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- Apple debuted a slew of new devices at its April product event.
- The event featured a new iPad Pro, a colorful new iMac, the highly anticipated AirTags, and more.
- Below is everything Apple announced at its April product event.
- See more stories on Insider’s business page.
Like so many things these days, Apple’s new iMac comes tinged with late ’90s nostalgia: It’ll be the first Apple desktop in years to come in a rainbow of colors options.
The color options are a direct nod to the iMac G3 — the curvy computer from the late ’90s that helped distinguish Apple computers from its competition.
Beyond coming in a variety of colors, the new iMac is stunningly thin and looks almost like a large iPad mounted to a display arm. It has a 24-inch screen with a 4.5K resolution, powered by far beefier internals.
The latest iMac starts at $1,299 and can be preordered starting on April 30, with shipments set to begin in the second half of May.
The new iPad Pro has a more advanced chip, 5G connectivity, and a better display than ever
In terms of form and features, the new iPad Pro isn’t a huge upgrade from the previous model — more of a mid-cycle upgrade that brings it in line with other main Apple products, from the iPhone to the MacBook.
There are two key updates to 2021’s iPad Pro: Its processor is getting upgraded to Apple’s in-house M1 chips, and its wireless connectivity is getting upgraded with 5G functionality.
The new iPad Pro also comes with up to 2 TB of storage, and there’s a new white color option.
Like the previous version, it comes in two form factors: 11 and 12.9 inches, which start at $799 and $1099. The larger, more expensive model gets another upgrade with a “Liquid Retina XDR display,” which Apple says is its best iPad display yet.
The new AirTag can attach to items like keys or luggage so you can easily find them
After years of rumors, Apple’s AirTags were officially announced on Tuesday. They will be available to preorder this Friday, April 23, for $29, and are expected to start shipping on April 30.
The tracking accessory helps users find whatever the AirTag is attached to, similar to how Tile works.
The small device is designed to be attached to everyday items, like keys, purses, and wallets. Once attached, you can use your iPhone to find your item by seeking out its corresponding AirTag.
The tiny accessory takes the form of a circular tag with the signature Apple logo, though Apple says it will engrave custom designs into them at no cost. The AirTags integrate with Apple’s “Find My” app, and the app uses augmented reality to show visual markers leading you toward your lost item.
The new Apple TV 4K will feature Apple’s A12 Bionic chip – and has a redesigned remote
Apple is refreshing the Apple TV 4K, swapping in its latest A12 Bionic chip
Apple promises smoother video and improved picture thanks to a new feature that relies on your iPhone’s sensors to calibrate your TV, providing more natural colors and improved contrast.
Apple also unveiled a redesigned remote that nixes the previous touchpad design that’s been unpopular with users for years.
The new set-top streaming box starts at $179 — which is the same price as the current version — and will be available for preorder beginning on April 30. The remote, which is compatible with some previous Apple TVs, costs $59.
The latest iPhone now comes in a new color: purple
Apple is launching a purple version of the iPhone 12 and iPhone 12 Mini.
The new color will be available to preorder on Friday, April 23 and will be available to buy starting on April 30.
Apple is redesigning its Podcasts app and adding subscriptions
With Apple Podcasts Subscriptions, users will be able to sign up for premium podcast subscriptions that will unlock features like ad-free listening and bonus content.
Apple is also revamping the Podcast app to create channels for individual creators and add a Smart Play button, which will automatically start episodic shows from the newest episode.
The new features will be available starting next month in 170 regions and countries.
A new Apple Card feature will allow couples to co-own an Apple card and build credit together
Apple Card Family, which launches in the US in May, will allow couples to merge their credit lines and build their credit equally.
With the new feature, parents can also add their kids to Apple Card and set spending limits for them.