Hi and welcome to Insider Advertising for April 1. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
- Deutsch’s referral bonuses.
- Cuomo seeks high-profile crisis PR help.
- Facebook’s animal abuse videos.
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IPG agency Deutsch is doubling its referral bonuses for Black candidates as the ad industry struggles with diversity
- The IPG agency Deutsch LA is doubling referral bonuses for Black candidates, reported Patrick Coffee and Lindsay Rittenhouse.
- The ad industry has announced steps to improve its numbers since the George Floyd protests.
- Deutsch LA said 5.9% of its employees and 7.3% of senior and mid-level managers identify as Black.
- Gov. Andrew Cuomo is seeking PR help amid accusations he made unwanted physical contact towards women, Claire Atkinson reported.
- His lawyer has called crisis PR firms for help as late as last week.
- Cuomo would be a tough assignment, given the mounting accusations and his frosty relationship with the media.
- Facebook has hosted animal cruelty videos that are getting millions of views, reported Lara O’Reilly.
- The videos were identified by animal welfare charity Lady Freethinker and depict fake rescue situations.
- Facebook said it was investigating the findings and had removed some of the flagged content.
More stories we’re reading:
- Most Americans are not comfortable going back to a movie theater in April, according to a new survey (Insider)
- Google is canceling its famous April Fools’ Day pranks for the 2nd year in a row (Insider)
- Chipotle will give out free burritos and $100,000 in bitcoin for National Burrito Day (Insider)
- A new lawsuit could change how Amazon does business with 3rd-party sellers forever (Insider)
- Facebook shortened video creators thousands of dollars in ad revenue (The Verge)
- Vice Media is in advanced talks to merge with SPAC backed by 7GC (The Information)
- Google is ending cookies and the ad industry has an alternative (Bloomberg)