Hello and welcome to Insider Advertising. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
- CEOs stay clear of Fox News’ Maria Bartiromo
- Ad agency Hero Group sues Omnicom’s DDB
- How much Snapchat creators make from Spotlight
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- Claire Atkinson and Sean Czarnecki report that some CEOs are denying interviews to Maria Bartiromo as she gets ready to try out on Fox News’ opinion lineup.
- She and her team have been making calls to sources to help book guests on the show, but several of these executives say there is too much risk involved in appearing on air with her.
- Bartiromo’s debut as a lead-in to Tucker Carlson comes as the Biden administration takes charge.
An ad agency sued Omnicom’s DDB, alleging it was ‘exploited’ so the other firm could win a $4 billion US Army contract
- Patrick Coffee reports that the ad agency Hero Group sued Omnicom’s DDB agency over a $4 billion US Army contract.
- The suit alleged DDB brought on Hero Group to win the contract but never paid it for more than two years of work.
- Hero Group is seeking $100 million in damages for what it calls “a classic bait and switch.”
Snapchat is minting overnight millionaires with its TikTok competitor but creators worry the gold rush will end soon
- Early users of Snapchat’s Spotlight feature said that they are getting paid anywhere from a few thousand dollars to over a million dollars.
- Snapchat is trying to cozy up to creators with a TikTok copy-cat featured launched in November that promises to pay more than $1 million a day to creators.
- Creators said that they’re worried that the money could slow down if more creators join Spotlight.
More stories we’re reading:
- 9 startups and companies that help small businesses succeed as sellers on Amazon (Business Insider)
- See the investor deck that helped DTC startup Little Spoon raise $22 million to disrupt the baby food market (Business Insider)
- Omnicom is boosting its data arm with a new tool to convince skeptics that PR can drive business results (Business Insider)
- Why Disney+ is becoming more popular than other streaming services in some Asian markets (Business Insider)
- Local reporters are a lifeline helping readers find the vaccine (CNN)
- DoorDash is going to the Super Bowl. So are other brands that did well during the pandemic. (Wall Street Journal)
- Rolling Stone seeks ‘thought leaders’ willing to pay $2,000 to write for them (The Guardian)