5 apps and social media platforms you should be using to connect with clients

social media phone
Apps like Slack and Vox provide instant access to clients.

  • Tiffani Purdy is the CEO of New Paradigm Biz Bestie and a marketing and sales strategist.
  • While most people rely on email marketing, Purdy suggests finding new ways to connect with your clients.
  • She uses Slack, Facebook Groups, and Telegram to share content with clients and grow her business.
  • See more stories on Insider’s business page.

For the last 20-plus years, email has become the standard form of communication for reaching out to clients. Ask any marketer for the last 10 years in particular, and they’ll say one of the top things a business should focus on is building their (email) list.

Snail mail is just too slow, and this increasingly-fast paced world makes a classic phone call unrealistic – what, are you going to call each person individually on your list? Or worse, are you going to have an automated bot interrupt their day with a phone call that is devoid of actual communication?

But now, email too is reaching a ceiling. Is your email going to their SPAM folder? Is it going to their “junk” email address that they use to sign up for all the mailing lists? Is it getting lost between an advertisement from their favorite clothing store and a digital copy of their phone bill?

I don’t think it’s time for us to throw away email entirely – especially not when it comes to communicating information to your warm audience – but if you’re really trying to maintain contact with your existing customers, you might want to try one of these increasingly popular options.

Slack

Everyone in the B2B world knows about Slack by now – and for a good reason. Slack’s no-nonsense interface is perfect for communicating with all your clients at once, or sending messages to people in specific groups by sorting them into different Channels. If you love the flexibility of list segmentation, you’ll appreciate the functionality of Slack.

I personally like using Slack as my general hub for connecting with my mastermind clients. We have different Channels for asking questions, for sharing wins, and for my team to make announcements that everyone needs to see. I’ve also created private Channels for each member to have direct access to me and my team, for scheduling calls, and sharing documents that don’t need to be shared with the whole group.

Even better? Slack can be used three ways: In your browser, in a Desktop app, or with a mobile app.

Facebook Groups

This one has its pros and cons, but it’s definitely a contender worth discussing! While most people choose to use Facebook Groups as a strategy for growing a free community of warm leads – you could just as easily use a Facebook Group as the home of your paid community.

On the plus side, a Facebook Group offers you a lot of different ways to communicate with the people inside your community. Live videos, photos, GIFs, polls, posts – your options are nearly limitless. And with Facebook giving you the ability to create modules and lessons inside Groups, you could easily sell and host an entire group program or online course inside a Facebook Group (saving you hundreds, even thousands, a year in course hosting fees using a system like Teachable or Thinkific).

Of course, the obvious downside of this option is that you have to have a Facebook account in order to join a Group, and your clients may not have a Facebook account. (Give “people leaving Facebook” a quick search – there’s a lot of movement away from the platform right now.)

Telegram and Voxer

These two apps are nearly identical in terms of functionality: They’re both messenger apps that give you the ability to send and receive voice messages in real time, like a walkie-talkie. You can use these like a classic one-to-one personal message, or you can create a group message that includes everyone on one thread.

While Voxer is more basic in its very orange UI, Telegram is going to be the prime choice for creatives and millennials who value personalization and expression.

I personally like using these kinds of apps for communicating with my top-level clients, who get more intimate, personal access to me. They love getting to hear my “off the cuff” thoughts on different things that they’re encountering in their business without having to wait for a formal group call or one-on-one session, and I love getting to share my insights in a quick, efficient way that can also benefit the other clients in this group who may have the same struggles or questions.

Instagram Close Friends

This one might be a surprising choice, but it’s growing in popularity as an alternative to Facebook Groups. You won’t be able to host a course for free on Instagram like you can with a Facebook Group, but you can still create a fun, exclusive place for your customers to stay in the loop.

I’ve seen this strategy work best for digital creators, in particular, such as podcasters or YouTubers. Using something like Patreon to collect membership fees from your audience, you can have each user fill out a quick Google form to get their Instagram handle upon signing up to get access to your exclusive content. After that, you’ll go to your Instagram Settings, tap on “Close Friends,” and from there you can hit the + to add new accounts to your Close Friends list. You don’t even have to follow an account to add them to your list!

This is a fun way to take something you’re already doing (creating content) for an audience who is already there consuming it, and monetizing it!

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What is Telegram? A quick guide to the fast and secure messaging platform

telegram messaging app
The Telegram messaging app is a popular alternative to WhatsApp and Signal.

  • Telegram is a cross-platform messaging service with enhanced encryption and privacy.
  • Most messages feature client-to-server encryption, but Secret Chat messages have end-to-end encryption.
  • Telegram also supports group chats and self-destructing messages as well.
  • Visit Insider’s Tech Reference library for more stories.

Telegram is a popular cross-platform messaging app that is widely used because it offers some enhanced privacy and encryption features as well as support for large group chat features. It also has no ties to other social media platforms (both Facebook Messenger and WhatsApp are owned by Facebook, for example), which makes the service more appealing to some.

The app is multiplatform, with versions of the app available for iOS, Android, Windows, Mac, and Linux. You can also access the Telegram from a web browser.

telegram messaging app on android tablet
You can access the Telegram app on a variety of devices, like Android tablets.

Telegram was founded by Russian social media entrepreneur Pavel Durov, and the service is free to use.

How to find and join groups on the Telegram messaging app, with or without an invite linkHow to delete your account on the Telegram messaging platform, which wipes all your data upon deletionHow to invite people to Telegram, create group chats, and add new members on desktop and mobileHow to make a Telegram account and start using the popular group chatting app

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As Signal downloads surge, employees are reportedly worried the messaging app isn’t doing enough to head off extremism

Signal CEO Moxie Marlinspike
Signal CEO Moxie Marlinspike

  • WhatsApp rival Signal got a huge boost in user numbers this month.
  • Employees are worried Signal isn’t doing enough to prevent misuse of its platform, such as by heading off extremism, according to a report by The Verge.
  • Rival encrypted messaging company Telegram is also under fire for allowing hate speech on its app.
  • Visit Business Insider’s homepage for more stories.

Employees at encrypted-messaging app Signal are worried that an explosion in growth – prompted by users moving over from rival WhatsApp – could cause extremism to spread on the platform, according to a new report from The Verge.

An engineer called Gregg Bernstein, who left Signal this month, told the Verge that Signal’s CEO Moxie Marlinspike was worryingly passive at the prospect of extremists using the platform to organize. 

“It’s not only that Signal doesn’t have these policies in place. But they’ve been resistant to even considering what a policy might look like,” said Bernstein.

He said that after President Donald Trump told the far-right extremist group the Proud Boys to “stand back and stand by,” Marlinspike was asked at a company all-hands meeting how Signal planned to prevent extremists from organizing on the app.

“The response was: if and when people start abusing Signal or doing things that we think are terrible, we’ll say something […] You could see a lot of jaws dropping. That’s not a strategy – that’s just hoping things don’t go bad,” Bernstein said.

Read more: Signal’s CEO reveals how it became a red-hot alternative to WhatsApp without venture capital or a business plan

Signal is backed by the nonprofit Signal Foundation, which was started in 2018 with a $50 million loan by WhatsApp founder Brian Acton, and is popular among activists and dissidents for its rigorous approach to privacy.

A trade-off of strong privacy practices is that apps are less able to track and moderate harmful behavior. Marlinspike told the Verge he wanted to take a hands-off approach to moderating the app because it was a messaging platform, not social media.

“The overriding theme there is that we don’t want to be a media company. We’re not algorithmically amplifying content. We don’t have access to the content. And even within the app, there are not a lot of opportunities for amplification,” he said.

Marlinspike said he believed the benefit Signal gives to activists and dissidents outweighed the risk that extremists might use it.

“I want us as an organization to be really careful about doing things that make Signal less effective for those sort of bad actors if it would also make Signal less effective for the types of actors that we want to support and encourage […] Because I think that the latter have an outsized risk profile. There’s an asymmetry there, where it could end up affecting them more dramatically,” he said.

Downloads of the app surged after WhatsApp informed users of changes to terms of service related to messaging business accounts. WhatsApp scrambled to explain that its data sharing practices with Facebook, its parent company, weren’t changing, and that the new terms and conditions did not affect messaged to friends and family – but by then many users had already downloaded Signal.

Signal isn’t the only encrypted messaging app facing accusations of inaction over hate speech.

Former US ambassador Marc Ginsberg on Monday filed lawsuits against Apple and Google, petitioning them both to boot encrypted messaging app Telegram – which also received a big user boost from the WhatsApp exodus – off their app stores.

Ginsberg said the platform had harbored extremists, and pointed to the fact both Apple and Google banned Parler, a social media app popular with the far-right, from their stores.

Insider found that far-right users migrated to messaging platforms including Telegram following the US Capitol riot.

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