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- Clare is a direct-to-consumer paint company founded by interior designer Nicole Gibbons.
- She saw the opportunity to make shopping for paint less stressful and more creative, interesting, and accessible.
- Clare sells safe and eco-conscious paints ($59/gallon) in a variety of curated colors.
- Features like Color Genius, Paint Calculator, and peel-and-stick swatches make shopping as easy as possible.
Painting the walls of your home sounds like an easy enough task.
However, after you’ve sifted through hundreds of paint chips that all look the same or paced the aisles of the hardware store attempting to decode the purpose of each type of paint, you’ll know that the actual process before your paintbrush even touches the wall is surprisingly and unnecessarily difficult.
Even seasoned interior designers aren’t spared from this frustration, but Nicole Gibbons, an interior designer whose work and expertise have been featured on HGTV, The Oprah Winfrey Show, and TLC, is the first to actually do something about it.
Gibbons is the founder of Clare, a direct-to-consumer paint company that’s simplifying the paint-buying process for homeowners and making it easier for them to appreciate how color transforms their space.
“As the place that you come home to each and every day, your space can truly enhance your well-being and provide comfort when needed most,” she tells Insider Reviews. “And if it doesn’t provide that sanctuary, it’s easy to not love where you live. Color can be transformative – not only to your space, but to your mood, and paint is the easiest and least expensive way to make a truly meaningful change.”
About Clare Paint
Clare puts you on the path to making that meaningful change without wanting to tear your hair out in the process.
Instead of stressing over how much paint to buy or how the final color turned out to be three shades darker than the swatch, you can pick and order your paint online, get all the necessary supplies ordered to your door, and give your room the color upgrade it needs in no time.
The grass will always seem greener (or do I mean more Money Moves, Two Scoops, or Avocado Toast?) on the other side when you have to choose from thousands of colors, which is why Clare only offers a curated collection of 56 paint colors for walls and trim, and only one ceiling paint color and one primer.
The water-based formulas have minimal odor and are GREENGUARD Gold-certified, which means “a product has met some of the world’s most rigorous and comprehensive standards for low emissions of volatile organic compounds (VOCs) into indoor air.”
To help you pick a color, Clare offers Clare Color Genius, a short quiz that asks about your current space and lighting situation, the type of vibe you want, and your decor style, then gives you three options you might like.
Once you know what colors you want, hop over to the Paint Calculator, which tells you how many gallons of paint, primer, and ceiling paint you’ll need for your space.
Pricing and samples
Clare sells its wall and trim paint for $59 a gallon, and its primer and ceiling paint for $42 a gallon, but you don’t have to commit right away. Its 8″x 8″ paint swatches are peel-and-stick, making it easy to instantly sample your top choices for just $2.
Aside from the actual paint, Clare sells the necessary supplies, including roller frames, painter’s tape, and paint trays. The 5-Piece Paint Kit gets you a 2″ Paint Brush, 9″ Roller Frame, 9″ Roller Cover, 9″ Metal Tray, and a 9″ Tray Liner for only $28. This section turns Clare into a one-stop-shop for all your painting needs.
The bottom line
If you want to paint your home, you have many brands and color options to choose from – too many. Clare’s unique approach restores focus, control, transparency, and accessibility to the process so you’re not overwhelmed by what should be a simple and enjoyable home improvement project.