TikTok is testing out a new feature to help Gen Z connect to job listings right on the app, Axios reported.
This feature is designed to give users access to job openings right on the app, and will give participating companies access to interested applicants, who will be able to use TikTok videos as their resume, according to the report.
TikTok users have already been using the platform as a tool for sharing career advice as well as providing tips for job openings, interview etiquette, and resume building advice. And the app sees value in creators who are doing more than entertaining: Last summer, the app launched an initiative in Europe to fund educational content on the app.
“We want people to turn to TikTok not just for entertainment, but to learn something new, to acquire a new skill, or simply get inspired to do something they’ve never done before,” the company wrote in a blog announcing the program. “People are already doing this, and it’s a trend we want to get behind and accelerate.”
Now, Tiktok might be more than a place where users can learn new skills, it also could to get people hired. Or, in the case of businesses struggling to fill job openings, help them staff up.
And despite the high unemployment rate and COVID-19 restrictions loosening around the country, employers are struggling to fill job openings, leading some companies to provide incentives for job applicants.
The food service industry is especially aching to fill job vacancies. Taco Bell held spot interviews at nearly 2,000 company parking lots in April in an attempt to fill thousands of positions. IHOP will host a “National Recruiting Day” on May 19, as it looks to fill nearly 10,000 openings.
The labor shortage has converged with the larger conversation of raising minimum wage. Chipotle Mexican Grill is the latest company to raise wages as it works to fill nearly 20,000 positions. The company will increase pay to a range of $11 to $18 an hour for crew members and managers at its US stores.
The pandemic recovery has proven that employees are less willing to work long hours in labor intensive jobs like the service industry for a little more than minimum wage, as Insider’s Kate Taylor reported last month.
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Agencies consider the office of the future
Going back to the office is on everyone’s minds as vaccination rates rise.
But while agencies and media companies reimagine workspaces with shared desks, expanded meeting space, and touchless services, a sizable portion of people are likely to keep working partially if not entirely at home.
That poses a messy issue for companies that will have to accommodate hybrid workforces to make sure remote people don’t get left out and teams keep working smoothly, to say nothing of addressing burnout, Lindsay Rittenhouse reported.
From her story:
[WPP CEO Mark] Read said 5% to 10% of employees have gone back to most of WPP’s offices and expects more to return this summer, though there is no set date or mandate for reopening. He said WPP is figuring out how to safely reopen its global offices as well as how to “embrace the flexible ways of working we learned in the pandemic.”
Read said the holding company of agencies like Ogilvy, VMLY&R, and Wunderman Thompson would adopt a hybrid model, with offices being reserved for collaborative work and employees handling other solo tasks remotely.
He’s also mindful WPP will have to train managers to ensure all employees have the same opportunities to avoid excluding people who are remote.
Tanya Dua got her hands on recent TikTok decks that reveal new stats on the red-hot video app’s usership and shopping proclivities.
They’re part of a pitch to get advertisers to spend more on the app, using new commerce-style ad formats, as its usage and online shopping have boomed during lockdown.
“TikTok is at a tipping point,” Jon Severson, the vice president and director of paid social at Mediahub, told Tanya. “It’s no longer just a novelty for brands to maybe try but is trying to become something that can drive incremental returns and business outcomes.”
A generation of Afghan women in their 20s have mastered the art of living their lives on social media.
Digital natives as much as any young person in Istanbul or Los Angeles, they are doing more than shaping what’s cool in Afghanistan. Over Instagram, TikTok, YouTube and Facebook, these influencers are proving they are more than the “post 9/11” generation, as they’ve been labeled for 20 years. Afghanistan is what they make of it.
Mixing traditional and streetwear styles, they blast Travis Scott, Rihanna, Nina Simone, and Afghan musicians like Ahmad Zahir. They post selfies in front of Kabul’s graffiti walls and carefully timed videos of the Turkish chef putting on an elaborate show in the city’s new high-end steakhouse. They make Tik-Toks of Megan Thee Stallion’ Savage challenge and redub Bollywood clips to poke fun at their own country.
Put simply, they’re young, gifted and Afghan.
By broadcasting to the public, these influencers are taking real risks — but also reaping big rewards. In Afghanistan, they’ve earned reputations as tastemakers who are sought out by savvy business owners for their marketing power. They work out for free at Kabul’s flashy new high-tech gym.
But in a country still at war, safety is a serious concern. Recently, there has been a pattern of targeted killings aimed at the nation’s journalists, rights workers, politicians and other influential figures. No influencer has been targeted so far, but it’s a threat that’s never far from their minds.
The 26-year-old posts several times a day, and she has more followers on Instagram than the country’s president, Ashraf Ghani. She models the dresses for sale in her luxury Kabul boutique and shares glossy selfies from her trips around the country. Her devoted followers flood the comments with style questions, words of encouragement, and the occasional unfriendly directive to cover her hair.
“Our intention is to show people the possibilities, that they can live life as they want,” she told Insider. “There is always fear in your heart, that’s just part of living in Afghanistan. But we have to stand up and live our lives.”
On a recent trip to Herat, the historic city in western Afghanistan best known for its sprawling Citadel, Shadab documented her every move, excited to find fresh content for her 220,000-plus Instagram followers.
The trouble was that everything she wanted to do seemed needlessly dangerous in a city known for kidnappings and where, just recently, police officers were killed by IEDs planted near the hotel where she was staying.
One evening during the trip, Shadab and her crew drove to the Roof of Herat, a scenic overlook with panoramic views of the city that’s a popular sunset hangout spot. As they pulled in, her friends (and this journalist, at work on this story) began to wonder if it was a good idea to stage a shoot in such a public place.
Just behind the lookout was a mosque belonging to a controversial mullah who had taken out billboards across Herat reprimanding women for inappropriate attire. Nearby was a guest house owned by a local jihadi warlord who only a decade ago had criticized the city’s rock bands for carrying guitars, not guns.
For the occasion, Shadab wore an embroidered top with billowing sleeves and a skirt that fanned out into kaleidoscopic waves of color. Before stepping out of the Lexus and onto the dirt and gravel road, she slipped into a pair of Manolo Blahniks she had bought during a recent trip to Dubai.
Not too far away, groups of men idled in their cars and rickshaws smoking hashish. Two beggar boys were asking Shadab for coins, not remotely comprehending that they might be getting in the way of her Likes.
While Shadab twirled and grinned for the camera, a group of young men hopped out of a Land Cruiser with black government plates. They started doing their own braggadocious photoshoot, with one brandishing an AK-47 for the camera.
Sensing the tension passing between Shadab’s crew, one of the men called out, “Don’t worry, we’ll be right here. We won’t get in your shots!” But they kept staring.
Shadab continued posing, oblivious to everything except the camera.
And then something happened that confirmed Shadab’s confidence and left her friends in fits of laughter.
With sudden recognition, the young man with the AK-47 called out, “That’s Ayeda, she’s on Instagram!”
For the rest of the trip “That’s Ayeda!” became a running gag among the group. Including, a few days later, at Herat International Airport, when workers stopped her for a selfie.
“We follow you!” an airport policeman said as Shadab and her friends headed towards the departures gate.
As for the adventure that night at the lookout, it earned Shadab more than 12,000 likes.
The number of Afghans online lags far behind other countries, but they’re catching up.
Just 14% of the population uses the internet as a source of news and information, according to the Asia Foundation’s 2019 “Survey of the Afghan People.” In 2015, only 25% of households could get online using a cellphone with Internet access, but that number was up to nearly half in 2019.
Mariam Wardak, an Afghan-American who is working with Facebook to bring the anti-bullying and anti-extremism “We Think Digital” campaign to Afghanistan, said she has signed up 14 Afghan women, including Shadab, to be digital ambassadors.
She has identified 60 Afghan women with 50,000 or more followers, Wardak told Insider, adding: “They are building cultural tolerance in our society one post at a time.”
Shadab sees herself principally as a businesswoman.
In fact, the main reason she joined social media was to ramp up business for her boutique, which has become one of Kabul’s hottest shops since she opened it a year ago. As a student in Malaysia and China, she would post pictures of herself online and Kabul women would reply by asking her to bring the looks back to sell in Afghanistan.
“It was my followers who said we need a physical shop to come to,” she said.
On the racks, denim jackets adorned with traditional embroidery from northern Afghanistan hang alongside voluminous dresses with subtly-dropped necklines. There are brightly-colored full-length faux fur coats that have appeared on the accounts of several other influencers. Her purchases from Herat — like the second-hand velvet dresses she found at the antiques market — will be repurposed into original designs.
“My entire business is reliant on my social media,” she said. “Sometimes I fear what will happen to my business if Instagram ever shuts down.”
As the number of influencers grows, Shadab’s shop has become a place where they run into one another.
One of them is Sadiqa Madadgar, a former contestant on the popular reality singing competition Afghan Star.
She ended up placing seventh, but she stayed on social media, and now has a combined following of 239,000 on Instagram, TikTok, Facebook and YouTube. (One performance, in particular, has been viewed millions of times.
Where Shadab is seen as aspirational, Madadgar, who’s 22, is approachable. YouTube videos that show her cutting open a melon or describing a recent leg injury to a friend get tens of thousands of views. In showing her struggles with basic household chores in her modest Kabul apartment, she has become the girl next door.
Most YouTubers have professional studios with special lighting, specific backdrops, HD cameras and Pro-level computers to shoot and their videos on. Madadgar does it all with the most basic of tools. Each of these videos are shot, edited and published directly from her iPhone.
She’s also known for being deeply religious, and has become a model for how to broadcast your life over social media while maintaining a sense of modesty.
“When I first went on Afghan Star, everyone said ‘there’s no way you can remain a good Muslim girl and be a singer,'” Madadgar said. “So I set out to prove them wrong.”
After her first appearance on the show in 2018, Madadgar received a frantic phone call from her mother in Quetta, who was incensed to see her daughter (who had moved to Kabul to study dentistry) singing on live TV.
“I’m still the same girl,” Madagar remembers telling her mother. “I didn’t do anything bad, say anything disrespectful or wear anything inappropriate.”
Madadgar has found it much more difficult to monetize her following compared to Shadab. Yes, she enjoys the social perks and freebies, but what she really wants is to fund her music career, which means raising enough to record an album and film some music videos.
One recent morning, needing a dress for a photo shoot, Madadgar came into Shadab’s shop with a couple of friends. The staff recognized her immediately and began to pull gowns from the racks. With an armored car idling outside, she spent 30 minutes trying on different looks.
Finally, Madadgar decided on a burgundy dress with an embellished belt and fully-covered sleeves. With that settled, she rushes out and into the waiting car.
“Oh, she didn’t buy it. She’s just borrowing it,” Wardak, the “We Think Digital” leader, would later explain. “Sadiqa being photographed in it will help the business.”
Shadab’s success depends on posting a steady stream of content.
She is constantly looking for potential photo ops and video setups.
One evening during her trip to Herat, after a day spent rushing between photo shoots at the city’s historic sites, Shadab relaxed in a wood and glass gazebo in the garden of the high-end ARG Hotel.
She was scrolling through the images they’d taken that day, wishing that they had been able to accomplish more. In this conservative city, there had often been nowhere for her to change modestly into different outfits, and so they lost time in traffic as they went back and forth to the safety of her hotel room.
The confidence that exudes from Shadab in person is also evident from what she posts online. What she wants most of all, she said, is for her followers, especially other young women, to understand is that she is an educated female entrepreneur who has built her own business on her own terms.
There are of course sexist and hateful comments that she has to reckon with too, including from people telling her she should cover her hair more. But for the most part she dismissed that as part of living your life online.
A post shared by Ro Ya Heydari (@roya_heydari)
“It’s so strange, all of these people are so curious about our lives,” she continued. “They want to know what this boy or this girl is doing, but then, instead of supporting you, they use that same content to attack you.”
Still, for Shadab it was all worth it. Trips like this offered new content, yes. But Shadab also saw them as a chance to show off her country. When she and her friends were growing up, most of the images of Afghanistan came from foreign war photographers. The country’s story was often reduced to violence and tragedy.
But today, with just a mobile phone and an Internet connection, influencers like Shadab can show another side to their country – the banalities, the beauty, the luxury and the laughs – that war and displacement couldn’t steal from them.
Shadab sips from a glass of saffron tea, scrolling through her comments. Suddenly, she lets out a heavy sigh.
Her friends, each busy with their own stories and tweets, turn to look at her.
“Listen to this,” she says, and begins to read an Instagram DM.
“Thank you for showing my homeland that I haven’t seen in 11 years,” she reads aloud. Her friends sigh along with her. Shadab continues: “I miss it. You’re very lucky.”
Whether you’re looking something stylish, or just a new look for your favorite apps, dark mode options are there for you.
If you’re on an iPhone (sorry, Android and desktop users), you can turn on dark mode in TikTok now too. This will make normally black text turn white, and change the lighter backgrounds to black. Don’t worry about the videos though – they’ll stay the same.
TikTok users were being warned about risky investment advice on the social app, BBC News reported.
The UK’s Financial Conduct Authority told investors should be wary of any advice promising high-return investments, the report said.
“There are risks with taking unregulated investment advice and we engage with social media platforms to have pages which breach our regulations taken down,” an FCA spokesperson told Cristina Criddle, a BBC tech reporter.
Social media has been flooded with investment advice in the last few weeks, as Reddit’s Wall Street Bets subreddit banded together and fueled sky-high returns on GameStop, AMC, and other investments.
On TikTok, users were also posting about GameStop, AMC, and other Reddit-fueled stocks. The #investing hashtag on TikTok had about 1.6 billion views, and GameStop was searched about 600 million times in a single day on the app, according to MarketWatch.
Paxful, a cryptocurrency trading platform, studied how TikTok users gave investment advice, as BBC News first reported. About one in seven videos about financial investments posted on TikTok were misleading and asked users to make financial decisions without carrying disclaimers, according to Paxful.
“More than half (52%) of the influencer accounts that we analyzed had posted at least one misleading video,” Paxful said in a post, “Influencer Investors.”
One TikTok user with about 130,000 followers posted videos titled “This stock will make you rich” and “Only future millionaires can see this video!!” The videos singled out specific stocks. In the videos, the user quickly flashed the companies’ balance and earnings sheets, along with their most recent stock quotes.
“Consumers should be wary of adverts and advice online and on social media promising high-return investments, and should always do further research on the product they are considering,” an FCA spokeswoman told BBC News.
In December, Insider spoke with five TikTok creators focused on investing.
With the rise of commission-free trading and app-based platforms like Robinhood, it is easier than ever to invest in the stock market, and the younger generations are piling in. Catering to the rise of the Gen Z and millennial traders, the short-form video app TikTok is home to a sizable library of investing advice. The hashtag #investing has received over 1 billion views, while #Stocktok has drawn in over 254 million views.
While the platform has received criticism for hosting risky or incorrect market advice, a handful of creators are attempting to stand out with educational, interesting and relatable content.
Here are five “StockTok” creators producing stock market and trading content on TikTok.
Robert Ross, @tik.stocks, 227,600 followers
Robert Ross is senior equity analyst for an investment research company. He runs @tik.stocks where he uploads videos analyzing his positions in stocks like Palantir, Alibaba, and Snowflake, while also giving his thoughts on market trends to his 227,600 followers.
As a TikTok creator with almost a decade of financial analysis experience, he said he wants to educate younger people on how to build long-term investing habits.
“I get messages from kids all the time who are 16, 17 years old asking how do I set up a custodial account? They want to be able to buy stocks…They want to buy super speculative stuff, penny stocks, they want to day trade,” Ross told Business Insider.
“What I try to do is bring some experience to all that enthusiasm these kids have, and kind of teach them good habits at a young age…because I’ve had some horror stories of people losing tens of thousands of dollars that send me their screenshots,” he added.
At a time when there is near limitless euphoria permeating the stock market as it notches record after record, much of it coming from retail investors, Ross believes educating younger generations could be key to protecting the market when things get frothy.
“I think if you’re able to kind of teach them good habits, it’s actually going to be a source of stability for markets in the long term.”
<blockquote class=”tiktok-embed” cite=”https://firstname.lastname@example.org/video/6904034363600538886″ data-video-id=”6904034363600538886″ style=”max-width: 605px;min-width: 325px;” > <section> <a target=”_blank” title=”@tik.stocks” href=”https://email@example.com”>@tik.stocks</a> <p>let’s see if I should sell my Palantir (PLTR) position <a title=”stocks” target=”_blank” href=”https://www.tiktok.com/tag/stocks”>#stocks</a> <a title=”stockmarket” target=”_blank” href=”https://www.tiktok.com/tag/stockmarket”>#stockmarket</a> <a title=”invest” target=”_blank” href=”https://www.tiktok.com/tag/invest”>#invest</a> <a title=”investing” target=”_blank” href=”https://www.tiktok.com/tag/investing”>#investing</a> <a title=”stonks” target=”_blank” href=”https://www.tiktok.com/tag/stonks”>#stonks</a> <a title=”ddtg” target=”_blank” href=”https://www.tiktok.com/tag/ddtg”>#DDTG</a> <a title=”pltr” target=”_blank” href=”https://www.tiktok.com/tag/pltr”>#PLTR</a> <a title=”fintok” target=”_blank” href=”https://www.tiktok.com/tag/fintok”>#fintok</a></p> <a target=”_blank” title=”♬ original sound – Robert Ross” href=”https://www.tiktok.com/music/original-sound-6904034373713103621″>♬ original sound – Robert Ross</a> </section> </blockquote> <script async src=”https://www.tiktok.com/embed.js”></script>
Kayla Kilbride, @Robinhoodkid, 60,000 followers
Kayla Kilbride set out to learn about investing at the start of the pandemic, but was frustrated that most stock market educators, including her own father, used market jargon that seemed impenetrable to a newcomer.
“I recognized that there were probably a lot of people like myself who just couldn’t follow the conversation,” she told Business Insider.
After learning online, she started making TikToks to explain financial concepts in ways that people without backgrounds in finance could understand and enjoy. In one TikTok, she stands up and mimics the movement of a charging bull to explain the origins of the term “bull market”.
As a relatively new investor herself, she says she only posts videos explaining concepts she truly understands, and she discloses to her 60,000 followers that she’s a beginner and wants to “learn stocks together” with them.
One of her most liked TikToks is a video where she explains options trading. In the video, Kilbride uses an analogy that compares buying a makeup palette from Ulta that you suspect will go up in price the next day.
“I have a lot of men who are like, I don’t even wear makeup…and I’m understanding this better than I ever have before,” she said.
Errol Coleman joined TikTok in February, seeing an opportunity to reach an audience of people who wanted to learn about the stock market online. Coleman explains technical analysis patterns, trading psychology, and individual stock picks to his 224,000 followers, with a healthy dose of memes about the life of a trader.
Coleman has been trading for over four years and admits he made a lot of mistakes in the beginning, and wants to help others avoid them.
“When I first learned, I just thought it was so confusing and it would have cut my learning curve in half if there was just someone that could just tell me like, hey, don’t do this and don’t do this,” Coleman told Business Insider.
<blockquote class=”tiktok-embed” cite=”https://www.tiktok.com/@errol_coleman/video/6908851743342316806″ data-video-id=”6908851743342316806″ style=”max-width: 605px;min-width: 325px;” > <section> <a target=”_blank” title=”@errol_coleman” href=”https://www.tiktok.com/@errol_coleman”>@errol_coleman</a> <p>Basically you want more than just a pattern to justify your entry</p> <a target=”_blank” title=”♬ original sound – Errol Coleman” href=”https://www.tiktok.com/music/original-sound-6908851852293556998″>♬ original sound – Errol Coleman</a> </section> </blockquote> <script async src=”https://www.tiktok.com/embed.js”></script>
“I always, always, always tell people like, do not blindly follow anything I say. What I want to do is I want to enable you and educate you on how to do this yourself,” he told Business Insider.
Hankwitz initially turned to Youtube to create stock market content, but realized he wasn’t able to compete with creators who were already established on that platform. He said TikTok is more accessible for new creators, and it’s algorithm enables videos from new creators to go viral.
“I’m not an editor. I don’t have the software and the know-how and all these other different things to make really, really good content that competes with [Youtube creators],” he said. ” But what I do have is a cell phone that I can download TikTok onto and point my camera towards my computer screen and just talk about what’s on my mind.”
<blockquote class=”tiktok-embed” cite=”https://www.tiktok.com/@austinhankwitz/video/6904440291990818054″ data-video-id=”6904440291990818054″ style=”max-width: 605px;min-width: 325px;” > <section> <a target=”_blank” title=”@austinhankwitz” href=”https://www.tiktok.com/@austinhankwitz”>@austinhankwitz</a> <p>If you plan to be a long-term investor into DoorDash, consider waiting for them to cool down – <a title=”investing” target=”_blank” href=”https://www.tiktok.com/tag/investing”>#investing</a> <a title=”stocks” target=”_blank” href=”https://www.tiktok.com/tag/stocks”>#stocks</a> <a title=”personalfinance” target=”_blank” href=”https://www.tiktok.com/tag/personalfinance”>#personalfinance</a> <a title=”entrepreneur” target=”_blank” href=”https://www.tiktok.com/tag/entrepreneur”>#entrepreneur</a></p> <a target=”_blank” title=”♬ original sound – Austin Hankwitz” href=”https://www.tiktok.com/music/original-sound-6904440201116945157″>♬ original sound – Austin Hankwitz</a> </section> </blockquote> <script async src=”https://www.tiktok.com/embed.js”></script>
Collin Miciunas is a senior financial analyst who runs @mainstreetwolf. He creates educational videos that range from explanations of basic concepts like what a dividend is to describing advanced options strategies.
“I always put a disclaimer in the comments saying options are risky,” Miciunas told Business Insider. “Basically in order to even touch options, you should have a solid financial grounding, meaning the money that you’re depositing into any trading account you should consider basically lost”
He tells his 248,000 followers to always do their own research before investing.
“I’m not really giving advice. It’s more of like, this is what I’m doing,” he said.
<blockquote class=”tiktok-embed” cite=”https://www.tiktok.com/@mainstreetwolf/video/6902588985231674630″ data-video-id=”6902588985231674630″ style=”max-width: 605px;min-width: 325px;” > <section> <a target=”_blank” title=”@mainstreetwolf” href=”https://www.tiktok.com/@mainstreetwolf”>@mainstreetwolf</a> <p>The one investment to rule them all. Aka Tesla😂<a title=”investing” target=”_blank” href=”https://www.tiktok.com/tag/investing”>#investing</a> <a title=”stocks” target=”_blank” href=”https://www.tiktok.com/tag/stocks”>#stocks</a> <a title=”stockmarket” target=”_blank” href=”https://www.tiktok.com/tag/stockmarket”>#stockmarket</a> <a title=”invest” target=”_blank” href=”https://www.tiktok.com/tag/invest”>#invest</a> <a title=”stocktok” target=”_blank” href=”https://www.tiktok.com/tag/stocktok”>#stocktok</a></p> <a target=”_blank” title=”♬ Killing Me Softly With His Song – Fugees” href=”https://www.tiktok.com/music/Killing-Me-Softly-With-His-Song-6771859436953717509″>♬ Killing Me Softly With His Song – Fugees</a> </section> </blockquote> <script async src=”https://www.tiktok.com/embed.js”></script>