- Craftspeople in India’s Jadurberia village have been making feathered shuttlecocks for generations.
- The area used to have over 500 small factories like Dodo Shuttles, run by the Niyogi family.
- Foreign competition and growing demand for synthetic shuttlecocks have led many factories to close.
- See more stories on Insider’s business page.
In Jadurberia village, the shuttlecock capital of India, workers have been making feathered badminton birdies for generations. But the rise of mechanized assembly lines and the popularity of synthetic shuttlecocks are threatening to shut down small factories like the Niyogi family’s Dodo Shuttles.