Carolyn Everson has left Facebook and is reportedly eyeing a CEO role

Hi and welcome to Insider Advertising for June 10. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

Programming note: Tomorrow will be the last daily edition of this newsletter. We’ll be back in July – and in your inboxes weekly.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Carolyn Everson

Facebook’s top ad chief leaves the company

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THIS IS US -- "I've Got This" Episode 510
Mandy Moore as Rebecca, Milo Ventimiglia as Jack

TV networks are trying to jack up prices for longtime advertisers like Procter & Gamble and Unilever as ratings plummet

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Jeff Green, CEO of The Trade Desk
Jeff Green, CEO of The Trade Desk

The ad industry is rallying around a solution to help save targeted ads, but publishers worry it could cost them control of their data and dent their revenue

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Other stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com.

Read the original article on Business Insider

Big advertisers are threatening to yank TV dollars

Hi and welcome to Insider Advertising for May 10. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


this is us

Big TV advertisers are warning they’ll shift spending elsewhere if prices get too high, and streaming video and audio could be the big winners

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tim cook peace sign
Apple CEO Tim Cook.

Apple’s new major iOS change lets you decide if you want brands to track you across apps. Most people are opting out, and it’s already crushing advertisers.

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Instagram reels

Instagram execs say they’ve shifted their priorities toward emerging creators and that Reels is the ‘biggest opportunity’ for influencers to grow on the app right now

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More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider