- Influencers on Instagram earn money in a multitude of ways.
- From sponsored content to getting tips on IG Live, creators balance several streams of income.
- We spoke with dozens of creators who shared how much money they earn.
- See more stories on Insider’s business page.
Instagram and influencers go hand-in-hand.
The Facebook-owned social-media platform has become a primary stage for influencers launching their careers. And they don’t need millions of followers to earn money on Instagram.
But it’s not so straightforward to start earning money on Instagram. Unlike YouTube, Instagram doesn’t yet have a comparable payment system in place like YouTube’s Partner Program. Typically, influencers rely on sponsored content to make a living. From posting a picture to the main feed with #ad to sharing swipe-up links in a series of Stories, sponsored content takes on many different shapes.
Rates for these types of brands also vary.
Sponsored content, however, isn’t the only income generator for these influencers – although it is generally the most lucrative.
Insider has spoken with dozens of Instagram influencers about how much money they charge brands for sponsored content and how else they make a living using the app.
Here’s a comprehensive breakdown of Insider’s Instagram money log series:
How much money Instagram influencers make from brand deals
Working with brands on sponsored content is how many influencers earn an income on Instagram.
But how much money do influencers actually charge for these deals?
Here’s a full breakdown of our coverage:
“Macro” and “Mega” influencers
- Alexa Collins, a lifestyle influencer with 1.2 million followers
- Katy Bellotte, a lifestyle influencer with 176,000 followers
- Macy Mariano, a travel and fashion influencer with 102,000 followers
- Jade Darmawangsa, a YouTube creator (382,000 subscribers) with 52,000 Instagram followers
- Symphony Clarke, a TikTok creator (200,000 followers) with 26,000 Instagram followers
- Jehava Brown, a travel and lifestyle influencer with 70,000 followers
- Nick Cutsumpas, a plant influencer with 63,700 followers
- Ashley Jones, a fashion and lifestyle influencer with 45,000 followers
- Emma Cortes, a lifestyle influencer and podcast host with 38,000 followers
- Britney Turner, a lifestyle influencer with 27,000 followers
- Caitlin Patton, a lifestyle influencer with 22,000 followers
- Gigi Kovach, a part-time lifestyle blogger and mom of two with 13,500 followers
- Tyler Chanel, a sustainability influencer with 12,000 followers
- Khadijah Lacey-Taylor, a fashion and lifestyle influencer with 9,800 followers
- Laur DeMartino, a nano influencer and full-time college student with 5,200 Instagram followers
- Jen Lauren, a part-time lifestyle influencer with 2,900 followers
- Amber Broder, a part-time skincare influencer and full-time college student with 2,300 followers
How influencers earn money beyond brand deals
From earning a small commission through affiliate links to getting tipped by followers on an Instagram Live, there’s a menu of supplementary sources of income for creators on Instagram.
How much money do influencers make through links or selling their own products?
Influencers use platforms like LiketoKnow.it and ShopStyle to generate affiliate links, or discount codes provided by brands, to earn a percentage of sales.
- Vi Lai, a skincare influencer, uses Instagram and TikTok to make thousands of dollars per month using affiliate marketing
Getting tips via Instagram Badges
- Ronne Brown, an entrepreneur and content creator with over 200,000 followers, earns money through Instagram Badges
Selling direct-to-consumer products and merch
Influencers can sell their own products and merchandise directly through Instagram’s shopping features, or leverage their audience to promote their own brands and DTC products.
- A micro influencer self-published a book and used Instagram to drive sales
- An Instagram star who has sold $35 million of her own products explains how she built her fashion line and turned followers into customers
Resale apps like Poshmark, Depop, and Etsy have become lucrative small businesses for many Instagram creators.
- Poshmark clothing resellers are becoming Instagram influencers to drive thousands of dollars in sales and land brand deals