Quick question for any analytics GA4/UTM wizards out there;
Do all the parameter element of UTMs work with GA4? I can only seem to find “campaign source”, “campaign medium” and “campaign name” in GA4 reporting. But I’m wondering if it possible to also see “campaign term” and “campaign content”?
I’ve checked our UA account to make sure our UTMs are working – and they are, because I can see the additional parameters in our reports on there – but I can’t seem to find those additional parameters in any GA4 reports… or maybe I’m just blind…?
Does anyone have any experience they can share regarding this?
Thanks in advance.