Hi! Welcome to the Insider Advertising daily for December 17. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com.
Today’s news: Facebook lashes out at Apple again, the PR firms betting big on software, and L’Oréal sees big e-commerce boom.
- Facebook took out full-page ads in newspapers like The New York Times blasting part of Apple’s new software update, which will make it more difficult for Facebook to target users with ads.
- The social media giant also published blog posts and a new website arguing against Apple’s privacy change.
- The changes impact Facebook’s ad business, which uses data to target ads. But Facebook also said that the move has big implications for small businesses, the lifeblood of Facebook’s advertisers.
- Communications software is a $4.5 billion industry that helps PR pros do things like monitor news coverage and social media, provide accurate measurements, and identify influencers and journalists.
- Sean Czarnecki identifed the PR firms that specialize in such services, including Memo, Muck Rack, and MSL.
- The industry has been on the rise, with private equity and other investors attracted to these companies’ promise of recurring revenue.
L’Oréal is banking on influencers and try-on technology to cash in on online sales – and it’s made up for half its pandemic losses
- L’Oréal global chief digital officer Lubomira Rochet predicts that 50% of its sales will come from e-commerce by 2023, Tanya Dua reports.
- The beauty brand’s e-commerce revenue has grown 65% during the pandemic to represent 25% of revenue.
- L’Oréal has also been spending more on virtual try-on technology, social commerce, and personalization.
More stories we’re reading:
- Media company Industry Dive is acquiring CFO.com and expanding its finance coverage after building a profitable business on B2B news (Business Insider)
- The top 25 talent managers for YouTube creators who help clients navigate an ever-changing industry and build lasting businesses (Business Insider)
- Amazon wants to provide medical care to workers at major companies. Here’s an inside look at Amazon Care.(Business Insider)
- States plan to accuse Google of illegal monopoly in online ads (The New York Times)
- E-commerce to total a quarter of global retail by 2024, GroupM forecasts (Wall Street Journal)
- Wary companies hesitate on Super Bowl commercials, citing pandemic (The New York Times)