Walmart, Target, and Best Buy are offering rival sales during Amazon Prime Day. Here’s all the info, plus what deals we love so far.

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  • Amazon Prime Day, which will fall on June 21 and June 22, has become another Black Friday.
  • As a result of Prime Day’s success, many retailers offer their own competing sales.
  • Below, you can check out sales from competing retailers, including Best Buy, Target, and Walmart.

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Amazon Prime Day celebrates its seventh year in 2021. What started as a one-day shopping event in July 2015 is now a multi-day affair that sees a wide range of stores hosting competing sales.

When Amazon Prime Day debuted in 2015, Walmart – Amazon’s largest competitor – held its own major sales event the same week. Since then, several other retailers joined what’s developed into the largest shopping event of the year outside of Black Friday and Cyber Monday. With over 150 million US shoppers with Prime memberships spending their money at Amazon over the course of a few days, it’s no surprise its biggest competitors wanted in on the frenzy.

This year, major retailers are once again lining up to compete with Amazon Prime Day deals. Target, Walmart, Kohl’s, and Best Buy were the first to announce their competing sales but we expect more details to be announced as we get closer to the start of Amazon Prime Day.

To help get you acquainted with what to expect, we’ve answered a few frequently asked questions regarding these competing Amazon Prime Day sales below, as well as a few of the best early deals we’ve seen so far.

Here’s a list of what to expect from competing Amazon Prime Day 2021 sales:


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Walmart’s ‘Deals for Days’ event will run from June 20 to 23 — a day before and lasting a day longer than Amazon Prime Day. 

So far, Walmart Plus members don’t get any exclusive perks during ‘Deals for Days.’ For those unfamiliar, Walmart Plus is the retail giant’s answer to a Prime membership. It offers unlimited same-day delivery for 160,000 items and costs $98 a year, about $20 less than one year of Amazon Prime. 

What will be on sale?

For 2021, we’ll likely see steep discounts on everything from entertainment and tech to kitchen appliances and video games during the ‘Deals for Days’ event. Here are some we know of ahead of time: 

AirPods Pro (medium)

target store

The ‘Target Deal Days’ event lands on June 20 and ends on June 22. That’s a day before Amazon Prime Day and a day shorter than Walmart’s ‘Deals for Days’ event.

What will be on sale?

Target’s previous event included $50 off the iRobot Roomba 695, $150 off the Dyson V8 Motorhead, and $100 off a Samsung 50-inch The Frame 4K Smart TV. 

This year, look for deep discounts on tech, smart home, gaming, and many more product categories.

Maker (medium, Preferred: Target)Navigator Lift-Away Deluxe Upright Vacuum (medium)
Best Buy

best buy

Best Buy’s ‘Bigger Deal Savings Event’ starts well before the competition — it’ll take place until June 22. This is unprecedented: Best Buy’s previous Prime Day sales started and ended with Amazon’s sale. 

Best Buy’s competing Prime Day discounts are open to all shoppers. However, My Best Buy rewards members may avail of exclusive savings or early access to deals. (Not a member? It’s free to sign up.)

What will be on sale?

Best Buy’s current ‘Bigger Deal Savings Event’ promotions include up to $250 off select gaming laptopsup to 50% off small kitchen appliances, and up to $400 off select Samsung Galaxy phones. Browse all of the event’s ongoing deals here

Basilisk Ultimate HyperSpeed Wireless Gaming Mouse with Charging Dock (medium, Preferred: Best Buy)75-Inch Class X950H (medium, Preferred: Best Buy)

kohl's store

Kohl’s ‘Wow Deals’ event will be held in-stores and online for the duration of Amazon Prime Day: June 21 through 22. 

Sale shoppers can also earn $10 in Kohl’s Cash for every $50 spent during ‘WOW Deals.’ That’s free money you get to spend on future purchases. Kohl’s Card holders can also get an additional 15% off on the event’s deals and promotions. 

What will be on sale?

A sneak peek of the offers from ‘Wow Deals’ include a $150 Google Nest Hello Doorbell, $200 Shark Ion Robot Vacuum, and a $200 Shark Navigator Lift-Away Vacuum — all of which earn $30 of Kohl’s Cash. 

During its competing Prime Day sale last year, Kohl’s offered a Ninja Foodi 5-in-1 Indoor Grill for $200 — and sweetened the deal by adding $30 Kohl’s Cash. Look for notable savings on kitchen wares, bedding, furniture, and other home goods.

Bed Bath & Beyond

bed bath & beyond

Bed Bath & Beyond’s Fall Sale featured up to 60% off bedding, 30% off curtains and rugs, and 25% off fall decor. Shoppers also received $50 in My Funds Rewards (valid for 30 days) on purchases over $200.

Expect more of the same this year from Bed Bath & Beyond’s competing Prime Day sale. For extra savings, get a one-year Beyond+ membership for $29 and enjoy 20% off and free standard shipping on all orders. You may be able to effectively make that Beyond+ membership free if Bed Bath & Beyond includes a $29 bonus card with sign-up, like it did during last year’s sale.

What will be on sale?

Standout offers from last year’s sale included $25 off a Le Creuset Tea Kettle and $50 off a Zwilling 8-inch chef’s knife. This year, expect to find offers on bedding, decor, small appliances, and robot vacuums.

Home Depot

Home Depot

Home Depot’s concurrent Prime Day 2020 sale saw up to 50% off interior furniture, decor, and kitchenware. Its other main event, the Fall Appliance Sale, was also ongoing and lasted through October 21.

Since Amazon Prime Day is happening on June 21-22, it’s likely to overlap with some of Home Depot’s summertime specials. This may be a boon for anyone looking to buy indoor furniture, as mid-summer specials tend to yield the best deals for those items.

What will be on sale?

Last year’s Home Depot sale featured up to 30% off select power tools and small appliances, up to 40% off select bathroom vanities, and up to 50% off select interior furniture. Expect similar sales for 2021. 



If you don’t have a Prime membership, eBay is a great alternative to Amazon. To compete with Amazon’s member-exclusive Prime Day sales, eBay typically holds a competing sale that’s available to all shoppers.

What will be on sale?

Last year, eBay had discounts on TVs, headphones, gaming systems, cameras, vacuums, appliances, clothing, sneakers, luggage, smart home devices, and more.

Some of the most notable brands that were on sale last year include Adidas, Apple, Dyson, Canon, KitchenAid, Sony, Samsonite, and LG.


A small cat behind a blue Chewy goody box.

Last year’s Chewy Blue Box Event ran from October 11 through October 15, alongside Amazon Prime Day. The online marketplace actually extended its sale event to continue through October 15, serving up even more discounts. 

Chewy sells pet products across all categories, including food, treats, supplies, and treatments. The previous year’s Blue Box Event offered all of that and more, meaning you should expect similar deals this time around, with savings beginning in just under two days. If you can’t wait to begin saving, Chewy also has a deals page on its website that houses the best deals of the day

What will be on sale? 

The Blue Box Event in 2020 featured 30% off pet essentials, 40% off your first Autoship order, and buy three, get one free for pet toys, apparel, and treats. Shoppers also got 25% off when they purchased two customized products.


Three Backcountry employees pose for the camera inside of a Backcountry store; there is clothing and outdoor gear all around them.

Outdoor gear retailer Backcountry is set to host its 48-Hour Flash Sale on June 21 and June 22. You can find deals on big and small-name brands and product categories like clothing, footwear, accessories, and more. 

Norrona, Columbia, and Salomon are just a few of the top brands included in the flash sale. You can, however, start saving early, with Backcountry giving up to 65% off on select Stoic styles, now through June 22. 

What will be on sale? 

During the flash sale, expect to save up to 65% on select gear and apparel. Top styles such as the Sorel Emelie Chelsea Boot and the Mountain Hardwear Firefall Bib Pant will have discounted price tags.


When is Amazon Prime Day 2021?

This year, Amazon Prime Day takes place on June 21 and June 22. We expect to see several discounts last a few days after the end of Amazon Prime Day.

Are Amazon Prime Day deals worth it?

Short answer: it depends on what you’re shopping for.

To expand upon that, Amazon Prime Day is, first and foremost, an Amazon event. That means the strongest offers will be on Amazon products like its Echo smart speakers, Amazon Music Unlimited subscriptions, and Amazon-brand groceries. 

With major retailers like Walmart, Kohl’s, and Target running competing sales alongside Prime Day, you have some leeway to shop around for better deals on what you need. 

Can anyone buy Amazon Prime Day deals?

Amazon Prime Day deals are for Amazon Prime members only. Fortunately, if you’re not a member yet and aren’t keen to purchase a full membership, you can take advantage of a free 30-day trial with full benefits. However, a Prime membership comes with a plethora of benefits that you can take advantage of year-round so it’s worth signing up if you shop Amazon often.

The appeal of competing Prime Day deals, however, is that they’re open to the general public. Stores like Walmart may peddle their own membership offers, but these sales are otherwise inclusive outside of Amazon Prime Day.

Read more about how the Insider Reviews team evaluates deals and why you should trust us.

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