I taste-tested over 20 vegan ice cream brands to find the best ones – these 6 topped my list

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Wildgood vegan ice cream sitting in bowls with spoons
  • Ice cream is the perfect summer treat, and vegan options are more abundant than ever.
  • Sure, you may have heard of Oatly and So Delicious, but the world of artisan vegan ice cream is vast.
  • Here are 6 vegan ice cream brands you probably haven’t heard of but need to try this summer.
  • My picks include an olive oil ice cream, macadamia nut milk ice cream, and coconut meat ice cream.

I am a full-time food journalist and eat more ice cream than anyone I know. Over the years, I’ve published stories about the best ice cream parlors in the United States, gourmet soft serve, ice cream sandwiches and artisan ice cream makers that began shipping their ice cream nationally during the pandemic. I’ve even been invited to judge gelato festivals and weighed in on new flavors by cult favorite ice cream makers at company headquarters. Last summer, I received 60 pints of ice cream from nearly a dozen different brands delivered on the same day and all the liquid nitrogen fog permeated my entire house.

Recently, I’ve discovered more and more great plant-based ice creams popping up. I’ve tasted through flavors from more than 20 different vegan ice cream brands and have learned that vegan ice cream can be just as delightful and delicious as dairy ice cream. Even if you’re not vegan, trying plant-based ice creams offer unique flavor combinations you won’t find in dairy ice cream.

Sure, I’ve tried the usual vegan ice cream suspects you find in grocery stores, but I’ve been truly delighted by the small-batch artisanal brands, many of which are charting new territory in the world of plant-based ice cream. Below you’ll find six bespoke vegan ice cream brands that I love; many you probably haven’t heard of before.

Here are 6 vegan ice cream brands worth trying this summer:

The first and only macadamia milk ice cream

four pints of Mauna Loa macadamia milk ice cream on a blue background

Mauna Loa Macadamia Milk Non-Dairy Frozen Dessert, $9.99 per pint, available on Instacart and Mauna Loa

Most vegan ice creams are made with coconut, cashew, soy or almond milk bases, but Hawaii’s most famous producer of macadamia nuts, Mauna Loa, has upped the ante, debuting the first and only macadamia milk-based frozen dessert this summer. 

Higher in monounsaturated fat and lower in carbs than other popular nuts, macadamia makes for an ultra creamy base that’s also keto-diet friendly. Flavors like Kona coffee, vanilla orchid and mango liliko’i showcase more of Hawaii’s natural bounty and there’s even the cheeky Rocky Road to Hana, named for the famous winding drive on Maui. This is the most decadent flavor of all — a fudgy chocolate base studded with soft marshmallows and crunchy macadamias instead of almonds. 

While you can purchase pints online, they’re also available at Sprouts in 23 states and Albertsons and Safeway locations in California, Texas, New Mexico, Hawaii and Seattle.

A small batch oat milk ice cream with inventive mix-ins

chocolate vegan ice cream from Whipped Urban Dessert Lab

Whipped Urban Dessert Lab Ice Crème, $16.50 per half pint, available on Goldbelly

Oat milk is the plant-based milk alternative of choice among baristas for its thick, creamy texture in lattes and cappuccinos, so it’s no surprise that it also makes a rich ice cream base. Sisters Courtney Blagrove and Zan B.R. make their own oat milk for their new line of oat milk “ice crème” at Whipped Urban Dessert Lab. This stuff is better than Oatly and chock full of mix-ins like strawberry shortcake crumbles, chocolate cookie chunks, and cinnamon apple crisp.

This is the first ice cream brand that I’ve seen where the pint packaging is labeled upside down too. Apparently, storing ice cream (or ice crème!) upside down in the freezer helps prevent freezer burn because any partially melted bits will collect on the lid, which keeps ice crystals from forming. 

Next time I’m in New York, my first stop will be Whipped Urban Dessert Lab’s Lower East Side storefront to try a swirl of sweet creme and chocolate twist at the world’s first oat milk soft serve shop.

A modern Mediterranean plant-based gelato

Pints of Wildgood vegan ice cream sit partially open with scoops removed

Wildgood Plant-Based Non-Dairy Frozen Dessert, $9 per pint, available on Instacart and Wildgood

Olive oil has been a cornerstone of the Mediterranean diet for millennia, but could it also be the secret to rich, creamy vegan ice cream that’s low in saturated fat? Rather than using nut milk, Wildgood relies on a blend of extra virgin olive oil, pea protein and chicory root fiber, sweetened with fructose, to achieve a soft and creamy consistency straight out of the freezer. All of the olive oil comes from Greek ice cream maker Sotiris Tsichlopoulos’ family’s ancient groves in Corfu.

For an ice cream so low in saturated fat and calories, Wildgood is surprisingly rich and you can really taste the olive oil in each flavor, adding a sophisticated savory undertone. Chocolate hazelnut is a favorite, reminiscent of the best gianduja chocolate spread I’ve ever tried in Piedmont. 

With such a short ingredient list, the quality of each ingredient is paramount. Simple flavors without many mix-ins allow ingredients like Alphonso mango, California pistachios and Oregon hazelnuts to shine. 

Wildgood is available in eight flavors so far, and you can find it on Instacart or order online to ship anywhere in the continental United States.

A boozy vegan ice cream

A pint of smores vegan ice cream from Scoops on Tap sits in front of a fireplace

Scoops On Tap, $22.25 per pint, available on Goldbelly

Scoops on Tap was created by two friends who love craft beer and ice cream and wanted to blend them together for a line of beer- and spirit-infused ice creams. Up until recently, their product was only available at farmers market and specialty retailers in Southern California, but now they’re shipping pints nationally with Goldbelly.

After Hours vanilla bourbon is a year-round favorite that I most enjoy with a shot of espresso poured over top and sprinkled liberally with toasted cacao nibs. The sumptuously smooth texture is a combination of a coconut cream and oat milk and don’t worry — it’s less than 5% ABV. 

Seasonally, many more plant-based boozy ice creams are available, like Cocosaurus Rex, a toasted coconut ice cream with a fair trade dark chocolate fudge swirl infused with a coconut stout, and Madeline, a lemon and grape sorbet steeped on toasted oak chips infused with a grape sour ale. The latter is perfect as a refreshing float with prosecco if you wish to add more booze to the equation.

A plant-based option with superfood boosts

Containers of Sacred Serve vegan ice cream against a light blue background

Sacred Serve Plant-Based Gelato, $10 per carton, available Sacred Serve

Hand harvested certified organic and fair-trade young coconut meat, plus coconut sugar and raw coconut oil forms the holy coconut trinity that is the base of all Sacred Serve gelato flavors. Superfoods like matcha green tea, Afghan saffron, chaga mushrooms and raw cacao are blended in for an ingredient list that’s so nutritious you’re almost suspicious that these could possibly taste good — until you take the first bite. This gelato is subtly sweet with a super creamy texture. 

Sacred Serve’s newest flavor is a reinvention of childhood favorite cookies and cream with tigernut cookies instead of typical Oreos. The cookie crumble is darkened with activated charcoal and made with prebiotic-rich tigernut flour and adaptogenic mucuna. 

The gelato is rock hard when you first pull it from the freezer, so you need to let it sit at room temperature for 10 minutes or so to melt to a creamy consistency. You can find Sacred Serve in more than 150 stores across the country including Whole Foods, Foxtrot, Plum Market and Erewhon.

Really good vegan ice cream sandwiches

Vegan ice cream sandwiches from Green Girl Bakeshop

Green Girl Bakeshop Dairy Free Gluten Free Cookie Sandwiches, $96 for a pack of 12 ice cream sandwiches, available at Green Girl Bakeshop

Lisa Stoy’s plant-based gelatos all have four ingredients or less, starting with a coconut milk base sweetened with maple syrup, plus fresh mint, vanilla beans, cardamom, turmeric or cacao depending on the flavor. The ice cream sandwiches at Green Girl Bakeshop have just the right ratio of cookie to ice cream, keeping the focus squarely on the ice cream with the cookies playing a supporting role.

Depending on the flavor, the ice cream is sandwiched between gluten-free chocolate chip, dark chocolate, or ginger cookies, made with cassava flour and applesauce. It almost sounds too healthy to be a cookie, but they freeze nicely, remaining soft enough to bite into without the ice cream squishing out the sides. The golden turmeric ice cream with ginger cookies and the classic vanilla bean ice cream sandwich with chocolate chip cookies are the best of the bunch.

Our testing methodology

I’m a food journalist with a predilection for ice cream and I’ve been known to regularly finish a pint in one sitting. Recently, I have been eating a predominantly plant-based diet and made it my mission to find the best plant-based ice creams that are just as satisfying as the dairy ice cream I’ve known and loved.

Flavor: Favorite flavors vary widely among ice cream lovers, so I included ice creams that recreated classic flavors impeccably as well as innovating new flavors. Most of all, I should be able to easily discern the flavor in a blind taste test and the ice cream shouldn’t taste muddied or cloyingly sweet. You should be able to eat a full scoop without feeling like you’ve developed a cavity.  

Texture: A great plant-based ice cream should mimic the decadently smooth and satisfying mouthfeel of premium dairy ice cream. I chose ice creams that didn’t taste watery or gummy and didn’t develop too many ice crystals.

Ingredients: The best plant-based ice creams use high-quality ingredients, and I looked for shorter ingredient lists made with real foods rather than ice creams filled with emulsifiers and sweetened with corn syrup or glucose syrup. For example, Oatly’s frozen dessert, which includes dextrose, dried glucose syrup and rapeseed oil, did not make the cut.

Check out our other vegan and vegetarian food guides

Best vegan and vegetarian BBQ foods roundup 4x3

 

Read the original article on Business Insider

No Evil Foods, a vegan food company, laid off all its production employees after giving them an ultimatum last year about working through the pandemic

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No Evil Foods was criticized last year for encouraging workers to quit during a pandemic.

  • In March 2020, a vegan food company gave workers an ultimatum: work through the pandemic or quit.
  • On Friday, those who chose to keep working at No Evil Foods lost their jobs in a round of layoffs.
  • The company confirmed the layoffs to Insider and said it was ending its in-house manufacturing.
  • See more stories on Insider’s business page.

No Evil Foods, a vegan food company with a socially conscience message, laid off all of its production employees on Friday, more than a year after it presented them with an ultimatum to work through the pandemic or lose their jobs.

In a statement provided to Insider, the North Carolina-based company confirmed the layoffs and said it is moving away from in-house manufacturing to a co-packing manufacturer.

“Our goal is to be a significant force for good in the food system with environmentally sustainable, socially conscious, plant-based foods,” Mike Woliansky, co-founder and CEO, said. “For a company of our size to survive in the hyper-competitive marketplace, the co-manufacturing model will be required going forward.”

No Evil Foods, which is backed by the same investors as Beyond Meat and Impossible Foods, received backlash last year over its response to the COVID-19 pandemic.

On March 19, 2020, the company presented its production workers with an ultimatum: keep showing up for work and receive a bonus for perfect attendance, or leave.

Those who chose to leave could either quit and receive no compensation but retain the option of returning in the future, or resign and receive severance, with no option to come back. Employees were given 24 hours to decide.

Employees told Insider at the time that the ultimatum seemed antithetical to No Evil Foods’ values and its stated mission statement: “To use food as a force for good.” No Evil Foods uses socialist-inspired branding, such as one fake meat product called “Comrade Cluck.” But the employees felt the company was placing economics over their safety.

Co-founder Sadrah Schadel told Insider at the time it was all the company could do given the circumstances.

“We wish we could do even more, but if we did, our family-operated company would end,” she told Insider. “There would be no jobs to return to for anyone.”

Weeks after employees spoke with Insider, the company offered its production employees a temporary raise of $2.25 an hour for 60 days.

No Evil Foods lost about 13% of its workforce last year after the ultimatum was given. But those who chose to stay and work through the pandemic still ended up losing their jobs in the recent layoff.

Read the original article on Business Insider

One of the world’s most famous restaurants is cutting meat and fish from its menu

Eleven Madison Park
The meal follows recipes by chef Daniel Humm.

  • Eleven Madison Park will no longer serve its famous lavender-and-honey glazed duck or butter-poached lobster.
  • The restaurant will be entirely vegan except for the option to have milk with tea and honey.
  • It will be the first three-Michelin-star restaurant to do away with meat and seafood.
  • See more stories on Insider’s business page.

Daniel Humm, a world-renowned chef and the owner of one of the world’s most famous restaurants, Eleven Madison Park (EMP), released a letter on Monday announcing that the restaurant would reopen on June 10, but with a twist.

Humm told his patrons that the New York restaurant would no longer serve meat and seafood, becoming only the second three-Michelin-star restaurant to turn toward almost entirely plant-based food.

While EMP is working to eliminate all animal byproducts from its menu, it will not count as entirely vegan because the restaurant will still provide milk and honey for coffee and tea.

Humm said he did not take the decision to remove meat from his menu lightly. For EMP, it will be the ultimate test whether people will be willing to pay top dollar for vegan food options in a restaurant tier that has been dominated by meat and seafood.

“I’m not going to lie, at times I’m up in the middle of the night, thinking about the risk we’re taking abandoning dishes that once defined us,” Humm said. “It’s a tremendous challenge to create something as satisfying as the lavender honey glazed duck, or the butter poached lobster, recipes that we perfected.”

EMP has long been known for its luxurious meat and seafood dishes. A tasting menu at the restaurant costs about $335 per person, not including drinks, and the affair often stretches into a four-hour meal.

2020 05 22T000000Z_720923773_RC2NTG9YBORY_RTRMADP_3_HEALTH CORONAVIRUS USA NEW YORK MICHELIN.JPG
Daniel Humm at Eleven Madison Park

Humm said EMP is working to change the mentality around eating meat by showing plant-based meals can be just as satisfying.

“We have always operated with sensitivity to the impact we have on our surroundings, but it was becoming ever clearer that the current food system is simply not sustainable, in so many ways,” Humm said.

By the time it reopens, Humm’s restaurant will have been closed for over 16 months. Since the onset of the pandemic, Humm told The Wall Street Journal that it was uncertain whether the restaurant would ever open its doors.

In 2020, restaurants were among the industries that were hit the hardest. A survey from December by the National Restaurant Association found 54% would close by June if they did not receive government assistance.

EMP was forced to lay off most of its staff in March, but Humm said the remaining chefs took those months to not only perfect vegan menu options but also give back to the community. EMP prepared meals for first responders at Elmhurst Hospital Center, in Queens, New York and then later for hungry people throughout the city. Humm plans to continue providing meals to the hungry. When the restaurant reopens, each tasting menu will cover the cost of five meals which will be delivered to food-insecure New Yorkers in collaboration with Rethink Food.

“Everyone who touches EMP – the staff, the guests, the purveyors – will help feed the city,” Humm told The Journal.

Read the original article on Business Insider

I tried Taco Bell’s new plant-based meat that’s only available at one location and I was very disappointed

taco bell
Me, my order, and Taco Bell.

  • On April 21, Taco Bell introduced its new plant-based protein: the Cravetarian.
  • The Cravetarian, which is made of peas and chickpeas, is only available at one location in California.
  • I tried the protein in a Crunchwrap Supreme and Crunchy Taco Supreme but was not impressed.
  • See more stories on Insider’s business page.
On April 21, Taco Bell, a chain beloved by vegetarians and vegans, introduced its new plant-based meat: the Cravetarian.

Taco bell cravetarian protein

Source: Insider

Taco Bell’s stores already offer “Veggie Mode,” a vegetarian menu showcasing all the meat-free options.

Taco Bell Cantina
A Taco Bell Cantina, which typically is focused on dine-in service, has added a drive-thru.

And all of the ingredients included on the 100% veggie-friendly menu are American Vegetarian Association certified.

Taco Bell vegetarian menu
The four dishes on Taco Bell’s new all-vegetarian menu.

Source: Taco Bell

“People who have been flexitarian or vegetarian have known that we’ve been the go-to place where you can actually get a healthy, plant-based protein that you can sub into your food,” Julie Felss Masino, now-president Taco Bell International, told Insider in 2019.

New Vegetarian Menu
Taco Bell’s new vegetarian menu.

Source: Insider

Unlike other fast-food chains – like McDonald’s or Burger King – that have relied on Impossible Foods or Beyond Meat for a plant-based substitute, Taco Bell decided to go with its own proprietary vegan protein.

taco bell
Crunchy Taco Supreme with the Cravetarian.

“We’ve met with Beyond, we’ve met with Impossible,” Masino said in an interview with CNBC in 2019. “But I think what we’re proud of is that we’ve been doing vegetarian for 57 years.”

beyond meat cvs

Source: CNBC

The new vegan option is made of peas and chickpeas, the latter a classic vegan substitute for meat.

IMG_0417
Crunchwrap Supreme with the Cravetarian.

A few of Taco Bell’s meat-based menu items can be substituted with the new vegan protein …

taco bell
Crunchy Taco Supreme with the Cravetarian.

… including the classic burritos, chalupas, and Crunchwrap Supreme.

IMG_0391
Crunchwrap Supreme with the Cravetarian.

However, the Cravetarian is currently only available at one location: 14042 Red Hill Ave. in Tustin, California, just a short drive away from where I’m temporarily located.

taco bell
The Taco Bell.

I decided to jump on the freeway and head straight to the Taco Bell, eager to try this new veggie-based substitute. I’m not a strict vegetarian, but the majority of my meals are meat-free.

taco bell
Crunchy Taco Supreme with the Cravetarian.

When I finally stepped into the fast-food chain, I noticed the Cravetarian wasn’t available at any of the electronic ordering kiosks, so I waddled over to the crash register instead.

taco bell
The Taco Bell.

After a few seconds of indecision, I settled on the Crunchy Taco Supreme ($2.19) and the Crunchwrap Supreme ($4.19), both with the Cravetarian substitute.

taco bell
The Taco Bell.

When my name was called, I marched up to the counter, grabbed my bag, and went back home. Just look how unusually happy I am with my veggie-friendly meal in hand!

taco bell
Me, my order, and Taco Bell.

At first glance, the Cravetarian (right) and Taco Bell’s generic ground beef (left) look quite similar. As far as I could tell, the only visual difference between the Cravetarian and the ground beef is the smaller clumps in the vegan protein.

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Taco Bell’s ground beef, left, and the Cravetarian, right.

Now, for the taste test.

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Crunchwrap Supreme with the Cravetarian.

First, I tried the Crunchy Taco Supreme, which looked almost identical to Taco Bell’s beef-based taco.

taco bell
Crunchy Taco Supreme with the Cravetarian.

My order came with the Cravetarian protein, lettuce, tomatoes, sour cream, and cheese.

taco bell
Crunchy Taco Supreme with the Cravetarian.

But after my first bite, I was not wowed at all.

taco bell
Crunchy Taco Supreme with the Cravetarian.

The Cravetarian tastes similar to other meat substitutes and I did enjoy the taste, but it didn’t offer anything new compared to other “vegan meats” I’ve tried in the past.

taco bell
Crunchy Taco Supreme with the Cravetarian.

It’s salty (almost overbearingly so), and has the same crumbled texture as ground beef, except spongier.

taco bell
Crunchy Taco Supreme with the Cravetarian.

“It tastes like hummus,” according to my friend, who decided to take a nibble of my taco.

taco bell
Crunchy Taco Supreme with the Cravetarian.

If you’re a meat-eater looking for a meat-tasting vegan alternative, I wouldn’t run to the Cravetarian.

taco bell
Crunchy Taco Supreme with the Cravetarian.

Flavor and bite-wise, the Cravetarian is not comparable to ground beef.

IMG_0630
Crunchy Taco Supreme with the Cravetarian.

But if you’re a plant-based eater who doesn’t like Beyond Meat or chickpeas, you might not like the Cravetarian as well.

taco bell
Crunchy Taco Supreme with the Cravetarian.

In my opinion, Taco Bell’s black bean Crunchy Taco Supreme is a much tastier plant-based option.

IMG_0698
Taco Bell’s black bean Crunchy Taco Supreme.

But I’m not a picky eater, and while I was disappointed by the Cravetarian, I still liked it enough to finish the rest of my taco. Now, onto the Crunchwrap Supreme.

taco bell
Crunchy Taco Supreme with the Cravetarian.

At this point, I was already quite full from my previous taco, but I knew I had to march on.

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Crunchwrap Supreme with the Cravetarian.

Cravetarian or not, there’s a lot going on in a Crunchwrap Supreme.

IMG_0391
Crunchwrap Supreme with the Cravetarian.

All of my Crunchwrap Supreme fans already know the makeup of one of these large, flying saucer-shaped meals. But for those who aren’t tapped into the Taco Bell community, here’s a quick rundown.

IMG_0387
Crunchwrap Supreme with the Cravetarian.

The Crunchwrap Supreme comes with tomato, lettuce, a protein, queso, a hard corn tortilla, and sour cream, all inside of a folded and pressed tortilla.

IMG_0417
Crunchwrap Supreme with the Cravetarian.

But upon my first bite, I realized all of the Crunchwrap Supreme’s frills drowned out the Cravetarian’s flavor.

IMG_0414
Crunchwrap Supreme with the Cravetarian.

I tasted more sour cream than I did vegan meat …

IMG_0404
Crunchwrap Supreme with the Cravetarian.

… and ended up eating around the other add-ons in order to taste more of the Cravetarian. Unsurprisingly, I couldn’t finish the Crunchwrap Supreme, but my mind about the vegan protein was already made up.

IMG_0423
Crunchwrap Supreme with the Cravetarian.

Overall, I think Taco Bell did a good job of matching the current “vegan meat” market offerings.

IMG_0454
Taco Bell’s ground beef, left, and the Cravetarian, right.

It’s pretty much exactly what I expected it to be: salty, sponge-like, well seasoned, and not-meat tasting.

taco bell
Crunchy Taco Supreme with the Cravetarian.

But overall, the Cravetarian left me wanting more. Maybe my expectations were too high, but I was hoping for a bigger flare. The meat substitute just reminded me of every other “alternative meat” product I’ve tried.

IMG_0627
Crunchy Taco Supreme with the Cravetarian.

But don’t let my review deter you from trying it yourself. If you’re looking to try the Cravetarian, I’d recommend staying away from the Crunchwrap Supreme, which overwhelms the flavor of the protein. Just stick with the taco instead.

taco bell
Crunchy Taco Supreme with the Cravetarian.

Read the original article on Business Insider

Sweet Deal: Get Paid to Eat Vegan Sweets

Reading Time: 2 mins

If indulging in gelatine-free nostalgia goodness is your favourite pastime, then prepare yourself as we’ve got the sweetest deal you’ve ever seen.

Pick & Mix London is on the lookout for 3 official vegan sweet tasters to rate the very best vegan pick & mix around. Do you have a sweet tooth? Looking to earn some extra cash? This may well be the perfect job for you.

Co-founder, George Edwards, commented, “Our vegan sweet category has seen a 350% growth in sales since last September and after noticing that searches for “vegan pick and mix” have increased by 185% in the last 12 months, we decided that it was important for us to put even more focus on the quality of our vegan offering.”

Pick & Mix London need your help to make sure they continue to deliver high-quality, tasty vegan sweets.

What’s on Offer?

Pick & Mix London sweet selection

Well, it’s not a full-time position, so we wouldn’t recommend quitting your day job. But if you can tell your fizzy cola bottles from your dummies, you’re probably on to a winner. If you’re passionate about being vegan and can dedicate the time to writing thoughtful and constructive reviews of their sweets then they want to hear from you!

How does it work?

If you’re selected as a official vegan sweet taster, Pick & Mix London will send you a free vegan pick & mix bundle worth £40, and give you an extra £50 in return for your review efforts. You can expect all sorts of sweets from love hearts to flying saucers, to bon bons. All delivered straight to your door! What’s not to like?

Is this the job for me?

Co-founder George Edwards has said he is after someone who has a passion for vegan treats. It also bodes well if the candidate loves a stay-in movie night or similar style evening. Pick & Mix London is keen to build upon the experience of vegan treats and would love tasters to give thought to this within their reviews.

How do I Apply?

Applications are open from now until 30th April! Apply directly on Pick & Mix London‘s website here. Simply complete an quick 8-question survey and let Pick & Mix London know what makes you the perfect sweet taster!

Due to a record-breaking half a million Brits signed up to Veganuary at the start of this year, a high number of applicants is anticipated. Only those who have made the interview stage will hear back from Pick & Mix London.

Apply now to become an official vegan sweet taster!

The post Sweet Deal: Get Paid to Eat Vegan Sweets appeared first on MoneyMagpie.

Ben & Jerry’s partnered with Colin Kaepernick to unveil a vegan ice cream that ‘amplifies calls to defund and abolish the police’

Ben & Jerry's Colin Kaepernick Change the Whirled flavor
Ben & Jerry and Colin Kaepernick’s Change the Whirled flavor.

  • Ben & Jerry’s has teamed up with civil rights activist and athlete Colin Kaepernick to unveil a new vegan ice cream flavor that will be available next year.
  • The Change the Whirled flavor “celebrates Kaepernick’s courageous work to confront systematic oppression and to stop police violence against Black and Brown people,” according to the ice cream maker.
  • Ben & Jerry’s has a history of being vocal on racial, political, and social justice issues in the US.
  • Visit Business Insider’s homepage for more stories.

Ben & Jerry’s has teamed up with activist and athlete Colin Kaepernick to unveil a new ice cream flavor, Change the Whirled.

According to Ben & Jerry’s, the flavor “celebrates Kaepernick’s courageous work to confront systematic oppression and to stop police violence against Black and Brown people.”

Like Kaepernick, Change the Whirled is vegan, and has a caramel sunflower butter ice cream base with fudge bits and graham cracker and chocolate cookie swirls. The ice cream will be available early next year, and all of Kaepernick’s proceeds will go to the Know Your Rights Camp, a Kaepernick-founded organization with the goal of “advancing the liberation and well-being of Black and Brown communities,” according to its website.

Read more: Nike just blew past Wall Street’s expectations, and experts say it’s thanks to tech and taking risks like its Colin Kaepernick campaign

“Ben & Jerry’s commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the well-being of Black and Brown communities,”  Kaepernick said in a statement. “My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free.”

The ice cream will be sold in the US and parts of Europe for between $4.99 to $5.49.

The ice cream giant’s history of championing causes

Justice Remix'd Ben & Jerry's
Cohen and Greenfield announce a new flavor, Justice Remix’d, during a press conference in 2019

This isn’t the first flavor Ben & Jerry’s has released with a cause. In 2019, the ice cream maker – which calls itself an “aspiring social justice company” – unveiled its Justice ReMix’d flavor with the goal of bringing attention to criminal justice reform and racial inequality in the US, according to Ben & Jerry’s website

Read more: How Ben & Jerry’s embrace of social issues set it apart from the competition, boosted its marketing, and helped it build a positive workplace culture

Ben & Jerry’s has also used other avenues besides themed ice cream flavors to express its views on social and racial issues across the country.

In September, the ice cream maker and Vox Media launched the “Who We Are: A Chronicle of Racism in America” podcast that takes a deeper look at racism and white supremacy throughout US history. And following the death of George Floyd, Ben & Jerry’s published a statement that was lauded by Twitter users for its length and details.

Last year, Ben & Jerry’s also publicly supported H.R. 40 which, if passed, could create the Commission to Study and Develop Reparation Proposals for African-Americans.

“Ben & Jerry’s is proud to diversify our flavor portfolio by honoring Kaepernick with a full-time flavor,” Ben & Jerry’s CEO Matthew McCarthy said in a statement. “We deeply respect how Colin uses his voice to protest racism, white supremacy, and police violence through the belief that ‘love is at the root of our resistance.'”

Read the original article on Business Insider