Hello and welcome to Insider Advertising for March 19. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
- Project Worldwide’s bet on gaming.
- YouTube launches Shorts.
- Teen Vogue incoming editor-in-chief resigns.
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Advertising company Project Worldwide just acquired a specialty agency to help clients like Pepsi capitalize on the red-hot gaming business
- Patrick Coffee reports that ad holding company Project Worldwide acquired gaming specialty agency OS Studios.
- Project Worldwide wants to help big clients like Pepsi enter the fast-growing gaming business.
- Esports revenue is predicted to approach $2 billion by 2022, mostly through ads and sponsorships.
YouTube’s TikTok rival, Shorts, is launching in the US. A lead exec breaks down its key features and plans.
- Amanda Perelli wrote about YouTube’s TikTok competitor, Shorts.
- YouTube rolled out a set of features on Thursday that let users create and share short-form videos.
- Todd Sherman, the product lead for YouTube Shorts, said that YouTube plans to continue to improve the feature into a monetization tool for creators.
Teen Vogue’s incoming editor-in-chief has resigned after old anti-Asian tweets sparked a staff backlash
- Incoming Teen Vogue editor-in-chief Alexi McCammond is leaving the publication.
- Staff at the magazine condemned tweets mocking Asians McCammond posted in 2011.
- Ulta Beauty paused ad spending at Condé Nast due to the fallout from McCammond’s tweets.
More stories we’re reading:
- Shake Shack founder Danny Meyer has started a SPAC. Its CEO describes exactly the type of company – and the valuation – he’s looking for in a company to take public. (Insider)
- SeatGeek is reviewing its partnership with YouTube star David Dobrik after a rape allegation was made against a former Vlog Squad member (Insider)
- UK social media influencers warned over ad rules breaches (The Guardian)
- NFL finalizes new 11-year media rights deal, Amazon gets exclusive Thursday Night rights (CNBC)