads and get their data house in order.
One is beer giant Anheuser-Busch InBev, which has prepared for the shift by beefing up its first-party data, adding information about more than 2.5 billion consumers over the past two years.
The company told Tanya Dua having this data has helped it improve its ad targeting, leading to spikes of up to 80% in some cases. It’s also helping with things like new product research.
Maybe most important, it’s reduced its dependency on the walled gardens like Facebook and Google.
Read more: Anheuser-Busch InBev is doubling down on consumer data to get around new ad targeting limits, and it’s already seeing sales spike as much as 80% in tests
Other stories we’re reading:
- Insiders say Coca-Cola’s venture arm smothered small brands and fumbled a chance for the 138-year-old company to redefine itself (Insider)
- Marketing tech startup mParticle just snagged a key executive from $51 billion Twilio (Insider)
- Piano raises $88M for analytics, subscription and personalization tools for publishers, adds LinkedIn as investor (TechCrunch)
- Scoop: TheSkimm hires bankers, exploring sale to non-media company (Axios)
- ‘I have no idea how this works’: Barstool Sports founder Dave Portnoy just made an admittedly uninformed $40,000 investment in cryptocurrency Safemoon – and the coin is soaring (Insider)
That’s it for today. Thanks for reading, and see you back here in a week!