Tom Brady is one of the leading spokespeople for Under Armour, and he’s not in the business of giving free PR to the brand’s competitors.
Brady and the Tampa Bay Buccaneers beat out Patrick Mahomes’ Kansas City Chiefs to win Super Bowl LV Sunday night. As the 43-year-old quarterback hoisted the Vince Lombardi Trophy for the seventh time in his esteemed career, he caught a glimpse of himself on the stadium’s video board.
A red Nike swoosh was peeking out from his undershirt.
Nike has a contract with the NFL that requires all 32 teams to outfit their players in the brand’s apparel, including jerseys, sideline apparel, and more. That deal extends to base layers like undershirts, which aren’t typically visible to viewers.
So when Brady saw the Nike swoosh sitting squarely across his chest as he clutched his latest piece of hardware, he acted quickly and shrewdly to show his undying loyalty to Under Armour on football’s biggest stage; the 2021 Super Bowl MVP pulled up his gray Buccaneers Super Bowl Champions T-shirt to cover the decal.
Check out the clip below:
Brady’s likely to run into this issue a few more times over the final years of his career. The NFL’s apparel deal with Nike runs through 2028, so swooshes will continue to feature prominently on the gridiron. But if we’ve learned anything about the quarterback over his 21 years in the league, he will find a way to walk off with a win – no matter if it’s for himself, his team, or his brand.
Reddit addressed the GameStop frenzy in a five-second Super Bowl 2021 ad Sunday night.
After members of a Reddit forum r/wallstreetbets encouraged retail investors to buy GameStop shares,the gaming company’s value skyrocketed in January. The unexpected frenzy cost short-sellers millions of dollars and caught the attention of celebrities and politicians.
“One thing we learned from our communities last week is that underdogs can accomplish just about anything when they come together around a common idea,” Reddit’s ad read.
The company could not afford to buy a full 30-second Super Bowl spot due to the high cost, but the GameStop rally inspired the company to spend its “entire marketing budget” on the 5-second spot, the ad read.
“Our Super Bowl ad was not part of our marketing plan, but we were so inspired by the power of our communities in recent weeks that we rallied to pull it together in just a few short days with our agency partners at R/GA,” Reddit Chief Marketing Officer Roxy Young said in a statement to Insider. “I am really proud of what we were able to achieve with just five seconds and think it beautifully captures the heart of Reddit in our unique and brilliantly absurd tone.”
Reddit users had also been crediting with helping other “meme stocks,” or companies whose share price rises or falls for reasons that don’t pertain to its financials.
The frenzy surrounding GameStop and other stocks led r/wallstreetbets to gain 1.5 million users overnight and become Reddit’s fastest-growing forum.
Though many investors ultimately lost money after GameStop tumbled in early February, Mark Cuban credited r/wallstreetbets for “taking on Wall Street.”
“I think now that they’ve recognized their power and now that they’ve learned some lessons, we’re going to get more of it, not less of it,” Cuban said of the Reddit forum.
Despite the precautions in place for the roughly 25,000 fans who attended Super Bowl LV in Tampa, Florida on Sunday, some experts are concerned that the game could be a coronavirus superspreader event.
“On paper it looks reassuring,” Dr. Peter Chin-Hong, an infectious disease specialist at the University of California, San Francisco, told Insider. “But the reality is sobering.”
Coaches, players, and staff of the Kansas City Chiefs and Tampa Bay Buccaneers had been tested daily throughout the season and recently as much as twice daily, ESPN reported. The 25,000 fans were spread out among Raymond James Stadium’s more than 75,000 seats, with 30,000 cardboard cutouts of people used to fill in the empty space.
But while these measures are good, Chin-Hong says there’s still a significant cause for concern.
He also said even though the Tampa stadium is open-air, the nature of the event makes it especially risky.
“Any time you have 25,000 potentially inebriated people together shouting, yelping and screaming in one place in the middle of a pandemic, you are bound to have transmission,” he said, adding that alcohol increases the likelihood of people not following safety protocols.
Chin-Hong said shouting and yelling helps the droplets that cause COVID-19 to travel much farther than six-foot distancing guidelines. The length of the game, which lasted nearly four hours, also means the virus was more likely to spread, since longer exposure time increases the likelihood of infection from virus-laden aerosols.
The Super Bowl, which was won by the Tampa Bay Buccaneers, also took place in Florida, a state that is still battling its latest coronavirus surge. While its daily case count is dropping, Sunday was the 40th day in a row that the daily COVID-19 death count was in triple digits, The Miami-Herald reported.
Craig Morton led the Dallas Cowboys to Super Bowl V in 1970, but he quickly fell out of favor with the team and lost his starting role to Roger Staubach. He became the first quarterback to start in a Super Bowl for two different teams when he revived his career with the Denver and played in Super Bowl XII for the Broncos eight years later.
After leading the Seattle Seahawks to their first-ever Super Bowl victory in 2013, Russell Wilson led the franchise to a second Super Bowl berth the following season.
Brett Favre (1-1)
Legendary Packers quarterback and Hall of Famer Brett Favre — who played 16 seasons in Green Bay — led the Packers to back-to-back Super Bowls in 1995 and 1996. He became the first and only player to win three straight NFL Most Valuable Player awards.
Joe Theismann led the Washington Redskins to consecutive Super Bowl appearances, but he is arguably most well-known for the gruesome, career-ending leg injury he suffered while being sacked by New York Giants linebacker Lawrence Taylor in 1985.
Hall of Famer Len Dawson led Kansas City to Super Bowl I where the Chiefs fell to the Green Bay Packers 35-10. Three years later, Dawson earned MVP honors for leading Kansas City to a 23-7 Super Bowl victory over the Minnesota Vikings.
Patrick Mahomes (1-0)
Patrick Mahomes and the Kansas City Chiefs are headed to their second Super Bowl in as many years this weekend. Mahomes won his first battle on football’s greatest stage against the San Francisco 49ers in 2020, but this time, he’ll be up against the winningest quarterback in Super Bowl history.
Eli Manning (2-0)
Eli Manning may have fallen out of favor with some New York Giants fans, but he led the franchise to two Super Bowl victories, including an improbable win over Tom Brady and the previously undefeated New England Patriots in 2008.
Jim Plunkett (2-0)
After winning the Heisman Trophy at Stanford, Jim Plunkett quarterbacked the Oakland Raiders to two Super Bowl wins in 1980 and 1983.
Fran Tarkenton — a prolific offensive weapon known for his ability to scramble — led the Minnesota Vikings to a whopping six division titles and three Super Bowl appearances, but never brought a Lombardi Trophy back to Minneapolis.
Kurt Warner went from going undrafted out of college to leading the Los Angeles Rams and Arizona Cardinals to a combined three Super Bowl appearances between 1999 and 2008. When all was said and done, Warner had earned two NFL MVP awards, and Super Bowl ring, and a bid to the Pro Football Hall of Fame.
Ben Roethlisberger became the youngest Super Bowl-winning quarterback in league history when he led the Pittsburgh Steelers to the victory over the Seattle Seahawks at 23 years old. Since then, Big Ben has made two more Super Bowl appearances and brought a second Lombardi trophy back to the Steel City.
Bob Griese (2-1)
Hall of Famer Bob Griese led the Miami Dolphins to three consecutive AFC championships and back-to-back Super Bowl victories in 1973 and 1974. Most notably, Griese anchored the Dolphins team that posted a perfect 17-0 season in 1972-73 — the only complete undefeated season in NFL history.
After earning All-America honors at UCLA, Troy Aikman made an immediate impact for the Dallas Cowboys as the first overall pick in the 1989 NFL Draft. He led the Cowboys to three Super Bowl victories in four years and cemented his legacy with a spot in the Hall of Fame.
Hall of Famer Jim Kelly led the Buffalo Bills to four consecutive Super Bowl appearances between the years of 1991 and 1994, but he could not bring Buffalo its first Lombardi Trophy. The Bills still have yet to win a Super Bowl.
Peyton Manning is the only starting quarterback to win Super Bowls with two different teams. He took the Indianapolis Colts to two Super Bowls and won his first in 2007 before taking his talents to Denver. Manning led the Broncos to the Super Bowl in 2014 and rode off into the sunset after winning Super Bowl 50 two years later. He holds many NFL records, including touchdown passes with 539 and MVP awards with five.
Roger Staubach took the Dallas Cowboys to four Super Bowls in an eight-year span and brought home two Lombardi trophies in the process. The Hall of Famer retired in 1979 with the best passing rating of any quarterback through that point with an 83.4 mark.
In his 15 seasons playing for the San Francisco 49ers and Kansas City Chiefs, Joe Montana captivated NFL fans with his uncanny ability to mount comeback victories, a feat so common it became known as “Montana Magic.” He won Super Bowls XVI, XIX, XXIII, and XXIV and earned MVP honors for all but one of those games.
The ultimate dual-threat quarterback, John Elway spent his entire 16-year career with the Denver Broncos. The Hall of Famer accounted for 82.2% of points scored by the Broncos during his tenure with the franchise and led the team to five Super Bowl appearances, winning back-to-back in Super Bowls XXXII and XXXIII.
Arguably the best quarterback of all time, Tom Brady has made an NFL-record 10 Super Bowl appearances and earned five Super Bowl MVP awards — the most ever by a single player. After leading the New England Patriots to victory in Super Bowl LIII in 2019, Brady became the only player in the history of the NFL to win six Super Bowl rings.
But for the first time in his career, Brady spent the 2020-2021 season with a different team. He left New England for the Buccaneers during the 2020 offseason, and he managed to secure a Super Bowl victory with Bruce Arians’ squad in his very first season in Tampa Bay. Now, the 43-year-old has seven Vince Lombardi trophies to his name. And, somehow, he’s still hungry for more.
“We’re coming back,” Brady said upon hoisting the Lombardi trophy. “You already know that.”
Patrick Mahomes has been a revelation since becoming the starting quarterback of the Kansas City Chiefs.
The 25-year-old helped the Chiefs win the Super Bowl and took home Super Bowl MVP. This, after winning MVP in 2018 with a 5,000-yard, 50-touchdown season in his first year as a starter. Now he has the Chiefs one win away from winning back-to-back Super Bowls.
Mahomes’ journey mirrors Stephen Curry’s in the NBA – Mahomes was the son of a major league pitcher and grew up with unbelievable arm talent. After an offer to play pro baseball, Mahomes chose football, rose to college stardom, climbed up draft boards, and got taken in the first round of the 2017 draft by the Chiefs.
In three short years, he has broken records, won at the highest level, and become the most exciting player to watch in the NFL with his huge arm and knack for creating highlight plays.
Here’s how Mahomes went from a possible baseball star to the face of the NFL.
In two years as a starter, Patrick Mahomes has broken records, won MVP, a Super Bowl, and a Super Bowl MVP. Not bad for somebody who could have played baseball.
Mahomes seems to have been born with a good arm. Mahomes’ father, Pat, was a major league pitcher, playing for six different teams.
Mahomes grew up in Texas with his mother (his parents split when he was six). He was a multi-sport athlete but excelled at baseball.
Mahomes quickly outgrew the typical venues for kids to play sports.
According to The Ringer’s Kevin Clark, Mahomes’ arm became too strong for backyard catches with his dad. By the time he was 10, he could throw from home plate over the center field wall on a baseball field, a distance estimated to be 200-220 feet.
Mahomes was a football and baseball star in high school, though he considered quitting football to focus on baseball.
He eventually won a competition for the starting quarterback job in high school over his good friend. He wowed teammates and coaches right away with his arm and improvisation.
Despite a 50-touchdown season his senior year, Mahomes was lightly scouted in football because of his raw talents, late start, and lack of participation in football camps.
He told Wickersham that he never really got his name out on the football circuit.
Still, he turned down the chance to go play baseball. Mahomes told Mellinger that he told teams he wanted a $2.5 million bonus to play baseball, a number he made up to dissuade teams. He still was drafted in the 37th round by the Detroit Tigers.
Mahomes ended up at Texas Tech and got some luck his freshman year when starting quarterback Davis Webb got injured. Mahomes had 16 touchdowns and 4 interceptions as a freshman.
He broke out the following season, throwing for over 4,000 yards, 36 touchdowns, and 15 interceptions. He continued to improve his junior year, throwing over 5,000 yards with 41 touchdowns, and 10 interceptions. He set the NCAA record with 819 total yards of offense in a loss to Baker Mayfield and Oklahoma.
When Mahomes declared for the NFL draft after his junior year, he was projected as a mid-round pick.
However, his draft stock grew throughout the process, as he was eventually considered a second- or first-round pick.
The Chiefs were enamored with Mahomes, with Mike Veach, now the Chiefs GM, forming a tight bond with Mahomes’ agent before the draft. Veach kept daily tabs on Mahomes, gauging his market and figuring out ways to get Mahomes.
“There were a couple of throws early on in his rookie year. There was one where he was staring at the sideline, and he just flicked it right over Justin Houston’s head. That was the big one. That was the one where other coaches started noticing. I was working with him, and [former Chiefs OC and current Bears coach Matt Nagy] and some of the other coaches had seen it. But once he started to do that everyone said, ‘Oh, he’s really doing this.'”
In the offseason, the Chiefs traded Smith to the Washington Redskins, ushering in the Mahomes era.
Mahomes impressed in training camp, but there were concerns about the high number of interceptions he was throwing. Perhaps an up-and-down rookie year was in the cards.
That perception changed almost immediately once the regular season began.
In Mahomes’ first three games, he threw for nearly 900 yards, with 13 touchdowns, 0 interceptions, and a 137 passer rating, while leading the Chiefs to a 3-0 record. They began the season 9-1, with Mahomes throwing for 31 touchdowns to just 6 interceptions.
In the process, Mahomes produced some jaw-dropping highlights.
Mahomes is also a next-level athlete in his ability to take in information around him.
Chiefs backup quarterback Matt Moore told Sports Illustrated’s Michael Rosenberg that Mahomes has an uncanny ability to see the entire field.
“It’s something I’ve never done,” Moore said. “When the ball leaves my hand, I’m looking at the target and making sure we hit it. The ball will literally leave his hand, and he’ll just find where the other guys are. His spatial awareness is off the charts. He knows where everybody is at, at all times — with every concept, with every coverage. It’s really amazing.”
The Chiefs finished the season 12-4, 1st in the AFC, while Mahomes threw for over 5,000 yards, with 50 touchdowns, and 12 interceptions, and winning MVP.
The Chiefs lost to the Patriots in the AFC Championship in 2018, but Mahomes still finished the game with 295 yards and 3 touchdowns.
After the game, Mahomes got some sage advice from Tom Brady.
“The biggest thing he said was, ‘Stay with the process and be who you are.’ He didn’t want me to change at all. He wanted me to go out there and take advantage of every single day. When you hear it from a guy like that, who’s had the success at the level that he’s had for his entire career, you know you’ve got to take advantage of every single day if you want to be great … I used that to just make sure that I did everything to prepare to be in this moment now — and not be sitting at home.”
Mahomes didn’t top his 2018 numbers in the 2019 season, but he heeded Brady’s advice and saved his best for last – the playoffs.
In the first two games of the playoffs, Mahomes helped the Chiefs back from double-digit deficits, all while playing nearly perfect, completing 65% of his passes for 615 yards, 8 touchdowns, and 0 interceptions.
Mahomes may have struggled in his first Super Bowl, but he came through in the end. Trailing by 10, on 3rd-and-15 with 7:13 remaining, Mahomes completed a game-changing, 44-yard pass to Tyreek Hill.
Tom Brady is a six-time Super Bowl champion, securing his spot as the greatest quarterback of all time.
He is also the husband of the world’s highest-paid supermodel, Gisele Bündchen, he is the second-highest-paid NFL player of all time, and in addition to being an NFL icon, he has become somewhat of a fashion icon off the field.
Brady’s fashion sense had humble beginnings.
Below we take a look at how his style has evolved over the years.
Interest in Super Bowl related content is down 10% from last year, according to Amobee analysts.
“Recent interest in Super Bowl party-related content has barely risen above where it was throughout 2020, confirming that the much-loved American tradition of Super Bowl parties will be forfeited to maintain social distancing,” Amobee brand analyst Avalon Harder told Insider.
Despite the changes, some Super Bowl ads have already begun to pick up steam online. TV ad measurement company, iSpot tracked engagement around the digital content put out by brands ahead of the Super Bowl and compiled a list of the top 10 brands getting the most buzz on social media.
Many of the commercials that have been trending on the internet focus on nostalgia, whether for old songs, NFL players, or 90’s movies. Other brands captured people’s attention with their focus on social responsibility, as companies like General Motors and Chipotle look to increase sustainability.
Here are some of the brands that have been creating the most buzz, according to iSpot’s data.
The Cheetos commercial packs a punch.
The snack company released three Super Bowl teasers for their Crunch Pop Mix ahead of the big game. The saga follows actor Ashton Kutcher as he investigates the case of the missing Cheetos.
Kutcher searches the house for clues regarding the missing snack, while a revamped version of Shaggy ‘s hit song from the early 2000’s, “It Wasn’t Me” plays in the background.
The video ends with Kutcher’s wife, Mila Kunis, telling her husband Shaggy’s catchphrase – “It wasn’t me,” when he confronts her about the snack.
9. Jimmy John’s
Jimmy John’s ad takes on a mob theme.
The commercial features actor Brad Garrett as Tony Bologavich, a type of sandwhich mob boss, who calls himself the “King of Cold Cuts.”
The mob boss takes on the sandwhich giant with stale bread and cold cuts made out of a science laboratory.
The Doritos ad is star studded.
The commercial features, Hollywood heavy-hitters including Matthew McConaughey, Mindy Kaling, and Jimmy Kimmel.
The advertisement shows Matthew McConaughey as a two-dimensional character, struggling to lead his life until he eats the company’s 3D Crunch Chili Cheese Nachos.
Doritos has long been known for their Super Bowl commercials. The snack company, owned by Frito Lay, has been a part of game day for nearly 15 years.
7. General Motors
GM’s new commercial focuses on their move toward electric vehicles.
The ad features Will Ferrell, Kenan Thompson, and Awkwafina. It follows Ferrell’s antics as he decides to go after Norway for beating the US in electric vehicle sales.
The snack company’s nearly two minute commercial is jam-packed with NFL legends.
The ad “Twas the Night Before Super Bowl,” has football player, Marshawn Lynch narrating the night before the Big Game.
The video shows numerous Super Bowl legends preparing to watch, including Eli and Peyton Manning, as well as Joe Montana, and Deion Sanders.
4. Uber Eats
Uber Eats focuses on nostalgia and is one of the only commercials on the list to touch on the impact of 2020.
The Uber Eats ad stars Wayne and Garth from the 90’s hit “Wayne’s World.” The two characters reflect on the difficulties of 2020.
The video is the first in a series for Uber Eats featuring the two characters.
“High interest in the appearance of Wayne and Garth from Wayne’s World in Uber Eats’ upcoming ad further indicates that audiences are especially in need of the familiar and nostalgic during a period of uncertainty in America,” Harder told Insider.
Cheetos’ top commercial focuses on Mila Kunis.
The ad sets up the longer commercial. Kunis gets advice from Shaggy, who tells her to “Just stick to the line I gave you.”
This Sunday the Kansas City Chiefs and Tampa Bay Buccaneers will meet in Super Bowl LV.
Whether you’re watching for the football, the halftime show, the commercials, or just looking forward to enjoying the food and drinks, a staple of almost every Super Bowl celebration is a squares pool.
Squares pools make it easy for even the most casual fans to get a little action on the big game. The rules are simple – someone prints out a 10×10 grid of 100 squares, which can be bought for a set amount – $2, $5, $10, or whatever fits the size and gambling interest of those participating.
Once every square has been purchased, numbers between 0-9 are drawn on both axes so that each square corresponds to a unique combination.
At the end of each half, or in some cases, the end of each quarter, the second digit of each team’s score is used to identify the winning square – if the Chiefs lead the Buccaneers 17-13 at halftime, the square that had Chiefs 7/Bucs 3 would cash the halftime prize.
Because players select their squares before they have been assigned their numbers, a squares pool is a true game of chance.
That said, once the numbers have been assigned, it’s clear that some boxes are more advantageous than others, so we decided to run the numbers and break down the most valuable boxes in your Super Bowl squares pool.
We looked at every postseason game from the 1998 season through the 2017 season – 20 years of football – and took the score at the end of the first quarter, at the half, at the end of the third, and the end of the game. Those 220 games and 880 quarters let us figure out where the best place to be on the Super Bowl grid is.
There are two things to remember: we’re only concerned with the last number in the score, and for every 7-0 there’s a 0-7 splitting the probability. All told, 12.3% of the quarters ended with one team with a “0” in the ones column and the other with a “7”, but 0-7 and 7-0 would split that probability for a 6.1% chance of winning money in that spot.
Looking at the above chart, the best place to be for those hoping to cash is in the 0-0 spot. Given the ease that a quarter can end 0-0, 10-0 or 10-10, it’s by far your best bet, with 7.4% of all quarters ending that way throughout the 220 games we examined.
A few more notes we can glean from the data:
Any score involving a 2, 5, 8 or 9 is a rough position to be in: those 44 boxes combine to make up only 13.8% of quarters.
92.5% of the time, the score at the end of the quarter involved a 0, 3, 4, or 7.
No quarter in a playoff game in the 20 years we analyzed ended 9-9.
While the 0-0 square is the best to have early on, the chances of winning in a particular slot change throughout the game.
19.1% of first quarters end with the 0-0 box winning, 20.9% end wither 7-0 or 0-7, and 16.4% end 3-0 or 0-3. If you have those values, your chances get worse every single quarter. The 4-0 and 0-4 box wins 9.5% of first quarters but rises to 11.4% by halftime.
Depending on which square you have, your chances might be better to win at the end of the game than in the early-goings.
Here are the top 10 best scores to be in, and how those odds change over time:
While it’s clear that the numbers you want your box to feature are 7 and 0, football is a crapshoot, and anything can happen. You can hope for the best box on the grid, but in both football and gambling, nothing is guaranteed.
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What the Super Bowl reveals
The developing Super Bowl advertiser lineup speaks to lot of what’s going on in advertising right now:
Perennial brands are pulling back on advertising during the game this year, notably brands like Pepsi and Coca-Cola that have had a hard year as the virus puts an end to big social gatherings and live events.
The absence of some of the big usuals comes as advertisers are dealing with the risk of trying to strike the right tone in a time of political and cultural division and health crisis. (Of course, it could be that the longstanding argument that the millions spent on the ads just aren’t worth it is gaining steam.)
Anheuser-Busch said it’s directing the $1 million it would have spent on a dedicated Bud ad to coronavirus vaccination awareness efforts while Chipotle is using its first Super Bowl spot to promote its environmental initiatives.
Confusion at Cision
Cision is the biggest player in the $4.1 billion PR software space, with clients like Edelman and Google and a reputation for charging top prices.