Hi and welcome to Insider Advertising for May 28. I’m deputy editor Lucia Moses, filling in for Lauren Johnson, and here’s what’s going on:
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- Amazon’s MGM deal isn’t just big for Amazon – it could have ripple effects on the remaining independent studios.
- Insiders are speculating other film and TV producers that could be acquired next as media and tech companies try to bulk up for the streaming wars, sources tell Claire Atkinson.
- All eyes are on Legendary Pictures, Lionsgate and Sony.
A top HBO Max product exec on launching ads, expanding internationally, and keeping focused as the Discovery merger looms
- 2021 is set to be a big year for HBO Max, which is planning an ad-supported tier and international rollout.
- Ashley Rodriguez talked to HBO Max product exec Sarah Lyons after WarnerMedia and Discovery’s merger news.
- She talked about building HBO Max’s new ad-supported and international experiences.
Marketers are seeking facetime with their agencies again, but some ad execs are resistant to going back to crazy pre-pandemic travel schedules
- Ad execs are starting to travel again as clients seek facetime with their agencies, they tell Lindsay Rittenhouse.
- Some agencies are prepared to push back if asked to resume hectic pre-pandemic travel schedules.
- But habits are hard to break, and agencies that don’t show up in person may be at risk of losing the business.
More stories we’re reading:
- WarnerMedia CEO Jason Kilar says he will stay at company at least through merger (WSJ)
- Acorns, the app that lets users invest spare change, is going public via SPAC at a valuation of over $2 billion (Insider)
- The founders of a chocolate startup turned down an acquisition from Hershey’s and are using their Instagram reality show and $10 million in revenue to try for an IPO (Insider)
- The ‘talent agencies’ hustling wannabe influencers (Vice)
- Some ‘link-in-bio’ startups are taking a more active role in how creators make money, including paying them directly (Insider)