Hi and welcome to Insider Advertising for May 3. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
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- Facebook plans to audit advertising companies as it seeks an agency to handle its $1 billion ad business, Patrick Coffee and Lindsay Rittenhouse reported.
- Marketers have increased scrutiny of their advertising since a 2016 report revealed shady agency practices.
- WPP, Publicis, Dentsu, and Havas are vying for the business.
- IPG is one of the largest advertising companies, with top agencies like McCann, FCB, and UM, Lindsay Rittenhouse reported.
- The company outperformed its rivals in 2020 on growth in data, tech, healthcare, and ad buying.
- Lindsay identified the 16 most important execs helping CEO Philippe Krakowsky keep the momentum going.
- The ad industry is grappling with the phase-out of longstanding ad targeting practices.
- Tanya Dua identified 21 people at brands and agencies trying to find alternatives.
- Advertisers are trying to use more first-party data and new targeting options.
More stories we’re reading:
- Daimler is looking to consolidate most of its $790 million advertising business with one agency, and it could be a huge loss for Omnicom or Publicis (Insider)
- Twitter will reportedly launch an ad campaign to help local journalists and news outlets gain more followers on the platform (Insider)
- The EU accused Apple of breaking antitrust laws with its App Store rules (Insider)
- If you have updated to the latest version of Apple’s iOS 14.5 and still haven’t seen any privacy pop-ups yet, it could be due to this setting on your iPhone (Insider)
- Amazon just confirmed Prime Day will happen earlier in the summer this year (Insider)
- Verizon nears deal to sell media arm to Apollo (Bloomberg)