MGM deal throws other Hollywood giants in the spotlight

Hi and welcome to Insider Advertising for May 28. I’m deputy editor Lucia Moses, filling in for Lauren Johnson, and here’s what’s going on:

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hunger games 2012

5 Hollywood giants that Big Tech could snap up next in the wake of Amazon’s MGM deal

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Sarah Lyons HBO Max WarnerMedia
Sarah Lyons.

A top HBO Max product exec on launching ads, expanding internationally, and keeping focused as the Discovery merger looms

  • 2021 is set to be a big year for HBO Max, which is planning an ad-supported tier and international rollout.
  • Ashley Rodriguez talked to HBO Max product exec Sarah Lyons after WarnerMedia and Discovery’s merger news.
  • She talked about building HBO Max’s new ad-supported and international experiences.

Read the story.


Travel by plane

Marketers are seeking facetime with their agencies again, but some ad execs are resistant to going back to crazy pre-pandemic travel schedules

  • Ad execs are starting to travel again as clients seek facetime with their agencies, they tell Lindsay Rittenhouse.
  • Some agencies are prepared to push back if asked to resume hectic pre-pandemic travel schedules.
  • But habits are hard to break, and agencies that don’t show up in person may be at risk of losing the business.

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More stories we’re reading:

Enjoy the Memorial Day weekend see you Tuesday! You can reach me in the meantime at lmoses@insider.com and subscribe to this daily email here.

Read the original article on Business Insider