6 buggy examples of Tesla’s Full Self-Driving software that show why drivers have to be ready to take over on a second’s notice

The interior of a Tesla driving down the highway
  • Tesla rolled out version 10 of its Full Self-Driving software earlier this month.
  • Since, videos of the FSD update have shown several instances when the car has acted wonky.
  • Elon Musk said on Friday the company has received positive feedback on the update.
  • See more stories on Insider’s business page.

Since Tesla rolled out version 10 of its “Full Self-Driving” software earlier this month, beta testers have taken to the internet to point out issues they’ve noticed.

While Tesla CEO Elon Musk has said the update will “blow your mind,” some drivers are less convinced than others. From turning into oncoming traffic to attempting to drive into pedestrians and bikers, some beta testers showed Tesla’s “Full Self-Driving” software has a ways to go before it’s ready to operate without the guidance of a licensed driver.

The software appears to struggle with accommodating light rails

In a video that has since been taken down, a beta tester known on YouTube as HyperChange tested out the update. While he said his experience was overall positive, in the video that was designed to test FSD’s ability to navigate around Seattle’s Monorail the Tesla at one point nearly turned right into a group of pedestrians crossing the street.

Another driver had a similar experience when he tested the FSD near the San Jose Light Rail. In AI Addict’s video, the Tesla attempted to turn right and completely skidded over a curb. The driver pointed out that the software turned right without taking the light rail into consideration, as the rail took up the right side of the street and forced the car further left in its turn.

There were multiple examples of the car turning into oncoming traffic

In a video from a YouTuber known as Frenchie, the autonomous software put the car into the wrong lane, facing oncoming traffic during a bidirectional left turn.

Another beta tester Kim Paquette saw similar issues with version 10. During two separate drives, her Tesla tried to drive into oncoming traffic at intersections and during turns. At each instance, Paquette was forced to disengage the software and stop the car from rolling into oncoming traffic.

“It is failing at tasks it was able to do previously, like sharing [the] road for oncoming traffic on narrow streets, unprotected lefts with diagonal cross traffic,” Paquette wrote on YouTube.

FSD becomes “jerky” when the car is “unsure”

Frenchie pointed out several instances during his drive when the car acted erratically when it entered situations involving roadblocks, pedestrians, or car’s hanging too far out of their lane.

“This is what I want to avoid,” he said in the video. “This kind of jerkiness when it’s unsure.”

Paquette’s video also showed a moment when the car starts diving back and forth in its lane when it encountered people on bicycles.

“It’s like it’s trying to get away from them to give the bikers space, but then also trying to dart back in between them,” Paquette said in the video.

Version 10 was pushed out to beta testers earlier this month and is not yet available for regular drivers. Though, Musk said on Friday that new beta testers could sign up through a beta button. He also said the company has received positive feedback on the update and is rolling out version 10.0.1.

Tesla did not respond to a request for comment on the bug reports.

Despite the bugs, many Tesla beta testers are reporting that the system is getting better, especially when it comes to decision making. The update also spawned compliments over updated self-driving graphics.

Earlier this year, Insider’s Tim Levin reported that Tesla’s earlier FSD software was confusing burger king signs and even the moon with stop signs and stop lights.

Read the original article on Business Insider

Apple is expected to reveal the iPhone 13 on September 14 – here’s how to watch the big announcement live

When you buy through our links, Insider may earn an affiliate commission. Learn more.

Apple Event 2021: California Streaming
Apple’s iPhone 13 launch event is set for 1 p.m. ET on September 14.

  • You can watch Apple’s “California Streaming” event live on September 14 at 1 p.m. ET.
  • Apple is expected to launch the iPhone 13 and Apple Watch Series 7.
  • The event will stream on Apple.com, YouTube, and the Apple TV app.

Table of Contents: Masthead Sticky

Apple’s latest launch event, titled “California Streaming,” will be held on September 14 at 1 p.m. ET. Though nothing has been confirmed yet, the ubiquitous tech company is expected to announce its newest iPhone model, the iPhone 13.

Apple’s lineup of wearables could also get a update with the expected reveal of a new Apple Watch. In addition, a third-generation AirPods model is rumored to make an appearance.

How to watch Apple’s iPhone 13 launch event

Apple’s iPhone 13 launch event will be available to watch online on September 14. The “California Streaming” event starts at 1 p.m. ET/10 a.m. PT, and you can stream it live via Apple.com, YouTube, or the Apple TV app.

The Apple.com stream is expected to be compatible with the latest versions of all major web browsers, such as Safari, Chrome, and Firefox. You can also watch a live stream directly through the Apple TV app.

In addition, the iPhone 13 launch event will be available to watch on YouTube through a web browser or the YouTube app. During previous Apple events, Insider has noticed a slight lag in the YouTube broadcast. Watching a direct stream from Apple might be the fastest way to catch all the latest announcements as they happen.

What to expect from Apple’s iPhone 13 event

The launch of the iPhone 13 is expected to be the biggest announcement from Apple during its “California Streaming” event on September 14.

According to Bloomberg, the new iPhone will likely launch in the same screen size options as the iPhone 12, but the updated lineup will have additional camera features and include an upgraded processor.

As well as a new generation of iPhones, Bloomberg is reporting that buyers can expect a refresh for the Apple Watch. Called the Apple Watch Series 7, the new wearable may offer a bigger display and faster performance compared to the currently available lineup from Apple.

It’s also rumored that Apple could announce a third-generation AirPods model. Less is known about the AirPods 3, and it’s not clear how different the new earbuds will be compared to the AirPods Pro.

Check out our iPhone coverage

iPhone 12 Pro and iPhone 12
The iPhone 12 Pro compared to the iPhone 12.

We’ll have complete coverage of every announcement during Apple’s California Streaming event with all the latest product news and detailed breakdowns.

Right now, you can read our reviews of the iPhone 12 and the iPhone 12 Pro. Buyers interested in snagging discounts on Apple devices should also take a look at Insider’s recent review of a refurbished iPhone 11 Pro .

Read the original article on Business Insider

How to watch the Apple iPhone 13 launch event live on September 14

When you buy through our links, Insider may earn an affiliate commission. Learn more.

Apple Event 2021: California Streaming
  • You can watch Apple’s “California Streaming” event live on September 14 at 1 p.m. ET.
  • Apple is expected to launch the iPhone 13, Apple Watch 7, and more new products.
  • The event will be available to stream on Apple.com, YouTube, and the Apple TV app.

Table of Contents: Masthead Sticky

The next launch event from Apple is titled “California Streaming,” and it will be streamed live on September 14 at 1 p.m. ET. The ubiquitous tech company based in Cupertino, California, is expected to announce its latest iPhone model, the iPhone 13.

Apple wearables could also get a refresh with the potential announcement of an updated Apple Watch. A new AirPods model is rumored to make an appearance as well.

How to watch Apple’s iPhone 13 launch event

Apple’s iPhone 13 launch event will be available to watch online on September 14. The “California Streaming” event begins at 1 p.m. ET/10 a.m. PT, and you can stream it live on Apple.com, YouTube, or the Apple TV app.

The Apple.com stream is expected to be compatible with the latest versions of all major web browsers, including Safari, Firefox, and Chrome. In addition, you can watch a live stream directly through the Apple TV app.

The iPhone 13 launch event will also be available to watch on YouTube via a web browser or the YouTube app. During previous Apple events, Insider has noticed a slight lag in the YouTube broadcast. Watching a direct stream from Apple might be the fastest way to see all the latest announcements.

What to expect from Apple’s ‘California Streaming’ event

The launch of the iPhone 13 is expected to be the biggest announcement from Apple during its September 14 event.

According to Bloomberg, the updated iPhone will likely launch in the same screen size options as the iPhone 12, have additional camera features, and include a more powerful processor.

As well as a new generation of iPhones, Bloomberg is reporting that customers can expect a refresh for the Apple Watch. Called the Apple Watch Series 7, the new wearable may offer a larger screen and faster performance than the currently available models from Apple.

It’s also rumored that Apple could announce a third-generation AirPods model. Less is known about the AirPods 3, and it’s not clear how different these earbuds will be compared to the AirPods Pro.

Check out our iPhone coverage

iPhone 12 Pro and iPhone 12
The iPhone 12 Pro compared to the iPhone 12.

We’ll have comprehensive coverage of every announcement during Apple’s California Streaming event with all the latest product news and detailed breakdowns.

Right now, you can check out our reviews of the iPhone 12 and the iPhone 12 Pro. Buyers interested in snagging discounts on Apple devices should also take a look at Insider’s recent review of a refurbished iPhone 11 Pro .

Read the original article on Business Insider

How to watch the Apple event on September 14 – the iPhone 13 and Apple Watch 7 are expected to launch

When you buy through our links, Insider may earn an affiliate commission. Learn more.

Apple Event 2021: California Streaming
  • You can watch Apple’s upcoming “California Streaming” event live on September 14 at 1 p.m. ET.
  • Apple is rumored to be announcing the iPhone 13, Apple Watch 7, and more new products.
  • The launch event will be available to stream on Apple.com, YouTube, and the Apple TV app.

Table of Contents: Masthead Sticky

The next major event from Apple is titled “California Streaming,” and it will be streamed live on September 14 at 1 p.m. ET. The ubiquitous tech company based in Cupertino, California, is expected to announce the iPhone 13.

Apple wearables could also get a refresh with the potential announcement of an updated Apple Watch. A new AirPods model is also rumored to make an appearance.

How to watch Apple’s iPhone 13 launch event

Apple’s latest launch event will be available to watch online on September 14. The “California Streaming” event starts at 1 p.m. ET, and you can stream it live on Apple.com, YouTube, or the Apple TV app.

If you’re watching the event on Apple.com, the stream is expected to be compatible with the latest versions of all major web browsers such as Safari, Firefox, and Chrome. In addition, you can watch a live stream directly through the Apple TV app.

The event will also be available to watch on YouTube via a web browser or the YouTube app. During previous Apple events, Insider has noticed a slight lag in the YouTube broadcast. Watching a direct stream from Apple might be the fastest way to hear about any new products.

What to expect from Apple’s ‘California Streaming’ event

Of all the new products rumored to be revealed on September 14, the launch of the iPhone 13 is expected to be the biggest announcement from Apple.

According to Bloomberg, the updated iPhone will likely come in the same screen sizes as the iPhone 12, have additional camera features, and include a more powerful processor.

As well as a new generation of iPhones, Bloomberg is reporting that customers can expect a refresh for the Apple Watch. Called the Apple Watch Series 7, the new wearable may have a larger screen and better processor than the currently available models from Apple.

It’s also rumored that Apple could announce a third-generation AirPods model. Less is known about the AirPods 3, and it’s not clear how different these earbuds will be compared to the AirPods Pro.

Check out our iPhone coverage

iPhone 12 Pro and iPhone 12
The iPhone 12 Pro compared to the iPhone 12.

We’ll have comprehensive coverage of every announcement during Apple’s California Streaming event. Check back on September 14 for all the latest product news and detailed breakdowns.

Right now, you can check out our reviews of the iPhone 12 and the iPhone 12 Pro. Buyers interested in snagging discounts on Apple devices should also take a look at Insider’s recent review of a refurbished iPhone 11 Pro .

Read the original article on Business Insider

How to loop a YouTube video on a computer or in the mobile app

senior man watching guitar video tutorial at home on tablet with guitar in hand
Knowing how to loop a YouTube video can be useful when you’re watching instructional videos.

  • You can loop a YouTube video on the desktop website via the video settings.
  • YouTube has also added the loop feature for the mobile app, so you can loop videos and playlists.
  • You can also use third-party sites to loop entire videos, or parts of videos, if desired.
  • Visit Insider’s Tech Reference library for more stories.

With tons of new content being uploaded to YouTube every day, viewers are at no loss for something new to watch. But sometimes you don’t want something new, so setting a video to loop over and over again can be a good option.

Looping a video can be helpful if you’re learning a new skill from a YouTube tutorial, or if you simply want an ambient video to continuously play in the background at an event.

Here’s how to set up the feature on desktop or via the mobile app.

How to loop a YouTube video on desktop

This works regardless of the web browser you’re using.

1. On the YouTube website, go to the video you want to put on repeat.

2. Right-click the video and select Loop in the pop-up.

Screenshot of "Loop" option on YouTube website
Click “Loop.”

How to loop a YouTube video on the mobile app

YouTube recently added the loop feature to the mobile app. It works for iPhone, iPad, and Android.

1. Open the YouTube app on your device and navigate to the video you want to loop.

2. Tap the screen to reveal the icon of three dots in the top-right corner, then tap the three dots to open the video menu.

Screenshot of three-dot icon on video on YouTube mobile app
Tap the three-dot icon.

3. In the pop-up, select Loop video. Note that the loop option does not appear in the pop-up if the advertisement before your video is still playing – you must wait for the ad to end before you can loop.

Screenshot of "Loop video" option on YouTube app
Select “Loop video.”

To turn off the loop feature, you’d need to repeat this process. You can also loop playlists by going into a video in the playlist you want to loop and setting that video to loop.

How to create a YouTube playlist, add or remove videos, and set its privacy settingsHow to delete a YouTube playlist using your desktop or the mobile appHow to play YouTube videos in the background on your iPhone, without having to keep the app openYou can’t see who liked your comment on YouTube, but you can see how many likes your post has – here’s how

Read the original article on Business Insider

Apple’s upcoming event is expected to introduce the new iPhone 13 – here’s how to watch live on September 14

When you buy through our links, Insider may earn an affiliate commission. Learn more.

Apple Event 2021: California Streaming
  • You can watch Apple’s upcoming “California Streaming” event live on September 14 at 1 p.m. ET.
  • Among other new products, Apple is rumored to be announcing the iPhone 13.
  • The launch event will be available to stream on Apple.com, YouTube, and the Apple TV app.

Table of Contents: Masthead Sticky

The next major event from Apple is titled “California Streaming,” and it will be streamed live on September 14 at 1 p.m. ET. The ubiquitous tech company based in Cupertino, California, is expected to announce a new version of the iPhone.

Apple wearables could get a refresh as well with the potential announcement of an updated Apple Watch. A new AirPods model is also rumored to make an appearance.

How to watch Apple’s ‘California Streaming’ launch event

Apple’s latest launch event will be available to watch online on September 14. The “California Streaming” event starts at 1 p.m. ET, and you can stream it live on Apple.com, YouTube, or the Apple TV app.

If you’re watching the event on Apple.com, the stream is expected to be compatible with the latest versions of all major web browsers such as Safari, Firefox, and Chrome. In addition, you can watch a live stream directly through the Apple TV app.

The event will also be available to watch on YouTube via a web browser or the YouTube app. During previous Apple events, Insider has noticed a slight lag in the YouTube broadcast. Watching a direct stream from Apple might be the fastest way to hear about any new products.

What to expect from Apple’s ‘California Streaming’ event

Of all the new products rumored to be revealed on September 14, the launch of the iPhone 13 is expected to be the biggest announcement from Apple.

According to Bloomberg, the updated iPhone will likely come in the same screen sizes as the iPhone 12, have additional camera features, and include a more powerful processor.

As well as a new generation of iPhones, Bloomberg is reporting that customers can expect a refresh for the Apple Watch. Called the Apple Watch Series 7, the new wearable may have a larger screen and better processor than the currently available models from Apple.

It’s also rumored that Apple could announce a third-generation AirPods model. Less is known about the AirPods 3, and it’s not clear how different these earbuds will be compared to the AirPods Pro.

Check out our iPhone coverage

iPhone 12 Pro and iPhone 12
The iPhone 12 Pro compared to the iPhone 12.

We’ll have comprehensive coverage of every announcement during Apple’s California Streaming event. Check back on September 14 for all the latest product news and detailed breakdowns.

Right now, you can check out our reviews of the iPhone 12 and the iPhone 12 Pro. In addition, take a look at Insider’s recent review of a refurbished iPhone 11 Pro.

Read the original article on Business Insider

How to add and edit YouTube subtitles to your videos in 4 different ways

businessman in office looking at laptop
There’s a handful of different ways to add subtitles to your YouTube videos.

  • You can add subtitles to your YouTube videos a few different ways, like uploading a pre-written file or using auto-sync.
  • For some videos uploaded to YouTube, captions will automatically generate.
  • If you choose to manually add captions, there are keyboard shortcuts to help you speed things up.
  • Visit Insider’s Tech Reference library for more stories.

When you make YouTube videos, it’s important to consider your audience, including viewers who are deaf or hard of hearing. Adding subtitles and captions is one way to make your videos more accessible so more people can watch and enjoy your content.

Here’s what you need to know to add subtitles and captions to your YouTube videos.

How to add subtitles on YouTube Studio

There are several options for adding subtitles: uploading a pre-written file, using auto-sync, typing them out manually, or using auto-translate.

Upload a pre-written file

Uploading a file that contains what is said in the video is one way to add captions to a video.

1. Sign in to your YouTube Studio account.

2. Select Subtitles, located in the left sidebar.

Screenshot of YouTube channel page
Click “Subtitles” on the left.

3. Click the video that you’d like to edit.

4. Select Add Language and select your preferred language.

5. Under Subtitles, click Add.

Screenshot of Add Subtitles button on YouTube website
Click “Add.”

6. Select Upload file.

Screenshot of YouTube upload file page
Click “Upload file.”

7. Choose either With timing or Without timing, before selecting Continue.

Screenshot of timing pop-up on YouTube website
Select an option and hit “Continue.”

8. Choose the file you want to upload.

9. Hit Save Draft or Publish.

Screenshot of page to publish or save draft on YouTube website
Either save your draft or hit “Publish.”

Auto-sync

Auto-sync lets you type out your transcript all at once, and then the transcript is automatically synced to the timing of your video.

1. Go into YouTube Studio and select Subtitles in the left sidebar.

2. Select your video from the list and then click Add, located under subtitles.

3. Choose Auto-sync in the pop-up menu.

Screenshot of subtitle pop-up menu on YouTube website
Click “Auto-sync.”

4. Type in the entire transcript of your video in the text box to the left, or click the three dots next to Edit Timings and choose Upload file.

Screenshot of auto-sync subtitle entry page on YouTube website
If you don’t want to type in your transcript, you can instead upload a file containing your transcript.

5. Once you’ve added the text or uploaded your file, select Edit Timings.

Screenshot of Edit Timings button on YouTube auto-sync page
Click “Edit Timings.”

6. Click Save and Close.

Type manually

1. Log into your YouTube Studio account.

2. Choose Subtitles in the left sidebar.

3. Select your desired video.

4. Click Add, under Subtitles.

5. Select Type manually.

Screenshot of Type Manually subtitle option on YouTube
Click “Type manually.”

6. Play the video and enter your captions or subtitles, adjusting the timestamps as necessary. You should add text tags like [applause] or [thunder] to help give viewers necessary context.

Screenshot of "type manually" page on YouTube
Type your text in the box on the left.

7. Select Publish when ready.

Using keyboard shortcuts while adding your captions can speed up the process:

  • Shift + left arrow: Go back 1 second.
  • Shift + right arrow: Go forward 1 second.
  • Shift + space: Pause or play your video.
  • Shift + enter: Add a new line.
  • Shift + down arrow: Edit the next subtitle.
  • Shift + up arrow: Edit the previous subtitle.
  • Enter: Add a subtitle.

Auto-translate

YouTube adds automatic captions to certain long-form videos and shorts. Just be aware that this feature is limited to 13 languages.

Automatic captions are also being rolled out for live streams. However, that’s limited to English-language streams from those who have over 1,000 subscribers.

Once generated, you can still review auto-captions and make any necessary changes:

1. Log into your account and go into the YouTube Studio.

2. Choose Subtitles in the left sidebar.

3. Select the video you want to review.

4. Under Subtitles, click the three dots next to the video you want to review or edit.

5. Review the auto-captions, and Edit or Remove parts of the auto-captions, as desired.

If you’re seeing a lot of errors in your auto-captions, there are several key reasons why that could be happening, which you can watch out for when making future videos:

  • Captions aren’t available yet because there’s complex audio in your video.
  • The language in the video uses a language that isn’t supported for auto-captions.
  • The video is too long for auto-captions.
  • There’s poor sound quality, or YouTube isn’t recognizing the speech.
  • A long period of silence at the beginning of the video is preventing auto-captions from working.
  • There are multiple speakers in the video, with overlapping speech.

How to turn on subtitles on YouTube on your phone or computer, and set them to stay on automaticallyHow to create a YouTube playlist, add or remove videos, and set its privacy settingsHow to play YouTube videos in the background on your iPhone, without having to keep the app openYou can’t see who liked your comment on YouTube, but you can see how many likes your post has – here’s how

Read the original article on Business Insider

‘F9,’ the latest movie in the ‘Fast & Furious’ franchise, is now available to stream at home

When you buy through our links, Insider may earn an affiliate commission. Learn more.

Vin Diesel in "F9" Fast 9
Vin Diesel stars in “F9: The Fast Saga.”

  • F9,” the ninth movie in the “Fast & Furious” film series, is now available to stream through VOD.
  • Starring Vin Diesel, “F9” earned big numbers at the box office when it hit theaters on June 25.
  • You can buy the movie at home for $20 on services like Prime Video, Vudu, YouTube, and more.

The Fast Saga (small)

After an impressive debut in theaters, “F9: The Fast Saga” is now available to buy for $20 through video-on-demand (VOD) services. The movie’s initial streaming debut happened only about a month after its theatrical premiere on June 25.

Directed by Justin Lin, “F9” is the ninth installment in the “Fast & Furious” series. The action movie features Vin Diesel and John Cena as feuding brothers. “F9” delivers a constant rush of adrenaline with all the wild car chases and extreme stunts the franchise is known for.

“F9” also honors the late Paul Walker who died in a car accident in 2013. Walker played Brian O’Conner in the first seven “Fast & Furious” movies. For more details about how the film pays tribute to Walker, read Insider’s interview with director Justin Lin.

Where to watch ‘F9’ online

F9” is now available to watch at home through video-on-demand services. You can buy the movie for $20 from Amazon Prime Video, Vudu, YouTube, Microsoft Movies, and Apple TV. The film’s streaming debut comes just one month after it premiered in theaters.

The Fast Saga (button)

After you purchase the movie, you can watch “F9” as many times as you want with no time limit for access. Purchase options range from standard definition (SD) to 4K UHD with high dynamic range (HDR), but the price is $20 no matter what quality you choose.

A rental option for “F9” will be available starting September 21. It’s not yet clear how much the movie will cost to rent. You can access VOD services on most smart TVs, mobile devices, streaming players, and web browsers.

In addition to VOD services, “F9” is likely to arrive on HBO Max or Peacock later this year, but an official release date has not been announced.

Where can I watch other ‘Fast & Furious’ movies?

HBO Max is the best streaming service for watching movies from the “Fast & Furious” franchise online. A few of the “Fast & Furious” movies were free to stream with ad-supported Peacock, but the films are not currently part of the Peacock catalog.

The HBO Max catalog includes access to the first two installments:

  • “The Fast and the Furious” (2001)
  • “2 Fast 2 Furious” (2003)

Max (ad-free) (small)Max (ad-supported) (small)

Additional movies from the “Fast & Furious” series are available to rent individually on VOD services like Prime Video and Vudu.

Read the original article on Business Insider

The top women in gaming, esports, and streaming

Rachell "Valkyrae" Hofstetter
Rachell “Valkyrae” Hofstetter.

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition:

Send tips to aperelli@insider.com or DM me on Twitter at @arperelli.


Collage of women who are making an impact in gaming and esports, including Nicole LaPointe Jameson, Haya Al Qadi, Libby Kamen, and Kyoung-ey Kim on orange and pink background with gaming controller icons 4x3

23 top women in gaming, esports, and streaming who have broken through in a male-dominated industry

The gaming category is one of the biggest in digital media and Insider Intelligence estimates that there will be over 26 million monthly esports viewers in the US this year.

But it’s also very male. Only 16% of the executive teams at the top 14 global gaming companies were women, according to a report from esports organization Fnatic.

Still, women like 100 Thieves’ Valkyrae, 3BLACKDOT’s Sloane Wolf, and Fnatic’s Soraya Sobh have built careers in an industry historically known for sexism.

Michael Espinosa and I are highlighting some of the most successful women in the space, from execs to creators.

Here’s a look at who is on the list:

  • Lindsay Caudill from Team Envy runs Dallas Fuel’s Twitter and social media accounts, as well as the Envy social media accounts. She’s also the driving force in Envy’s philanthropic and inclusivity initiatives.

  • Nicole LaPointe Jameson, the CEO of Evil Geniuses, helped turn around the esports organization, while also launching its diversity and inclusion team.

  • Sue Lee, previously an exec at Twitch, spent over six years on the strategic partnerships team working with the largest streamers on the platform.

Here’s the full list of 23 women in gaming that you should know.

jonas brothers tour
The Jonas Brothers kicked off their reunion tour in Miami, Florida.

Music marketers are using TikTok challenges to pay creators based on video performance rather than follower count

You no longer have to have millions (or even thousands) of followers to score a music deal on TikTok.

Marketers are looking outside the app’s top stars and to user-generated videos when it comes to promoting songs, thanks to startups like Pearpop and Preffy, my colleague Dan Whateley wrote.

These platforms create music “challenges” that invite users with any size following to get paid on a sliding scale for participating in a song or artist campaign. The tactic helps drive up the number of videos on TikTok that feature a particular song.

Here are a few key takeaways:

  • Pearpop and Preffy users who participate in challenges are paid based on video views or likes, rather than follower count.

  • One recent Pearpop challenge promoting Tyga’s song “Splash” helped boost the track from 8,500 user videos featuring the sound to over 100,000.

  • Creators who joined the campaign earned between $10 and $80 out of the total $10,000 budget.

Read more on music marketers’ new strategy.

Lucy Davis smiles with the microphone she uses for ASMR.

How much a TikToker with half a million followers earns from livestreaming

On TikTok, ASMR creators are rising in popularity and earning money by whispering and tapping at the screen.

My colleague Sydney Bradley spoke with Lucy Davis, a full-time ASMR (short for autonomous sensory meridian response) content creator on the app.

In just six months, Davis gained half a million followers on TikTok thanks to her popular livestreams, which she started as a way to drive traffic to her YouTube page. Now, she earns up to $300 every time she goes live through in-app tips, known as “gifts,” that she receives from viewers.

When it comes to what works best, she has one rule: the weirder the content, the better.

More on her ASMR business and the other ways she earns money, here.

James Cadwallader, cofounder and CCO of Kyra, sits with arms crossed.

An exclusive look at the media kit a TikTok fashion publication uses to pitch brand sponsors

Rag Report is a new fashion publication built on and around TikTok, with features like deep dives into historical trends and closet tours of top influencers.

The Gen-Z-focused digital magazine amassed over 1 million followers in less than a year, Sydney Bradley wrote. And it’s got an impressive list of sponsors too, including Nike and Kate Spade.

The company shared an exclusive look at its media kit, which breaks down its weekly video strategy, a case study of a partnership with denim brand Diesel that reached 3 million viewers, and the various options for branded content, from account takeovers to custom videos.

Check out the media kit, here.


Here’s what else you need to know this week:

What’s trending

Power moves

Social capital


tiktok

TikTok hashtag of the week:

Every week, we highlight a top trending hashtag on TikTok, according to data provided by Kyra IQ.

This week’s hashtag: thatlittlepuff

  • Percentage uptick: 4,786%

  • The latest viral creator is a cat who “recreates” popular recipes on TikTok under the username ThatLittlePuff. The impressive kitty has racked up nearly 14 million followers.


D'Amelio Family

What else we’re reading and watching:

Subscribe to the newsletter here.

And before you go, check out the top trending songs on TikTok this week to add to your playlist. The data was collected by UTA IQ, the research, analytics, and digital strategy division of United Talent Agency.

uta

Subscribe to the newsletter here.

Read the original article on Business Insider

These junior bankers quit $150,000 jobs at JPMorgan and Goldman Sachs to give careers advice on YouTube

Afzal Hussein
Afzal Hussein started his channel in 2018 after leaving Goldman Sachs.

  • Insider spoke to two junior bankers who quit six-figure jobs for YouTube.
  • One told Insider he earned more than $150,000 but quit to help care for his sick mom.
  • A second said he wants to help candidates from underrepresented groups breaking into finance.
  • See more stories on Insider’s business page.

Ben Chon knew what he was signing up for when he began his career as an investment banking analyst at JPMorgan’s San Francisco offices in June 2015.

His typical work week would range between 70 and 110 hours. At one point, he worked 28 hours consecutively.

“For the first six months, maybe a year I was pretty pumped to be at work because I was just learning so much because I was just working so many hours,” Chon told Insider, adding that it took him another year to really get comfortable with his job.

Chon lays out his experiences at a top-tier bank to his 40,000 subscribers and more than 1 million viewers on his YouTube channel, Rareliquid. In a typical video, Chon will talk about how to land a role at an investment bank, and what to expect when you get there. He also posts explainers on tech, markets, and cryptocurrencies.

He is one of a number of junior bankers who have given up the potential to earn a six-figure starting salary, instead starting social media channels to offer advice on breaking into the industry.

Now 28, Chon told Insider that he made the decision to quit banking in 2018 after his mother was diagnosed with ALS, an incurable neurological disease. He said it made him realize that nothing in life is certain.

After backpacking around the world for several months and setting up a short-lived clothing brand, he turned to YouTube, realizing there was demand from people who wanted advice on breaking into finance as a career.

“I thought maybe I can provide really good advice, do really good research, and maybe this will work,” he said.

Growing a YouTube channel enables him to earn while he remains in Korea helping care for his mother.

In Chon’s latest earnings update, which he posts monthly on his channel, he states he had earned $19,161 by July 2021 for the year to date – a roughly 87% drop on the $150,000 salary and bonus he says he earned at JPMorgan.

He makes money from ads running on his channel, brand sponsorships, and increasingly by offering courses and resume advice.

“I’m not actually viewing Rareliquid as a YouTube channel,” he added. “I have a lot of ideas for the different revenue streams and mini businesses within the whole business.”

A typical rareliquid video.
Ben Chon posts under the name “rareliquid.”

Like Chon, Afzal Hussein broadly enjoyed his career in finance, working in asset management at Goldman Sachs’ London office. He said he had always planned to reassess his career three years after starting.

“I thought: ‘I’m not really having an impact in the world by going to this bank, putting on a suit and tie and helping companies invest,'” Hussein told Insider.

Hussein’s channel, started in November 2018, now has 87,000 subscribers, and just under 6 million views across a range of videos that cover finance- and career-focused videos.

He describes himself as a “non-traditional Goldman story”.

He grew up on a council estate in London – equivalent to projects in the US – looked after by one parent managing five children. This upbringing instilled a desire in Hussein to help people from underrepresented backgrounds “get into roles that they previously didn’t think that they could.”

“If I had someone on YouTube who was sharing all this golden advice, that would have helped me save so much time throughout university,” said Hussein.

Hussein’s videos tend to be more career-focused. In a typical video, he’ll provide advice on what to do after you secure an internship, or how to find a graduate scheme, but he also provides insight into the daily routine of an investment banker.

He said a video series of him reviewing the finance-focused TV show “Industry” was also popular.

Hussein spends two to three days planning, scripting, filming, and editing to create up to three videos a week, and has multiple streams of income across his channel, as well as offering career coaching.

He plans to launch his own mentoring website, Simply.io, which aims to match aspirational teenagers with professionals.

Hussein won’t reveal specifics to Insider, but says his current earnings are higher than his Goldman’s salary. “I don’t like putting a number on it because I don’t want to get the young people carried away with focusing on numbers,” he said. “I don’t ever want to take it for granted.”

Another YouTuber, Angela, has racked up 10,000 subscribers to videos covering her typical day when she was working as an investment banker in New York, her reviews of industry news, and her advice on avoiding burnout. She declined an interview with Insider.

The fact that Gen Z is increasingly turning to social media for career advice stems partly from the fact that they have grown up in an economic climate where there is generally much less career certainty, according to Jim Meadows, chief marketing officer for Takumi, a media agency specializing in influencer marketing.

“There’s a real lack of that information from the kind of sources that you’d expect,” he said.”They’re generally becoming much more financially savvy, and seeking that information out for themselves in the channels where they like to spend their time.”

Read the original article on Business Insider