Companies like TikTok and Home Depot are racing to hire talent to build advertising businesses

Krystle Watler at Adcolor
Krystle Watler, head of creative agency partnerships in North America at TikTok

  • Big companies are on a hiring spree for advertising execs.
  • Retailers and platforms like Instacart, Kroger, and TikTok are building ad businesses of their own.
  • Insider identified a large and diverse group of recent hires.
  • See more stories on Insider’s business page.

It’s a good time to work in advertising.

Big companies including retailers, delivery companies and new platforms are on a hiring spree for advertising execs as they build out their own ad-sales businesses. Walmart, Macy’s, Walgreens, and Home Depot are setting up retail media platforms to offset thin retail margins. Amazon is gobbling up adtech expertise to sell a variety of ad formats to brands. And even digital platforms like TikTok and Spotify are vying for social and audio ad dollars.

Insider identified 43 recent advertising hires from companies including Home Depot, Instacart, TikTok, Amazon, Drizly, and Spotify that show how these businesses are making big hiring pushes for advertising execs.

They’re hiring from media companies, tech giants, and ad agencies, which are already in a hiring crunch.

Click here to see the full list of big hires.

Read the original article on Business Insider