- 2020 was the year of e-bikes: Around two million people bought new electric bikes in Germany.
- A total of five million bikes were sold, although sales of non-electric bikes were roughly on par with the previous year.
- The sharp rise in sales of e-bikes cannot be explained solely by the Corona pandemic. There has already been a positive trend here for several years.
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Home improvement stores, garden centers, and bike stores have benefited the most from the 2020 Corona restrictions. Bicycle sales increased 17 percent in 2020, according to a recent study by the Two-Wheeler Industry Association (ZIV), though much of that was due to a 43 percent increase in e-bikes sold.
While 1.4 million e-bikes were sold in 2019, this figure had already risen to 2.0 million by 2020. Growth in sales of non-powered bikes was manageable: In 2020, bike stores sold 100,000 more bikes than the year before.
Bike retailers benefit from the e-bike boom
For bicycle dealers, the e-bike trend is bringing goldmine cheer. In 2020, dealers’ sales totaled just under 10 billion euros, of which 6.4 billion euros in sales were attributable to e-bike sales. For several years, the share of e-bikes sold has been increasing compared to normal bicycles.
The average price of a bike sold is striking: a proud 1,279 euros were paid on average, which is approximately 40 percent more than in the previous year. The ZIV sees here the trend that more and more citizens are reaching for high-quality and safe products.
Soon, half of all bicycles sold will have an electric drive.
Thus, significantly more bicycles are sold with electric drive than without, which is due to the advanced technology and the general enthusiasm of citizens. According to the ZIV, in the medium and long term, e-bikes could account for as much as 50 percent of all bicycles sold. Currently, the number of bicycles in Germany is estimated at 79.1 million with 7.1 million e-bikes, but again, the ratio is likely to change in the future.
Currently, the market is tight due to extremely high demand, and longer delivery times may occur in some cases. However, spare parts are not currently affected. The ZIV expects a further increase in the number of e-bikes sold in Germany in the coming year.