How much money influencers make using affiliate marketing programs

Tori Dunlap
Tori Dunlap is a personal finance influencer

  • Influencers frequently share links to their Instagram Stories or below their YouTube videos.
  • Those links are often affiliate links that let creators earn a commission on sales.
  • We spoke with creators about how much money they earn using affiliate marketing.
  • See more stories on Insider’s business page.

Those “swipe-ups” on Instagram Stories or the links below a YouTube video aren’t just for the convenience of sharing a link – they’re how many influencers make money.

When someone makes a purchase on a website after clicking through a trackable link or using a specific code, the influencer who posted it can earn a commission from that sale. That’s called affiliate marketing.

Influencers often use affiliate marketing as a way to earn income outside of sponsored posts or ad revenue on videos. It’s also a way that emerging “nano” and “micro” influencers (with between 1,000 and 100,000 followers) start making money and working with sponsors as content creators.

How lucrative affiliate marketing is for an influencer depends on several factors such as their following size, engagement, and which industry they are in. It also depends on the commission rates brands and platforms put in place.

For instance, some finance influencers can make a decent portion of their income from affiliate links alone. They might work with investing apps like Robinhood or Acorns.

Read more details about how much money finance apps and companies pay influencers through affiliate marketing

One personal-finance influencer, Tori Dunlap, told Insider she made more than $200,000 in eight months.

Finance isn’t the only well-paid category.

Skincare influencer Vi Lai said recently she was earning more than $5,000 each month from affiliate links. Still, other influencers say they earn a few hundred dollars here and there.

From brands like Amazon to third-party affiliate marketing platforms, there’s a handful of ways for influencers to earn a commission from promoting products on social media.

Read more about how much money one influencer makes using Amazon affiliate links

Some influencers have even started texting their followers with links to their favorite products as a way to drive sales. And platforms like Instagram are also tapping into this space with their own native affiliate marketing programs.

Read more details about the affiliate marketing tools Instagram is developing

Insider has talked with many influencers and industry experts about affiliate marketing. Here’s a rundown of what they told us they have earned.

How much money do influencers make using affiliate marketing?

We spoke with a handful of influencers about how they incorporate affiliate links into their content. Several detailed their monthly earnings. They ranged from about $50 per month to more than $25,000 per month.

Here’s how much money 8 creators make from affiliates:

Read the original article on Business Insider

How much money YouTube stars earn, according to dozens of creators

Kelly Stamps is a minimalist lifestyle YouTuber
Kelly Stamps has earned thousands of dollars from YouTube’s AdSense program since 2019.

  • YouTube creators who are part of the Partner Program can monetize their videos with ads.
  • The amount of money different creators make per video varies based on a variety of factors.
  • We spoke with dozens of creators who shared how much money they’ve earned on YouTube.
  • See more stories on Insider’s business page.

This is the latest installment of Insider’s YouTube money logs, where creators break down how much they earn.

Social-media creators who are part of the YouTube Partner Program can earn money off their videos with Google-placed ads.

To start earning money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for YouTube’s Partner Program, which allows creators to start monetizing their channels through ads, subscriptions, and channel memberships.

Creators on YouTube can earn their money a number of ways, from sponsorships to selling merchandise.

But revenue from Google ads is a big chunk of many YouTube stars’ incomes.

Insider has spoken with dozens of YouTube creators about how much each of them make per month, on videos with 100 thousand or 1 million views, and other financial topics.

Here’s a comprehensive breakdown of Insider’s YouTube money logs series:

How much money YouTubers make a month

Many YouTube creators earn money off the ads that play in their videos and receive a monthly payout.

So how much do YouTubers generally make per month?

Here’s a full breakdown of our coverage:

How much money YouTubers make per 1,000 views (RPM)

For every 1,000 ad views, advertisers pay a certain rate to YouTube. YouTube then takes 45% and the creator gets the rest.

Some subjects, like talking about money on YouTube, often can boost a creator’s ad rate by attracting a lucrative audience.

How much do creators earn per 1,000 views (called the RPM rate)?

Here’s a full breakdown of our coverage:

How much money YouTubers make on a single video

Creators on YouTube often have no idea how much money they will earn off a single video after they upload it to the platform.

Many creators also try to avoid swearing or copyrighted music in their content because those factors can increase a video’s chance of getting flagged by YouTube and demonetized.

So if a creator does everything right in the eyes of YouTube, how much can they expect to make at the top end?

We asked 17 YouTube creators what the most money they’d made of a single video was.

Read the full post: YouTube stars reveal the most money they’ve made from a single video

How much money YouTubers make for 100,000 views

How much money a single YouTube video with 100,000 views makes from Google-placed ads depends on the content of the video and the audience who watches.

The amount of money a video will earn also depends on its watch time, length, and video type, among other factors.

Here’s a full breakdown of our coverage:

How much money YouTubers make for 1 million views

Though making money from YouTube depends on a variety of factors, amassing 1 million views can often net a creator a big payday.

Here’s a full breakdown of our coverage:

Read the original article on Business Insider

I tried, and failed, to earn a living as an influencer. Here are 5 hard lessons I learned after gaining and losing thousands of social-media followers.

A picture of BTS on the left and the post author, Brian Patrick Byrne, on the right.
Brian Patrick Byrne built a following by posting videos and tweets about BTS.

  • I gained tens of thousands of followers by creating content about K-pop group BTS.
  • My biggest mistake was trying to change my brand in order to earn a living.
  • I ultimately decided that my mental health was more important than being an influencer.
  • See more stories on Insider’s business page.

In 2020, I lost my job and decided to spend my free time pursuing a dream I’d had since teenhood: becoming an influencer. I’d spent more than a decade idolizing YouTube stars like Tyler Oakley to the point that when I heard he was coming to Dublin, Ireland in 2012, I traveled to the city center from my home in the suburbs for the off-chance that I’d run into him.

Miraculously, I did, and our brief interaction helped encourage me to build my own internet following. I made over 70 videos. Some blatantly ripped off established influencers. Once, I filmed myself cooking while drunk in the hopes that it would attract an audience as it did for Hannah Hart. The video got fewer than 300 views and I made it private soon after. Later, I made a video where I crafted a giant serving of McDonald’s fries out of jello. And in another, I built a shirt out of sliced bread.

I tried everything to stand out, and yet I couldn’t even crack 1,000 subscribers – until 2020.

Picture shows Brian with YouTube star Tyler Oakley in Dublin, Ireland in 2012.
Brian with YouTube star Tyler Oakley in Dublin, Ireland in 2012.

At that time, I’d spent the best part of three years at NowThis, learning how to attract an audience of millions with short-form videos on Snapchat and TikTok. It felt like the perfect opportunity to try to become an influencer again. While at NowThis, I’d produced content about BTS, the biggest band in the world with a famously loyal and dedicated fanbase. One of my videos got close to 900,000 views on Twitter, and fans wrote thousands of affirmative comments praising me for reporting on the group without prejudice.

“It’s so rare to see some actual research on BTS and ARMY,” one wrote (“ARMY” is the name of the group’s fandom).

<blockquote class=”twitter-tweet”><p lang=”en” dir=”ltr”>In just 7 years, <a href=”https://twitter.com/BTS_twt?ref_src=twsrc%5Etfw”>@BTS_twt</a> has changed the world. These are the 7 lessons the band has left us with since 2013 <a href=”https://twitter.com/hashtag/7YearsWithBTS?src=hash&amp;ref_src=twsrc%5Etfw”>#7YearsWithBTS</a> <a href=”https://twitter.com/hashtag/ARMY?src=hash&amp;ref_src=twsrc%5Etfw”>#ARMY</a> <a href=”https://twitter.com/hashtag/BTS?src=hash&amp;ref_src=twsrc%5Etfw”>#BTS</a> <a href=”https://t.co/a2uON7mmoh”>pic.twitter.com/a2uON7mmoh</a></p>&mdash; NowThis (@nowthisnews) <a href=”https://twitter.com/nowthisnews/status/1271806529151184896?ref_src=twsrc%5Etfw”>June 13, 2020</a></blockquote> <script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″></script>

It helped that I genuinely enjoy BTS’s music, which promotes a message of self love. As a 30-something who has long struggled with low self-esteem, I find lyrics like, “I’m the one I should love in this world / Shining me, precious soul of mine” surprisingly therapeutic.

I started a new YouTube channel where I combined my background in journalism and building audiences with my appreciation for BTS. I interviewed fans like a 62-year-old military intelligence analyst who said the group saved her life, and the father of a late model who met the group long before they rose to prominence – and yet predicted they’d be superstars.

During my most successful month on YouTube, my channel drew 508,729 views. My channel surpassed 13,000 subscribers, and I had even greater success on Twitter, where I posted news updates and explanatory threads explaining how the US music industry was stacked against BTS, a Korean group which, at that point, had never released a fully English-language song. My tweets generated thousands of retweets apiece and within a few months my Twitter following had surpassed 35,000. To be clear, these numbers are tiny compared to bonafide internet superstars. And as I soon discovered, it would be the closest I’d get to their level of success.

Here were the hard lessons I learned.

Lesson 1: YouTube ad revenue can be inconsistent, so don’t expect to make a living from ads alone.

I loved the content I was making, but it was effectively a full-time job. I spent much of my free time producing videos and coming up with ideas for new ones. And there were expenses involved, like $326 per month for a paid subscription to Mediabase, a music industry service that gave me access to specific radio airplay numbers for BTS songs, which I shared with fellow fans. These updates became the primary driver of my follower growth on Twitter.

However, I was earning hardly any money. My tweets made me nothing, but I thought that by building a following on Twitter, I could direct followers to my YouTube channel, which was monetized. I quickly learned that earnings from YouTube ads can be highly inconsistent. The views on my videos swung wildly, from highs of hundreds of thousands to lows of a tiny fraction of that, meaning I wasn’t developing a loyal audience who tuned into every video. As such, my earnings were unpredictable. One video that took me three weeks to produce currently has 43,121 views and made $76.34; another, in which I rapped in Korean with BTS’ SUGA collaborator MAX, has just 5,737 views and earned $18.67.

A screenshot showing Brian’s YouTube ad revenue for October 2020.
Brian’s YouTube ad revenue for October 2020.

Lesson 2: Before you ask your audience to pay you directly, do your research.

These ups and downs drove swings in my mental health. The correlation between YouTube views and ad revenue meant that when my videos did well, I felt elated and dreamt about how big my earnings might become in the future. But when my videos flopped, I felt paralyzed by fears that I was a failure, and struggled to focus on producing the next one.

With no other jobs lined up, and my savings starting to dwindle, I knew I needed to earn a reliable income – fast. Ad revenue alone wouldn’t cut it, so I drew inspiration from other influencers with loyal followings and started an account on Patreon, a paid membership platform. I set up multiple tiers, offering common rewards like exclusive content to subscribers in exchange for a small monthly fee.

I advertised my Patreon on Twitter – and immediately received a backlash.

While it made sense to try to diversify my income and not rely on YouTube ad revenue alone, I made a huge mistake by not speaking with others within the community first about whether starting a Patreon was a good idea. Basically, I didn’t do my research. Instead, I shared a news update about BTS and, in a second tweet, told my followers that they could support my content on Patreon.

The backlash came almost immediately. Hundreds of accounts condemned the fact that I was asking for money from a fandom that’s known for its ethos of volunteerism. Many fans before me had built followings by posting chart positions and other updates without asking for a dime. As a result, some stated I had established influence within the fandom for the sole purpose of reaping financial rewards. Several users with large followings, including those that had supported my work in the past, unfollowed or blocked me.

Lesson 3: Be wary of changing your brand after you’ve built a following. If you do, expect a large chunk of your audience to unfollow you.

While the criticism eventually passed, as it does for many things on the internet, my anxiety about my future did not. While I was still determined to make it as an influencer, I knew now that the following I had grown would not support me financially. Sure, I did have a handful of patrons, but like my YouTube channel, I earned a pittance: $190.97 in three months. This led me to my second mistake.

During a conversation with a more established influencer in the K-pop community, I learned that they had grown a significant subscriber base on Patreon by posting reaction videos to various K-pop groups. While I never found out how much they were making, their expression of disbelief as they talked about the sheer amount was enough to convince me to try the same thing on my YouTube channel. Until this point, I’d mainly posted content about BTS, so producing reaction videos of other groups was a significant pivot. That’s because on the internet, K-pop groups are like sports teams. If you declare yourself a supporter of one, fans may not be pleased if you start stanning their rival. In my case, I’d declared myself a BTS fan, only to later post content about a competitor, BLACKPINK.

The week I published my reaction to BLACKPINK’s “DDU-DU DDU-DU,” I lost 8,000 Twitter followers. After sharing the video on Twitter, my follower count started to freefall. I tried to address the mass unfollowing by tweeting that I didn’t intend to shade other K-pop groups, including BTS. But that only made things worse.

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/UNFX4dn45Mk” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

ARMYs expressed their outrage in the comments: “This my friends, is an example of a perfect clout chaser,” one wrote. “He identified as army, hopped off on a profit gaining train from us, and now he’s onto another fandom.”

Another posted: “Why do u think he used first army and now blinks [BLACKPINK’s fandom]? I don’t understand why both fandoms or others support youtubers when they only use kpop groups for views.”

Lesson 4: If you want to be an influencer, be prepared for regular, public criticism from strangers, even if you feel it’s unwarranted.

Through these missteps, I realized what it’s actually like to be an influencer: In exchange for the dopamine boost of watching your posts rack up thousands of likes and retweets, there exists a cohort willing to tear you down the moment you make a mistake. It’s a kind of bad-faith scrutiny that assumes you only have the worst intentions when the truth is often far more complex.

It was my own fault for not explaining that because I spent so much time producing content, I either needed to earn more money from it, or quit, and find something that did earn me a livable wage. I considered posting a long-winded response, but when I asked some friends, their reaction was mixed. Some supported me trying to clear things up, while another, who has a considerable following on YouTube, said I wouldn’t be able to change the assumptions people had already made about me.

“It happens as you grow,” they wrote to me in a DM. “People create narratives & backlash is bigger. You know how the saying goes. The bigger you are, the more hate you get.”

Lesson 5: My experiences taught me that being an influencer isn’t for me. But if you can avoid the mistakes I made, you could have what it takes to succeed.

For all the upsides to becoming an influencer – the dopamine rushes and the supportive comments – my mental health means more to me. I’m happier being a nobody. For you, though, things could be different. If you can avoid letting financial insecurity rush you into poor decision-making and have skin thick enough that bad-faith comments won’t wear you down, becoming an influencer may be for you.

Just recognize that it’s a lot easier to gain new followers than it is to convince them to spend money on whatever it is you’re creating. Understand that making a living on the internet is hard, and to succeed, you’ll need the patience and persistence it takes to find a means of monetizing your content that is palatable to your audience.

Read the original article on Business Insider

How much YouTube pays influencers for 100,000, 1 million, and 150 million views, according to top creators

Natalie Barbu
YouTube star Natalie Barbu.

  • YouTube’s Partner Program allows influencers to earn money off their channels by placing ads within videos. 
  • Google places these ads and pays a creator based on factors like a video’s watch time, length, and viewer demographic.
  • Here’s how much YouTube pays creators for a single video with 100,000, 1 million, and 150 million views, according to top influencers.
  • Subscribe to Business Insider’s influencer newsletter: Insider Influencers.

This is the latest installment of Business Insider’s YouTube money logs, where creators break down how much they earn.

How much money YouTube pays creators for a single video depends on a number of factors, but the number of views it gets is a big one.

Creators with 1,000 subscribers and 4,000 watch hours are eligible to have their videos monetized with ads by joining YouTube’s Partner Program. These ads are filtered by Google, and how much money a creator earns depends on the video’s watch time, length, video type, and viewer demographics – among other factors.

Some top creators have ad-placement strategies to maximize their earnings.

For instance, Andrei Jikh, a personal-finance influencer, told Insider that he earns more money by including midroll ads, which can run in videos lasting over 8 minutes. They can be skippable or non skippable, and creators can place them manually or have them automatically placed by YouTube.

There are also things creators can avoid to try and boost earnings.

Some videos that contain swearing or copyrighted music are flagged by YouTube and demonetized, earning hardly any money for the creator (or none at all). One of YouTube’s biggest stars, David Dobrik, said in an interview that he earned about $2,000 a month from YouTube directly, despite his weekly videos gaining an average 10 million views. He earns most of his money through brand sponsorships instead, like his partnership with SeatGeek.

Here’s how much money YouTube paid creators for a video with 100,000, 1 million, and 150 million views, according to top YouTube creators.

This article has been updated to reflect new YouTuber earnings. 

100,000 views – between $500 to $2,500 (5 creators)

Natalie Barbu
Natalie Barbu.

How much money a single YouTube video with 100,000 views makes from Google-placed ads depends on the content of the video and the audience who watches. But even some YouTube stars don’t realize this.

Natalie Barbu started her YouTube channel while she was in high school about eight years ago.

She’d post videos about fashion and beauty as an after-school hobby, long before she knew she could be earning any money from the platform, she told Insider

Now she runs a channel with 292,000 subscribers and posts weekly videos about her day-to-day life experiences.

Barbu has more than 20 videos with over 100,000 views uploaded to her YouTube channel. On average, her videos earn between $200 and $500, she told Insider in February 2020. 

YouTube pays Barbu through direct deposit once a month. After she receives the money, she will save a portion for taxes and she has a separate bank account where she keeps her tax money.

We spoke to five YouTube creators — Natalie Barbu (lifestyle), Marko Zlatic (personal finance), Ruby Asabor (business), Erica Boucher (business), and Roberto Blake (tech) — who broke down what they generally earn from a video with around 100,000 views. 

When Asabor was first starting out, she thought everyone made the same rate.

But then she found out she was making more money from YouTube than a friend of hers who had more subscribers. Asabor realized that her finance- and business-related videos, which target an older audience, were more favorable to Google’s advertisers. These advertisers pay more than others because there are fewer videos on YouTube that attract their target audience.

Read the full post: 

How much money a YouTube video with 100,000 views makes, according to 5 creators

1 million views – between $3,400 and $40,000 (6 creators)

Jade Darmawangsa
Jade Darmawangsa.

A video with 1 million YouTube views doesn’t always make the same amount of money and can vary considerably depending on the creator.

Insider spoke with six YouTube influencers with very different channels — SemideCoco, Jade Darmawangsa, Marina Mogilko, Kevin David, Austen Alexander, and Shelby Church — on how much they earned from videos with over 1 million views (and below 1.5 million views).

These creators all said that enabling every ad option, which includes banner, preroll, and midroll ads, had helped with their earnings. 

Read the full post: 

How much money a YouTube video with 1 million views makes, according to 6 creators

150 million views – $97,000 (Paul Kousky)

Paul Kousky
Paul Kousky.

Paul Kousky films videos about Nerf guns for YouTube and has 14 million subscribers. 

He told Insider that he earns a majority of his revenue through ads on his YouTube channel, PDK Films.

Kousky’s highest-earning video is one he posted in February 2018 titled “Nerf War: Tank Battle,” which went viral worldwide six months later, he said. 

By the time the video had hit 150 million views (it continues to rack up views), he earned $97,000 in AdSense revenue, according to screenshots of his creator dashboard viewed by Insider in December 2019. 

When Kousky first uploaded the video, he said it had about 50% US viewers, which is his target demographic. After it went viral, the US audience dropped and was about 5% as of December.

On average, the view duration for this video was around four to five minutes. That put the video at about a 45% average watch time, which is considered high for YouTube. This is an important metric because a high view duration lets YouTube’s automated algorithm know that a video is performing well, and that can help a video get picked up and recommended to viewers.

Read the full post here:

How much money a YouTube video with 150 million views makes, according to a top creator

Read the original article on Business Insider