Donald Trump and his son set to do boxing commentary for the Evander Holyfield vs Vitor Belfort fight on Saturday

Donald Trump alternate live boxing telecast
A poster for the alternate live commentary as seen on Fite.TV’s website.

  • Donald Trump has signed a contract to commentate a boxing match live on Saturday, alongside his son Donald Trump Jr.
  • The fight, organized by Triller Fight Club, involves Evander Holyfield and Vitor Belfort squaring off in the ring.
  • The Trumps is set to also provide commentary for three other fights as part of the boxing event.
  • See more stories on Insider’s business page.

Former US President Donald Trump has signed a contract to announce a boxing match between Evander Holyfield and Vitor Belfort on Saturday, reported ESPN.

He and his son, Donald Trump Jr., will call a live “gamecast” of a total of four fights from the Hard Rock Hotel & Casino in Hollywood, Florida, match organizer Triller Fight Club told ESPN.

“I love great fighters and great fights,” said President Trump in a statement from Triller, reported several outlets.

“I look forward to seeing both this Saturday night and sharing my thoughts ringside. You won’t want to miss this special event.”

The Trumps’ alternate commentary has been listed on pay-per-view site FITE.tv, which was acquired by social media app Triller’s parent company earlier this year.

This isn’t Donald Trump Sr.’s first foray into the boxing world. He’s hosted matches involving legends like Mike Tyson before at his casinos in Atlantic City, New Jersey, back in the 70s and 80s.

Saturday’s event pits former heavyweight boxing champion Holyfield, 58, against former UFC lightweight champion Belfort, 44. Holyfield is filling in as a short-notice replacement for Oscar De La Hoya, who contracted COVID-19 and had to drop the fight.

Other fights from the event include matches between Anderson Silva and Tito Ortiz and David Haye and Joe Fournier.

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Austin McBroom’s lawyer said there’s no way they’ll see profits from the influencer boxing match that some fighters said left them unpaid

Bryce Hall and Austin McBroom fight during LiveXLive’s "Social Gloves: Battle Of The Platforms"
Influencers Bryce Hall and Austin McBroom fight at Miami’s Hard Rock Stadium during LiveXLive’s “Social Gloves: Battle Of The Platforms” on June 12, 2021.

  • An influencer boxing event took place on June 12 and some of the contestants say they were not paid.
  • Two production companies are each placing the blame on the other.
  • The lead attorneys for Simply Greatness Productions and LiveXLive explain their lawsuits.
  • See more stories on Insider’s business page.

An influencer boxing event took place on June 12, but some of the famous contestants say they have yet to be paid.

Now, an explosive legal battle is afoot between the two companies who produced the pay-per-view competition special – and one lawyer says there’s a chance nobody will see profits from the event at all.

Austin McBroom, who is part of the “ACE Family” YouTube vlog channel he shares with his wife Catherine Paiz McBroom and their three children, was the mastermind behind “Social Gloves: Battle of the Platforms.” He fought as a headliner in the YouTubers vs. TikTokers boxing matches and he also runs Simply Greatness Productions (SGP), which hired another media company, LiveXLive, to help co-produce the show.

SGP and LiveXLive have filed lawsuits against each other after the event failed to live up to financial expectations set by the success of other fights featuring influencers such as Logan Paul vs. Floyd Mayweather on June 6.

Over one month later, some of the fighters say they haven’t been paid the millions they were offered, according to LivexLive’s lawsuit. Brooklyn Nets star James Harden who invested $2 million says he hasn’t made any money either, Page Six reported.

Simply Greatness Productions says they think LiveXLive is not being transparent about how much money they made

DDG walks out to his fight during LiveXLive’s "Social Gloves: Battle Of The Platforms"
DDG heads to the ring after the stadium begins playing his correct entrance song.

SGP is suing LiveXLive, alleging breach of contract and fraud. SGP is accusing LiveXLive of selling endorsements and sponsorship agreements that SGP was not aware of, and spending money that would not be returned.

SGP and McBroom are also placing blame on their former business partner Paul Cazers, whom they say over-exaggerated his experience in the entertainment industry, according to the lawsuit. Cazers did not respond to a request for comment.

Just hours after that suit was filed on July 21, LiveXLive filed its own lawsuit in return against SGP and the McBrooms for $100 million – a figure largely derived from potential damage to their reputation in the industry, according to the suit.

James Sammataro, a partner at Pryor Cashman LLP and the lead attorney for SGP’s suit, said in an interview with Insider that because of LiveXLive’s financial decisions, nobody involved would see a profit.

“Quite frankly, we’ll never see that,” Sammataro said of the 75% of the profits SGP was supposed to receive. “I think we are realistic enough to realize that we’re not at the point that there’s ever going to be any profits for this event.”

That may mean some of the influencers who fought in the event won’t be paid in full: AnEsonGib, VinnieHacker, DDG, FaZe Jarvis, Landon McBroom, Ryan Johnston, Bryce Hall, Tayler Holder, Deji, Nate Wyatt, Michael Le, Ben Azelart, and Cale Saurage. Those influencers did not respond to requests for comment.

But Insider’s Dan Whateley previously reported that one fighter’s manager, who requested anonymity to avoid damaging their relationship with the event organizers, said they had no issues with payment.

Austin Mcboom and Bryce Hall fight in the Battle of the Platforms
The Battle of the Platforms promotional poster.

LiveXLive kept asking for more and more money and went over budget “by millions,” Sammataro alleged, with the promise that the end result would deliver a bigger profit.

But the several billion supposed social-media impressions did not translate to a major sale of pay-per-view subscriptions for the event. Pay-per-view packages started at $49.99 and went up to $89.99 if viewers wanted to purchase extras such as shows or an NFT (a non-fungible token).

In the end, the event only sold 136,000 subscriptions. But Jeffrey Katz, a senior partner at Watkins & Letofsky, LLP, the lead attorney representing LiveXLive, told Insider that LiveXLive warned McBroom and SPG that they would not break 200,000 purchases if they didn’t follow through with the marketing strategy they had outlined.

“LiveXLive said, we are telling you right now, that if you do not improve your marketing strategy, you will not break 200,000,” Katz told Insider. “And they rejected it. Sheer and utter hubris on the part of the McBrooms.”

McBroom has “dug himself an enormous hole” by refusing to implement the marketing strategy put forward by LiveXLive’s experienced team, thinking he could sell tickets based on his social-media following alone, Katz said.

YouTube creator Austin McBroom leans over the ring after a boxing match at the Hard Rock Stadium in Miami on June 12, 2021
YouTube creator Austin McBroom celebrates after his fight during the “Social Gloves” boxing event in Miami on June 12, 2021.

According to Sammataro, it is unclear why more viewers did not end up paying for the event, and that’s one question SGP and McBroom want to be answered by the lawsuit. He said it could be as simple as TikTok users not being accustomed or willing to pay for something, as TikTok is a free app.

“Three and a half billion impressions, all the media buzz that was surrounding this, didn’t convert to pay per view sales,” he said. “Maybe it was priced too high. Maybe the execution wasn’t done right. Maybe it was pirated. Maybe it wasn’t marketed and promoted properly, or maybe there’s something sinister going on.”

But still, SGP said that LiveXLive is not being transparent enough about how much money the event made.

“We know there’s not enough money to cover everyone, but we think there’s more money than has been reported,” Sammataro said. “So the truth is somewhere in the middle.”

LiveXLive will not release the funds until the lawsuits are resolved, Sammataro said. Until then, SGP cannot know how much each fighter will be paid – and the company is trying to avoid bankruptcy, he said.

LiveXLive has filed a defamation lawsuit against the McBrooms and Simply Greatness Productions for $100 million

Catherine McBroom in a boxing ring.

LiveXLive’s return lawsuit against McBroom and SGP seeks $100 million in damages.

Katz told Insider that LiveXLive actually does have the funds to pay talent in full. But he said the challenge in releasing them is that the McBrooms and SGP “sold people a bag of lies.”

“The McBrooms and their entire approach to this event was built upon a stack of lies, lies that even LiveXLive fell victim to,” he said.

The company was approached with a marketing deck by McBroom, which showed he expected the event to make $225 million based on the fighters’ followings on YouTube and TikTok, according to Katz.

SGP approached LiveXLive in crisis because their partnership with streaming platform Live Nation had fallen through and they had no venue for the event, Katz said. This was when LiveXLive stepped in at SGP’s request and procured business deals and secured the Hard Rock Stadium, he said.

Austin and Catherine McBroom at the boxing event.
Catherine Paiz and Austin McBroom.

When the final numbers came in, SGP tried to flip the narrative, according to Katz, and accused LiveXLive of “lying and cheating and diverting sales.”

“That is the basis in part to the complaint that LiveXLive has brought,” he said. “We’re a public company. Our reputation is important. We are followed by the market. We are followed by investors. If we get a reputation of lying to our clients that is death to us.”

LiveXLive’s stock price has dropped from $4.81 to $3.69 since June 12.

Katz could not say how the total profits from the event compared to McBroom’s initial estimate of $225 million, but he called the loss “substantial.”

Insider has seen a letter from a bankruptcy attorney hired by SGP, saying that it has been enlisted to represent SGP in working out the claims of all its creditors or, “if a workout is not feasible, a likely bankruptcy filing.”

Katz said LiveXLive has tried every avenue to avoid going to court, but the company is stuck in a “Gordian knot” until SGP cooperates. He said the time leading up to the impending court cases “will be very telling.”

“It’s come to this legal battle because they’ve put themselves in a position where they’re extremely desperate,” he said.

“So what they’re doing is – and this is not atypical and what I see in my business – they’ve chosen to become victim and to deflect blame.”

Read more stories from Insider’s Digital Culture team.

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Beats, Bytes and Brands: A New SMW+ Series in Partnership with Triller

Following the announcement of our subscription packages for SMW+, we’re excited to introduce a new branded content series in partnership with Triller and Beats & Bytes to the platform. If you haven’t already, be sure to browse our suite of subscription options and activate your membership so you can tune in to all of the latest content live and on-demand including this new series.

Hosted by Jesse Kirshbaum, the CEO of NUE Agency and EIC of Beats & Bytes, the show, Beats, Bytes and Brands, is an eight-part series about the future of music marketing, exploring the intersections of music, culture, technology and social media and its impact on brands.

“We eat, breathe, drink and sleep everything that happens at intersections of music, technology, culture, and social media. Therefore, it was great to collaborate with SMW+ and Triller to stoke the conversation and take a deep dive with a bunch of friends as well as industry experts in various areas, as we collectively navigate these new and pivotal times. Each episode focuses on a central topic such as playlist culture, how to craft a music strategy, the state of the livestream business, the power of music, artists partnerships and music and gaming,” said Kirshbaum.

“Launching this series with Beats & Bytes and Social Media Week’s new streaming platform SMW+ provides Triller with a unique opportunity to reach and engage a global audience of marketers, brands and music industry professionals,” shared Bonin Bough, the show’s guest host and Chief Growth Officer at Triller. “This collaboration also solidifies Triller’s place in the music industry as a place that celebrtates creativity and supports emerging and established artists.”

The series brings together leaders in music, technology and marketing, including Bough, Fabrice Sergent, the founder of Bandsintown, Tuma Basa, the Head of Black Music at YouTube, and Raphi Lima, who is the head of Global Music Partnerships and Marketing at Electronic Arts.

“In lieu of actually being able to see our favorite musicians perform live, we are all turning to streaming, I’m excited to be able to share some of the best of what I am seeing in the space on Beats, Bytes, Brands,” stated Sergent.

Beats, Bytes and Brands, presented by Triller, broadcasts live on SMW+, Facebook, YouTube and Instagram and is also available on-demand on SMW+ from November 17th, 2020. Visit smw.plus/discover to learn more and to activate a free trial subscription.

About SMW+

SMW+ is a streaming platform that connects professionals in marketing with the smartest, thought-leaders around the world. Visit http://smw.plus to learn more.

About Beats & Bytes

Beats & Bytes is the premiere authority on music, tech and brands. The weekly newsletter is received by music & tech enthusiasts, thought-leaders, music industry elite, brands, investors, publicists, etc. Each week delivers an aggregation of all of the latest industry happenings within the intersection of music x tech x brands along with Jesse Kirshbaum, CEO of Nue Agency’s POV’s on the latest trends.

About Triller

Triller is an AI-powered entertainment app that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 250 million downloads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos. Triller recently was acquired by Proxima Media. For more information, visit www.triller.co and follow @Triller on Instagram.

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