Project Worldwide’s bet on gaming

Hello and welcome to Insider Advertising for March 19. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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John Higgins

Advertising company Project Worldwide just acquired a specialty agency to help clients like Pepsi capitalize on the red-hot gaming business

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YouTube Shorts

YouTube’s TikTok rival, Shorts, is launching in the US. A lead exec breaks down its key features and plans.

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aleximccammond
Alexi McCammond is jumping from Axios to lead Teen Vogue amid a turbulent early 2021.

Teen Vogue’s incoming editor-in-chief has resigned after old anti-Asian tweets sparked a staff backlash

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More stories we’re reading:

Thanks for reading and see you on Monday! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

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