Meet the PR firms challenging the giants

Hi and welcome to Insider Advertising for May 24. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Barbara Bates, global CEO of Hotwire
Barbara Bates, global CEO of Hotwire

9 public relations companies are challenging the status quo and taking on giants like Edelman and BCW

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David Zaslav
President and CEO, Discovery David Zaslav speaks onstage during the Discovery, Inc.’s Summer 2019 TCA Tour at The Beverly Hilton Hotel on July 25, 2019 in Beverly Hills, California.

David Zaslav is about to shake up Hollywood as the new Discovery-WarnerMedia chief. Insiders describe an aggressive deal-maker and demanding boss.

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Key CEO Evan Wayne
Key CEO Evan Wayne

A startup that wants to help creators harness fans’ contact info has raised $3 million in seed funding

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Other stories we’re reading:

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