Why avocados are so expensive

  • Avocado has become one of the world’s trendiest foods, but they require an extraordinary amount of costly resources and labor in order to grow.
  • Avocado prices have rocketed in recent years by up to 129%, with the average national price of a single Hass avocado reaching $2.10 in 2019, almost doubling in just one year.
  • We break down what makes avocados so expensive.
  • See more stories on Insider’s business page.

Following is a transcript of the video.

Narrator: Avocado has become one of the world’s trendiest foods. As the poster child of millennial healthy eating, this superfood is now a mainstay for foodies everywhere. But have you noticed your avo on toast is costing more and more? Avocado prices have rocketed in recent years by up to 129%, with the average national price of a single Hass avocado reaching $2.10 in 2019, almost doubling in just one year. So, why are avocados so expensive?

Archaeologists in Peru have found domesticated avocado seeds buried with Incan mummies dating back to 750 BC. But it was the Aztecs in 500 BC who named it āhuacatl, which translates to “testicle.” When Spanish conquistadors swept through Mexico and Central America in the 16th century, they renamed it aguacate. The farming of aguacate developed over the next few hundred years, predominantly in Central America and South America. But consumption of the “alligator pear” outside of these regions before the late 19th century was almost nonexistent.

The commercialization of aguacate began in the early 1900s but was focused on branding avocados as a delicacy for the wealthy, like this advert in The New Yorker from 1920, which declared them as “The aristocrat of salad fruit.” But a selection of Californian growers realized that the hard-to-pronounce aguacate was off-putting for the mass market, so they formed the California Avocado Association. By the 1950s, production scale grew, and avocado prices fell to about 25 cents each. Popularity increased further with the wave of inter-American immigration in the ’60s, as Latin Americans brought their love of avocados with them to the US. But as demand increased, supply had to keep up, and the true difficulties of yielding large-scale avocado crops began to show. Avocado orchards require an extraordinary amount of costly resources in order to flourish.

Gus Gunderson: There are multiple inputs that avocados require, whether it’s water, fertilizer, pruning, pest control, the sunburn protection of trees. All those go into making your chances better of having a very good-quality crop. When we decide to plant an avocado orchard, we’ll plant trees that come from certified nurseries. We have to place our orders years in advance. On average, if we’re producing 100,000 pounds per acre, that takes about a million gallons of water, so 100 gallons per pound, so it’d be about 50 gallons per 8-ounce fruit. But that’s dependent on what mother nature will throw at you, you know, we have wind, we have intense sun. It’s really hard for a grower to manage the unmanageable things that will affect a crop.

Narrator: The surge in popularity of avocados stalled during the fat-fighting frenzy of the 1980s, with an average of only 1 pound per capita being consumed in America by 1989. The decade’s low-fat obsession drove consumers away from avocado because of its high fat content, without really understanding the nutritional truth hidden within.

Hazel Wallace: When it comes to fat in food in general, people tend to get a little bit concerned because we often hear in the media that fat isn’t good for us. But the type of fat that’s in avocados is monounsaturated fat, which is actually often deemed healthy fat or heart-healthy fat, so while there is a lot of fat in avocados, it’s actually quite good fat.

Narrator: Avocado started its meteoric comeback at the turn of the millennium, and it was helped by an unlikely political decision. In 2005, the US Department of Agriculture lifted a 90-year-old ban to allow the importation of Mexican avocados to all 50 states. Initially, this decision angered Californian growers, who feared the move could slash local growers’ sales by as much as 20%.

Harold Edwards: What actually had transpired and took place was, as that Mexican supply became much more prevalent and available, retailers got behind marketing and selling avocados, food service providers, restaurants started putting it as permanent parts of their menus, and demand started to boom because the inconsistent supply chains before were now consistent, and consumers were allowed to enjoy avocados every day of the year.

Narrator: The biggest day of the avocado calendar became Super Bowl Sunday, when it’s now estimated that almost 200 million pounds of avocados are eaten during the big game in America. But if you take a moment to consider the resources needed to produce that amount, you can start to understand avocados’ elevated prices. According to experts, it takes roughly 270 liters of water to grow a pound of avocados. So 200 million pounds could require as much as 54 billion liters of water, which means droughts or heat waves can have devastating consequences on the avocado industry. In fact, that’s exactly what’s been happening in California for the last seven years, with the Sunshine State only recently being declared drought-free in 2019, which goes a long way to explaining record avocado prices. In some countries, like Chile, avocado cultivation is being blamed for exacerbating droughts, as lush green orchards overlook dry riverbeds.

Perhaps the biggest reason for avocados’ rise to dominance is the emergence of the clean-eating lifestyle. No longer just a chip dip for special occasions, this superfood can be found in a plethora of recipes in cafés and restaurants everywhere around the world. And those who are eating them are really keen for you to know about it. Just type #avocado into Instagram, and you’ll be hit with over 10 million search results. But is the glorification of avocado justified?

Wallace: There’s quite a big hype around avocados, but it actually is quite justified when it comes to how nutrient-dense this food is. There’s not many foods that actually replicate it in terms of a nutritional profile. When it comes to calling something a superfood, I’m not really for that label. Avocados are definitely a good food to include in your diet, but like I said, you’re not really missing out if you don’t like them or if you can’t eat them for any reason. Monounsaturated fats, we can find that in things like olive oil and olive, nuts, and seeds. The vitamins and minerals, we can find that in other green vegetables, so spinach and broccoli and things like that. So there’s ways of getting those nutrients in without having avocado.

Narrator: All of this produce requires an astonishing amount of labor. Even once grown, pruned, and picked, avocados need costly distribution methods in order to be delivered fresh and ripe to far-flung corners of the world.

Gunderson: If you’re living in Philadelphia, right? You wanna buy a ripe avocado in Philadelphia? What they do is they ship green avocados from California to Philadelphia, they send them to the ripening center, they warm them up and get ethylene in them, so they all ripen, and then, when they’re moved out to the retail stores, you’re actually buying something that’s almost ready to eat or ready to eat. ‘Cause if you were to buy a green avocado that’s shipped straight from California to your market, you would have to ripen it yourself over a seven- to 10-day period, and most consumers are a little more anxious for their avocado toast than waiting 10 days. [laughs]

Narrator: With prices so high, the commodity of avocados has attracted a spate of thefts from orchards and delivery trucks worldwide. In New Zealand, armed night patrols and electric fences have been introduced after a grower in Northland had 70% of his orchard stolen. There’s even further grim reading for avocado lovers. In Michoacán, where 80% of Mexico’s avocados originate, cartels run a so-called “blood avocado” trade, violently enforcing a nonnegotiable extortion fee from farmers based on the size of their land and the weight of their crop.

Some restaurants have begun an avocado boycott, as we all weigh the ethics behind our eating habits. Experts suggest that water shortages could affect 5 billion people by 2050, and rainfall in the so-called drought belt, which includes Mexico and South America, is predicted to decline. But whilst evidence of environmental degradation is mounting, the avocado industry is still growing along with consumer demand. In certain places, the sustainability of avocado production will become untenable.

EDITOR’S NOTE: This video was originally published in October 2019.

Read the original article on Business Insider

Tom Brady is launching a new company called ‘Autograph’ that will sell unique digital memorabilia from sports icons and celebrities

tom brady 2020
  • Tom Brady is launching a company called “Autograph.”
  • The site will sell digital memorabilia from sports icons and celebrities like Brady.
  • The NFT market has been highly profitable for sports through platforms like NBA Top Shot.
  • See more stories on Insider’s business page.

NFL star Tom Brady is launching a company for digital collectibles called “Autograph.”

The platform will sell crypto memorabilia from sports icons and celebrities like Brady, according to the company’s site.

“Autograph will bring together some of the world’s most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors,” co-founder and CEO of Autograph Dillon Rosenblatt told CNN.

Brady and millionaire entrepreneur Richard Rosenblatt will act as co-chairs of the company. Autograph boasts a team with several big business names, including Lionsgate CEO Jon Filthier and Live Nation Entertainment CEO Michael Rapino, as well as three of the founders of DraftKings.

There has been a boom in interest in digital collectible in recent months. Items that function as non-fungible tokens or NFTs have generated millions of dollars in sales. In March, a $70 million digital art sale made history.

Since then, artists and celebrities from rapper Snoop Dogg to Twitter CEO Jack Dorsey have gotten in on the action.

Read more: What you need to know about NFTs, the collectible digital tokens that are selling for millions online

The items operate as unique digital assets. When someone buys an NFT they gain the rights to the unique token on the blockchain that acts as a digital certificate of authenticity. The token can gain value due to its relation to its creator or content. For example, tokens that represent memes like the Nyan Cat can gain in value as they increase in popularity online, though the NFT buyer is not be able to control the image’s distribution.

The NFT market has been especially profitable for sports. The site NBA Top Shot, which allows people to buy NBA sports clips, recently received a $2 billion valuation from NFT tracking site DappRadar. Top NBA clips, including a LeBron James dunk moment, have sold for over $200,000 on the platform.

As an NFL legend, Brady NFTs would likely see similar high sales. Yesterday a Brady rookie card sold for about $2.3 million – smashing the record for the most expensive football trading card sale, according to Bleacher Report.

Brady himself is no stranger to selling his personal brand. In February, Brady merchandise sales set records as he became the best-selling NFL player ever, according to Reuters.

Autograph isn’t Brady’s first company. In 2013, the football star launched TB12, a sports performance and nutrition company.

Read the original article on Business Insider

Coronavirus precautions for Super Bowl attendees looked good on paper but ‘the reality is sobering,’ says infectious disease expert

super bowl fans cardboard cut outs
Fans sit among cardboard cutouts in the second quarter during Super Bowl LV between the Tampa Bay Buccaneers and the Kansas City Chiefs at Raymond James Stadium on February 07, 2021 in Tampa, Florida.

  • Approximately 25,000 people attended the Super Bowl in Tampa Bay, Florida, on Sunday.
  • Despite many coronavirus precautions, an expert told Insider the event was concerning.
  • Whether transmission occurred at the game is not a question, he said: “The question is how much.”
  • Visit the Business section of Insider for more stories.

Despite the precautions in place for the roughly 25,000 fans who attended Super Bowl LV in Tampa, Florida on Sunday, some experts are concerned that the game could be a coronavirus superspreader event.

“On paper it looks reassuring,” Dr. Peter Chin-Hong, an infectious disease specialist at the University of California, San Francisco, told Insider. “But the reality is sobering.”

Coaches, players, and staff of the Kansas City Chiefs and Tampa Bay Buccaneers had been tested daily throughout the season and recently as much as twice daily, ESPN reported. The 25,000 fans were spread out among Raymond James Stadium’s more than 75,000 seats, with 30,000 cardboard cutouts of people used to fill in the empty space.

But while these measures are good, Chin-Hong says there’s still a significant cause for concern.

Read more: What’s coming next for COVID-19 vaccines? Here’s the latest on 11 leading programs.

Of those in attendance, 7,500 were fully vaccinated healthcare workers. However, others at the game were not required to be vaccinated or tested in advance, which Chin-Hong said includes more than half of all attendees. 

He also said even though the Tampa stadium is open-air, the nature of the event makes it especially risky.

“Any time you have 25,000 potentially inebriated people together shouting, yelping and screaming in one place in the middle of a pandemic, you are bound to have transmission,” he said, adding that alcohol increases the likelihood of people not following safety protocols.

Chin-Hong said shouting and yelling helps the droplets that cause COVID-19 to travel much farther than six-foot distancing guidelines. The length of the game, which lasted nearly four hours, also means the virus was more likely to spread, since longer exposure time increases the likelihood of infection from virus-laden aerosols.

The Super Bowl, which was won by the Tampa Bay Buccaneers, also took place in Florida, a state that is still battling its latest coronavirus surge. While its daily case count is dropping, Sunday was the 40th day in a row that the daily COVID-19 death count was in triple digits, The Miami-Herald reported.

Chin-Hong said that emerging coronavirus variants in Florida are another concern, noting recent data from the Centers for Disease Control and Prevention that showed the state has reported more cases of the UK variant than anywhere else in the country.

“The variants circulating are at best more transmissible – at worst, will cause more severe disease and make our vaccines not work as well,” he said.

Whether or not coronavirus transmission occurred at the Super Bowl is not a question, Chin-Hong said. “The question is how much.”

“And that is just the game – not the parties in Tampa’s open bars and in people’s private homes.”

Photos and videos shared on social media during and after the game confirmed those concerns, with large groups of people gathering without masks.


Read the original article on Business Insider

What it takes to be an NFL referee, according to an official who spent 19 seasons in the league

  • We talked to a former NFL referee and asked him what it takes to be an official in the football league.
  • Jim Howey worked in various capacities during his 19 seasons in the NFL, including as a back judge, head linesman, and down judge.
  • He revealed the path that led him to the league, what he did to stay in shape during the season, and how he handled angry coaches and players during games.
  • Visit Business Insider’s homepage for more stories. 

Following is a transcript of the video. 

Jim Howey: I’m Jim Howey. I was in the NFL from 1999 until 2018. My position was a back judge for many years then I went to field judge. To get in the NFL, it’s kind of a long process. Almost everybody’s story is the same. We start working pee-wee games, JV games, we join a local high school association. I got in the ACC in ’91, worked there till I went in the NFL in ’99.

[Howey spent 3 years in the NFL’s European league]

I was pretty successful in Europe and they felt like I could do the job in the NFL. I was then the principal at a local elementary school. I told my secretary, if two people call, you get me on that radio immediately. The first one is my wife, and the second one is Jerry Seeman. Jerry Seeman was the supervisor of officials. He was the one that was gonna call you and let you know you gonna be in the NFL. My secretary, she said, “Jerry Seeman is on the phone.” I said, “I’ll be there!” So I ran up the hall. He went on to say, “We’ve been watching you for the last couple years” “and we want to invite you to come into the NFL.”

You have seven guys on the field on each crew. All of us have different responsibilities. There’s a little bit of frustration there sometimes on the coaches, not necessarily knowing where we’re looking and who’s looking at what. The line judges and down judges, we’re counting the offense, we signal to each other we’ve got 11 offensive players, and then we go into the false starts, encroachments, offsides. There’s a lot of communication.

I would try to let them have an opportunity to tell me in a gentlemanly way what their concern was. And I would try to respond to that in a very low-key way. Not lose my cool.

I always thought that I had a pretty good rapport with these coaches. Kind of the same way, I would let them have their say, I’d respond, and hopefully we could talk it out. I’m not gonna convince him that I’m right most of the time. Now, I have told them, “I understand, but that’s enough. I don’t want to hear about it anymore.”

During the game, the players have an opportunity to go over to the bench and sit down. Referees never sit down. We’re up the whole game. Three times a week, I would ride the stationary bikes, and then twice a week, I would swim.

It is very lucrative. We have our own union that helps us in our contract negotiations. We have a 401k. It’s a lot like teacher pay. Teachers are on a scale. You start off as a starting teacher, and you bump up every year. And that’s the same way it is in the NFL.

It’s a part-time, full-time job. When the season is over, I would start first of February or middle of February studying the rules, looking at video. So it really never stops. One of my good buddies, Tony Steratore, he summed it up pretty good. He said, “Even when you’re in church,” “you’re thinking about something that’s going on” “in the NFL.” That’s a pretty good description of the way it is.

Graham Flanagan: Have you ever been in a situation where you really had to go to the bathroom in the middle of the game?

Jim Howey: Everybody does! The players, the coaches, the officials. You tell somebody on your crew, “I’m going to the restroom. Don’t start until I get back.” I think I was in Cleveland one time, I went running in there, and the door was locked. Somebody was in there and it was just the one stall. I’m like, “Oh, my gosh!” So I’m standing out there, waiting, waiting, waiting, looking at my watch, timing the time-out, the guy came out with about 30 seconds left and I actually was able to go in, get out, and I literally came running back in on the field as the referee was getting ready to mark the ball ready. The other six guys out there with me were just laughing and carrying on. “That’s the fastest you’ve run in years!”

EDITOR’S NOTE: This video was originally published in September 2018. 

Read the original article on Business Insider

The 10 Super Bowl commercials that generated the most buzz online

  • iSpot provided data on the top Super Bowl commercials trending on social media.
  • Some brands that have advertised in the past are sitting this year out. 
  • Top ads on the list found success by focusing on nostalgia and making the planet a better place.
  • Visit the Business section of Insider for more stories.

Even Super Bowl commercials look different this year.

The Super Bowl venue in Tampa, Florida, will be at a fraction of its normal capacity on Sunday — and that’s not the only difference because of the coronavirus pandemic. Even the commercial lineup will look and feel a bit different for those watching the game at home, ad-tracking company Amobee told Insider.

Some brands — like Budweiser, who is skipping the Super Bowl for the first time in nearly 40 years – have decided to forego the game this year. Other companies, like Chipotle and DoorDash, have launched Super Bowl advertising campaigns for the first time.  

Interest in Super Bowl related content is down 10% from last year, according to Amobee analysts.  

“Recent interest in Super Bowl party-related content has barely risen above where it was throughout 2020, confirming that the much-loved American tradition of Super Bowl parties will be forfeited to maintain social distancing,” Amobee brand analyst Avalon Harder told Insider.

Despite the changes, some Super Bowl ads have already begun to pick up steam online. TV ad measurement company, iSpot tracked engagement around the digital content put out by brands ahead of the Super Bowl and compiled a list of the top 10 brands getting the most buzz on social media. 

Many of the commercials that have been trending on the internet focus on nostalgia, whether for old songs, NFL players, or 90’s movies. Other brands captured people’s attention with their focus on social responsibility, as companies like General Motors and Chipotle look to increase sustainability.

Here are some of the brands that have been creating the most buzz, according to iSpot’s data.

10. Cheetos

The Cheetos commercial packs a punch.

The snack company released three Super Bowl teasers for their Crunch Pop Mix ahead of the big game. The saga follows actor Ashton Kutcher as he investigates the case of the missing Cheetos.

Kutcher searches the house for clues regarding the missing snack, while a revamped version of Shaggy ‘s hit song from the early 2000’s, “It Wasn’t Me” plays in the background.

The video ends with Kutcher’s wife, Mila Kunis, telling her husband Shaggy’s catchphrase – “It wasn’t me,” when he confronts her about the snack.

9.  Jimmy John’s

Jimmy John’s ad takes on a mob theme.

The commercial features actor Brad Garrett as Tony Bologavich, a type of sandwhich mob boss, who calls himself the “King of Cold Cuts.”

The mob boss takes on the sandwhich giant with stale bread and cold cuts made out of a science laboratory.

8. Doritos

The Doritos ad is star studded.

The commercial features, Hollywood heavy-hitters including Matthew McConaughey, Mindy Kaling, and Jimmy Kimmel.

The advertisement shows Matthew McConaughey as a two-dimensional character, struggling to lead his life until he eats the company’s 3D Crunch Chili Cheese Nachos.

Doritos has long been known for their Super Bowl commercials. The snack company, owned by Frito Lay, has been a part of game day for nearly 15 years.

7. General Motors

GM’s new commercial focuses on their move toward electric vehicles.

The ad features Will Ferrell, Kenan Thompson, and Awkwafina. It follows Ferrell’s antics as he decides to go after Norway for beating the US in electric vehicle sales.

The Super Bowl ad is just one of many steps that GM has taken to indicate how serious the company is about pursuing electric cars. In January, the company changed its brand logo to highlight their EV future.

6. Doritos

The snack company’s 18-second teaser shows Mindy Kaling on Jimmy Kimmel’s “Our Next Guest is.” 

The ad cuts off with #FlatMatthew. The hashtag is a reference to Doritos other commercial that depicts McConaughey in 2-D.

5. Frito Lay

The snack company’s nearly two minute commercial is jam-packed with NFL legends.

The ad “Twas the Night Before Super Bowl,” has football player, Marshawn Lynch narrating the night before the Big Game.

The video shows numerous Super Bowl legends preparing to watch, including Eli and Peyton Manning, as well as Joe Montana, and Deion Sanders.

4. Uber Eats

Uber Eats focuses on nostalgia and is one of the only commercials on the list to touch on the impact of 2020.

The Uber Eats ad stars Wayne and Garth from the 90’s hit “Wayne’s World.” The two characters reflect on the difficulties of 2020.

The video is the first in a series for Uber Eats featuring the two characters.

“High interest in the appearance of Wayne and Garth from Wayne’s World in Uber Eats’ upcoming ad further indicates that audiences are especially in need of the familiar and nostalgic during a period of uncertainty in America,” Harder told Insider.

3. Cheetos

Cheetos’ top commercial focuses on Mila Kunis.

The ad sets up the longer commercial. Kunis gets advice from Shaggy, who tells her to “Just stick to the line I gave you.”


2. Chipotle

In its first Super Bowl advertisement the company takes on a lofty goal. 

The little boy who stars in the commercial asks, “Can a Burrito Change the World?”

Chipotle launched the ad as a part of a bigger initiative aiming to focus on sustainable food sources and supporting young farmers.

1. Amazon

Amazon’s commercial turns its own practices on its head – challenging the stereotype that makes most virtual assistants use a feminine voice and persona.

The advertisement “Alexa’s Body,” features Michael B. Jordan in the parody of female personal assistant’s like Alexa and Siri.

Jordan embodies Alexa’s persona in the commercial, showing how the Amazon assistant can do anything from read books outloud to add items to a shopping list.

Amazon CEO Jeff Bezos and Jordan shared the Super Bowl ad on social media Wednesday and the video has taken off since then.


Read the original article on Business Insider

The player who won Super Bowl MVP the year you were born

Patrick Mahomes
Patrick Mahomes.

  • Tracking the Super Bowl MVP from year to year tells the story of the NFL pretty clearly.
  • Insider reviewed every MVP dating back to Super Bowl I in 1967 to break down each performance.
  • Check out the Super Bowl moment from the year you were born below.
  • Visit the Business section of Insider for more stories.
1967: Bart Starr, QB, Green Bay Packers

Bart Starr

Final score: Packers 35, Chiefs 10

MVP stat line: 16/23, 250 yards passing, two touchdowns, one interception

1968: Bart Starr, QB, Green Bay Packers

Bart Starr

Final score: Packers 33, Raiders 14

MVP stat line: 13/24, 202 yards passing, one touchdown

1969: Joe Namath, QB, New York Jets

Joe Namath

Final score: Jets 16, Colts 7

MVP stat line: 17/28, 206 yards passing

1970: Len Dawson, QB, Kansas City Chiefs

Len Dawson

Final score: Chiefs 23, Vikings 7

MVP stat line: 12/17, 142 yards passing, one touchdown, one interception

1971: Chuck Howley, LB, Dallas Cowboys


Final score: Colts 16, Cowboys 13

MVP stat line: Two interceptions

1972: Roger Staubach, QB, Dallas Cowboys

Roger Staubach

Final score: Cowboys 24, Dolphins 3

MVP stat line: 12/19, 119 yards passing, two touchdowns

1973: Jake Scott, S, Miami Dolphins

Jake Scott

Final score: Dolphins 14, Redskins 7

MVP stat line: Two interceptions

1974: Larry Csonka, RB, Miami Dolphins


Final score: Dolphins 24, Vikings 7

MVP stat line: 145 rushing yards, two touchdowns

1975: Franco Harris, RB, Pittsburgh Steelers

Franco Harris

Final score: Steelers 16, Vikings 6

MVP stat line: 158 rushing yards, one touchdown

1976: Lynn Swann, WR, Pittsburgh Steelers

Lynn Swann

Final score: Steelers 21, Cowboys 17

MVP stat line: Four receptions, 161 receiving yards, one touchdown

1977: Fred Biletnikoff, WR, Oakland Raiders


Final score: Raiders 32, Vikings 14

MVP stat line: Four receptions, 79 receiving yards

1978: Harvey Martin, DE, Randy White, DT, Dallas Cowboys

Harvey Martin

Final score: Cowboys 27, Broncos 10

MVP stat line: Three combined sacks

1979: Terry Bradshaw, QB, Pittsburgh Steelers

Terry Bradshaw

Final score: Steelers 35, Cowboys 31

MVP stat line: 17/30, 318 yards passing, four touchdowns, one interception

1980: Terry Bradshaw, QB, Pittsburgh Steelers

Terry Bradshaw

Final score: Steelers 31, Rams 19

MVP stat line: 14/21, 309 yards passing, two touchdowns, three interceptions

1981: Jim Plunkett, QB, Oakland Raiders

Jim Plunkett

Final score: Raiders 27, Eagles 10

MVP stat line: 13/21, 261 yards passing, three touchdowns

1982: Joe Montana, QB, San Francisco 49ers

Joe Montana

Final score: 49ers 26, Bengals 21

MVP stat line: 14/22, 157 yards passing, one touchdown

1983: John Riggins, RB, Washington Redskins

John Riggins

Final score: Redskins 27, Dolphins 17

MVP stat line: 166 rushing yards, one touchdown

1984: Marcus Allen, RB, Los Angeles Raiders

Marcus Allen

Final score: Raiders 38, Redskins 9

MVP stat line: 191 rushing yards, two touchdowns

1985: Joe Montana, QB, San Francisco 49ers

Joe Montana

Final score: 49ers 38, Dolphins 16

MVP stat line: 24/35, 331 yards passing, three touchdowns

1986: Richard Dent, DE, Chicago Bears

Richard Dent

Final score: Bears 46, Patriots 10

MVP stat line: Two sacks

1987: Phil Simms, QB, New York Giants

Phil Simms

Final score: Giants 39, Broncos 20

MVP stat line: 22/25, 268 yards passing, three touchdowns

1988: Doug Williams, QB, Washington Redskins

Doug Williams

Final score: Redskins 42, Broncos 10

MVP stat line: 18/29, 340 yards passing, four touchdowns, one interception

1989: Jerry Rice, WR, San Francisco 49ers

Jerry Rice

Final score: 49ers 20, Bengals 16

MVP stat line: 11 receptions, 215 receiving yards, one touchdown

1990: Joe Montana, QB, San Francisco 49ers

Joe Montana

Final score: 49ers 55, Broncos 10

MVP stat line: 22/29, 297 yards passing, five touchdowns

1991: Ottis Anderson, RB, New York Giants

Ottis Anderson

Final score: Giants 20, Bills 19

MVP stat line: 102 rushing yards, one touchdown

1992: Mark Rypien, QB, Washington Redskins

Mark Rypien

Final score: Redskins 37, Bills 24

MVP stat line: 18/33, 292 yards passing, two touchdowns, one interception

1993: Troy Aikman, QB, Dallas Cowboys

Troy Aikman

Final score: Cowboys 52, Bills 17

MVP stat line: 22/30, 273 yards passing, four touchdowns

1994: Emmitt Smith, RB, Dallas Cowboys

Emmitt Smith 1994

Final score: Cowboys 30, Bills 13

MVP stat line: 132 rushing yards, two touchdowns

1995: Steve Young, QB, San Francisco 49ers

Steve Young 1995

Final score: 49ers 49, Chargers 26

MVP stat line: 24/36, 325 yards passing, six touchdowns

1996: Larry Brown, CB, Dallas Cowboys

Larry Brown

Final score: Cowboys 27, Steelers 17

MVP stat line: Two interceptions

1997: Desmond Howard, KR/PR, Green Bay Packers

Desmond Howard

Final score: Packers 35, Patriots 21

MVP stat line: 99-yards kickoff return touchdown

1998: Terrell Davis, RB, Denver Broncos

Terrell Davis

Final score: Broncos 31, Packers 24

MVP stat line: 157 rushing yards, three touchdowns

1999: John Elway, QB, Denver Broncos

John Elway 1999

Final score: Broncos 34, Falcons 19

MVP stat line: 18/29, 336 yards passing, one touchdown, one interception

2000: Kurt Warner, QB, St. Louis Rams

Kurt Warner 2000

Final score: Rams 23, Titans 16

MVP stat line: 24/45, 414 yards passing, two touchdowns

2001: Ray Lewis, LB, Baltimore Ravens

Ray Lewis

Final score: Ravens 34, Giants 7

MVP stat line: Five tackles

2002: Tom Brady, QB, New England Patriots

Tom Brady

Final score: Patriots 20, Rams 17

MVP stat line: 16/27, 145 passing yards, one touchdown

2003: Dexter Jackson, S, Tampa Bay Buccaneers

dexter jackson

Final score: Buccaneers 48, Raiders 21

MVP stat line: 18/34, 215 yards passing, two touchdowns, one interception

2004: Tom Brady, QB, New England Patriots

Tom Brady

Final score: Patriots 32, Panthers 29

MVP stat line: 32/48, 345 yards passing, three touchdowns, one interception

2005: Deion Branch, WR, New England Patriots

Deion Branch

Final score: Patriots 24, Eagles 21

MVP stat line: 11 receptions, 133 receiving yards

2006: Hines Ward, WR, Pittsburgh Steelers

Hines Ward

Final score: Steelers 21, Seahawks 10

MVP stat line: Five receptions, 123 receiving yards, one touchdown

2007: Peyton Manning, QB, Indianapolis Colts

Peyton Manning

Final score: Colts 29, Bears 17

MVP stat line: 25/38, 247 yards passing, one touchdown, one interception

2008: Eli Manning, QB, New York Giants

Eli Manning 2008

Final score: Giants 17, Patriots 14

MVP stat line: 19/34, 255 yards passing, two touchdowns, one interception

2009: Santonio Holmes, WR, Pittsburgh Steelers

Santonio Holmes

Final score: Steelers 27, Cardinals 23

MVP stat line: Nine receptions, 131 receiving yards, one touchdown

2010: Drew Brees, QB, New Orleans Saints

Drew Brees

Final score: Saints 31, Colts 17

MVP stat line: 32/39, 288 yards passing, two touchdowns

2011: Aaron Rodgers, QB, Green Bay Packers

Aaron Rodgers

Final score: Packers 31, Steelers 25

MVP stat line: 24/39, 304 yards passing, three touchdowns

2012: Eli Manning, QB, New York Giants

Eli Manning

Final score: Giants 21, Patriots 17

MVP stat line: 30/40, 296 yards passing, one touchdown

2013: Joe Flacco, QB, Baltimore Ravens

Joe Flacco

Final score: Ravens 34, 49ers 31

MVP stat line: 22/33, 287 yards passing, three touchdowns

2014: Malcolm Smith, LB, Seattle Seahawks

Malcolm Smith

Final score: Seahawks 43, Broncos 8

MVP stat line: 10 combined tackles, one interception returned for a touchdown, one fumble recovery

2015: Tom Brady, QB, New England Patriots

Tom Brady 2015

Final score: Patriots 28, Seahawks 24

MVP stat line: 37/50, 328 yards passing, four touchdowns, two interceptions

2016: Von Miller, LB, Denver Broncos

Von Miller

Final score: Broncos 24, Panthers 10

MVP stat line: Six combined tackles, two forced fumbles

2017: Tom Brady, QB, New England Patriots

Tom Brady 2017

Final score: Patriots 34, Falcons 28

MVP stat line: 43/62, 466 yards passing, two touchdowns, one interception

2018: Nick Foles, QB, Philadelphia Eagles

nick foles

Final score: Eagles 41, Patriots 33

MVP stat line: 28/43, 373 yards passing, three touchdowns, one interception, one receiving touchdown                            

2019: Julian Edelman

Julian Edelman

Final score: Patriot 13, Rams 3

MVP stat line: 10 receptions, 141 receiving yards

2020: Patrick Mahomes

Patrick Mahomes
Patrick Mahomes.

Final score: Chiefs 31, 49ers 20

MVP stat line: 26/42, 286 yards passing, two touchdowns, two interceptions

Read the original article on Business Insider

What the Super Bowl logo looked like the year you were born

super bowl lv
The Super Bowl LV logo floats in the Hillsborough River with Tampa General Hospital in Tampa, Florida.

Since the very first Super Bowl game in 1967, the iconic logo for each game has evolved immensely. While earlier logos featured different colors, fonts, and graphics, the logo now is much more uniform.

Some logos were inspired by the cities where the games were held, while others stuck to a patriotic red, white, and blue color scheme.

Read more: How to watch the Super Bowl without cable -the Kansas City Chiefs face the Tampa Bay Buccaneers on February 7

Here’s what the Super Bowl logo has looked like evey year, from 1967 up until 2021.

1967: In the first Super Bowl, the championship was then called the First World Championship Game.

super bowl i logo
Super Bowl I.

The Green Bay Packers of the National Football League beat the Kansas City Chiefs of the American Football League 35-10.

1968: NFL defending champions the Green Bay Packers beat AFL team the Oakland Raiders 33-14.

super bowl ii logo
Super Bowl II.

There was a simple logo to mark the occasion.

1969: With a bolder logo this year, 1969 was the first time the game officially used the trademarked “Super Bowl” name.

super bowl iii logo
Super Bowl III.

The New York Jets beat the Baltimore Colts 16-7.

1970: In the fourth and final AFL versus NFL game, the Kansas City Chiefs won.

super bowl iv
Super Bowl IV.

They beat the Minnesota Vikings 23-7.

1971: The first modern Super Bowl game had a disco-esque logo to match.

super bowl v
Super Bowl V.

The Baltimore Colts beat the Dallas Cowboys 16-13.

1972: The Dallas Cowboys beat the Miami Dolphins 24-3 at Tulane Stadium in New Orleans, Louisiana, this year.

super bowl vi
Super Bowl VI.

Inspired by the Dallas Cowboys’ team name, a Western font was used on the logo.

1973: The Miami Dolphins beat the Washington Redskins 14-7 this year.

super bowl vii
Super Bowl VII.

The logo featured a purple and blue typeface.

1974: The Miami Dolphins beat the Minnesota Vikings 24-7 at Rice Stadium in Houston, Texas.

super bowl viii
Super Bowl VIII.

The logo was much simpler, with a Viking-esque font.

1975: The Pittsburgh Steelers beat the Minnesota Vikings 16-6 at Tulane Stadium, New Orleans.

super bowl ix
Super Bowl IX.

A more elegant font was used to mark the occasion.

1976: The Pittsburgh Steelers defeated the Dallas Cowboys 21-17.

super bowl x
Super Bowl X.

The logo was the first to only feature one color.

1977: The Oakland Raiders defeated the Minnesota Vikings 32-14.

super bowl xi
Super Bowl XI.

The same logo font was used for the 1974 Super Bowl.

1978: The Dallas Cowboys beat the Denver Broncos 27-10 while playing at the Louisiana Superdome in New Orleans.

super bowl xii
Super Bowl XII.

It was the first Super Bowl to be played in a domed stadium.

1979: The Pittsburgh Steelers beat the Dallas Cowboys in a close game of 35-31.

super bowl xiii
Super Bowl XIII.

For the first time, the location and date was part of the game’s logo — a theme that would continue for years to come.

1980: The Pittsburgh Steelers played the Los Angeles Rams and won 31-19.

super bowl xiv
Super Bowl XIV.

They played at the Rose Bowl in Pasadena, California.

1981: The Oakland Raiders beat the Philadelphia Eagles 27-10 at the Mercedes-Benz Superdome in New Orleans, Louisiana.

super bowl xv
Super Bowl XV.

This year, the logo stuck to a simple color scheme of brown and gold.

1982: The San Francisco 49ers beat the Cincinnati Bengals 26-21 at the Pontiac Silverdome in Pontiac, Michigan.

super bowl xvi
Super Bowl XVI.

This year, the logo was also the color gold.

1983: The Washington Redskins won against the Miami Dolphins 27-17.

super bowl xvii
Super Bowl XVII.

The logo featured a retro font and blue-and-red color scheme, a design trend that would continue for the next 10 years.

1984: The Los Angeles Raiders won against the Washington Redskins 38-9 at Tampa Stadium.

super bowl xviii
Super Bowl XVIII.

The logo featured a banner design.

1985: The Miami Dolphins lost to the San Francisco 49ers 38-16.

super bowl xix
Super Bowl XIX.

The game was held at Stanford Stadium in Stanford, California.

1986: The Chicago Bears defeated the New England Patriots 46-10 at the Mercedes-Benz Superdome in New Orleans, Louisiana.

super bowl xx
Super Bowl XX.

It was the first Super Bowl for the New England Patriots, who have since won six Super Bowl titles.

1987: At the Rose Bowl in Pasadena, California, the New York Giants defeated the Denver Broncos 39-20.

super bowl xxi
Super Bowl XXI.

The logo included a nod to the venue.

1988: The Washington Redskins beat the Denver Broncos 42-10 this year.

Copy of Copy of Copy of 4x3 (67)
Super Bowl XXII.

The logo didn’t include a nod to either team or the venue in its design.

1989: The San Francisco 49ers beat the Cincinnati Bengals 20-16.

super bowl xxiii
Super Bowl XXIII.

The national anthem was sung by Billy Joel at the Hard Rock Stadium in Miami.

1990: In the first game of the ’90s, the San Francisco 49ers demolished the Denver Broncos 55-10.

super bowl xxiv
Super Bowl XXIV.

It remains the most lopsided win in Super Bowl history.

1991: The New York Giants beat the Buffalo Bills 20-19.

super bowl xxv
Super Bowl XXV.

It was the first year to feature a halftime show with pop acts. Michael Jackson was the headlining performance.

1992: The Washington Redskins beat the Buffalo Bills 37-24 in the championship game.

super bowl xxvi
Super Bowl XXVI.

The logo incorporated an illustration of a football, marking a turn towards more intricately designed logos.

1993: At the Rose Bowl, the Dallas Cowboys won with a strong lead over the Buffalo Bills, 52-17.

super bowl xxvii
Super Bowl XXVII.

The logo this year featured three roses in honor of the venue.

1994: The Dallas Cowboys won again the next year against the Buffalo Bills, 30-13.

super bowl xxviii
Super Bowl XXVIII.

The logo featured a peach inspired by the Georgia Dome venue.

1995: The San Francisco 49ers won out against the San Diego Chargers 49-26 at the Joe Robbie Stadium in Miami Gardens, Florida.

super bowl xxix
Super Bowl XXIX.

The Miami Gardens venue has since been renamed the Hard Rock Stadium.

1996: The Dallas Cowboys beat the Pittsburgh Steelers 27-17 at Sun Devil Stadium in Tempe, Arizona.

super bowl xxx
Super Bowl XXX.

The Southwestern design of the logo was no doubt a nod to the game’s Tempe, Arizona, location.

1997: The Green Bay Packers won against the New England Patriots in a 35-21 victory at Mercedes-Benz Superdome in New Orleans.

super bowl xxxi
Super Bowl XXXI.

Also inspired by the venue, this year’s logo appeared to reference Mardi Gras celebrations.

1998: The Denver Broncos beat the Green Bay Packers 31-24.

super bowl xxxii
Super Bowl XXXII.

Boyz II Men, Smokey Robinson, The Temptations, and Queen Latifah played the halftime show.

1999: The Denver Broncos won against the Atlanta Falcons 34-19.

super bowl xxxiii
Super Bowl XXXIII.

The game was held at Hard Rock Stadium in Miami Gardens, Florida.

2000: In the first game of the new millennium, the St. Louis Rams won 23-16 against the Tennessee Titans.

super bowl xxxiv
Super Bowl XXXIV.

The game was held at the Georgia Dome in Atlanta.

2001: The Baltimore Ravens defeated the New York Giants 34-7.

super bowl xxxv
Super Bowl XXXV.

The game was held at the Raymond James Stadium, in Tampa, Florida.

2002: The New England Patriots beat the St. Louis Rams 20-17.

super bowl xxxvi
Super Bowl XXXVI.

The game marked the first-ever win for the New England Patriots.

2003: The Super Bowl game between the Tampa Bay Buccaneers and the Oakland Raiders ended in a 48-21 victory for Tampa.

Super Bowl XXXVII.

The logo featured illustrations of a lighthouse and waves.

2004: The New England Patriots beat the Carolina Panthers 32-29.

super bowl xxxviii
Super Bowl XXXVIII.

Tom Brady was named the game’s MVP and the logo was inspired by Houston, the home of NASA.

2005: The New England Patriots won the Super Bowl for the second year in a row.

super bowl xxxix
Super Bowl XXXIX.

The Patriots defeated the Philadelphia Eagles 24-21.

2006: The Pittsburgh Steelers beat the Seattle Seahawks 21-10 at Ford Field in Detroit.

super bowl xl
Super Bowl XL.

The Rolling Stones performed as the halftime show.

2007: The next year, the Indianapolis Colts beat the Chicago Bears 29-17.

super bowl xli
Super Bowl XLI.

Peyton Manning won his first Super Bowl ring and was named the game’s MVP.

2008: The New York Giants beat the New England Patriots 17-14.

super bowl xlii
Super Bowl XLII.

It was one of the biggest upsets and most exhilarating games in Super Bowl history.

2009: The Pittsburgh Steelers beat the Arizona Cardinals 27-23 at the Raymond James Stadium in Tampa, Florida.

super bowl xliii
Super Bowl XLIII.

The logo’s design appeared to be inspired by a football field.

2010: The New Orleans Saints beat the Indianapolis Colts 31-17.

super bowl xliv
Super Bowl XLIV.

The logo featured large orange block letters and a football illustration.

2011: The Green Bay Packers defeated the Pittsburgh Steelers 31-25.

super bowl xlv
Super Bowl XLV.

This year was the first to feature the newly designed Super Bowl logo with images of the game stadium.

Read more: Super Bowl tickets are currently going for upwards of $35,000 on Ticketmaster

2012: The New York Giants beat the New England Patriots 21-17.

Super Bowl XLVI.

The logo featured an illustration of Lucas Oil Stadium in Indianapolis, Indiana.

2013: The Baltimore Ravens beat the San Francisco 49ers 34-31 in the team’s first-ever Super Bowl loss.

super bowl xlvii
Super Bowl XLVII.

The game is often remembered for a power outage that briefly stopped the game.

2014: The Seattle Seahawks won against the Denver Broncos 43-8.

super bowl xlviii
Super Bowl XLVIII.

The logo featured an illustration of MetLife Stadium.

2015: The New England Patriots beat the Seattle Seahawks by only four points, 28-24.

super bowl xlix
Super Bowl XLIX.

This game marked the Patriots’ fourth Super Bowl win.

2016: In the 50th Super Bowl game, the Denver Broncos beat the Carolina Panthers 24-10.

super bowl 50
Super Bowl 50.

It was the final game of Peyton Manning’s career.

2017: The next year, the logo changed and no longer featured the game’s venue.

super bowl li
Super Bowl LI.

The New England Patriots beat the Atlanta Falcons 34-28.

2018: The next year, the Philadelphia Eagles beat the New England Patriots 41-33.

super bowl lii
Super Bowl LII.

It was the team’s first-ever Super Bowl win.

2019: The New England Patriots redeemed themselves the next year.

super bowl liii
Super Bowl LIII.

The six-time champions won against the Los Angeles Rams 13-3.

2020: Last year, the Kansas City Chiefs played the San Francisco 49ers at Hard Rock Stadium in Miami Gardens, Florida.

super bowl liv
Super Bowl LIV.

The Kansas City Chiefs won 31-20.

2021: The Super Bowl will go ahead this year despite the coronavirus pandemic, with the Kansas City Chiefs playing the Tampa Bay Buccaneers.

super bowl lv
Super Bowl LV.

The game will take place at Raymond James Stadium in Tampa, Florida, with eyes on the Kansas City Chiefs as last year’s champions.

However, the game is sure to be interesting with former Patriots quarterback and 14-time Pro Bowler Tom Brady leading the Buccaneers.

Read more: Fortune teller Tony Romo predicted a Chiefs-Bucs Super Bowl in November after the teams met in the regular season

Read the original article on Business Insider

Chipotle is running its first-ever Super Bowl ad after a strong year that defied expectations

  • Chipotle will launch its first-ever Super Bowl commercial during the game’s second quarter.
  • The 60-second advertisement poses the question “Can a Burrito Change the World?”
  • Chipotle’s resilience and ability to adapt throughout the pandemic has allowed its business to boom.
  • Visit Business Insider’s homepage for more stories.

This year, Chipotle will launch its first-ever Super Bowl commercial during the second quarter of the game.

The 60-second ad is titled “Can a Burrito Change the World?”

The commercial follows a young boy who asks the titular question, while showing the audience the potential impact that Chipotle standards could have on reducing carbon emissions, preserving water resources, and supporting local farmers.

“Our Super Bowl ad debut is a milestone moment for our brand,” said Chris Brandt, Chief Marketing Officer in a press release. “We want to use this massive platform to help shift attention toward creating positive change for the challenges our food system faces and educate consumers on how they can make difference.”


Buying a commercial spot in the Super Bowl isn’t cheap. Advertisers will be spending a minimum of $5 million for a single 30-second spot this year.

Chipotle joins a handful of other restaurant and food-service companies that are launching Super Bowl advertisements for the first time. Little Caesars will debut a commercial during the game for the first time, according to CNBC. Food-delivery service DoorDash is also set to air a commercial during the Super Bowl for the first time, The Wall Street Journal reports.

Other companies that performed well during the pandemic and decided to air commercials during the big game for the first time include Fiverr International and Scott Miracle-Gro, according to The Wall Street Journal.

Chipotle’s resilience and ability to adapt throughout the pandemic has allowed the company’s business to boom during a time when many restaurants and chains struggled to stay open. Shares of Chipotle have gained 65% and Wedbush analysts expect the stock to surge 14% in 2021.

The chain has continually adapted throughout the pandemic and has even started to move toward taking drive-thru orders in an effort to make itself more accessible and competitive with other chains like McDonalds.

On Super Bowl Sunday, Chipotle customers will be able to purchase food without an added delivery price. The company will also be donating $1 from every delivery order on the app or website to the National Young Farmers Coalition. 

A spokesperson told Insider the advertisement is meant to focus on how the pandemic has changed the role companies like Chipotle play in society.

“The company believes the global pandemic has shifted consumer behavior to lean towards a community-focused society, further igniting a passion inside of many for making purchasing decisions that drive difference in the world around them,” a spokesperson told Insider. 

Chipotle will be using the commercial as a launchpad for new initiatives that focus on the future careers of young farmers. The company has pledged $5 million over the next five years to further their mission of supporting young farmers.

Read the original article on Business Insider

Tom Brady punched his ticket to his 10th Super Bowl and immediately ran to celebrate with his son in the stands

Screen Shot 2021 01 24 at 6.29.17 PM
Tom Brady hugs his 13-year-old son, Jack, after punching his ticket to his 10th Super Bowl.

  • Tom Brady is headed to his 10th Super Bowl after leading the Tampa Bay Buccaneers to victory in the NFC Championship.
  • Immediately after the win, the six-time Super Bowl champ ran to the stands, pointed, and asked a security guard “Can I say hi to my son?”
  • He and his eldest son, Jack, then hugged over the barrier, and Brady could be heard laughing and saying “Love ya, kiddo!”
  • Check out the clip below:
  • Visit Business Insider’s homepage for more stories.


Read the original article on Business Insider

Super Bowl LV will have 22,000 fans in attendance, including 7,500 healthcare workers who will go for free

NFL logo
The NFL is inviting thousands of healthcare workers to attend the big game free of charge.

  • 22,000 fans will be allowed to attend Super Bowl LV next month. 
  • The NFL is inviting 7,500 vaccinated healthcare workers to come for free, which will count toward the 22,000 limit.
  • The big game will take place in Tampa, Florida on February 7. 
  • Visit Business Insider’s homepage for more stories.

The football season is coming to an end next month, and despite the looming threat of COVID-19, at least some fans will be there in person to see it. 

The National Football League will allow 22,000 people to attend Super Bowl LV, league commissioner Roger Goodell announced in a Friday press release. 

Included in that number are 7,500 vaccinated healthcare workers who will be invited by the NFL to attend the game free of charge, according to the release. Most of the healthcare workers will come from Tampa and elsewhere in Central Florida, and all 32 NFL teams will choose vaccinated workers from their communities as well. 

The NFL said it made the decision to limit capacity and invite people who have already been inoculated with guidance from the US Centers for Disease Control, the Florida Department of Health, and local healthcare facilities. Protocols in place to stem the spread of COVID-19 include mandatory mask-wearing and physical distancing, controlled entry and exit points, and “touchless in-stadium experiences at concessions, restrooms, and security checkpoints.”

Read more: New York is unveiling mobile sports betting legislation that could be a gold rush for media companies. But big questions remain about the plans.

Goodell said the NFL has planned to honor healthcare workers throughout the game’s CBS broadcast and in the stadium. 

“These dedicated health care workers continue to put their own lives at risk to serve others, and we owe them our ongoing gratitude,” Goodell said. “We hope in a small way that this initiative will inspire our country and recognize these true American heroes. This is also an opportunity to promote the importance of vaccination and appropriate health practices, including wearing masks in public settings.”

Tampa’s Raymond James Stadium, where Super Bowl LV will take place on Feb. 7, can accommodate 65,000 to 75,000 people, according to its website

Thousands of free tickets plus significantly reduced stadium capacity means Super Bowl ticket revenues will be severely diminished in 2021 as compared to years past. But the NFL still stands to make billions by licensing the broadcasting rights out to a network – this year, it’s CBS.

The league also takes in money through high-dollar sponsorship deals with companies like Visa, Anheuser-Busch InBev, and Lowe’s.

Depending on the results of the conference finals this Sunday, the big game will feature the Green Bay Packers or the Tampa Bay Buccaneers facing off against the Buffalo Bills or the Kansas City Chiefs. 

Read the original article on Business Insider