Investment from Goldman Sachs will go toward an “aggressive” M&A strategy as the ad-tech company capitalizes on demand for cookie alternatives.
As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.
“Home, Happier” lays the groundwork for a three-year transformation that aims to solidify the retailer’s authority in the $180 billion home goods category.
As other social media channels grow crowded with advertising, the audio-only app offers a way to stand out and experiment with different kinds of creative.
As part of its “Doin’ Donuts” push, the used-car dealer tapped Busy Philipps to offer activity ideas during daylong test drives, including a stop at Dunkin’.