- Domino’s launched ‘carside delivery,’ with a guarantee that it will be brought out in two minutes.
- Pizza restaurants thrived during the pandemic and delivery grew.
- Fast curbside service makes Domino’s better able to compete with traditional fast-food chains.
- See more stories on Insider’s business page.
The offer comes with a two-minute guarantee, meaning that after pizza is ordered online and says it is ready, it will arrive at your car within two minutes of you checking in.
If the pizza isn’t ready and in your car in two minutes, you have your choice of a free pizza or 20% of your next order.
I downloaded Domino’s app to test out this guarantee.
The app shows which stores are closest to you, and also how they’re operating right now under COVID restrictions. My area only had contactless options.
Carside delivery is available online or through Domino’s app. The app is nothing special, but it’s easy enough to use.
It makes is simple to build a pizza with the toppings, crust, and sauce of your choice.
You can even control how much of each topping you want, or if you just want it on half of the pizza, which seems convenient when ordering for a group.
Apply coupons in the app, and make sure your order is right before checking out.
Choose what time you’d like to get your pizza, and how you want to pick it up.
For carside delivery, Domino’s requires that you input some information about your car, presumably to make delivery easier. Curbside pickup programs at Walmart and Target have adopted similar measures.
One of the most useful features is pre-selecting where you’d like the pizza placed in the car, which can make delivery even faster.
Once the order is finally placed, watch its progress on Domino’s tracker.
The chain also sent me a text that my order was received and a way to check-in if I didn’t have the app.
When the app told me my pizza was ready, I got in my car and headed to the restaurant.
There was a parking spot right in front of the entrance marked for carside delivery.
The same instructions in the app were also posted on the store’s window.
After taking a few pictures, I checked in and turned on the hazard lights.
I had my fiance, who was in the car with me, start a timer on his phone the second I checked in. The server brought it out in just under a minute, safely within the guaranteed time frame.
I test out a lot of drive-thru and curbside experiences, and this was definitely one of the quickest, though the restaurant was also not very busy when I went, which may have contributed.
Pizza sales boomed during the pandemic as they already had the infrastructure set up for delivery as dining rooms closed and people felt safer staying at home.
Now, as the US reopens and people venture back into restaurants, carside pickup is Domino’s pitch to customers to stay relevant in 2021 and beyond.
The new model also puts Domino’s more on par with fast food like McDonald’s or Burger King as a reliably fast meal that can be picked up on the go.
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