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At long last, Twitter has released its first subscription product, Twitter Blue. For now, only Australian and Canadian users can pay around $3/month to access Blue features like a 30-second grace period to undo or edit a tweet before it’s posted, prioritized customer support, Reader Mode for easier viewing of threads, and color scheme customization for the app.
Not quite the “edit” button users have been begging for and nothing particularly groundbreaking. So…why are we writing about it?
Investor pressure and advertising competition from the likes of Snapchat and Facebook pushed Twitter to look for new revenue streams. A subscription offering has been on the roadmap for years.
Big picture: Twitter’s product team must have picked up a copy of Deep Work during the pandemic, because they’ve been testing and/or launching tons of new features including…
- A virtual tip jar
- “Super Follows” for individual users to charge subscriptions
- Voice-based DMs and tweets
- Features that limit the spread of misinformation and prevent harassment
- Stories (aka “Fleets”)
- Spaces, a Clubhouse competitor
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