The New York Times is readying a newsletter push

Hi and welcome to Insider Advertising for April 26. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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New York Times building

The New York Times is readying a big newsletter push as Substack tries to poach its top writers with advances worth hundreds of thousands

Read the story.


Apple CEO Tim Cook
Apple CEO Tim Cook.

As Apple gets ready to blow up mobile advertising, this leaked sales deck shows how it was pitching the benefits of personalized ads in 2015

Read the story.


Shopify logo on phone
A Shopify logo displayed on a smartphone in front of a computer.

Shopify is losing nearly half of its C-suite, including key tech leadership. Analysts worry about what it means for its $1 billion plan to take the fight to Amazon.

Read the story.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider