Big advertisers are threatening to yank TV dollars

Hi and welcome to Insider Advertising for May 10. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Big TV advertisers are warning they’ll shift spending elsewhere if prices get too high, and streaming video and audio could be the big winners

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Apple CEO Tim Cook.

Apple’s new major iOS change lets you decide if you want brands to track you across apps. Most people are opting out, and it’s already crushing advertisers.

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Instagram reels

Instagram execs say they’ve shifted their priorities toward emerging creators and that Reels is the ‘biggest opportunity’ for influencers to grow on the app right now

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