- Trading your regular toothpaste for the whitening kind lifts surface stains while also cleaning.
- While studies show charcoal toothpaste doesn’t actually whiten teeth, other ingredients are proven to work.
- Colgate’s Optic White Express White Toothpaste is our top choice because results show up in just three days.
Unless your smile is already blinding, pretty much everyone wants whiter teeth. Our smile is one of the first things other people notice when meeting us, and considering most of us indulge in teeth-staining compounds like coffee, red wine, maybe even cigarettes, there’s ample opportunity for pearly whites to be brighter.
While whitening strips can be expensive, painful, and require effort, incorporating whitening properties into your toothpaste helps you get more out of something you’re going to do twice a day, regardless.
Contrary to occasional misconceptions, most whitening toothpaste is safe and suitable for daily use – but you have to choose the right product. While whitening toothpaste generally doesn’t cause tooth sensitivity, some harsher whitening toothpaste can cause damage to tooth enamel if used for weeks or months at a time. In fact, one of the most popular of-the-moment toothpaste ingredients, activated charcoal, is not only useless when it comes to whitening teeth, but it also has the potential to damage your enamel, discolor it permanently, and damage your gums, according to a 2019 study in the British Dental Journal.
What’s more, not every ingredient is equal: A 2019 study in the Journal of Applied Oral Science found that whitening toothpaste with blue covarine and microbeads (like that in Oral B 3D White Perfection – 3DW) were the most effective at whitening teeth after just one brush, and ones with hydrogen peroxide made pearly whites pearlier when used over time.
This kind of toothpaste helps remove surface stains, showing off the natural appearance of the exterior of your teeth. It will not actually whiten the enamel itself, but merely reveal its true color. For deep stains and/or for teeth that are yellowed or otherwise discolored, talk to your dentist about professional whitening.
And before you start even a DIY tooth whitening program, it’s a good idea to see a dentist and get a deep cleaning. That way, your at-home whitening efforts can be more of a maintenance approach than an attempt to tackle the issue of stained, discolored teeth.
As for which whitening toothpaste is right for you, that depends on factors ranging from tooth sensitivity to ingredient preference to how much time you’re willing to invest daily.
Here are the best whitening toothpaste options:
- Best overall: Colgate Optic White Platinum Express White Toothpaste
- Best for deep cleaning: Crest 3D White Brilliance Teeth Whitening Two-Step System
- Best budget: Arm & Hammer Advance White Extreme Whitening Toothpaste
- Best for sensitive teeth: Sensodyne Pronamel Gentle Whitening Flouride Toothpaste
Colgate Optic White Platinum Express White Toothpaste is safe for daily use, affordable, and you’ll see results in three days.
Pros: Works quickly, safe for long-term use, includes fluoride to prevent cavities
Cons: Slightly more expensive
The job of toothpaste is, first and foremost, to clean your teeth. While white, bright teeth look great, actual cleaning is more important than cosmetics, as far as oral health is concerned. So it’s good to know that Colgate’s Optic White Platinum toothpaste protects tooth enamel and can help prevent cavities thanks to the inclusion of fluoride along with the other ingredients.
As for the whitening effects of this potent toothpaste, those come thanks to hydrogen peroxide. The toothpaste has two times more hydrogen peroxide than most other kinds of whitening toothpaste. According to the many buyer reviews online, you really can see whitening results in just a matter of days, especially if you are generally careful about what foods and beverages you ingest and how you consume them.
After a month of using Colgate Optic White Platinum Express White Toothpaste twice daily, you can expect a marked lightening of your teeth. Results will probably plateau at that point, and you can shift into a maintenance mode.
Best for a deep clean
If you’re serious about oral hygiene, committing to the Crest 3D White Brilliance Teeth Whitening Two-Step System will give you very pearly whites.
Pros: Effective and long-lasting, provides excellent cleaning, breaks up stubborn stains
Cons: Requires double brushing, may lighten gums as well
The Crest 3D White Brilliance Teeth Whitening Two-Step System requires brushing your teeth twice — once with Step 1: Deep Cleansing Toothpaste, then with Step 2: Whitening Finisher — but it’s highly effective for whitening your teeth.
The first part of the two-step system is all about cleaning. The toothpaste contains a 0.454% concentration of stannous fluoride which helps fight cavities and gingivitis (gum disease, e.g.) and that will break up plaque and freshen breath. When you move to the second step, a gel that features hydrogen peroxide, you are applying a whitener to freshly cleaned teeth.
The 3D White Brilliance system will cost you more than you’ll pay for most whitening toothpaste, and the process is a bit more involved, but it will dramatically whiten most teeth over time.
Not only does Arm & Hammer Advance White Extreme Whitening Toothpaste leave your mouth fresh and your teeth white, but it’s also affordable.
Pros: Great low price choice, baking soda acts as safe abrasive, suitable for perpetual use
Cons: Some people dislike taste
I’ve been an Arm & Hammer toothpaste user for more than a decade, and every time I switch brands (say during travel or when we forgot to restock and I have to dip into the reserve mini tubes collected from dentist’s visits) my mouth never feels quite as clean.
Arm & Hammer uses baking soda in all sorts of products, and in this case, that’s the ingredient that provides safe, gentle abrasion to help break up plaque and tartar (hardened plaque, essentially) and remove surface stains. Fluoride is on hand to help prevent cavities and to kill off bacteria, and peroxide helps whiten your teeth.
I was tempted to make this product the number one pick, as it’s surely number one in my book, but while many people love the feel and the aftertaste of this baking soda-based toothpaste, an equal number of people hate the taste, so it’s not right for everyone.
Best for sensitive teeth
Sensodyne Pronamel Gentle Whitening Fluoride Toothpaste will whiten your teeth and make them less sensitive at the same time.
Pros: Ideal for sensitive teeth, rebuilds enamel over time, gently lifts stains
Cons: Whitens slowly
If your teeth are sensitive, it most likely means is that you have weakened enamel which is leaving the sensitive interior of your teeth overexposed. This is usually caused by exposure to the acids found in everything from citrus fruit to coffee to wine — the very same things that leave stains and damage the appearance of your smile.
For sensitive teeth that are also not as white as you’d like, Sensodyne Pronamel Gentle Whitening Fluoride Toothpaste is a great choice. The formula is designed to help re-harden tooth enamel damaged by acids and to actively strengthen each tooth and prevent future damage. It is a low abrasion toothpaste, thus it won’t cause any enamel wear and tear itself, and it features fluoride to help fight off bacteria.
What this toothpaste does not feature is hydrogen peroxide, so it will not whiten as quickly as many other options. Rather than bleaching stains away, Sensodyne Pronamel Gentle Whitening Fluoride Toothpaste takes a longer approach to whitening, helping restore and refresh your teeth and to slowly but reliably remove stains and prevent new ones from forming.
If you get your teeth to a healthy, resilient state in which they are ready for more intense whitening, go ahead and switch brands. If you have always had sensitive teeth, then consider makingSensodyne Pronamel Gentle Whitening Fluoride Toothpaste your lifelong go-to choice.
Check out our other oral health buying guides
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Don’t let tooth sensitivity make that hot cup of coffee or cold glass of water a misery to drink. You can treat your pain with a great toothpaste for sensitive teeth.
We want you to keep your teeth healthy and strong for a lifetime. That’s why we’ve done the research to bring you five electric toothbrushes that we feel are the best choices for the most people.
We visited the top consumer websites, listened to actual product owners, and considered advice from dentists and dental hygienists when making our decisions. So go ahead and break out your favorite toothpaste. Healthy, clean white teeth are on their way.
There’s plenty to be said for the classic manual toothbrush: It can’t run out of batteries and it’s compact, lightweight, and portable.
We chose a wide array of manual toothbrushes, from the low-cost disposable brush you keep on hand for guests to the Cadillac-level manual toothbrush that the classic oral hygiene aficionado will appreciate to unique options, like charcoal-infused toothbrushes that might just help bring out your brightest, whitest smile ever.