Peloton CEO fires back at safety regulator’s warning about its treadmill – and says it won’t stop selling the product

Peloton Tread+.
Peloton Tread+.

  • Peloton CEO John Foley said the company has no plans to stop selling its Tread+.
  • On Saturday, a US consumer safety suggested the company should recall or stop selling the treadmill.
  • The product has been linked to 39 incidents, including one death.
  • See more stories on Insider’s business page.

Peloton CEO John Foley says the company won’t stop selling its treadmill after US regulators suggested the company should recall the Tread+ over the weekend.

The US Consumer Product Safety Commission (CPSC) said Saturday it began investigating the Tread+ after 39 incidents, including one death, were linked to the machine. There have been multiple reports of children and pets becoming trapped or pulled under the back roller on the treadmill, according to the CPSC.

The agency said it “believes the Peloton Tread+ poses serious risks to children for abrasions, fractures, and death” and urged consumers with children to stop using the machines.

Foley responded to the CPSC statement saying the company has been cooperating with the investigation but has no plans to stop selling its $4,295 product.

“The Tread+ is safe when our warnings and safety instructions are followed, and we know that, every day, thousands of Members enjoy working out safely on their Tread+,” Foley said.

Peloton called CPSC’s warning “inaccurate and misleading.” The company also took issue with a harrowing video released by the agency which shows a child becoming trapped under the machine.

Foley said the treadmill was not designed for children and includes several warnings about keeping the product away from children.

“The Tread+ includes safety warnings and instructions in several places, including in the user manual, in a safety card left on top of the Tread+ tray on delivery, and on the product itself,” Foley said.

Foley also said Peloton is working on additional software that will provide additional safety measures.

Shares of Peloton fell about 5% in trading Monday following the CPSC’s announcement.

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