Cheap furniture and toys could soon get much more expensive as retailers are hit by rising shipping costs

Ikea
Cheap furniture makers and sellers such as Wayfair or Ikea could be impacted.

  • Bulky or low-cost items could be hardest hit by price hikes as shipping costs continue to rise.
  • This could include toys and furniture, experts told Bloomberg.
  • Retailers are spending up to ten times more than they would have pre-pandemic to ship items across the ocean.
  • See more stories on Insider’s business page.

Toys and cheap furniture are among consumer goods that could get more expensive in the coming months as retailers continue to grapple with surging shipping costs.

According to experts quoted in a Bloomberg report, low-cost and bulky goods are more vulnerable to price hikes: They take up more room on a shipping container and have thinner margins to absorb rising costs.

Gary Grant, founder of UK toy shop The Entertainer, told Bloomberg that in his 40 years in the industry he has “never known such challenging conditions from the point of view of pricing.”

Grant said that The Entertainer has had to stop selling some items, including a giant teddy bear imported from China, because it would have to double the price for shoppers to make up for higher freight costs.

“If they are bulky products it means you can’t get very many in the container and that will have a significant impact on the landed price of the goods,” he told Bloomberg.

Low-cost furniture makers and sellers such as Wayfair or Ikea could also be hit.

Alan Murphy, the CEO of a consultancy company in Copenhagen called Sea-Intelligence, said that the cost of shipping is now making up about 62% of the retail value of some items sold by low-cost furniture makers.

“You simply can’t survive on this,” he told Bloomberg. “Someone is bleeding very hard.”

The shipping crisis is causing some retailers to spend as much as ten times more than they would pre-pandemic to ship items across the ocean.

As reported by Insider’s Rachel Premack, this is because of a breakdown in the freight supply chain. Demand dried up in the first half of 2020 and then came back at the end of the year, leading to port traffic jams and blockages. A lack of containers and dock workers has made it worse.

Many brands are now scrambling to find a space on a ship, and are being forced to pay top dollar for it, Premack reported, using Nike as an example. According to shipping expert Simon Sundboell from eeSea, Nike would have paid $2,000 for a 40-foot container pre-pandemic. Today, it could be paying as much as $20,000 for that same-sized vessel, Sundboell said.

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Wayfair’s biggest savings event ‘Way Day’ is here and features up to 80% off furniture

If you buy through our links, we may earn money from affiliate partners. Learn more.

wayfair countertop setup
  • Wayfair’s huge annual sale started today and will last until April 29.
  • The event features up to 80% off furniture for every room in the house, plus all orders ship free.
  • We’ve highlighted some great deals below.

Wayfair is known for its low prices and great deals year-round. But shoppers can find even better deals during ‘Way Day,’ the retailer’s biggest sales event of the year, going on now.

Through April 29, you can find up to 80% off furniture for every room, including mattresses, office furniture, lighting, appliances, and decor. Better still, Wayfair is offering free shipping on everything.

Suffice it to say, Way Day is one of the best times to shop for deals on stuff for every room of your home, from large furniture pieces to decorative accents.

Keep an eye on the Way Day page to snatch any short-lived flash deals you may want. In addition to the best deals we highlighted below, check out our round-up of the 13 best products to shop from Wayfair, as recommended by our editors and readers..

Best Wayfair deals available now

Washlet C100 Bidet Seat (medium, Preferred: Wayfair)Low Profile Platform Bed (medium, Preferred: Wayfair)Coffee Table (medium)Freestanding Soaking Bathtub (medium)Abou Wood Glam Beveled Accent Mirror (medium)Adamine Coffee Table (medium)Rupelmonde Tufted Armchair (medium)Gabouray Tufted Upholstered Platform Bed (medium)Reposa Reversible Sofa and Chaise with Ottoman (medium)Product Card (medium)

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The 13 best products to shop from Wayfair, as recommended by our editors and readers

If you buy through our links, we may earn money from affiliate partners. Learn more.

best wayfair products
  • Wayfair’s major Way Day sale is finally here and is happening through April 29.
  • We’ve gathered the best items our editors and readers have purchased from Wayfair to check out during the sale.
  • You can read more about Way Day, including the best deals and discounts, here.

Wayfair’s Way Day sale is currently running today, April 28 through April 29, and includes great discounts across the site. Way Day is an annual sale that Wayfair hosts to inspire customers to furnish their homes with fun and exciting products. The sale also includes some deals that are better than those offered by the retailer during Black Friday. This year the sale is two days instead of just one, ensuring you’ll have enough time to search for the best products and deals.

With the retailer offering thousands of products across many categories, it will be difficult to sort through the options during the short sale. We compiled 13 of our favorite products that our editors and readers have purchased from Wayfair, from a statement rug to a set of hypoallergenic pillows. While not every item that we recommend is on sale, we hope our picks will bring you inspiration as you navigate the sale.

Here are 13 of our favorite products to shop from Wayfair:

A handsome dresser

best things to buy on wayfair 2021 dresser

Walnut Ankur 5 Drawer Chest, $289.99

A permanent fixture in the video meeting background of associate story producer Lily Oberstein, the Ankur 5 Drawer Chest is easy to install thanks to excellently labeled pieces and clear instructions. The chest also has a unique contrasting pattern that adds a subtle hint of contemporary design. 

A duo of hypoallergenic down alternative pillows

best things to buy on wayfair 2021 pillows

Hahn Down Alternative Plush Support Pillows, $46.99

Having supportive pillows is just important as having a supportive mattress when trying to improve sleep quality. Another popular option with our readers, this pillow duo offers plush support and can also be cleaned in the washing machine. The pillows are available in both standard and king sizes.

A super comfy desk chair

best things to buy on wayfair 2021 desk chair

Anja Task Chair, $204.99 

Featured as a top pick in our guide to the best work-from-home products for college students, the Andover Mills Anja Task Chair will help prevent the back aches that come from sitting in an uncomfortable chair all day. Buying guides fellow Victoria Giardina loves to use the desk for studying and writing throughout her busy work days. 

A kitchen island with built-in storage

best things to buy on wayfair 2021 kitchen island

Lockard Kitchen Island, $285.99

If you have a smaller kitchen, and are in desperate need of more counter space, purchasing a kitchen island can offer a solution. Associate travel editor Hannah Freedman says the Lockard Kitchen Island creates separation in her open-concept apartment while also providing additional counter space and storage. At just over 40 inches wide, It’s also the perfect

A supportive hybrid mattress

best things to buy on wayfair 2021 mattress

Wayfair Sleep 12″ Medium Pillow Top Hybrid Mattress, $519.99

Hybrid mattresses offer the best of both worlds when it comes to sleep support. The Wayfair Sleep 12″ Medium Pillow Top Hybrid Mattress provides low motion transfer, medium support, and is made with hypoallergenic materials. The bed arrives in a box and takes 48 hours to expand before being ready to sleep on. You can also purchase a 10-year warranty on the mattress directly from Wayfair when checking out. It was a popular choice with our readers last year.

A statement rug

best things to buy on wayfair 2021 rug

Yountville Hand-Tufted Wool Rug, $62.99

While the exact rug story production fellow Allison Arnold purchased is currently out of stock, the Yountville Hand-Tufted Wool Rug similarly offers a bold design and is also made by popular Wayfair in-house brand AllModern. Arnold currently uses the rug as a bold decor accent in a muted, mid-century styled living room. 

A powerful bidet with heated seats

best things to buy on wayfair 2021 bidet

Washlet C100 Elongated Toilet Bidet Seat, $328.35

Surprisingly, the most purchased product from Wayfair by Insider readers in the last year was a bidet. Far from average, the Washlet C100 Elongated Toilet Bidet Seat offers a heated seat, temperature and pressure control, and an automatic deodorizer; all features that are difficult to find in the average toilet seat. 

A sturdy wood desk

best things to buy on wayfair 2021 desk

Three Posts Lamantia Desk, $309.99

It’s officially been over a year since many of us started working from home, making it a great time for a home office refresh. The Three Posts Lamantia Desk is made of solid wood and is available in three wood finishes. It was a popular choice with our readers in the last year and also has a 5-year warranty just in case any damages occur.

A rust-resistant steel patio gazebo

best things to buy on wayfair 2021 gazebo

Lauderhill 13 Ft. W x 10.5 Ft. D Steel Patio Gazebo, $329.10

When shopping for outdoor furniture, you’ll want to ensure your purchasing items made with high-quality, weather-resistant materials. The Launderhill Steel Patio Gazebo is constructed with rust-resistant steel and is designed to be used year-round. The gazebo is also equipped with mosquito netting and even a place to hang an outdoor chandelier. 

An outdoor conversation set

best things to buy on wayfair 2021 outdoor furniture

Delray 4 Piece Sofa Seating Group with Cushions, $619.99

Insider Reviews’ senior editor Lauren Savoie purchased this 4-piece set last Way Day for a price so good, she was skeptical of how great the quality would be. She was surprised to find it’s a beautifully crafted, solid wood set. The set offers those with outdoor spaces an opportunity to use them to their full potential as the weather continues to get warmer.

A vintage inspired floor lamp

best things to buy on wayfair 2021 floor lamp

Aged Dark Zinc Kaibab 65″ Task Floor Lamp, $93.99

Task lighting is essential for properly lighting a room, but can also come in handy when reading, working, or doing any other activity that requires bright, focused lighting. The Kaibab Task Floor Lamp includes a spiral lightbulb and can be adjusted to various heights. The lamp also has a vintage metal design that will match the decor style of almost any room.

A multifunctional antique breakfast tray

Antique Cherry Wooden Breakfast Tray

Antique Cherry Wooden Breakfast Tray, $18.99

Whether you’re looking to serve your mom breakfast in bed for Mother’s Day, or work comfortably from your bed, this antique wooden breakfast tray can be used for a variety of purposes. It can also be folded up when not in use for easy storage.

A large sandbox

best things to buy on wayfair 2021 sandbox

10′ x 10′ Green/Tan Plastic Square Sandbox with Cover, $303.70

Bring the park home with this giant weather-resistant sandbox that will keep children entertained for hours at a time. While the sandbox does not include sand, it does have built-in seating and a cover to close up the sandbox when it’s not in use.

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Wayfair’s Annual ‘Way Day’ sale starts tomorrow – here’s what to expect from the retailer’s biggest event

If you buy through our links, we may earn money from affiliate partners. Learn more.

wayfair yellow bedroom spread
  • Way Day‘ – Wayfair’s biggest sale event of the year – starts tomorrow.
  • It spans 48 hours, from April 28 to 29, and features deals on pieces for every room in your house.
  • We’ve highlighted the best deals you can shop for now, below.

Table of Contents: Masthead Sticky

Every year, Wayfair holds its much-anticipated Way Day sale that always features huge discounts on furniture and decor for every room of the house.

This year, it’ll last for 48 hours from April 28 to 29. During Way Day, you can look forward to up to 65% off mattresses, lighting, and outdoor furniture, along with up to 80% off wall art and area rugs. It’s a pretty big deal.

Sales from Wayfair aren’t uncommon. In fact, the products it offers see changes in price nearly every week, and everything it sells is marked down at least once during the year. This can make shopping from the site tricky for even the most experienced online shoppers.

However, we expect Wayfair to offer its best prices during its shopping holiday.

If you absolutely can’t wait until the 28th, Wayfair still has great deals outside of the event. Below, we’ve compiled the best deals you can shop right now, ahead of Way Day.

What is ‘Way Day’?

A few years ago, Wayfair started its own namesake retail holiday, Way Day. While Wayfair has pretty great deals all year, Way Day promises to be the retailer’s biggest sale event of the year.

When is ‘Way Day’?

Way Day starts April. 28. Thousands of products will be marked down, and Wayfair will offer flash deals throughout the duration of the sale.

Last year, Way Day was pushed to September due to the Coronavirus outbreak but has since been returned to its original yearly position in April.

How long is ‘Way Day’?

Way Day will last 48 hours, from April 28 to 29.

What is on sale?

Historically, Way Day is the best time of the year to buy from Wayfair and this year is no different.

This wide-ranging sale offers big discounts on everything from mattresses, rugs, kitchenware, furniture, and more. Expect deals from companies like Samsung, AllModern, Joss & Main, and so much more. Plus, everything ships free.

You can preview what’s to come from Way Day by checking out Wayfair’s home page.

How do you get the best ‘Way Day’ deals?

Though we’ll be highlighting some of the best deals on popular Wayfair items, there will be plenty of other great discounts from the retailer during Way Day. Here’s our advice to help you ready up for the sale.

As with all good deals, you’ll need to be prepared to act fast in order to secure your order before stock runs out. Way Day Flash Deals are also excellent deals, but they often won’t span the entirety of the event. To ready yourself ahead of time, you can opt in to be notified as soon as the deals go live – you’ll just need to sign into your Wayfair account.

Also, if you find a piece of furniture you like, be sure to check how much the other colors cost. Oftentimes, select colorways will see deeper discounts. The same goes for products that come with different patterns or in varied shapes.

Are the Way Day deals worth it?

In short, yes.

During the lead-up to Way Day, we’ve been tracking the prices on some of Wayfair’s most popular products. We found that for the most part, Wayfair’s prices do see slight increases in the weeks prior – though usually only within a 10% price change. There are exceptions to this observation, of course: some products saw huge price hikes while others saw no change altogether.

Despite these price fluctuations, we can assure you that, after thorough price research, the deals we highlight during Way Day are among the best prices we’ve seen.

Best Wayfair ‘Way Day’ 2021 deals

Hoboken 38-Inch Wide Tufted Polyester Armchair (medium)Zainab Beveled Accent Mirror (medium)Standard Shredded Memory Foam Cooling Pillow (medium)Landreneau Round Cat Bed (medium, Preferred: Wayfair)Washlet C100 Bidet Seat (medium, Preferred: Wayfair)Low Profile Platform Bed (medium, Preferred: Wayfair)Coffee Table (medium)Freestanding Soaking Bathtub (medium)Abou Wood Glam Beveled Accent Mirror (medium)Adamine Coffee Table (medium)Rupelmonde Tufted Armchair (medium)Reposa Reversible Sofa and Chaise with Ottoman (medium)Product Card (medium)

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Wayfair has announced its huge annual Way Day sale will take place April 28 and 29 and will feature up to 80% off furniture

If you buy through our links, we may earn money from affiliate partners. Learn more.

wayfair countertop setup
  • Wayfair has finally announced that its huge annual Way Day sale will take place April 28 and 29.
  • The event will feature up to 80% off furniture for every room in the house.
  • Starting today, April 14, you can find sneak peeks of what’s to come on Wayfair’s home page.

Wayfair holds sales often throughout the year, meaning you should never settle for full-priced home goods. The retailer is an excellent one-stop shop for everything for the home, from large furniture pieces to decorative accents.

The next big thing is Way Day: the namesake’s 48-hour annual sales event. It’s just been announced that it will take place this April 28 and 29. During Way Day 2021, you can expect to find up to 80% off furniture for every room, including mattresses, rugs, lighting, appliances, and decor.

It’s still a couple of weeks away, but you can preview what’s to come on Wayfair’s home page. You can even opt in to receive notifications as the flash deals go live – you just need to sign up here. In the meantime, if you can’t hold out the extra two weeks, keep scrolling to find some of the best Wayfair deals available below.

Best Wayfair deals available now

Washlet C100 Bidet Seat (medium, Preferred: Wayfair)Low Profile Platform Bed (medium, Preferred: Wayfair)Coffee Table (medium)Freestanding Soaking Bathtub (medium)Abou Wood Glam Beveled Accent Mirror (medium)Adamine Coffee Table (medium)Rupelmonde Tufted Armchair (medium)Gabouray Tufted Upholstered Platform Bed (medium)Reposa Reversible Sofa and Chaise with Ottoman (medium)Product Card (medium)

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Americans are expected to spend their third stimulus checks on clothes, home improvement, and dining out – and it could boost stores like Kohl’s and Home Depot

coronavirus stimulus checks memes
Getty Images

  • Outdoor dining and home improvement stores will benefit from Americans spending stimulus checks.
  • Value retailers like Walmart and Dollar General will also benefit, as in the past, Jefferies said.
  • Past stimulus checks have provided a crucial boost to the economy amid the COVID-19 pandemic.
  • Visit the Business section of Insider for more stories.

Retailers and restaurants are poised to see a boost in Americans buying goods if President Joe Biden signs the $1.9 trillion stimulus package, as expected.

Apparel, home improvement, outdoor dining, and travel companies are set to benefit from Americans who receive the extra $1,400 in their bank accounts, analysts at Jefferies said in a Monday note.

After the last stimulus checks in January, retail sales that month saw an 8.9% bump, indicating consumers want to spend the extra dollars, Jefferies said. This time around, the checks, which in most cases are more than twice the amount of January’s, could boost sales once again.

Read more: Buy these 14 stocks set to go into overdrive as consumers’ stimulus checks arrive in March, Cowen says

Some retailers who didn’t see much of a lift in the last stimulus round because of the “dead of winter” will likely benefit this time because of the spring season. With the nice weather, home-improvement projects and outdoor dining will be on the rise, so Home Depot, Lowe’s, Olive Garden-owner Darden Restaurants, and Outback Steakhouse-owner Bloomin’ Brands are poised to benefit. Apparel stores such as Ross and Burlington Coat Factory also will see a bump, per the report.

The January spending bill increased Americans’ year-over-year spending 20%, according to Bank of America research. Those who received the checks also spent 30% more on their credit cards than people who didn’t. Value-based retailers, like Walmart, Kohl’s, Dollar Tree, and Dollar General, saw an increase from the January checks, and they’ll “see outsized benefits” this time around, too, Jefferies said.

Companies most affected by shutdowns caused by the COVID-19 pandemic a year ago were department, clothing, and shoe stores, along with restaurants and furniture stores, Jefferies said. Those same companies are now likely to “generate the most opportunistic areas for spring 2021 stimulus benefit,” the note said.

One survey, however, wasn’t as optimistic that spending would ensue from the next round of stimulus checks. The survey, conducted by Morning Consult and commissioned by Bloomberg, found that 34% of Americans, many of whom lived in wealthier households, planned on putting the $1,400 into savings.

In April last year, many Americans received the first round of stimulus checks, worth $1,200. Most people used the money to buy the basics: groceries and medicine. Many also used the cash to buy takeout meals and even streaming and gaming services as they hunkered down at home. Big box retailers like Walmart and Target posted blowout sales for that quarter last year, saying stimulus checks were largely to thank.

At the time, the checks gave the economy a crucial boost, according to experts. Now, on the third round of government spending as the federal debt increases, President Joe Biden has said, “now is the time to go big,” adding that the government can’t spend too much to help the economy.

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Bed Bath & Beyond and Kohl’s will drop My Pillow products from stores after its CEO spread election conspiracy theories

mike lindell donald trump
President Donald Trump shakes hands with Mike Lindell (L), founder of My Pillow, during an event at the White House July 19, 2017.

Bed Bath & Beyond has cut ties with My Pillow, the pillow manufacturing company founded by Trump supporter Mike Lindell, the retailer confirmed to Insider.

Lindell first reported the retailer axing his products, telling a Fox News affiliate and right-wing media outlet RSBN about stores dropping the brand. In the interviews, Lindell attributed the retailer’s decision to social media pressure led by “leftist groups.”

“They’re trying to cancel companies now,” he told RSBN. 

Bed Bath & Beyond said it’s getting rid of the pillow brand because it’s not selling well.

“As previously announced, we have been rationalizing our assortment to discontinue a number of underperforming items and brands. This includes the My Pillow product line,” a Bed Bath & Beyond spokesperson told Insider in an email. “Our decisions are data-driven, customer-inspired, and are delivering substantial growth in our key destination categories.”

Bed Bath & Beyond was one of the largest national retailers stocking My Pillow products.

Read more: The judge who presided over JCPenney’s and Neiman Marcus’ bankruptcies predicts more trouble for retail in 2021. Here’s who he thinks is most vulnerable.

On RSBN, Lindell claimed that other retailers were also dropping the brand, including H-E-B and Kohl’s. H-E-B did not respond to a request for comment.

Kohl’s said in a statement to CNBC in a statement that it will sell through its current inventory and not order additional product due to “decreased customer demand.”

My Pillow did not respond to a request for comment from Insider.

Lindell has been a vocal proponent of the baseless claim that voting machines switched votes to secure President-elect Joe Biden’s victory, a theory that he may have taken to the president in person on Friday

Voting technology company Dominion – whose machines are central to the conspiracy theory Lindell has been spreading – threatened “imminent” legal action on January 8, calling the claims “false and conspiratorial.”

Read more: A top Aerie marketing exec reveals how the brand leveraged a viral TikTok video to sellout leggings and drive record traffic to its e-commerce site

That legal threat came two days after protesters were encouraged by Trump to march on the Capitol, in events that spiralled into a deadly riot. Lindell has continued to support the president following these events, offering a MyPillow discount code “FightForTrump” for customers ordering directly.

bed bath & beyond

If you have worked at My Pillow or with Mike Lindell, and have a story to share, email ktaylor@businessinsider.com.

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