Hi and welcome to Insider Advertising for June 11. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
Programming note: This is the last daily edition of the newsletter. Thank you for reading! We’ll be taking a break for the next few weeks, but we’ll be back in inboxes in July – as a weekly newsletter from our colleague Lara O’Reilly. See you then.
On Tuesday, Instagram launched its first-ever “Creator Week,” a three-day virtual event.
To kick it off, Mark Zuckerberg unveiled new tests and features aimed at helping creators earn money.
Sydney Bradley broke down some upcoming tools Zuckerberg announced.
Here are three key takeaways from Instagram’s livestream:
Instagram will start testing native affiliate-marketing tools for creators. Brands will be able to set their own commission rates, Zuckerberg said.
There will be more tools for creators selling their own products and merchandise. Creators with their own products will be able to link to their shops in their personal profiles.
Creators will be able to earn extra money through tips. Instagram and Facebook are adding tipping features that allow fans to pay creators.
“Our goal is to be the best platform for creators like you to make a living,” Zuckerberg said on the livestream. “And if you have an idea that you want to share with the world, you should be able to create it and get it out there easily and simply – across Facebook and Instagram – and then earn money for your work.”
The company’s CEO said its team wants to be deliberate in how it builds its product to avoid some of the pitfalls other tech startups have faced.
“The early days of social media were all about ‘move fast and break things,'” Daniel Liss told Fast Company. “Our thought is, ‘move fast and build things.’ How can you create something that is additive and not just destructive for the sake of growth?”
Caspar Lee was a major YouTube star in the early 2010s, but he suddenly stopped posting in 2019.
Lee collaborated with many celebrities during his time as a YouTuber, including the comedian and actor Kevin Hart, and the singer Ed Sheeran.
He has launched several businesses, like cofounding an influencer marketing agency in 2017 and a talent-management company in 2018.
Molly Innes spoke with Lee who explained his creator burnout and why he quit YouTube.
“It was really OG time back then, and everything was super unprofessional,” Lee said. “It wasn’t about building businesses, really, although there were a few popping up, but no one was taking it very seriously.”
Apple cofounder Steve Wozniak was told in a court ruling that YouTube isn’t responsible for his images being used to promote scam bitcoin giveaways, Bloomberg reported on Wednesday.
YouTube and parent company Google are protected under a federal law that safeguards internet companies from being treated as liable for content put up by users. Section 230 of the Communications Decency Act states that “no provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.”
Images and a video of Wozniak were used by YouTube scammers to trick viewers into believing he was hosting a live giveaway, in which anyone who sent him bitcoin would receive double the amount in return, according to the lawsuit. Wozniak, who stepped down from Apple in 1985, filed the complaint against the video-streaming service in California superior court last year, alongside several other plaintiffs.
The platform hosted such videos for months, which led to people being defrauded out of millions of dollars, the lawsuit claimed.
Scammers have pocketed record-breaking sums of money in 2021 so far, according to the BBC. Fake crypto giveaways often target the social-media accounts of high-profile figures and will, for example, hack into their account and post on their behalf, or impersonate the official account with a spoof account. In one instance, dogecoin scammers netted more than $5 million last month by exploiting Elon Musk’s “Saturday Night Live” appearance.
Wozniak criticized YouTube for relying on Section 230, saying it had not only failed to remove the videos, but contributed to the scam by displaying targeted ads that drove traffic to them.
But these arguments aren’t enough to overcome the US law that provides immunity to platforms for their users’ content, Judge Sunil Kulkarni said in his Santa Clara County Superior Court ruling. The plaintiffs have been given 30 days to revise the complaint.
The Apple cofounder isn’t the only tech figure to have been misrepresented in video-based scams. Screenshots of similar videos featuring Microsoft billionaire Bill Gates, Elon Musk, and Dell chairman and CEO Michael Dell were put forward in the lawsuit.
YouTube took action this week after advertisements that featured videos posted by Belarusian authorities of detained journalist and dissident Roman Protasevich and his partner Sofia Sapega ran on the platform, according to Rest of World.
Protasevich and Sapega were arrested in Minsk on Sunday after Belarusian officials sent a fighter jet to divert a Ryanair flight from Athens to Vilnius the couple was traveling on, sparking international outrage. In the following days, Belarusian authorities released videos of both Protasevich and Sapega talking about organizing mass protests against President Alexander Lukashenko last year.
Rest of World traced the ads to a pro-Belarusian government channel whose name translates to “Belarus, country for life.” The patriotic channel has fewer than 2,000 subscribers and features content praising Belarusian security forces and mocking opposition leader Sviatlana Tsikhanouskaya. Protasevich and Sapega’s videos are both featured on the channel as well.
Screenshotsposted on social media suggest the advertisements directed viewers to a Telegram channel of pro-government content with nearly 80,000 subscribers, according to Rest of World. Another Twitter user shared a screenshot of an apparent advertisement that featured Sapega’s confession video as well.
A spokesperson for YouTube’s parent company, Google, told Rest of World’s Louise Matsakis that the company had taken action against both of the advertisements for violating its content policies.
“YouTube has always had strict policies around the type of content that is allowed to serve as ads on our platform,” a spokesperson told Matsakis. “We quickly remove any ads that violate these policies.”
Google’s publicly available guidelines on “Sensitive Events” say it does not allow ads that “potentially profit from or exploit a sensitive event with significant social, cultural, or political impact, such as civil emergencies, natural disasters, public health emergencies, terrorism, and related activities, conflict, or mass acts of violence.”
The platform has previously come under fire for both its content and advertising practices. The site has traditionally allowed political advertisement, though Google temporarily banned all political ads after the 2020 election.
According to Rest of World, social media users last year complained online about advertisements on YouTube promoting Belarusian government propaganda that appeared to come from the same “Belarus, country for life” channel. The company reportedly did not respond to Matsakis’ questions about any past action against the channel.
The family behind the early viral hit, “Charlie Bit My Finger,” auctioned the original video as a non-fungible token (NFT) and it sold for over $760,000.
In the video, the two brothers are seen playing together on the couch when Harry Davies-Carr, who was three years old, playfully puts his finger in the mouth of one-year-old Charlie Davies-Carr. Harry laughed and said the famous line, “Charlie bit me!”
The 2007 video had been viewed over 882 million times on YouTube, and the family vowed to delete the video from the social platform after the sale was final. The auction started on Saturday – which marked the 14th anniversary of when the video was uploaded – and ended on Sunday.
The sale of the video marks yet another early content creator breaking into the NFT space and profiting off the early viral videos. The people behind viral videos and memes including the “Leave Britney Alone,” “David After Dentist,” the “Disaster Girl” meme, and the Nyan Cat meme have all sold the original files of their viral content as NFTs – with some making as much as half a million dollars.
Harry, now 17, told Insider through email on Friday that the family is working with Original Protocol – a digital marketplace for NFTs because they offered them a “personalized auction” that is dedicated to the sale of their one NFT which was hosted on CharlieBitMe.com. This is a change from the popular websites like Rarible and Foundation that other viral creators have used.
On the website, the family wrote that the winner of the auction will get to film their own version of the parody with Harry and Charlie, who is now 15.
Harry told Insider that the family did so because they “wanted to commit to the whole evolving ethos of NFT” and “give it a new life.”
The boys’ father, Howard, who recorded the viral video, told Insider they did benefit from the YouTube Partner Program after it launched in 2008. The program, which allows content creators to monetize their videos using ads, is still in use today by many content creators. “Our family did benefit financially and this really allowed us to provide the boys with a great start to their lives,” he told Insider.
However, they went into this auction with no expectations except with a commitment to meeting up with the winner and offsetting the environmental costs that have worried many cryptocurrency critics.
According to the Verge, “Individual pieces of crypto art, non-fungible tokens (NFTs), are at least partially responsible for the millions of tons of planet-heating carbon dioxide emissions generated by the cryptocurrencies used to buy and sell them.”
To help, the family said they will be donating to “carbon offset costs of mining bitcoins before we even worry about having anything left over.” Whatever is left will be put towards the boys’ education, “which will hopefully include universities,” Harry told Insider.
The boys’ father said they understood that the future of content sharing is changing and wanted to change the way they engaged with their audience. He told Insider, “NFTs allow us to engage with the fans in a different way.”
Charlie added that they wanted to “be at the beginning of this new platform just like we were with YouTube.”
YouTube has billions of videos. While you can stream all of them, you might want some on your own computer for future and offline use, or for a personal project.
While YouTube Premium has its own pseudo-downloading feature – it lets you download videos onto your smartphone to watch offline – the regular YouTube website doesn’t have any feature like this.
Instead, if you want to download a YouTube video onto your computer, you’ll need to use a third-party service, and there are dozens of programs that will let you do this.
Here are the two options we recommend, including a program you might already have downloaded and a free app.
How to download YouTube videos using VLC Media player
VLC Media Player is a free app that lets you watch videos or play music from your Mac or PC. There’s a chance you might already have it installed on your computer.
And although it’ll take a few minutes, you can use it to download any YouTube video.
1. Find the video you want to download off YouTube and copy its URL.
2. Open VLC. If you’re on a PC, click “Media” at the top of the screen, and then “Open Network Stream.” If you’re on a Mac, click “File” at the top, and then “Open Network.”
3. In the menu that appears, paste the URL of the YouTube video you want, and then click “Play” or “Open” at the bottom.
4. After a moment, the YouTube video you want will begin playing. A longer YouTube video will take longer to open.
5. If you’re on a PC, click “Tools” at the top of the screen, and then “Media Information.” If you’re on a Mac, click “Window,” and then “Media Information.”
6. In the “Media Information” menu, there will be a “Location” bar at the bottom. Double-click the URL in this bar to select it, and then copy it.
7. Go back to your web browser and paste that link into your URL bar at the top of the screen, then go to it.
8. You’ll be brought to a page with just the video playing. Click on the three stacked dots on the right side, and then click “Download.”
The video will download onto your computer as an .MP4 file. You can name it or move it wherever you like.
How to download YouTube videos using the WinX or MacX YouTube Downloader
WinX and MacX are a whole suite of programs, each of which is made for downloading videos from different sources. The WinX and MacX YouTube Downloaders are, as the names suggest, meant for YouTube videos.
If you’re looking to make your Google Slides presentation more interactive or interesting, embedding a video is an easy option.
Google Slides has three methods for adding video to a presentation: you can search for a YouTube video, paste in a specific YouTube URL, or upload a video from Google Drive.
Here’s how to add a video to your Google Slides presentation.
How to add a video to Google Slides
1. Go to slides.google.com and either create a new slideshow or open one you’ve already created.
2. In the top toolbar, click “Insert” and then choose “Video.”
3. The Insert video window will open on the YouTube Search tab. Type keywords or the title of the YouTube video you want to embed into the search field and click the magnifying glass icon or hit Enter.
4. Among the search results, select the video you want to embed.
5. If you want to add a YouTube video to Google Slides using a URL, when the Insert video window appears, click the “By URL” tab.
6. Open the YouTube video you want to embed in another browser tab and copy the URL.
9. Choose between the My Drive, Shared Drives, Shared with Me, and Recent tab and find the file you want to upload.
10. With the video you want to add chosen and highlighted, click Select.
11. Once the video is added to your Google Slides presentation, click and drag the file to position the video where you want it on the slide. Red guide lines will appear on the slide to help you center it within the slide.
If you’ve been on social media anytime in the last few years, you’ve seen GIFs: short video clips that run on repeat, often with a funny or snarky message. GIFs are increasingly popular, turning up in emails and on websites.
Most people make GIFs using websites like GIPHY. Here’s how to use GIPHY to quickly and easily make a GIF out of almost any YouTube video.
How to make a YouTube video into a GIF
You don’t need any special knowledge or tools to make your own GIF.
First, find a video to excerpt on YouTube. Then go to GIPHY, log in or create a new account, and get to work.
1. On GIPHY’s homepage, click the “Create” button at the top of the window.
2. Copy the link for your YouTube video into the “Any URL” box on GIPHY. You can also use Vimeo videos and other GIPHY links. Just note that it needs to be shorter than ten minutes.
3. Choose the moment in your video where you want to start your GIF. Slide the Start Time bar until you get to the spot in the video right before the snippet you want to turn into a GIF.
4. Pick the length of your GIF by moving the Duration bar to the left or right, or hitting the up or down arrow next to “Seconds.” Watch your GIF a couple of times to make sure you’ve captured the slice of video you wanted.
5. Once you’ve found the perfect starting point and length for your GIF, it’s time to decorate it. Click “Continue to Decorate.”
6. On this page, you can add text and pictures to your GIF. Click on “Caption” to add text. Click and drag the text to move it where you want it on the screen. You can also choose what you want the text to look like, and how you want it to move.
7. You can add stickers when you choose “Stickers.” Click and drag stickers to position them on the GIF.
8. Click “Filters” to change the look of the GIF.
9. You can also draw on your GIF in the Draw menu.
10. When you’re finished decorating, click “Continue to Upload.”
11. Your GIF is almost ready. Add one or more tags so others can find and share it. Then click “Upload to GIPHY.”
12. GIPHY will create your GIF. This takes a few seconds.
13. Watch your GIF and appreciate your handiwork! Use the menu to the right of your GIF to copy the link, share it on social media, or get its embed code. You can also right-click the GIF to download it onto your computer.
Police are looking for a YouTube creator who entered SpaceX’s launch site in South Texas and filmed close-up videos of SpaceX’s SN11 Starship rocket.
In late March, Caesar L. Galaviz got into the Boca Chica base of Elon Musk’s aerospace company without any security stopping him. He filmed himself wandering around the launch site and walking underneath the 16-story-tall prototype Starship. He then uploaded the video to his YouTube channel, which is called Loco VlogS.
Sheriff Eric Garza of Cameron County tweeted on Monday that police had issued an arrest warrant for Galaviz “for intentionally going onto the SpaceX property without their consent.”
Garza said Galaviz’s last known location was Conroe, Texas.
Galaviz later deleted the video, which got five likes and 100 dislikes, but another YouTube account reuploaded the recording on March 31.
Galaviz posted an apology video on April 1, saying his actions were “wrong” and “illegal.”
“In my eyes, in that time of moment, I didn’t really think about that,” he said.
Galaviz told Insider in April that he entered the premises because he thought it would make a good video for his YouTube subscribers. “I hope that the SpaceX community can forgive me for my actions,” he said.