Investment firm Apollo wants to spin off PR software firm Notified

Good morning and welcome to Insider Advertising for March 18. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Joshua Harris

Apollo is planning to sell Notified, one of the biggest PR software companies

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Brian Cohen_Headshot

Private-equity firm Innovatus Capital just snapped up 3 ad agencies and said it wants to take on the big ad holding companies

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FuboTV
The fuboTV logo is hung from the New York Stock Exchange on the day of its IPO in the Manhattan borough of New York City, New York, U.S., October 8, 2020.

FuboTV’s CEO breaks down the company’s sports-betting strategy, which has spurred both investor enthusiasm and stock volatility

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More stories we’re reading:

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