Hi and welcome to Insider Advertising for April 26. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
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The New York Times is readying a big newsletter push as Substack tries to poach its top writers with advances worth hundreds of thousands
- The New York Times is readying a newsletter push as Substack comes after top journalists, Steven Perlberg reported.
- Substack offered opinion writer Liz Bruenig a $200,000 advance, double her Times salary.
- The Times told staffers in a memo Friday that outside paid newsletters wouldn’t likely be approved.
- Apple’s app-privacy update is due on April 26 and the mobile ad industry is bracing for the fallout.
- A decade ago, Apple was hoping to be leader in ads itself, launching the iAd network in 2010.
- Lara O’Reilly got her hands on a leaked 2015 sales deck that shows how Apple was pitching brands on the benefits of personalized ads.
- Shopify is about to lose nearly half of its C-suite, Madeline Stone reports.
- Analysts are concerned about changes to its technical leadership team.
- The company is early on in its plans to build a fulfillment network that could challenge Amazon.
More stories we’re reading:
- The real people of Substack: 12 newsletter writers detail how much money they’re making on the platform (Insider)
- Overtime just raised $80 million from Drake, Jeff Bezos, and other investors. A recent pitch deck shows how the startup plans to reach more young sports fans. (Insider)
- Abercrombie & Fitch is cool again, after years as the most hated retailer in the US, because it caught up to what millennials and Gen Z want (Insider)
- The influencer talent firm Slash Management is launching a new production facility to help clients level up their content (Insider)
- 8 ways to make money from your podcast, according to 4 podcasting experts (Insider)
- Amazon is loosening its grip on customers and letting some sellers reach out to them (CNBC)
- Murdoch’s pick to run the New York Post bets on the web and celebs (New York Times)