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Amazon Prime Day 2021 is nearly here, and you can expect discounts on Amazon’s family of Kindle e-readers throughout the annual shopping holiday.
Last year, we saw plenty of deals on various Kindle models and bundles, as well as Amazon’s Kindle Unlimited subscription service. Kindle devices were up to 30% off and we anticipate similar discounts during Prime Day 2021.
Though the exact date for Prime Day 2021 isn’t set just yet, we’ll update this post as soon as Kindle deals appear. If you’re looking for discounts on more than just e-readers, check out our Amazon Prime Day 2021 hub page for all the latest deals during the sale.
Frequently asked questions
When is Amazon Prime Day 2021?
Amazon Prime Day 2021 is expected to begin in June 2021, but the exact date hasn’t been confirmed. We’ll be keeping track of the best deals as Prime Day approaches and throughout the shopping event.
Prime Day deals are exclusive to Amazon Prime subscribers, so you’ll need to sign up to get these Kindle discounts. Amazon Prime normally costs $13 a month or $120 per year, but new users can get their first 30 days of Prime with full benefits for free.
How to shop for a Kindle or an e-reader
When shopping for the best Kindle or e-reader, start by figuring out how frequently you plan to use it, and where. If you only plan to use your Kindle casually at home, you might not need to pay more for the Paperwhite’s extra features like backlighting and water resistance.
You can save $20 buying an ad-supported Kindle, but I don’t recommend it; the savings feel good at purchase but the long-term annoyance of uncontrollable ads on your home screen is a steep price to pay, and it’s even worse when giving a Kindle as a gift.
If you’re not a frequent reader, you may want to download the free Kindle app and try downloading a few ebooks to read on your phone or another device. You may realize you’re just fine without a dedicated reading device, or maybe you want a bigger color screen for comic books and magazines, like the Fire HD 10 tablet.
Kindle Unlimited offers a ton of magazines and ebooks at a tempting price, but think about whether you’ll have time to dig into all of that material before you invest in the subscription.
Also, keep in mind that Kindle is Amazon’s brand of e-reader, but it’s not the only one out there. For example, Kobo earned top marks in our buying guide with its large screen and water-resistant models.
How to trade in an old Kindle for Amazon credit
Amazon offers an upgrade program for Kindle owners to trade-in their old devices for store credit and get a 20% discount on a new model.
The amount you’ll receive for your trade-in will depend on how old your Kindle is, and it will be applied to your account as an Amazon gift card. A separate credit for 20% off a new Kindle will also be added to your Kindle account, regardless of how old or broken your Kindle is, and you can apply that to Prime Day discounts.
Most Kindle models are worth between $5 and $25 in Amazon trade-in credit, while the latest Kindle Oasis can be traded for $75.
The best Amazon deals on Kindles right now
Kindle tops our list of the best e-readers, with prices normally starting at $90 for the basic ad-supported model. During the last Prime Day sale Kindle devices were discounted by 30% or more, including $75 off the Kindle Oasis (normally $250), $50 off the Kindle Paperwhite (normally $130), and $30 off the basic Kindle (normally $90).
While there are no current deals on Kindles, we expect big discounts when Prime Day 2021 starts in June.
The best Amazon deals on Kindle bundles right now
If you’re planning to give a child a new Kindle or gift it to a friend, you may want to grab a bundle with a case and power adapter to complete the package.
The Paperwhite Essential Bundle adds a leather cover and a power adapter for charging, while the Kindle Kids Edition Essential Bundle comes with a one-year subscription to Amazon Kids+, as well as a cover, screen protector, and charger.
Both bundles are on sale right now, but we expect better deals when Prime Day 2021 begins. Last year, the Kindle Paperwhite Essentials bundle was $70 off and the Kindle Kids Edition Essentials bundle was $50 off.
The best Amazon deals on Kindle Unlimited and ebooks right now
Amazon occasionally offers ebook credit when you buy a new Kindle or subscribe to Amazon Prime. During last year’s Prime Day, select Kindle purchases came with a $5 credit, and Prime members were able to choose two free Kindle books from a set list.
Kindle Unlimited, a subscription service offering thousands of ebooks and magazines, also had a special offer during Prime Day. New subscribers could get one free month, and Prime members could get 50% off a six-month subscription.
Right now, new members can get two months of Kindle Unlimited for $5. That’s $15 off the regular price. While that’s a solid promotion, a better deal could be available on Prime Day 2021.