Siri says the date of Apple’s next launch event is April 20

Apple CEO Tim Cook
Apple CEO Tim Cook.

  • Siri has told Apple device users when the tech giant’s next launch event will be.
  • After asking Siri when the next Apple event is, Siri says “The special event is on Tuesday, April 20, at Apple Park in Cupertino, CA.”
  • Apple usually announces the launch event a week before the date – it could be confirmed Tuesday.
  • See more stories on Insider’s business page.

Apple’s voice assistant Siri has revealed the company’s next launch event will take place on April 20.

MacRumors first reported that after asking Siri, “When is the next Apple Event,” ‌it responded with, “The special event is on Tuesday, April 20, at Apple Park in Cupertino, CA. You can get all the details on”

Siri provides a link to the Apple Event page on its website, but the launch event isn’t listed here yet.

Users will only get this response if they have a US Apple ID.

Apple usually announces the date of its launch event one week in advance – so the tech giant could confirm later Tuesday.

The April event is expected to showcase new iPads, according to a Bloomberg report on March 17. People with knowledge of the matter told the publication that Apple wants to add a quicker processor and a better camera onto the new iPad Pros.

The people also told Bloomberg the iPads will look similar to the current 11-inch and 12.9-inch iPad Pros which are priced at $799 and $999 respectively. Apple has not yet officially announced the cost of the new models.

Reports suggested MacBooks and iPads could be in short supply due to the global chip supply shortage and Apple has pushed back some component orders to the second half of 2021.

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