The 4 best whitening toothpastes of 2021, according to dentists

Table of Contents: Masthead Sticky

  • Whitening toothpaste helps remove surface stains from teeth.
  • We spoke to 4 dentists on what to look for in a whitening toothpaste that won’t hurt your teeth or gums.
  • Our top choice, Colgate Total SF, is effective, ADA-approved, and budget-friendly.

Whether you’re a coffee addict, ex-smoker, or just want to polish your smile a little brighter, virtually everyone wants whiter teeth. There are all kinds of intensive options available, from whitening strips to in-office dental treatments. But for most of us, the easiest way is to switch up our toothpaste and ask it to do more than just fight plaque and cavities.

Whitening toothpaste generally works by using enamel-safe abrasives to physically remove surface stains. Many also contain other active ingredients, like peroxide, to dissolve stains and bleach teeth. Some even contain a chemical called blue covarine, which makes teeth appear whiter instantly by canceling out yellow tones – sort of an optical illusion.

But since not every ingredient is equal and some teeth whitening products notoriously cause tooth sensitivity, we spoke to four board-certified dentists to learn which whitening toothpaste really works. They shared the top brands they recommend to patients, as well as some tips for what to look for when shopping. We also personally tested several toothpastes to get a feel for texture, taste, and anything else a consumer might want to know.

Here are the best whitening toothpaste options:

The best whitening toothpaste overall

A box of Colgate Total SF Whitening Toothpaste on a white background

Colgate Total SF Whitening Gel is a top pick among our dentists as it’s a budget-friendly and effective way to whiten and protect the overall health of your teeth.

Pros: Inexpensive, American Dental Association (ADA) approved, provides sensitivity relief

Cons: Taste is questionable to some

Two of our expert sources, Ben El Chami, DMD, a NYC-based dentist and co-founder/chief dental officer of dntlbar and Chris Salierno, DDS, a Melville, NY-based dental practitioner and chief dental officer of Tend, independently named Colgate Total Whitening as a top option they’d recommend to patients looking for a daily whitening boost. It also bears the ADA seal of acceptance, meaning the professional organization support that its efficacy and safety claims are sufficiently backed up by clinical research

It’s a clear winner in the eyes of the pros because, in addition to whitening power, it has antibacterial properties that help defend against gum disease and tooth decay. These effects come from the active ingredient, stannous fluoride, which also helps offset the increased sensitivity some people experience when using whitening toothpastes. 

The minty taste is subtle and not-too-strong without any unpleasant aftertaste. And compared to other toothpaste packaging, we love that Colgate Total has a flat flip-cap for easier access and the option to stand the tube up straight on your sink.

The best natural whitening toothpaste

Tom's of Main Simply White Toothpaste on a white background

From trustworthy natural personal-care-products brand, Tom’s of Maine Simply White Clean Mint Toothpaste delivers on its whitening promises without any harsh chemicals.

Pros: ADA-approved, no artificial flavorings or colorings, brand prioritizes sustainability and ethics

Cons: Some users dislike the taste, some complain that it’s less effective than traditional toothpastes in keeping breath fresh, price

Tom’s of Maine Simply White is one of very few toothpaste brands in the “natural” sector to earn ADA approval with proven whitening effects. If you prefer to steer clear of traditional toothpastes because of their ingredients, production process, or simply personal preference, Tom’s Simply White is the best bet for whiter teeth, vouched for by dentists and customers. 

Like most whitening toothpastes, Tom’s Simply White uses abrasives — in this case naturally-derived silicas — to scrub off surface stains. It’s flavored with peppermint oil which delivers a mild, not overpowering fresh flavor. The tube is recyclable, which we love, and it has a smaller cap and opening which, in our experience, makes for less of a mess but also means you can’t store it upright on your bathroom counter.

Tom’s also contains fluoride. There are oft-debated but largely unproven or debunked arguments against the naturally-occurring mineral, but it’s an ingredient the ADA and every dentist we spoke with strongly encourage people to look for in their toothpaste thanks to decades-long body of evidence that make it the gold standard in cavity prevention.

The best whitening toothpaste for sensitive teeth

A box of Crest Pro-Health Gum and Sensitivity Sensitive Toothpaste Gentle Whitening on a white background

Crest Pro Health Gum and Sensitivity Gentle Whitening is a science-backed plaque remover and a rare combination of sensitivity relief and whitening power.

Pros: ADA-approved, relieves sensitivity

Cons: Some users dislike taste and texture, not enough relief for extremely sensitive users, whitening effects are subtle

There aren’t too many whitening toothpastes on the market that specifically cater to those with sensitive teeth. Crest Pro Health Gum and Sensitivity Gentle Whitening, however, does and it’s the only ADA-approved toothpaste that offers both sensitivity relief and whitening effects. The stain removal is provided by hydrated silica, which acts as a gentle abrasive. This isn’t as extreme as some other products, both in terms of removing stains and causing sensitivity, so it’s a real trade off. But it’s the best-researched option out there for sensitivity sufferers looking for stain removal action.

The minty-sweet taste is mild but pleasant, and users say that, compared to other leading brands of sensitive toothpaste, it both tastes better and relieves sensitivity better. Like the Colgate Total SF Whitening Gel, we like that this tube has a flat flip cap for easy closure and the ability to stand vertical on a countertop to save space.

The best intensive whitening toothpaste

A tube of Colgate Optic White Advanced Sparkling White toothpaste on a white background

Colgate Optic White Advanced Sparkling White is formulated with hydrogen peroxide and abrasives to provide a double-whammy whitening effect.

Pros: ADA-approved, extra-strength whitening ability

Cons: May leave a filmy mouthfeel after using

Colgate Optic White Advanced, like the other products on our list, contains gentle abrasives to scrub stains and polish teeth. But it also uses hydrogen peroxide for its natural lightening properties, giving you a one-two punch of whitening techniques – sort of like washing your white laundry with not just a strong detergent, but bleach too. 

It’s the only bleaching toothpaste (not merely stain-removing) that the ADA has granted approval to, and like all ADA-approved pastes, it includes fluoride for cavity prevention. Despite its powerful whitening ability, Optic White is safe for enamel and many people report less sensitivity and irritation than with other whitening toothpastes.

The toothpaste works by creating a sort of film on the surface of your teeth so that the hydrogen peroxide can continue to work for more than just the two minutes you spend brushing. As a result, some people don’t like the feeling it leaves after you brush.

How I tested

A pink toothbrush over a bathroom sink with toothpaste on it

In researching this piece, I consulted four dental professionals (see Expert Sources, below)  as well as several published, peer-reviewed articles testing the efficacy and safety of various whitening toothpaste and active ingredients. 

I also personally tried several kinds of toothpaste to take note of:

  • Taste: Toothpaste is toothpaste, not candy, so we don’t want to oversell the flavor of any of the products as “delicious” – but some pastes have strange, chemical, or overly-powerful flavors and aftertastes. Most of the pastes I tried had a simple, fresh taste that contributes to the overall clean feeling you want after brushing, but a few tasted mildly metallic or just plain unusual due to non-traditional flavoring ingredients.
  • Texture:  Generally, toothpaste is either a gel or a paste and is pretty thick. I paid mind to see if any felt chalky, runny, or gritty, as well as how well they lather and spread around the mouth. Items that didn’t make the cut usually felt weird in one of these ways.
  • Packaging/ease of use – It’s not terribly common, but some toothpaste tubes are somewhat difficult to use because of poorly-designed packaging. For example: one of the toothpastes I don’t recommend, the Plus Ultra, is in a metal tube similar to what artists’ paint comes in and was kind of a pain to squeeze. Conversely, all our picks have easy-to-open or -close caps.

What to look for in whitening toothpaste

There are two major categories of whitening ingredients in toothpaste: abrasives and bleaching agents. Most whitening toothpastes rely on gentle, enamel-safe abrasives that work to scrub off stains caused by eating and drinking. Technically, they’re not changing the color of your teeth, just cleaning off any gunk that might make them appear more yellow. This is going to be the vast majority of whitening toothpastes available, and is why most people need to use at-home whitening kits to see a truly brighter smile.

Bleaching agents (like peroxide), on the other hand, can actually lift the color in the outermost layers of your enamel. However, they’re less common in toothpastes because they usually need more than two minutes of contact to really work (hence, why whitening strips work – they hold the bleaching agent on your teeth for several minutes). Additionally, bleaching agents can be irritating and cause sensitivity for some. The only bleaching toothpaste that made our top picks, Colgate Optic White, actually creates a film that sits on your teeth, keeping them in contact with the hydrogen peroxide for longer than the few minutes you spend brushing.

According to Drs. El Chami, Hain, and Springs, the number one thing to look for when shopping for new products is the ADA seal of acceptance. Brands can choose to submit their products to the American Dental Association, a non-profit advocating for safe dental practices, for review to obtain its seal which signals that the dental community agrees there is enough research to substantiate that a product is safe and effective. This is especially important when it comes to whitening toothpastes, as they tend to use abrasives like silica (the same stuff that makes up most of sand) to scrub off stains. The ADA review ensures those abrasives aren’t doing more harm to your enamel than good. 

The other thing you need to look for is fluoride, a mineral that strengthens enamel and helps prevent cavities. The naturally-occurring mineral has been demonized by phony science, but the ADA, all our experts, and a whole body of research deem it not only safe in your toothpaste, but also necessary for preventing cavities. Learn more in our FAQs.

The only ingredients dentists recommend you avoid are sugars, which improve the flavor of toothpaste but can cause adverse effects including tooth decay. Fortunately, the majority of toothpastes utilize tooth-safe sugar alternatives like xylitol or stevia.

What else we considered

an open box of toothpaste products sitting on a bed

Relatively few products on the market bear the ADA approval seal, which our sources overwhelmingly told us was the best way to know a product’s claims have been substantiated by research and thus the ones we can recommend to you most confidently. That said, a product without the seal isn’t necessarily ineffectual or bad — it just likely didn’t undergo the organization’s optional review process (which does cost money, so is difficult for smaller companies to obtain). Here are some other, non-ADA-approved products that came up in our research:

What else we recommend

  • BURST Fluoride ($10): This brand’s fluoridated toothpaste also boasts a lack of sodium lauryl sulfate, along with parabens and artificial flavors and colors, but it tastes and feels perfectly normal. 
  • Smile Direct Club Premium Fluoride Whitening ($5): The brand you probably know from their subway ads also sells a whitening toothpaste, and it happens to be relatively inexpensive compared to other new-wave brands. It also tastes really good, in this writer’s opinion. 
  • Spotlight Oral Care Toothpaste for Whitening Teeth ($10): This dentist-designed product contains fluoride for healthy teeth, as well as hydrogen peroxide for a quick kick of whitening. 
  • Sensodyne Pronamel Mineral Boost with Gentle Whitening Action ($6): While not currently bearing the ADA seal, this new product could be a helpful whitening option for those with sensitive teeth. It purports to help your teeth better absorb minerals such as calcium and phosphate, thus strengthening your enamel. 

What we don’t recommend

  • PLUS ULTRA Mint Toothpaste ($10): This toothpaste takes “natural” to another level, starting with its unique leafy green appearance. It doesn’t contain sodium lauryl sulfate, and its plant-derived ingredients are organic — but it also lacks fluoride, so we can’t recommend it. 
  • Huppy Peppermint Toothpaste Tablets ($12): Frequent travelers may appreciate that this paste comes in the form of tablets, complete with a little storage tin. Fluoride is left out, instead including a substance called nano-hydroxyapatite. But these tablets also contain charcoal, the safety of which is still hotly contested among dentists.
  • Luster Premium White Pearl Paste ($7): This paste doesn’t contain sodium lauryl sulfate or parabens, but it does contain fluoride (important) and one other notable ingredient: pearl extracts, which purportedly work as abrasives to buff off surface stains. There’s no published clinical research on pearl as a tooth whitening agent, but telling people you brush your teeth with pearls will make you sound very fancy.

FAQs

Do whitening toothpastes actually work?

Yes — just maybe not as well as you might hope. Dr. Salierno explained to Insider that over-the-counter whitening toothpastes are best at removing surface stains, but for a more dramatic whitening effect, professional methods are your best bet

“The true whitening effect that patients are typically after is the result of the removal of intrinsic stain, or stain that is more deeply embedded in the tooth surface,” Salierno said. “In order to get a great whitening result, patients would do well to have a professional cleaning first, and then use a prescription-strength whitening agent as directed by their dental team.”

Bottom line: Whitening toothpastes are safe and can be effective at removing surface stains — just don’t expect a dramatic transformation from over-the-counter toothpaste alone.


Is charcoal toothpaste safe to whiten teeth?

Glad you asked. Charcoal is a trendy ingredient right now, making its way into food, cosmetics, and yes, toothpaste. The idea is that charcoal is able to absorb impurities and thus whiten teeth, but the clinical evidence isn’t great: Reviews of laboratory studies suggest that charcoal isn’t particularly effective as a whitening agent, despite its mildly abrasive properties.  What’s more, it has the potential to damage your enamel, discolor it permanently, and damage your gums, according to a 2019 study in the British Dental Journal. 

More recent research supports the safety of charcoal toothpastes, but dentists and researchers caution consumers that the charcoal actually runs the risk of scratching enamel or getting stuck in the gums and other crevices. Those with fillings should especially steer clear.


Is whitening toothpaste safe for my teeth?

For the most part, yes. While many whitening toothpastes use abrasive agents to scrub away stains, dentists and researchers generally find them safe and non-damaging to the enamel of your teeth. There are a few exceptions — see about charcoal, above — but for most people, whitening toothpastes don’t pose a threat to dental health. Dr. El Chami does caution, however, that those with sensitive teeth may want to avoid whitening toothpastes in favor of something gentler. 

Paul Springs, DMD, a prosthodontist who practices in Queens, New York, elaborated, adding, “Some brands contain grit particles that are too large, which irreversibly wears down tooth enamel. This is often an issue with charcoal or baking soda toothpastes made by unrecognizable brands, so I strongly recommend patients only use toothpastes with the ADA seal of approval to avoid that issue.”

Just because a product doesn’t bear the ADA seal doesn’t mean it’s unsafe, but lesser-known brands may use questionable ingredients (or even questionable forms of ingredients that are generally considered tooth-safe) that are too gritty and can wear down your enamel. The ADA seal is your confirmation that everything in the tube is safe for at-home use.


What’s the big deal about the ADA Seal of Acceptance?

As we mentioned earlier, the ADA seal program is an optional review process in which companies may choose to submit a product to the professional organization for independent review to determine if there is sufficient research backing up the safety and efficacy of the product. 

Because the review process is optional and potentially cost-prohibitive to smaller companies, there are many toothpastes and other dental products on the market that don’t bear the ADA seal. This doesn’t necessarily mean the products aren’t up to snuff — but the dentists we consulted with highly recommend sticking to ADA-approved products to ensure you’re getting a product that actually works and is safe. 

As Dr. Springs put it, “Not having the seal isn’t enough to condemn a product, but there is enough that [damage enamel] that I wouldn’t risk chancing it.”


Is fluoride really safe?

Fluoride has been demonized by oversimplified health information and conspiracy theories for decades for supposedly causing dental staining and even cancer. While this is technically true of the chemical, it would need to be ingested in very large quantities to have these severe negative effects, far more than fluoridated water and toothpaste are likely to provide. 

The dental community is at a consensus that not only is fluoridated toothpaste safe, it’s strongly recommended for the purpose of preventing cavities and strengthening enamel throughout your life. In fact, the ADA will not grant its seal of acceptance to any toothpaste which does not include fluoride. This goes for standard as well as whitening toothpastes — ideally fluoride is going to be included in any toothpaste you use daily.

Expert sources

Dr. Ben El Chami, DMD is a dentist and the co-founder and chief dental officer of dntlbar, a family of Manhattan dental practices. 

Dr. Chris Salierno, DDS is a dentist and the chief dental officer of Tend, a family of dental practices with locations in New York, Boston, and Washington, D.C.

Dr. Courtney Hain, DDS is a dentist who owns and operates her own practice, Smile San Francisco.

Dr. Paul Springs, DMD, is a prosthodontist who practices with Dr. Mondshine and Associates, a dental practice in Forest Hills, Queens, NY.

Check out our other oral health buying guides

oral b 1

The best toothpaste you can buy

Nobody likes going to the dentist, but if you take good care of your teeth between visits, the cleaning will go easier. We researched and tested many kinds of toothpaste to find the best ones you can buy.


The best natural toothpaste you can buy

Natural toothpaste formulas don’t have to be lacking in powerful ingredients or great flavor.


The best toothpaste for sensitive teeth you can buy

Don’t let tooth sensitivity make that hot cup of coffee or cold glass of water a misery to drink. You can treat your pain with a great toothpaste for sensitive teeth.


The best electric toothbrush you can buy

We want you to keep your teeth healthy and strong for a lifetime. That’s why we’ve done the research to bring you five electric toothbrushes that we feel are the best choices for the most people.

We visited the top consumer websites, listened to actual product owners, and considered advice from dentists and dental hygienists when making our decisions. So go ahead and break out your favorite toothpaste. Healthy, clean white teeth are on their way.


The best toothbrush you can buy

There’s plenty to be said for the classic manual toothbrush: It can’t run out of batteries and it’s compact, lightweight, and portable.

We chose a wide array of manual toothbrushes, from the low-cost disposable brush you keep on hand for guests to the Cadillac-level manual toothbrush that the classic oral hygiene aficionado will appreciate to unique options, like charcoal-infused toothbrushes that might just help bring out your brightest, whitest smile ever.

Read the original article on Business Insider

I’m the founder of a zero-waste toothpaste company that was featured on Shark Tank. Here’s what my day is like managing a team of 9 remote employees.

Bite founder and CEO Lindsay McCormick.
Bite founder and CEO Lindsay McCormick.

  • Lindsay McCormick is the founder and CEO of Bite, a sustainable toothpaste tablet company.
  • Since a video of her product went viral on Facebook, McCormick says her business has taken off.
  • Here’s what a day in her life looks like working from home and managing nine employees.
  • See more stories on Insider’s business page.

No matter when I go to bed, I try to get up around 7:30 a.m. We have a lot of late nights (hello, startup life) but I feel like waking up around the same time helps me perform my best, even if it means a little less sleep.

Every morning, I scan my texts and emails in bed to make sure there are no emergencies before starting my morning routine. I spend a few minutes in bed cuddling with my rescue pup, Nemo, before I get up to brush my teeth.

My company, Bite, makes toothpaste tablets, so a lot of the time I’ll be trying out a new flavor we’re working on. I keep a notebook by the sink so I can jot down thoughts and changes I’d like to make while I brush.

I try to meditate for about 30 minutes and spend another 30 minutes either reading and drinking tea or going on a run and listening to an audiobook before digging into emails at 9 a.m.

My boyfriend Asher and I run the company out of our apartment in Marina del Rey, California, where we converted two of the bedrooms into office spaces and one room into a content studio.

Since we’re right on the ocean, I love being able to go for a walk on the beach when I take calls or need to clear my head.

Once the team logs in around 10 a.m., we’re fully locked in and it’s nonstop work until 7 p.m..

We have a small team of just nine employees, so there’s a lot to get done every single day.

Asher and I touch base around 8 p.m. to recap our work day and tackle whatever tasks we need to work on together. Around 9:30 p.m., I usually go on a run (I love running on the beach at night) or I’ll read or watch TV until going to bed around 11pm.

We have a tableting machine in the middle of our office, and I still use it to test out our seasonal flavors and new products. Our tablets are now made in an outside facility here in Los Angeles, but I created our toothpaste and mouthwash formulas (with the sign-off from some dentists and chemists that we work with) and still do our development in-house, so at any time there are various scents and oils wafting around the apartment.

I started Bite in 2017 in order to create a sustainable toothpaste product.

Bite toothpaste products.
Bite toothpaste products.

After learning about the harsh chemicals that are in a lot of commercial toothpaste and the millions of toothpaste tubes that end up in our landfills and oceans every year, I wanted to make a difference. I’ve always been passionate about conservation and the environment, so I started taking online chemistry classes and reaching out to every dentist and dental hygienist I knew to get their advice.

The idea was that the toothpaste tablets would come in a glass jar that could be kept and refilled – that way there would be no plastic toothpaste tubes and none of the harsh preservatives needed to keep bacteria growing in the wet paste.

While working full-time as a TV producer, I started making the toothpaste tablets on a hand-press tableting machine at night.

I labeled and filled the glass bottles in our living room, then I’d pack up every order and drop them off on my way to work in the morning.

That all changed overnight in 2018 when a video about our product went viral on Facebook, and our sales skyrocketed.

Both my boyfriend and I left our jobs to work on Bite full time. We launched new products like a bamboo toothbrush and mouthwash tablets, and quickly grew to an 8-figure business.

We’re bootstrapped, so instead of raising money through traditional investors, our business is powered by our customers and their support. I spend 30 minutes to an hour each day connecting with our community, often on social media through comments or DMs, and sometimes on the phone.

Being on Shark Tank in February 2020 was a wild experience.

The morning of our shoot, we had an issue pop up with our manufacturer and were literally on the phone up until it was time for us to walk on the stage – running a business never stops! We had spent a ton of time preparing beforehand but even still, I was floored by how well it went. I was so nervous, you can see my hands shaking during our pitch, but the Sharks were extremely kind and receptive to our business and growth which was amazing.

We received two offers, one from Mark Cuban and one from Kevin O’Leary, but we didn’t end up taking either. I think anyone who has their own business should run through the thought process of what they would say if they went on Shark Tank; it’s a great way to practice your elevator pitch and showcase your business strategy from the inside out.

We were fortunate to not feel the brunt of the pandemic as our team has always been small and operating from home.

Lindsay McCormick in the early days of developing Bite toothpaste. Early days   In Lab (1)
McCormick in the early days of developing Bite toothpaste.

We’re also made in the US, right up the street from “HQ” (our living room) so our supply chain wasn’t impacted. And because so many people were buying online and thinking about their health and the planet, we were exposed to new customers and were able to grow.

We also started new projects to keep our spirits up with the team, including making hand sanitizer to donate to organizations here in Los Angeles on Skidrow. We channeled our formulation background into tracking down the supplies and began manufacturing in-house, strictly to donate. It really helped us bond as a team and to focus outside of ourselves when the world felt upended. It’s been a wild ride, but every challenge has helped us grow and improve.

My advice for fellow entrepreneurs is to get used to the feeling of being on unsteady ground.

It never goes away, so you might as well embrace it from the start. What I’ve learned about business so far is to be successful, you need to look for the opportunities that others don’t see and that usually means you’re one of the only ones on that path. Get comfortable with feeling uncomfortable and know we’re all figuring it out as we go along.

Lindsay McCormick is the founder and CEO of Bite, the all-natural, zero-waste, and cruelty-free toothpaste tablets and accessories on a mission to become the world’s most sustainable personal care company.

Read the original article on Business Insider

The 4 best whitening toothpastes of 2021 that help remove surface stains from your teeth

  • Trading your regular toothpaste for the whitening kind lifts surface stains while also cleaning.
  • While studies show charcoal toothpaste doesn’t actually whiten teeth, other ingredients are proven to work.
  • Colgate’s Optic White Express White Toothpaste is our top choice because results show up in just three days.

Table of Contents: Masthead Sticky

Unless your smile is already blinding, pretty much everyone wants whiter teeth. Our smile is one of the first things other people notice when meeting us, and considering most of us indulge in teeth-staining compounds like coffee, red wine, maybe even cigarettes, there’s ample opportunity for pearly whites to be brighter.

While whitening strips can be expensive, painful, and require effort, incorporating whitening properties into your toothpaste helps you get more out of something you’re going to do twice a day, regardless. 

Contrary to occasional misconceptions, most whitening toothpaste is safe and suitable for daily use – but you have to choose the right product. While whitening toothpaste generally doesn’t cause tooth sensitivity, some harsher whitening toothpaste can cause damage to tooth enamel if used for weeks or months at a time. In fact, one of the most popular of-the-moment toothpaste ingredients, activated charcoal, is not only useless when it comes to whitening teeth, but it also has the potential to damage your enamel, discolor it permanently, and damage your gums, according to a 2019 study in the British Dental Journal. 

What’s more, not every ingredient is equal: A 2019 study in the Journal of Applied Oral Science found that whitening toothpaste with blue covarine and microbeads (like that in Oral B 3D White Perfection – 3DW) were the most effective at whitening teeth after just one brush, and ones with hydrogen peroxide made pearly whites pearlier when used over time.

This kind of toothpaste helps remove surface stains, showing off the natural appearance of the exterior of your teeth. It will not actually whiten the enamel itself, but merely reveal its true color. For deep stains and/or for teeth that are yellowed or otherwise discolored, talk to your dentist about professional whitening.

And before you start even a DIY tooth whitening program, it’s a good idea to see a dentist and get a deep cleaning. That way, your at-home whitening efforts can be more of a maintenance approach than an attempt to tackle the issue of stained, discolored teeth. 

As for which whitening toothpaste is right for you, that depends on factors ranging from tooth sensitivity to ingredient preference to how much time you’re willing to invest daily. 

Here are the best whitening toothpaste options:

Best whitening toothpaste overall

colgate

Colgate Optic White Platinum Express White Toothpaste is safe for daily use, affordable, and you’ll see results in three days.

Pros: Works quickly, safe for long-term use, includes fluoride to prevent cavities

Cons: Slightly more expensive 

The job of toothpaste is, first and foremost, to clean your teeth. While white, bright teeth look great, actual cleaning is more important than cosmetics, as far as oral health is concerned. So it’s good to know that Colgate’s Optic White Platinum toothpaste protects tooth enamel and can help prevent cavities thanks to the inclusion of fluoride along with the other ingredients.

As for the whitening effects of this potent toothpaste, those come thanks to hydrogen peroxide. The toothpaste has two times more hydrogen peroxide than most other kinds of whitening toothpaste. According to the many buyer reviews online, you really can see whitening results in just a matter of days, especially if you are generally careful about what foods and beverages you ingest and how you consume them.

After a month of using Colgate Optic White Platinum Express White Toothpaste twice daily, you can expect a marked lightening of your teeth. Results will probably plateau at that point, and you can shift into a maintenance mode.

Best for a deep clean

Crest

If you’re serious about oral hygiene, committing to the Crest 3D White Brilliance Teeth Whitening Two-Step System will give you very pearly whites.

Pros: Effective and long-lasting, provides excellent cleaning, breaks up stubborn stains

Cons: Requires double brushing, may lighten gums as well

The Crest 3D White Brilliance Teeth Whitening Two-Step System requires brushing your teeth twice — once with Step 1: Deep Cleansing Toothpaste, then with Step 2: Whitening Finisher — but it’s highly effective for whitening your teeth.

The first part of the two-step system is all about cleaning. The toothpaste contains a 0.454% concentration of stannous fluoride which helps fight cavities and gingivitis (gum disease, e.g.) and that will break up plaque and freshen breath. When you move to the second step, a gel that features hydrogen peroxide, you are applying a whitener to freshly cleaned teeth. 

The 3D White Brilliance system will cost you more than you’ll pay for most whitening toothpaste, and the process is a bit more involved, but it will dramatically whiten most teeth over time.

Best budget

arm and hammer

Not only does Arm & Hammer Advance White Extreme Whitening Toothpaste leave your mouth fresh and your teeth white, but it’s also affordable.

Pros: Great low price choice, baking soda acts as safe abrasive, suitable for perpetual use

Cons: Some people dislike taste

I’ve been an Arm & Hammer toothpaste user for more than a decade, and every time I switch brands (say during travel or when we forgot to restock and I have to dip into the reserve mini tubes collected from dentist’s visits) my mouth never feels quite as clean.

Arm & Hammer uses baking soda in all sorts of products, and in this case, that’s the ingredient that provides safe, gentle abrasion to help break up plaque and tartar (hardened plaque, essentially) and remove surface stains. Fluoride is on hand to help prevent cavities and to kill off bacteria, and peroxide helps whiten your teeth.

I was tempted to make this product the number one pick, as it’s surely number one in my book, but while many people love the feel and the aftertaste of this baking soda-based toothpaste, an equal number of people hate the taste, so it’s not right for everyone. 

Best for sensitive teeth

Sensodyne

Sensodyne Pronamel Gentle Whitening Fluoride Toothpaste will whiten your teeth and make them less sensitive at the same time.

Pros: Ideal for sensitive teeth, rebuilds enamel over time, gently lifts stains

Cons: Whitens slowly

If your teeth are sensitive, it most likely means is that you have weakened enamel which is leaving the sensitive interior of your teeth overexposed. This is usually caused by exposure to the acids found in everything from citrus fruit to coffee to wine — the very same things that leave stains and damage the appearance of your smile.

For sensitive teeth that are also not as white as you’d like, Sensodyne Pronamel Gentle Whitening Fluoride Toothpaste is a great choice. The formula is designed to help re-harden tooth enamel damaged by acids and to actively strengthen each tooth and prevent future damage. It is a low abrasion toothpaste, thus it won’t cause any enamel wear and tear itself, and it features fluoride to help fight off bacteria.

What this toothpaste does not feature is hydrogen peroxide, so it will not whiten as quickly as many other options. Rather than bleaching stains away, Sensodyne Pronamel Gentle Whitening Fluoride Toothpaste takes a longer approach to whitening, helping restore and refresh your teeth and to slowly but reliably remove stains and prevent new ones from forming.

If you get your teeth to a healthy, resilient state in which they are ready for more intense whitening, go ahead and switch brands. If you have always had sensitive teeth, then consider makingSensodyne Pronamel Gentle Whitening Fluoride Toothpaste your lifelong go-to choice.

Check out our other oral health buying guides

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The best toothpaste you can buy

Nobody likes going to the dentist, but if you take good care of your teeth between visits, the cleaning will go easier. We researched and tested many kinds of toothpaste to find the best ones you can buy.


The best natural toothpaste you can buy

Natural toothpaste formulas don’t have to be lacking in powerful ingredients or great flavor.


The best toothpaste for sensitive teeth you can buy

Don’t let tooth sensitivity make that hot cup of coffee or cold glass of water a misery to drink. You can treat your pain with a great toothpaste for sensitive teeth.


The best electric toothbrush you can buy

We want you to keep your teeth healthy and strong for a lifetime. That’s why we’ve done the research to bring you five electric toothbrushes that we feel are the best choices for the most people.

We visited the top consumer websites, listened to actual product owners, and considered advice from dentists and dental hygienists when making our decisions. So go ahead and break out your favorite toothpaste. Healthy, clean white teeth are on their way.


The best toothbrush you can buy

There’s plenty to be said for the classic manual toothbrush: It can’t run out of batteries and it’s compact, lightweight, and portable.

We chose a wide array of manual toothbrushes, from the low-cost disposable brush you keep on hand for guests to the Cadillac-level manual toothbrush that the classic oral hygiene aficionado will appreciate to unique options, like charcoal-infused toothbrushes that might just help bring out your brightest, whitest smile ever.

Read the original article on Business Insider