Hi and welcome to Insider Advertising for March 30. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
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- Private equity has become a significant buyer of advertising agencies in the past five years, Patrick Coffee reports.
- That trend has intensified as the pandemic grounded traditional buyers like agency holding companies.
- Insider identified 14 firms like Bain and Carlyle Group that are spending big in the marketing sector.
- Adtech firm ID5 has raised $6 million in Series A funding, I reported.
- The funding comes as Google and Apple plan big privacy-driven changes to how advertisers target and measure ads.
- The firm is chasing a $13 billion industry in identity solutions.
- T-Mobile pulled the plug on its streaming video offering and offers YouTube TV instead, Claire Atkinson reports.
- The phone giant billed the move as part of a broad partnership with Google and streamer Philo.
- Video costs will go up for many T-Mobile customers.
More stories we’re reading:
- Nike is transforming from a marketing company into a technology brand. 7 company insiders say the changes – including mass layoffs and team restructuring – are creating internal turmoil. (Insider)
- Lil Nas X’s ‘Satan Shoe’ – made with one drop of human blood – sold out in under a minute, bringing in nearly $700,000 (Insider)
- Instagram is funding new shows from some of TikTok’s top stars in its latest effort to woo creators (Insider)
- The Washington Post reversed a decision to bar a reporter from covering sexual assault after she spoke about the ban on Twitter (Insider)
- TripleLift to sell majority stake to Vista Equity Partners for $1.4 billion (Adweek)
- Facebook puts $750 million global media account up for review (Campaign)
- The media is slashing jobs again as the Trump news cycle fades and the economy struggles (CNN)
- Team Whistle to be acquired by U.K.’s Eleven Sports (Variety)