Private equity is taking aim at advertising

Hi and welcome to Insider Advertising for March 30. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Laura Held

14 top private-equity firms that are pouring billions into the advertising industry

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Mathieu Roche, CEO of ID5

Read the pitch deck that a startup used to raise $6 million to save targeted advertising

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T-Mobile CEO Mike Sievert.
T-Mobile CEO Mike Sievert.

T-Mobile pulled the plug on its streaming video service, TVision, just 5 months after launch

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