Under Armour is raising its hourly minimum wage to $15 in the US in a bid to attract workers

FILE PHOTO: Products are displayed in an Under Armour store in New York City, U.S., November 4, 2019. REUTERS/Brendan McDermid
Under Armour products.

  • Under Armour is raising its minimum wage for US and Canada-based hourly workers.
  • Wages will rise from $10 per hour to $15 and $15.25 Canadian Dollars per hour for US and Canadian workers, respectively.
  • Several companies have raised their minimum wage during COVID-19, including Target and McDonald’s.
  • See more stories on Insider’s business page.

Under Armour is raising its minimum wage for US and Canada-based hourly workers in a bid to attract more talent, the company announced Wednesday.

Starting June 6, the athleticwear company’s US hourly workers will get a minimum wage raise from $10 per hour to $15 per hour, while Under Armour workers in Canada will get a raise to $15.25 Canadian Dollars per hour. This will be a 50% pay boost for some of its staff, according to Under Armour.

Over 8,000 hourly Under Amour workers in the US and Canada will be impacted by this rate raise, which is 50% of the company’s global employees and 90% of its Retail and Distribution House team, according to the company.

Read more: Under Armour CEO on the brand’s diversity and inclusion strategy and choosing which social issues to support

The company is also currently looking to fill over 3,000 positions, including store managers and sales roles. This minimum wage raise was announced to help attract these workers amid the ongoing labor shortage, and “acknowledges the hard work of our frontline teammates,” Stephanie Pugliese, Americas at Under Armour’s president, said in the press release.

“Teammates in our retail stores and distribution houses are our strongest asset and we needed to make a strategic decision on our hourly wages to be a competitive employer in the retail space,” Pugliese said.

This announcement comes one day after Bank of America announced its own hourly minimum wage raise to $25 by 2025. Like Bank of America, several major companies have announced an increasing starting pay in 2020 and 2021. This includes Target, which raised its wages from $13 to $15 per hour, and McDonald’s, which raised its entry-level hourly wage from $11 to $17.

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Tom Brady covered up his Nike swoosh after winning the Super Bowl to support Under Armour

tom brady nike under armour
Tom Brady is one of the leading spokesmen for Under Armour, and he’s not in the business of giving free PR to the brand’s competitors.

  • Tom Brady is an Under Armour ambassador, and he’s fiercely loyal to the sports apparel brand.
  • After he won Super Bowl LV, the Buccaneers QB acted shrewdly to snub one of Under Armour’s competitors.
  • Brady noticed a Nike swoosh visible on his undershirt, so he pulled up his championship T-shirt to cover it up.
  • Visit the Business section of Insider for more stories.

Tom Brady is one of the leading spokespeople for Under Armour, and he’s not in the business of giving free PR to the brand’s competitors.

Brady and the Tampa Bay Buccaneers beat out Patrick Mahomes’ Kansas City Chiefs to win Super Bowl LV Sunday night. As the 43-year-old quarterback hoisted the Vince Lombardi Trophy for the seventh time in his esteemed career, he caught a glimpse of himself on the stadium’s video board.

tom brady.JPG
Tom Brady holds the Vince Lombardi Trophy after his Tampa Bay Buccaneers won Super Bowl LV.

A red Nike swoosh was peeking out from his undershirt.

Nike has a contract with the NFL that requires all 32 teams to outfit their players in the brand’s apparel, including jerseys, sideline apparel, and more. That deal extends to base layers like undershirts, which aren’t typically visible to viewers.

A Nike swoosh is clearly visible as Tom Brady poses with the Vince Lombardi Trophy.

So when Brady saw the Nike swoosh sitting squarely across his chest as he clutched his latest piece of hardware, he acted quickly and shrewdly to show his undying loyalty to Under Armour on football’s biggest stage; the 2021 Super Bowl MVP pulled up his gray Buccaneers Super Bowl Champions T-shirt to cover the decal.

Check out the clip below:

Brady’s likely to run into this issue a few more times over the final years of his career. The NFL’s apparel deal with Nike runs through 2028, so swooshes will continue to feature prominently on the gridiron. But if we’ve learned anything about the quarterback over his 21 years in the league, he will find a way to walk off with a win – no matter if it’s for himself, his team, or his brand.

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