How the influencer-marketing agency Mediakix unraveled

User not found pop-up on Instagram.
When directed to the Mediakix Instagram account, a “user not found” error pops up.

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition:

But before we get started, I want to first introduce a new reporter on the business of influencers team, Michael Espinosa!

Michael is based in New York City and you can reach him at and on Twitter @Michael__Esp. He will be covering the business of gaming influencers, esports, and livestreaming.

Send tips to or DM me on Twitter at @arperelli.

Mediakix influencer marketing agency

The influencer-marketing agency Mediakix has lost most of its staff, missed some payments, and disconnected its phone

Mediakix, a prominent influencer-marketing agency, was acquired by Stadiumred Group in 2020.

But about a year later, Mediakix began to miss some payments to staffers and influencers, sources said.

Sydney Bradley reported that most Mediakix staffers have now left the company and its phone line is seemingly disconnected.

Insider spoke with 10 former staffers of Mediakix or Stadiumred; most spoke on the condition of anonymity.

Here are three takeaways from the investigation:

  • Starting as early as December 2020, influencers began posting to social media platforms like Twitter claiming they had not been paid by Mediakix.

  • Tweets posted by several influencers continued into 2021 through May, and agents and managers were talking about Mediakix, too.

  • Mediakix had about a dozen staffers in early 2021. But two sources said that all but one staffer had left Mediakix by the end of May.

“I had no power,” a former Mediakix employee told Insider. “And on top of being paid late, ethically, I wanted to leave.”

Evan Asano, who founded MediaKix in 2011, left the company in early 2021. He provided a comment to Insider about Mediakix, but did not substantially address specific details.

“I am frustrated and saddened by the recent media coverage reporting allegations that Mediakix is not fulfilling its contracts with influencers,” Asano wrote.

Stadiumred and its founder and CEO, Claude Zdanow, did not wish to provide any comment on the record.

Check out the full investigation, which outlines how Mediakix lost most of its staff, here.

Bryce Hall and Austin McBroom fight during LiveXLive’s "Social Gloves: Battle Of The Platforms"
Influencers Bryce Hall and Austin McBroom fight at Miami’s Hard Rock Stadium during LiveXLive’s “Social Gloves: Battle Of The Platforms” on June 12, 2021.

Influencer boxing has meant big paydays for creators but challenges for broadcasters

Influencer boxing can be lucrative for creators, but can be a mess to run for event organizers.

Companies like Triller, Showtime, and LiveXLive are all vying to take control of the emerging category.

Dan Whateley wrote about how all three companies have run into hurdles as they’ve embarked on their first influencer fights.

Here are three key points:

  • Last week, Showtime had to issue refunds to some viewers of its pay-per-view fight between YouTuber Logan Paul and boxing legend Floyd Mayweather after they encountered technical issues with its stream.

  • Last month, Triller Fight Club, the boxing division of the short-form video app Triller, filed a lawsuit seeking millions in damages and claiming internet users illegally streamed and broadcasted its fight between YouTuber Jake Paul and Ben Askren.

  • Whether the category will end up being profitable for these companies is a big unknown.

While influencers aren’t professional boxers, they are masters at marketing – an asset for exhibitors looking to sell PPV fights.

LiveXLive said it’s already considering other ways to pit social-media stars against each other in live PPV competitions.

Read more on why influencer boxing can be lucrative for creators, here.

Preston - TikTok

How much money a TikTok star with 1.6 million followers makes, from brand deals to the ‘Creator Fund’

Preston Seo is a TikTok creator who films videos about personal finance and entrepreneurship.

Seo started posting videos earlier this year, and now he has about 1.6 million followers.

I spoke with Seo about how much he makes from affiliate links, sponsorships, and TikTok’s Creator Fund.

He earned more from affiliate links in 2021 than the other revenue streams he shared with Insider, which were verified with documentation Seo provided:

  • May: $13,644

  • April: $4,578

“What it comes down to, is your audience and numbers,” he said. “Understanding your metrics is super important when negotiating. Know your worth and stick to that.”

Check out how much he earned from the Creator Fund and brand sponsorships, here.

Kelly Stamps is a minimalist lifestyle YouTuber
Stamps has earned thousands of dollars from YouTube’s AdSense program since 2019.

How much a ‘minimalism-lifestyle’ YouTuber with 600,000 subscribers earns each month

Kelly Stamps is a YouTuber who films videos about minimalist-lifestyle and personal-development.

Stamps has 600,000 subscribers and last year she’d saved just enough money from YouTube to leave her family home and quit college.

Molly Innes spoke with Stamps about how much she makes per month from ads on YouTube.

Stamps broke down her monthly YouTube ad earnings for 2021 so far:

  • January: $11,134

  • February: $13,959

  • March: $15,562

“It’s still a challenge finding my niche,” Stamps said about her channel, which ranges in content from showing her minimalist belongings to personal-finance tips.

Read more about Stamps and how she approaches YouTube, here.

More influencer industry news:

TikTok star Addison Rae at the 2020 Billboard Music Awards
TikTok star Addison Rae.

JOIN OUR LIVE EVENT ON JULY 8: How TikTok has transformed the music industry

My colleague Dan Whateley is hosting a webinar featuring execs from TikTok, Universal Music Group, and UnitedMasters for a conversation about TikTok’s role in the music industry, and how social media is slated to make an even bigger impact on popular culture in 2021.

The 30-minute chat is scheduled for July 8 at 1 pm ET/10 am PST. If you’d like to submit a question to be answered, please fill out this brief form.

Sign up for the event here.

creatorscape 2021

CreatorScape 2021 published its 2021 CreatorScape, a comprehensive breakdown of the creator economy including categories like link in bio, crypto, fintech, newsletters, and audience building.

Check out the full map here.

Creator economy hires, signings, and launches:

TikTok creators Josh Richards and Griffin Johnson first rose to fame by posting fratty videos while living in Sway LA, a TikTok content house. But the pair, along with some of their TikTok friends, have spent the past year building up businesses outside of social media.

Recently, they launched a venture fund called Animal Capital. And this week, the duo announced they’re partnering with Hawke Media’s Erik Huberman to start a boutique marketing agency focused on Gen-Z consumers dubbed “HawkeZ.”

On Monday, Richards tweeted that the agency’s first client was Crocs.

Every week, Insider gives a rundown of news on hires, promotions, and other creator economy announcements. This week includes promotions at A3 Artists Agency, new gaming creator signings at WME, and former NBA star Magic Johnson joining Cameo’s board.

Read the full rundown of creator industry moves, here.

Kim and Kourtney Kardashian
Kim and Kourtney Kardashian.

Here’s what else we’re reading:

Subscribe to the newsletter here.

Read the original article on Business Insider

YouTube is banning ads for politics, alcohol, gambling, and prescription drugs from its highly visible homepage banner

youtube ad woman
  • YouTube is banning a handful of topics from its main advertising space.
  • The company in 2019 stopped letting advertisers reserve full-day ad spots on its homepage.
  • Google and other tech platform have been fielding pushback over political ads in recent years.
  • See more stories on Insider’s business page.

YouTube is banning advertisements about a handful of topics from its highly visible masthead ad unit.

Political and election ads will no longer be accepted for placement in that unit, which is a banner running across the top of the video platform’s homepage. The covetable – and pricey – spot is “the most prominent Google advertising placement available to advertisers,” the company said.

Ads relating to alcohol sales, gambling – such as sports betting and casino games – and prescription drugs will also be banned, per the spokesperson. Axios first reported the change.

“We regularly review our advertising requirements to ensure they balance the needs of both advertisers and users,” a spokesperson for Google, which owns YouTube, told Insider. “Today, we are updating those requirements to limit the categories of ads that are eligible to run on YouTube masthead inventory. We believe this update will build on changes we made last year to the masthead reservation process and will lead to a better experience for users.”

The ban will go into effect on Monday.

In 2019, YouTube said it would stop letting brands run ads for a full day on its masthead unit. Instead, it started to charge a targeted, per impression rate to reach a broader range of advertisers and to more evenly distribute visibility to brands, according to Google.

Google, and other tech platforms, have faced scrutiny over their political advertising business in recent years, especially in regard to the 2020 presidential election and other events. The company blocked all political ads after the January 6 Capitol insurrection as a precaution to prevent any incitement of violence. The company maintained the ban until the day after President Joe Biden’s inauguration.

Read the original article on Business Insider

I tried, and failed, to earn a living as an influencer. Here are 5 hard lessons I learned after gaining and losing thousands of social-media followers.

A picture of BTS on the left and the post author, Brian Patrick Byrne, on the right.
Brian Patrick Byrne built a following by posting videos and tweets about BTS.

  • I gained tens of thousands of followers by creating content about K-pop group BTS.
  • My biggest mistake was trying to change my brand in order to earn a living.
  • I ultimately decided that my mental health was more important than being an influencer.
  • See more stories on Insider’s business page.

In 2020, I lost my job and decided to spend my free time pursuing a dream I’d had since teenhood: becoming an influencer. I’d spent more than a decade idolizing YouTube stars like Tyler Oakley to the point that when I heard he was coming to Dublin, Ireland in 2012, I traveled to the city center from my home in the suburbs for the off-chance that I’d run into him.

Miraculously, I did, and our brief interaction helped encourage me to build my own internet following. I made over 70 videos. Some blatantly ripped off established influencers. Once, I filmed myself cooking while drunk in the hopes that it would attract an audience as it did for Hannah Hart. The video got fewer than 300 views and I made it private soon after. Later, I made a video where I crafted a giant serving of McDonald’s fries out of jello. And in another, I built a shirt out of sliced bread.

I tried everything to stand out, and yet I couldn’t even crack 1,000 subscribers – until 2020.

Picture shows Brian with YouTube star Tyler Oakley in Dublin, Ireland in 2012.
Brian with YouTube star Tyler Oakley in Dublin, Ireland in 2012.

At that time, I’d spent the best part of three years at NowThis, learning how to attract an audience of millions with short-form videos on Snapchat and TikTok. It felt like the perfect opportunity to try to become an influencer again. While at NowThis, I’d produced content about BTS, the biggest band in the world with a famously loyal and dedicated fanbase. One of my videos got close to 900,000 views on Twitter, and fans wrote thousands of affirmative comments praising me for reporting on the group without prejudice.

“It’s so rare to see some actual research on BTS and ARMY,” one wrote (“ARMY” is the name of the group’s fandom).

<blockquote class=”twitter-tweet”><p lang=”en” dir=”ltr”>In just 7 years, <a href=””>@BTS_twt</a> has changed the world. These are the 7 lessons the band has left us with since 2013 <a href=”;ref_src=twsrc%5Etfw”>#7YearsWithBTS</a> <a href=”;ref_src=twsrc%5Etfw”>#ARMY</a> <a href=”;ref_src=twsrc%5Etfw”>#BTS</a> <a href=””></a></p>&mdash; NowThis (@nowthisnews) <a href=””>June 13, 2020</a></blockquote> <script async src=”” charset=”utf-8″></script>

It helped that I genuinely enjoy BTS’s music, which promotes a message of self love. As a 30-something who has long struggled with low self-esteem, I find lyrics like, “I’m the one I should love in this world / Shining me, precious soul of mine” surprisingly therapeutic.

I started a new YouTube channel where I combined my background in journalism and building audiences with my appreciation for BTS. I interviewed fans like a 62-year-old military intelligence analyst who said the group saved her life, and the father of a late model who met the group long before they rose to prominence – and yet predicted they’d be superstars.

During my most successful month on YouTube, my channel drew 508,729 views. My channel surpassed 13,000 subscribers, and I had even greater success on Twitter, where I posted news updates and explanatory threads explaining how the US music industry was stacked against BTS, a Korean group which, at that point, had never released a fully English-language song. My tweets generated thousands of retweets apiece and within a few months my Twitter following had surpassed 35,000. To be clear, these numbers are tiny compared to bonafide internet superstars. And as I soon discovered, it would be the closest I’d get to their level of success.

Here were the hard lessons I learned.

Lesson 1: YouTube ad revenue can be inconsistent, so don’t expect to make a living from ads alone.

I loved the content I was making, but it was effectively a full-time job. I spent much of my free time producing videos and coming up with ideas for new ones. And there were expenses involved, like $326 per month for a paid subscription to Mediabase, a music industry service that gave me access to specific radio airplay numbers for BTS songs, which I shared with fellow fans. These updates became the primary driver of my follower growth on Twitter.

However, I was earning hardly any money. My tweets made me nothing, but I thought that by building a following on Twitter, I could direct followers to my YouTube channel, which was monetized. I quickly learned that earnings from YouTube ads can be highly inconsistent. The views on my videos swung wildly, from highs of hundreds of thousands to lows of a tiny fraction of that, meaning I wasn’t developing a loyal audience who tuned into every video. As such, my earnings were unpredictable. One video that took me three weeks to produce currently has 43,121 views and made $76.34; another, in which I rapped in Korean with BTS’ SUGA collaborator MAX, has just 5,737 views and earned $18.67.

A screenshot showing Brian’s YouTube ad revenue for October 2020.
Brian’s YouTube ad revenue for October 2020.

Lesson 2: Before you ask your audience to pay you directly, do your research.

These ups and downs drove swings in my mental health. The correlation between YouTube views and ad revenue meant that when my videos did well, I felt elated and dreamt about how big my earnings might become in the future. But when my videos flopped, I felt paralyzed by fears that I was a failure, and struggled to focus on producing the next one.

With no other jobs lined up, and my savings starting to dwindle, I knew I needed to earn a reliable income – fast. Ad revenue alone wouldn’t cut it, so I drew inspiration from other influencers with loyal followings and started an account on Patreon, a paid membership platform. I set up multiple tiers, offering common rewards like exclusive content to subscribers in exchange for a small monthly fee.

I advertised my Patreon on Twitter – and immediately received a backlash.

While it made sense to try to diversify my income and not rely on YouTube ad revenue alone, I made a huge mistake by not speaking with others within the community first about whether starting a Patreon was a good idea. Basically, I didn’t do my research. Instead, I shared a news update about BTS and, in a second tweet, told my followers that they could support my content on Patreon.

The backlash came almost immediately. Hundreds of accounts condemned the fact that I was asking for money from a fandom that’s known for its ethos of volunteerism. Many fans before me had built followings by posting chart positions and other updates without asking for a dime. As a result, some stated I had established influence within the fandom for the sole purpose of reaping financial rewards. Several users with large followings, including those that had supported my work in the past, unfollowed or blocked me.

Lesson 3: Be wary of changing your brand after you’ve built a following. If you do, expect a large chunk of your audience to unfollow you.

While the criticism eventually passed, as it does for many things on the internet, my anxiety about my future did not. While I was still determined to make it as an influencer, I knew now that the following I had grown would not support me financially. Sure, I did have a handful of patrons, but like my YouTube channel, I earned a pittance: $190.97 in three months. This led me to my second mistake.

During a conversation with a more established influencer in the K-pop community, I learned that they had grown a significant subscriber base on Patreon by posting reaction videos to various K-pop groups. While I never found out how much they were making, their expression of disbelief as they talked about the sheer amount was enough to convince me to try the same thing on my YouTube channel. Until this point, I’d mainly posted content about BTS, so producing reaction videos of other groups was a significant pivot. That’s because on the internet, K-pop groups are like sports teams. If you declare yourself a supporter of one, fans may not be pleased if you start stanning their rival. In my case, I’d declared myself a BTS fan, only to later post content about a competitor, BLACKPINK.

The week I published my reaction to BLACKPINK’s “DDU-DU DDU-DU,” I lost 8,000 Twitter followers. After sharing the video on Twitter, my follower count started to freefall. I tried to address the mass unfollowing by tweeting that I didn’t intend to shade other K-pop groups, including BTS. But that only made things worse.

<iframe width=”560″ height=”315″ src=”” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

ARMYs expressed their outrage in the comments: “This my friends, is an example of a perfect clout chaser,” one wrote. “He identified as army, hopped off on a profit gaining train from us, and now he’s onto another fandom.”

Another posted: “Why do u think he used first army and now blinks [BLACKPINK’s fandom]? I don’t understand why both fandoms or others support youtubers when they only use kpop groups for views.”

Lesson 4: If you want to be an influencer, be prepared for regular, public criticism from strangers, even if you feel it’s unwarranted.

Through these missteps, I realized what it’s actually like to be an influencer: In exchange for the dopamine boost of watching your posts rack up thousands of likes and retweets, there exists a cohort willing to tear you down the moment you make a mistake. It’s a kind of bad-faith scrutiny that assumes you only have the worst intentions when the truth is often far more complex.

It was my own fault for not explaining that because I spent so much time producing content, I either needed to earn more money from it, or quit, and find something that did earn me a livable wage. I considered posting a long-winded response, but when I asked some friends, their reaction was mixed. Some supported me trying to clear things up, while another, who has a considerable following on YouTube, said I wouldn’t be able to change the assumptions people had already made about me.

“It happens as you grow,” they wrote to me in a DM. “People create narratives & backlash is bigger. You know how the saying goes. The bigger you are, the more hate you get.”

Lesson 5: My experiences taught me that being an influencer isn’t for me. But if you can avoid the mistakes I made, you could have what it takes to succeed.

For all the upsides to becoming an influencer – the dopamine rushes and the supportive comments – my mental health means more to me. I’m happier being a nobody. For you, though, things could be different. If you can avoid letting financial insecurity rush you into poor decision-making and have skin thick enough that bad-faith comments won’t wear you down, becoming an influencer may be for you.

Just recognize that it’s a lot easier to gain new followers than it is to convince them to spend money on whatever it is you’re creating. Understand that making a living on the internet is hard, and to succeed, you’ll need the patience and persistence it takes to find a means of monetizing your content that is palatable to your audience.

Read the original article on Business Insider

YouTube faces more brand-safety backlash from advertisers

Hi and welcome to Insider Advertising for June 11. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

Programming note: This is the last daily edition of the newsletter. Thank you for reading! We’ll be taking a break for the next few weeks, but we’ll be back in inboxes in July – as a weekly newsletter from our colleague Lara O’Reilly. See you then.

Tips, comments, suggestions? Drop me a line at or on Twitter at @LaurenJohnson.

Susan Wojcicki

YouTube’s new plan to put ads on all videos is getting backlash from advertisers who say it could put brands at risk

Read the story.

Damien Geradin
Damien Geradin, founding partner of Geradin Partners

The lawyer who helped get Google fined $270 million in an adtech antitrust probe in France explains why the case matters globally

Read the story.


A top McDonald’s PR exec is leaving after ‘two of the most challenging years’ of the fast-food giant’s history

Read the story.

Other stories we’re reading:

Read the original article on Business Insider

Instagram unveiled new features aimed at helping creators earn money

Instagram and Facebook's Creator Week
Adam Mosseri and JoJo Siwa speak during Instagram and Facebook’s Creator Week.

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition:

Send tips to or DM me on Twitter at @arperelli.

A screenshot of Mark Zuckerberg announcing new Instagram features.

Mark Zuckerberg unveiled 3 Instagram features aimed at helping creators earn more money

On Tuesday, Instagram launched its first-ever “Creator Week,” a three-day virtual event.

To kick it off, Mark Zuckerberg unveiled new tests and features aimed at helping creators earn money.

Sydney Bradley broke down some upcoming tools Zuckerberg announced.

Here are three key takeaways from Instagram’s livestream:

  • Instagram will start testing native affiliate-marketing tools for creators. Brands will be able to set their own commission rates, Zuckerberg said.

  • There will be more tools for creators selling their own products and merchandise. Creators with their own products will be able to link to their shops in their personal profiles.

  • Creators will be able to earn extra money through tips. Instagram and Facebook are adding tipping features that allow fans to pay creators.

“Our goal is to be the best platform for creators like you to make a living,” Zuckerberg said on the livestream. “And if you have an idea that you want to share with the world, you should be able to create it and get it out there easily and simply – across Facebook and Instagram – and then earn money for your work.”

Check out the full story on new tools Instagram is releasing for creators, here.

How much a YouTube creator with 1 million subscribers earns

Nate O'Brien

Nate O’Brien is a YouTube creator who films videos about personal finance.

O’Brien started posting videos on YouTube in 2017. And in 2019, he decided to drop out of college to focus on YouTube full time.

Now, he has about 1 million subscribers.

I spoke with O’Brien about how much he makes on YouTube from ads per month:

  • February: $39,200 (1.7 million views)

  • March: $31,500 (1.6 million views)

  • April: $25,700 (1.2 million views)

“I don’t think it’s ever really too late to start,” he said of building a YouTube career.

Check out the full story for a breakdown of O’Brien’s influencer business, here.

A new report from a ‘Gen Z’ influencer agency breaks down 4 strategies for fashion brands seeking to go viral on TikTok

Emma Claire attends the boohoo Black Friday gifting suite on November 27, 2020 in Sydney, Australia.
Brands like Boohoo have found success on TikTok

Fashion content is a popular category on TikTok, where users post outfits and buy featured items.

Molly Innes wrote about a new report from the Gen-Z influencer agency Fanbytes that breaks down how fashion brands can go big on TikTok.

Here were three key takeaways:

  • Gen-Z consumers are looking to incorporate sustainable fashion into their wardrobes.

  • Fanbytes found that “#haul” and related hashtags saw a 28.9% increase in views between January and April 2021.

  • The #designerfashion hashtag amassed 31 million views in the year to April 2021, and an engagement rate of 11%, according to Fanbytes.

Check out more on how fashion brands can go viral on TikTok, here.

More influencer industry news:

Creator economy startup moves of the week:

Dispo, a photo-sharing app that went through a leadership and investor shake-up earlier this year following Insider’s investigation into the conduct of its cofounder David Dobrik, confirmed it had closed a Series A round. The round included investors Alexis Ohanian’s Seven Seven Six, Unshackled Ventures, Annie Leibovitz, and Raven B. Varona.

The company’s CEO said its team wants to be deliberate in how it builds its product to avoid some of the pitfalls other tech startups have faced.

“The early days of social media were all about ‘move fast and break things,'” Daniel Liss told Fast Company. “Our thought is, ‘move fast and build things.’ How can you create something that is additive and not just destructive for the sake of growth?”

Every week, Insider gives a rundown of news on hires, promotions, and other creator company announcements. This week includes new hires at Snap, Fanbytes, and FaZe Clan’s latest signing.

Read the full rundown of creator industry moves, here.


TikTok’s top trending hashtag of the week:

Every week, we highlight a trending hashtag on TikTok, according to data provided by Kyra IQ.

This week’s hashtag: foryourpride

  • The percentage uptick for the last 7 days: 4,715%

  • This uptick is centered around Pride month starting and creators celebrating the LGBTQIA+ community.

Black influencer

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Read the original article on Business Insider

An influencer boxing event got a cease and desist email, apparently from TikTok’s parent company

YouTubers Keemstar and FouseyTube speak at the Battle of the Platforms press conference
YouTubers Keemstar and FouseyTube speak at the Battle of the Platforms press conference on May 18, 2021 in Los Angeles, California

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition:

Send tips to or DM me on Twitter at @arperelli.

An iPhone user looks at the TikTok app on the Apple App Store in January 2021.

An influencer boxing event pitting TikTokers against YouTubers has received a cease and desist email, apparently from TikTok’s parent company

TikTok parent company ByteDance appears to have sent a cease and desist email to LiveXLive.

The letter demands that LiveXLive cancel the upcoming influencer boxing “YouTubers vs. TikTokers” event that bears the TikTok name.

LiveXLive is hosting the fight, and received an email signed by the Global IP Protection & Enforcement team at TikTok parent ByteDance late last month.

Dan Whateley and Steven Perlberg wrote that the email claims that LiveXLive used TikTok’s trademark without authorization and describes the event as “Covid unsafe and violent in nature.”

Some details:

  • TikTok’s logo appears on the event’s website listing a roster of popular internet stars.

  • The event is set to feature YouTuber Austin McBroom boxing TikToker Bryce Hall in the main event in front of a stadium crowd in Miami and on pay-per-view.

  • LiveXLive’s move to bring influencers into the ring has been the key to its promotion.

Check out the full story about the upcoming influencer boxing event, here.

How much a YouTube star with 1.8 million subscribers earns per month from her lifestyle videos

Tiffany Ma
Tiffany Ma has 1.8 million subscribers on YouTube.

Tiffany Ma is a YouTube creator who films videos about her daily life.

Ma started posting videos on YouTube in 2010, and in 2015, she decided to defer a full-time job offer and instead invest her time into YouTube.

Now, she has about 1.8 million subscribers.

I spoke with Ma about how much she makes on YouTube from ads per month:

  • February: $11,500

  • March: $10,500

  • April: $5,700

“To really optimize your audience, I think YouTubers should definitely put three to four ads within a video,” Ma said.

Check out the full story for a breakdown of Ma’s influencer business, here.

An Instagram influencer with about 200,000 followers explains what she charges for sponsored content

jehava brown
Jehava Brown, author of the blog ‘Onlygirl4boyz.’

Jehava Brown is a mommy blogger and Instagram influencer with 198,000 followers.

Brown has worked with brands like Nivea, Hello Fresh, and Disney Cruise Line on sponsored content.

I spoke with Brown who broke down her starting rates as an influencer when negotiating with companies on sponsored posts.

Here’s a preview of Brown’s current starting rates:

  • Instagram post: $5,000

  • Instagram Story: $3,000

  • Blog post: $5,000

“Brands actually still want a blog write-up if you have the audience,” Brown said. “I can charge a lot more this way, verses just offering an Instagram post.”

She also said her rates change depending on the deliverables, usage rates, exclusivity, and other factors.

Check out the full story breaking down Brown’s pay rates and business, here.

YouTube star Caspar Lee explains why he quit amid intensifying competition and his pivot to entrepreneurship

Caspar Lee
Creator, and now entrepreneur, Caspar Lee stopped posting on YouTube in 2019 after co-founding an influencer agency, Influencer, and a talent management company with YouTuber Joe Sugg.

Caspar Lee was a major YouTube star in the early 2010s, but he suddenly stopped posting in 2019.

Lee collaborated with many celebrities during his time as a YouTuber, including the comedian and actor Kevin Hart, and the singer Ed Sheeran.

He has launched several businesses, like cofounding an influencer marketing agency in 2017 and a talent-management company in 2018.

Molly Innes spoke with Lee who explained his creator burnout and why he quit YouTube.

“It was really OG time back then, and everything was super unprofessional,” Lee said. “It wasn’t about building businesses, really, although there were a few popping up, but no one was taking it very seriously.”

Check out the full story on why Lee left YouTube and his current business ventures, here.

More creator industry news:

Collab Crib
Collab Crib

Seeking nominations for the top investors in the creator economy and influencer industry

We are compiling our 2nd annual list of the top VCs and investors funding the creator economy.

We want to hear from you. Who are the VCs and investment stars making bets on the next big creator startups?

Please submit your ideas here by June 7.

#blacklivesmatter tiktok

TikTok’s top trending hashtag of the week:

Every week, we highlight a trending hashtag on TikTok, according to data provided by Kyra IQ.

This week’s hashtag: blacklivesmatter

  • The percentage uptick for the last 7 days: 1,629%

  • This uptick centered around the one-year anniversary of the death of George Floyd, who last year was murdered by a police officer in Minneapolis.


Here’s what else we’re reading:

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Read the original article on Business Insider

Apple cofounder Steve Wozniak lost his legal battle against YouTube over videos that used his image to promote bitcoin scams

Steve Wozniak Apple cofounder
Apple co-founder Steve Wozniak.

Apple cofounder Steve Wozniak was told in a court ruling that YouTube isn’t responsible for his images being used to promote scam bitcoin giveaways, Bloomberg reported on Wednesday.

YouTube and parent company Google are protected under a federal law that safeguards internet companies from being treated as liable for content put up by users. Section 230 of the Communications Decency Act states that “no provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.”

Images and a video of Wozniak were used by YouTube scammers to trick viewers into believing he was hosting a live giveaway, in which anyone who sent him bitcoin would receive double the amount in return, according to the lawsuit. Wozniak, who stepped down from Apple in 1985, filed the complaint against the video-streaming service in California superior court last year, alongside several other plaintiffs.

The platform hosted such videos for months, which led to people being defrauded out of millions of dollars, the lawsuit claimed.

Scammers have pocketed record-breaking sums of money in 2021 so far, according to the BBC. Fake crypto giveaways often target the social-media accounts of high-profile figures and will, for example, hack into their account and post on their behalf, or impersonate the official account with a spoof account. In one instance, dogecoin scammers netted more than $5 million last month by exploiting Elon Musk’s “Saturday Night Live” appearance.

Wozniak criticized YouTube for relying on Section 230, saying it had not only failed to remove the videos, but contributed to the scam by displaying targeted ads that drove traffic to them.

But these arguments aren’t enough to overcome the US law that provides immunity to platforms for their users’ content, Judge Sunil Kulkarni said in his Santa Clara County Superior Court ruling. The plaintiffs have been given 30 days to revise the complaint.

The Apple cofounder isn’t the only tech figure to have been misrepresented in video-based scams. Screenshots of similar videos featuring Microsoft billionaire Bill Gates, Elon Musk, and Dell chairman and CEO Michael Dell were put forward in the lawsuit.

Read More: Getting paid in crypto instead of cash may sound crazy, but here’s why you may want to – and the potential complications

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YouTube said it removed 2 ads featuring videos of Belarus hostages’ admission videos: report

Roman Protasevich video confession
Screenshot from a video of the journalist Roman Protasevich released by Belarusian authorities on May 24, 2021.

YouTube took action this week after advertisements that featured videos posted by Belarusian authorities of detained journalist and dissident Roman Protasevich and his partner Sofia Sapega ran on the platform, according to Rest of World.

Protasevich and Sapega were arrested in Minsk on Sunday after Belarusian officials sent a fighter jet to divert a Ryanair flight from Athens to Vilnius the couple was traveling on, sparking international outrage. In the following days, Belarusian authorities released videos of both Protasevich and Sapega talking about organizing mass protests against President Alexander Lukashenko last year.

Protasevich’s father, Dzmitry, told Reuters on Tuesday his son’s statements in the video appeared coerced.

“I think he was forced. It’s not his words, it’s not his intonation of speech – he is acting very reserved, and you can tell he is nervous,” he said.

Following the release of the videos, several Twitter users noticed YouTube ads that showed footage from the Belarusian-released statements from Protasevich and Sapega.

Rest of World traced the ads to a pro-Belarusian government channel whose name translates to “Belarus, country for life.” The patriotic channel has fewer than 2,000 subscribers and features content praising Belarusian security forces and mocking opposition leader Sviatlana Tsikhanouskaya. Protasevich and Sapega’s videos are both featured on the channel as well.

Screenshots posted on social media suggest the advertisements directed viewers to a Telegram channel of pro-government content with nearly 80,000 subscribers, according to Rest of World. Another Twitter user shared a screenshot of an apparent advertisement that featured Sapega’s confession video as well.

A spokesperson for YouTube’s parent company, Google, told Rest of World’s Louise Matsakis that the company had taken action against both of the advertisements for violating its content policies.

“YouTube has always had strict policies around the type of content that is allowed to serve as ads on our platform,” a spokesperson told Matsakis. “We quickly remove any ads that violate these policies.”

Google’s publicly available guidelines on “Sensitive Events” say it does not allow ads that “potentially profit from or exploit a sensitive event with significant social, cultural, or political impact, such as civil emergencies, natural disasters, public health emergencies, terrorism, and related activities, conflict, or mass acts of violence.”

The platform has previously come under fire for both its content and advertising practices. The site has traditionally allowed political advertisement, though Google temporarily banned all political ads after the 2020 election.

According to Rest of World, social media users last year complained online about advertisements on YouTube promoting Belarusian government propaganda that appeared to come from the same “Belarus, country for life” channel. The company reportedly did not respond to Matsakis’ questions about any past action against the channel.

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The family behind ‘Charlie Bit My Finger’ sold the original viral video as an NFT for over $760,000

Screenshot from the "Charlie Bit My Finger" video
Screenshot from the “Charlie Bit My Finger” video

  • The original “Charlie Bit My Finger” video was uploaded in 2007 and was seen over 882 million times.
  • The family auctioned the original video as an NFT and it sold for over $760,000.
  • The original video will be taken down from YouTube after the sale was final, as promised.
  • See more stories on Insider’s business page.

The family behind the early viral hit, “Charlie Bit My Finger,” auctioned the original video as a non-fungible token (NFT) and it sold for over $760,000.

In the video, the two brothers are seen playing together on the couch when Harry Davies-Carr, who was three years old, playfully puts his finger in the mouth of one-year-old Charlie Davies-Carr. Harry laughed and said the famous line, “Charlie bit me!”

The 2007 video had been viewed over 882 million times on YouTube, and the family vowed to delete the video from the social platform after the sale was final. The auction started on Saturday – which marked the 14th anniversary of when the video was uploaded – and ended on Sunday.

The sale of the video marks yet another early content creator breaking into the NFT space and profiting off the early viral videos. The people behind viral videos and memes including the “Leave Britney Alone,” “David After Dentist,” the “Disaster Girl” meme, and the Nyan Cat meme have all sold the original files of their viral content as NFTs – with some making as much as half a million dollars.

Harry, now 17, told Insider through email on Friday that the family is working with Original Protocol – a digital marketplace for NFTs because they offered them a “personalized auction” that is dedicated to the sale of their one NFT which was hosted on This is a change from the popular websites like Rarible and Foundation that other viral creators have used.

On the website, the family wrote that the winner of the auction will get to film their own version of the parody with Harry and Charlie, who is now 15.

Harry told Insider that the family did so because they “wanted to commit to the whole evolving ethos of NFT” and “give it a new life.”

The boys’ father, Howard, who recorded the viral video, told Insider they did benefit from the YouTube Partner Program after it launched in 2008. The program, which allows content creators to monetize their videos using ads, is still in use today by many content creators. “Our family did benefit financially and this really allowed us to provide the boys with a great start to their lives,” he told Insider.

However, they went into this auction with no expectations except with a commitment to meeting up with the winner and offsetting the environmental costs that have worried many cryptocurrency critics.

According to the Verge, “Individual pieces of crypto art, non-fungible tokens (NFTs), are at least partially responsible for the millions of tons of planet-heating carbon dioxide emissions generated by the cryptocurrencies used to buy and sell them.”

To help, the family said they will be donating to “carbon offset costs of mining bitcoins before we even worry about having anything left over.” Whatever is left will be put towards the boys’ education, “which will hopefully include universities,” Harry told Insider.

The boys’ father said they understood that the future of content sharing is changing and wanted to change the way they engaged with their audience. He told Insider, “NFTs allow us to engage with the fans in a different way.”

Charlie added that they wanted to “be at the beginning of this new platform just like we were with YouTube.”

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2 easy ways to download YouTube videos onto a computer to watch or share anytime

woman using laptop headphones music
There are two apps we recommend when you’re looking to download YouTube videos.

  • You can easily download YouTube videos onto your computer using an app like VLC, or the WinX or MacX YouTube Downloader programs.
  • The paid versions of WinX and MacX give you the option of just downloading the audio, instead of the audio and video together.
  • Visit Insider’s Tech Reference library for more stories.

YouTube has billions of videos. While you can stream all of them, you might want some on your own computer for future and offline use, or for a personal project.

While YouTube Premium has its own pseudo-downloading feature – it lets you download videos onto your smartphone to watch offline – the regular YouTube website doesn’t have any feature like this.

Instead, if you want to download a YouTube video onto your computer, you’ll need to use a third-party service, and there are dozens of programs that will let you do this.

Here are the two options we recommend, including a program you might already have downloaded and a free app.

How to download YouTube videos using VLC Media player

VLC Media Player is a free app that lets you watch videos or play music from your Mac or PC. There’s a chance you might already have it installed on your computer.

And although it’ll take a few minutes, you can use it to download any YouTube video.

1. Find the video you want to download off YouTube and copy its URL.

2. Open VLC. If you’re on a PC, click “Media” at the top of the screen, and then “Open Network Stream.” If you’re on a Mac, click “File” at the top, and then “Open Network.”

How to download YouTube videos 13
Whether on Mac or PC, get to the “Network” screen.

3. In the menu that appears, paste the URL of the YouTube video you want, and then click “Play” or “Open” at the bottom.

download youtube videos 2
Make sure that “Network” is selected at the top.

4. After a moment, the YouTube video you want will begin playing. A longer YouTube video will take longer to open.

5. If you’re on a PC, click “Tools” at the top of the screen, and then “Media Information.” If you’re on a Mac, click “Window,” and then “Media Information.”

download youtube videos
Bring up the “Media Information” menu.

6. In the “Media Information” menu, there will be a “Location” bar at the bottom. Double-click the URL in this bar to select it, and then copy it.

downlaod youtube videos 3
You might not be able to see the entire URL at once.

7. Go back to your web browser and paste that link into your URL bar at the top of the screen, then go to it.

8. You’ll be brought to a page with just the video playing. Click on the three stacked dots on the right side, and then click “Download.”

downlaod youtube videos 4
It should display the same way in most internet browsers.

The video will download onto your computer as an .MP4 file. You can name it or move it wherever you like.

How to download YouTube videos using the WinX or MacX YouTube Downloader

WinX and MacX are a whole suite of programs, each of which is made for downloading videos from different sources. The WinX and MacX YouTube Downloaders are, as the names suggest, meant for YouTube videos.

1. Go to the WinX website and download the application. If you’re on a Mac, go to the MacX download page instead.

2. Once the program is installed, open it and click “Add Url” in the top-left corner.

How to download YouTube videos 5
Select the “Add Url” option.

3. Paste in the YouTube link that you want to download, and then click “Analyze” on the right. Note that you need to include the entire URL – including the “https” that’s likely at the start.

4. The app will check the video to see how high quality it is. Once done, you’ll be offered a variety of file types to download it in.

5. Select the version of the video that you want, and then click “Download Selected Videos” or “Done” in the bottom-right.

download youtube videos
The quality of the downloads will vary by video.

6. On the next page, click “Download now.”

Your videos will download in the format you asked for, and be saved to your computer’s “Videos” or “Movies” folder.

If you have the paid “Pro” version of WinX or MacX, once the video’s been downloaded, you can also click the “Convert to MP3” option to get just the audio.

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