Tom Brady covered up his Nike swoosh after winning the Super Bowl to support Under Armour

tom brady nike under armour
Tom Brady is one of the leading spokesmen for Under Armour, and he’s not in the business of giving free PR to the brand’s competitors.

  • Tom Brady is an Under Armour ambassador, and he’s fiercely loyal to the sports apparel brand.
  • After he won Super Bowl LV, the Buccaneers QB acted shrewdly to snub one of Under Armour’s competitors.
  • Brady noticed a Nike swoosh visible on his undershirt, so he pulled up his championship T-shirt to cover it up.
  • Visit the Business section of Insider for more stories.

Tom Brady is one of the leading spokespeople for Under Armour, and he’s not in the business of giving free PR to the brand’s competitors.

Brady and the Tampa Bay Buccaneers beat out Patrick Mahomes’ Kansas City Chiefs to win Super Bowl LV Sunday night. As the 43-year-old quarterback hoisted the Vince Lombardi Trophy for the seventh time in his esteemed career, he caught a glimpse of himself on the stadium’s video board.

tom brady.JPG
Tom Brady holds the Vince Lombardi Trophy after his Tampa Bay Buccaneers won Super Bowl LV.

A red Nike swoosh was peeking out from his undershirt.

Nike has a contract with the NFL that requires all 32 teams to outfit their players in the brand’s apparel, including jerseys, sideline apparel, and more. That deal extends to base layers like undershirts, which aren’t typically visible to viewers.

2021 02 08T033927Z_148751903_MT1USATODAY15544815_RTRMADP_3_NFL SUPER BOWL LV KANSAS CITY CHIEFS VS TAMPA BAY BUCCANEERS
A Nike swoosh is clearly visible as Tom Brady poses with the Vince Lombardi Trophy.

So when Brady saw the Nike swoosh sitting squarely across his chest as he clutched his latest piece of hardware, he acted quickly and shrewdly to show his undying loyalty to Under Armour on football’s biggest stage; the 2021 Super Bowl MVP pulled up his gray Buccaneers Super Bowl Champions T-shirt to cover the decal.

Check out the clip below:

Brady’s likely to run into this issue a few more times over the final years of his career. The NFL’s apparel deal with Nike runs through 2028, so swooshes will continue to feature prominently on the gridiron. But if we’ve learned anything about the quarterback over his 21 years in the league, he will find a way to walk off with a win – no matter if it’s for himself, his team, or his brand.

Read the original article on Business Insider

Reddit’s 5-second Super Bowl ad winked at the recent GameStop frenzy and said ‘underdogs can accomplish just about anything’

Reddit
The GameStop rally inspired the company to spend its “entire marketing budget” on the 5-second spot.

  • Reddit aired a five-second Super Bowl 2021 ad commenting on January’s GameStop frenzy.
  • Reddit told Insider the company pulled the ad together in “a few short days.”
  • “Underdogs can accomplish just about anything,” the ad read. 
  • Visit the Business section of Insider for more stories.

Reddit addressed the GameStop frenzy in a five-second Super Bowl 2021 ad Sunday night. 

After members of a Reddit forum r/wallstreetbets encouraged retail investors to buy GameStop shares,the gaming company’s value skyrocketed in January. The unexpected frenzy cost short-sellers millions of dollars and caught the attention of celebrities and politicians.

“One thing we learned from our communities last week is that underdogs can accomplish just about anything when they come together around a common idea,” Reddit’s ad read. 

The company could not afford to buy a full 30-second Super Bowl spot due to the high cost, but the GameStop rally inspired the company to spend its “entire marketing budget” on the 5-second spot, the ad read. 

Companies spend upwards of $5.6 million on 30-second advertising for one of the year’s most-watched television events. Reddit was reportedly worth $2.7 billion as of 2019.

Read more: Meet the Robinhood mafia: These 10 former employees are raising millions of dollars for their own startups

“Our Super Bowl ad was not part of our marketing plan, but we were so inspired by the power of our communities in recent weeks that we rallied to pull it together in just a few short days with our agency partners at R/GA,” Reddit Chief Marketing Officer Roxy Young said in a statement to Insider. “I am really proud of what we were able to achieve with just five seconds and think it beautifully captures the heart of Reddit in our unique and brilliantly absurd tone.” 

Reddit users had also been crediting with helping other “meme stocks,” or companies whose share price rises or falls for reasons that don’t pertain to its financials. 

The frenzy surrounding GameStop and other stocks led r/wallstreetbets to gain 1.5 million users overnight and become Reddit’s fastest-growing forum

Though many investors ultimately lost money after GameStop tumbled in early February, Mark Cuban credited r/wallstreetbets for “taking on Wall Street.”

“I think now that they’ve recognized their power and now that they’ve learned some lessons, we’re going to get more of it, not less of it,” Cuban said of the Reddit forum. 

Read the original article on Business Insider

Coronavirus precautions for Super Bowl attendees looked good on paper but ‘the reality is sobering,’ says infectious disease expert

super bowl fans cardboard cut outs
Fans sit among cardboard cutouts in the second quarter during Super Bowl LV between the Tampa Bay Buccaneers and the Kansas City Chiefs at Raymond James Stadium on February 07, 2021 in Tampa, Florida.

  • Approximately 25,000 people attended the Super Bowl in Tampa Bay, Florida, on Sunday.
  • Despite many coronavirus precautions, an expert told Insider the event was concerning.
  • Whether transmission occurred at the game is not a question, he said: “The question is how much.”
  • Visit the Business section of Insider for more stories.

Despite the precautions in place for the roughly 25,000 fans who attended Super Bowl LV in Tampa, Florida on Sunday, some experts are concerned that the game could be a coronavirus superspreader event.

“On paper it looks reassuring,” Dr. Peter Chin-Hong, an infectious disease specialist at the University of California, San Francisco, told Insider. “But the reality is sobering.”

Coaches, players, and staff of the Kansas City Chiefs and Tampa Bay Buccaneers had been tested daily throughout the season and recently as much as twice daily, ESPN reported. The 25,000 fans were spread out among Raymond James Stadium’s more than 75,000 seats, with 30,000 cardboard cutouts of people used to fill in the empty space.

But while these measures are good, Chin-Hong says there’s still a significant cause for concern.

Read more: What’s coming next for COVID-19 vaccines? Here’s the latest on 11 leading programs.

Of those in attendance, 7,500 were fully vaccinated healthcare workers. However, others at the game were not required to be vaccinated or tested in advance, which Chin-Hong said includes more than half of all attendees. 

He also said even though the Tampa stadium is open-air, the nature of the event makes it especially risky.

“Any time you have 25,000 potentially inebriated people together shouting, yelping and screaming in one place in the middle of a pandemic, you are bound to have transmission,” he said, adding that alcohol increases the likelihood of people not following safety protocols.

Chin-Hong said shouting and yelling helps the droplets that cause COVID-19 to travel much farther than six-foot distancing guidelines. The length of the game, which lasted nearly four hours, also means the virus was more likely to spread, since longer exposure time increases the likelihood of infection from virus-laden aerosols.

The Super Bowl, which was won by the Tampa Bay Buccaneers, also took place in Florida, a state that is still battling its latest coronavirus surge. While its daily case count is dropping, Sunday was the 40th day in a row that the daily COVID-19 death count was in triple digits, The Miami-Herald reported.

Chin-Hong said that emerging coronavirus variants in Florida are another concern, noting recent data from the Centers for Disease Control and Prevention that showed the state has reported more cases of the UK variant than anywhere else in the country.

“The variants circulating are at best more transmissible – at worst, will cause more severe disease and make our vaccines not work as well,” he said.

Whether or not coronavirus transmission occurred at the Super Bowl is not a question, Chin-Hong said. “The question is how much.”

“And that is just the game – not the parties in Tampa’s open bars and in people’s private homes.”

Photos and videos shared on social media during and after the game confirmed those concerns, with large groups of people gathering without masks.

 

Read the original article on Business Insider

The NFL quarterbacks who have played in and won the most Super Bowls

tom brady bucs
Tom Brady won his seventh Super Bowl and fifth Super Bowl MVP award on Sunday, but the Buccaneers QB was already the undisputed champion of this list.

  • Only a handful of NFL quarterbacks have started in the Super Bowl multiple times in their careers.
  • Tom Brady leads the pack with 10 Super Bowl appearances and seven victories – the most recent of which came on Sunday.
  • Check out the full list of starting quarterbacks who have played multiple Super Bowls below:
  • Visit the Business section of Insider for more stories.
Two Appearances

Craig Morton (0-2)

Craig Morton

Craig Morton led the Dallas Cowboys to Super Bowl V in 1970, but he quickly fell out of favor with the team and lost his starting role to Roger Staubach. He became the first quarterback to start in a Super Bowl for two different teams when he revived his career with the Denver and played in Super Bowl XII for the Broncos eight years later.

Source: Star-Telegram

Russell Wilson (1-1)

russell wilson

After leading the Seattle Seahawks to their first-ever Super Bowl victory in 2013, Russell Wilson led the franchise to a second Super Bowl berth the following season.

Brett Favre (1-1)

Brett Favre

Legendary Packers quarterback and Hall of Famer Brett Favre — who played 16 seasons in Green Bay — led the Packers to back-to-back Super Bowls in 1995 and 1996. He became the first and only player to win three straight NFL Most Valuable Player awards.

Source: Pro Football Hall of Fame

Joe Thiesmann (1-1)

Joe Theismann

Joe Theismann led the Washington Redskins to consecutive Super Bowl appearances, but he is arguably most well-known for the gruesome, career-ending leg injury he suffered while being sacked by New York Giants linebacker Lawrence Taylor in 1985.

Source: Washington Post

Len Dawson (1-1)

Len Dawson

Hall of Famer Len Dawson led Kansas City to Super Bowl I where the Chiefs fell to the Green Bay Packers 35-10. Three years later, Dawson earned MVP honors for leading Kansas City to a 23-7 Super Bowl victory over the Minnesota Vikings.

Patrick Mahomes (1-0)

Patrick Mahomes

Patrick Mahomes and the Kansas City Chiefs are headed to their second Super Bowl in as many years this weekend. Mahomes won his first battle on football’s greatest stage against the San Francisco 49ers in 2020, but this time, he’ll be up against the winningest quarterback in Super Bowl history.

Eli Manning (2-0)

eli manning

Eli Manning may have fallen out of favor with some New York Giants fans, but he led the franchise to two Super Bowl victories, including an improbable win over Tom Brady and the previously undefeated New England Patriots in 2008.

Jim Plunkett (2-0)

Jim Plunkett

After winning the Heisman Trophy at Stanford, Jim Plunkett quarterbacked the Oakland Raiders to two Super Bowl wins in 1980 and 1983.

Source: Heisman.com

Bart Starr (2-0)

Bart Starr

Bart Starr did it first. Literally. Starr led the Green Bay Packers to victory in Super Bowls I and II and earned his way into the Hall of Fame in 1977.

Source: Pro Football Hall of Fame

Three Appearances

Fran Tarkenton (0-3)

Fran Tarkenton

Fran Tarkenton — a prolific offensive weapon known for his ability to scramble — led the Minnesota Vikings to a whopping six division titles and three Super Bowl appearances, but never brought a Lombardi Trophy back to Minneapolis.

Source: Pro Football Hall of Fame

Kurt Warner (1-2)

Kurt Warner

Kurt Warner went from going undrafted out of college to leading the Los Angeles Rams and Arizona Cardinals to a combined three Super Bowl appearances between 1999 and 2008. When all was said and done, Warner had earned two NFL MVP awards, and Super Bowl ring, and a bid to the Pro Football Hall of Fame.

Source: Pro Football Hall of Fame

Ben Roethlisberger (2-1)

ben roethlisberger

Ben Roethlisberger became the youngest Super Bowl-winning quarterback in league history when he led the Pittsburgh Steelers to the victory over the Seattle Seahawks at 23 years old. Since then, Big Ben has made two more Super Bowl appearances and brought a second Lombardi trophy back to the Steel City.

Bob Griese (2-1)

Bob Griese

Hall of Famer Bob Griese led the Miami Dolphins to three consecutive AFC championships and back-to-back Super Bowl victories in 1973 and 1974. Most notably, Griese anchored the Dolphins team that posted a perfect 17-0 season in 1972-73 — the only complete undefeated season in NFL history.

Source: Pro Football Hall of Fame

Troy Aikman (3-0)

Troy Aikman

After earning All-America honors at UCLA, Troy Aikman made an immediate impact for the Dallas Cowboys as the first overall pick in the 1989 NFL Draft. He led the Cowboys to three Super Bowl victories in four years and cemented his legacy with a spot in the Hall of Fame.

Source: Pro Football Hall of Fame

Four Appearances

Jim Kelly (0-4)

Jim Kelly

Hall of Famer Jim Kelly led the Buffalo Bills to four consecutive Super Bowl appearances between the years of 1991 and 1994, but he could not bring Buffalo its first Lombardi Trophy. The Bills still have yet to win a Super Bowl.

Source: Pro Football Hall of Fame

Peyton Manning (2-2)

Peyton Manning

Peyton Manning is the only starting quarterback to win Super Bowls with two different teams. He took the Indianapolis Colts to two Super Bowls and won his first in 2007 before taking his talents to Denver. Manning led the Broncos to the Super Bowl in 2014 and rode off into the sunset after winning Super Bowl 50 two years later. He holds many NFL records, including touchdown passes with 539 and MVP awards with five.

Source: SBNation

Roger Staubach (2-2)

Roger Staubach

Roger Staubach took the Dallas Cowboys to four Super Bowls in an eight-year span and brought home two Lombardi trophies in the process. The Hall of Famer retired in 1979 with the best passing rating of any quarterback through that point with an 83.4 mark.

Source: Pro Football Hall of Fame

Joe Montana (4-0)

Joe Montana

In his 15 seasons playing for the San Francisco 49ers and Kansas City Chiefs, Joe Montana captivated NFL fans with his uncanny ability to mount comeback victories, a feat so common it became known as “Montana Magic.” He won Super Bowls XVI, XIX, XXIII, and XXIV and earned MVP honors for all but one of those games.

Source: Pro Football Hall of Fame

Terry Bradshaw (4-0)

Terry Bradshaw

With a big arm and impressive mind for the game, Terry Bradshaw led the Pittsburgh Steelers to an unprecedented four Super Bowl victories in six years.

Source: Pro Football Hall of Fame

Five Appearances

John Elway (2-3)

John Elway

The ultimate dual-threat quarterback, John Elway spent his entire 16-year career with the Denver Broncos. The Hall of Famer accounted for 82.2% of points scored by the Broncos during his tenure with the franchise and led the team to five Super Bowl appearances, winning back-to-back in Super Bowls XXXII and XXXIII.

Source: Pro Football Hall of Fame

10 Appearances

Tom Brady (7-3)

tom brady bucs yell 1

Arguably the best quarterback of all time, Tom Brady has made an NFL-record 10 Super Bowl appearances and earned five Super Bowl MVP awards — the most ever by a single player. After leading the New England Patriots to victory in Super Bowl LIII in 2019, Brady became the only player in the history of the NFL to win six Super Bowl rings.

But for the first time in his career, Brady spent the 2020-2021 season with a different team. He left New England for the Buccaneers during the 2020 offseason, and he managed to secure a Super Bowl victory with Bruce Arians’ squad in his very first season in Tampa Bay. Now, the 43-year-old has seven Vince Lombardi trophies to his name. And, somehow, he’s still hungry for more.

“We’re coming back,” Brady said upon hoisting the Lombardi trophy. “You already know that.”

Source: SBNation

Now check out what happened to the rest of the players involved in the trade that landed Jared Goff with the Rams.

Jared Goff

WHERE ARE THEY NOW? All of the picks in the massive trade that helped the Rams land Jared Goff

Read the original article on Business Insider

How Patrick Mahomes went from a high school baseball star to the face of the NFL

Patrick Mahomes

  • Patrick Mahomes has won an MVP, a Super Bowl, Super Bowl MVP, and led his team to another big game in his first three years as a starter in the NFL.
  • Mahomes was a high school baseball and football star and nearly chose baseball, with an offer to turn pro.
  • Mahomes instead chose football, became a college star, rose up NFL draft boards, and broke out in 2018 to become the most exciting player in football.
  • Visit Business Insider’s homepage for more stories.

Patrick Mahomes has been a revelation since becoming the starting quarterback of the Kansas City Chiefs.

The 25-year-old helped the Chiefs win the Super Bowl and took home Super Bowl MVP. This, after winning MVP in 2018 with a 5,000-yard, 50-touchdown season in his first year as a starter. Now he has the Chiefs one win away from winning back-to-back Super Bowls.

Mahomes’ journey mirrors Stephen Curry’s in the NBA – Mahomes was the son of a major league pitcher and grew up with unbelievable arm talent. After an offer to play pro baseball, Mahomes chose football, rose to college stardom, climbed up draft boards, and got taken in the first round of the 2017 draft by the Chiefs.

In three short years, he has broken records, won at the highest level, and become the most exciting player to watch in the NFL with his huge arm and knack for creating highlight plays.

Here’s how Mahomes went from a possible baseball star to the face of the NFL.

In two years as a starter, Patrick Mahomes has broken records, won MVP, a Super Bowl, and a Super Bowl MVP. Not bad for somebody who could have played baseball.

patrick mahomes super bowl 2020
Patrick Mahomes.

Mahomes seems to have been born with a good arm. Mahomes’ father, Pat, was a major league pitcher, playing for six different teams.

pat mahomes sr
Pat Mahomes played for 11 years in MLB.

Mahomes grew up in Texas with his mother (his parents split when he was six). He was a multi-sport athlete but excelled at baseball.

patrick mahomes kid baseball 1
Patrick Mahomes got on-field work with his dad’s MLB teammates as a kid.

According to ESPN’s Seth Wickersham, Mahomes was so good at an early age that he was traded — in tee-ball! He was moved up to play pitch-coach because he was so advanced.

Mahomes quickly outgrew the typical venues for kids to play sports.

patrick mahomes high school
Patrick Mahomes was a natural at throwing.

According to The Ringer’s Kevin Clark, Mahomes’ arm became too strong for backyard catches with his dad. By the time he was 10, he could throw from home plate over the center field wall on a baseball field, a distance estimated to be 200-220 feet.

Mahomes was a football and baseball star in high school, though he considered quitting football to focus on baseball.

patrick mahomes high school sports 2
Patrick Mahomes was a multi-sport athlete.

According to Sam Mellinger of The Kansas City Star, Mahomes thought his future was in baseball and was afraid of jeopardizing his career with a football injury. His mom convinced him to stick with it, however, because Mahomes liked football more.

He eventually won a competition for the starting quarterback job in high school over his good friend. He wowed teammates and coaches right away with his arm and improvisation.

Despite a 50-touchdown season his senior year, Mahomes was lightly scouted in football because of his raw talents, late start, and lack of participation in football camps.

patrick_mahomes_high_school_football_1
Patrick Mahomes won the quarterback job in high school and never looked back.

He told Wickersham that he never really got his name out on the football circuit.

Still, he turned down the chance to go play baseball. Mahomes told Mellinger that he told teams he wanted a $2.5 million bonus to play baseball, a number he made up to dissuade teams. He still was drafted in the 37th round by the Detroit Tigers.

Mahomes ended up at Texas Tech and got some luck his freshman year when starting quarterback Davis Webb got injured. Mahomes had 16 touchdowns and 4 interceptions as a freshman.

patrick mahomes texas tech 1
Patrick Mahomes eventually set records at Texas Tech.

He broke out the following season, throwing for over 4,000 yards, 36 touchdowns, and 15 interceptions. He continued to improve his junior year, throwing over 5,000 yards with 41 touchdowns, and 10 interceptions. He set the NCAA record with 819 total yards of offense in a loss to Baker Mayfield and Oklahoma.

 

When Mahomes declared for the NFL draft after his junior year, he was projected as a mid-round pick.

patrick mahomes combine
Patrick Mahomes’ draft stock rose during the draft process.

However, his draft stock grew throughout the process, as he was eventually considered a second- or first-round pick.

The Chiefs were enamored with Mahomes, with Mike Veach, now the Chiefs GM, forming a tight bond with Mahomes’ agent before the draft. Veach kept daily tabs on Mahomes, gauging his market and figuring out ways to get Mahomes.

patrick mahomes 2
The Chiefs badly wanted to draft Patrick Mahomes.

Source: Yahoo’s Terez Paylor

On draft night, the Chiefs traded two first-round picks and a third-round pick to move up in the draft and take Mahomes.

patrick mahomes chiefs 1
The Chiefs drafted Patrick Mahomes in the first round of the 2017 draft.

Mahomes didn’t show his incredible potential in his rookie year – because he didn’t play.

patrick mahomes alex smith
Patrick Mahomes sat behind Alex Smith his rookie season.

Mahones was firmly behind veteran quarterback Alex Smith (who had one of his best seasons in 2017), playing just the final game of the regular season with the Chiefs’ playoff spot already locked up.

But behind the scenes, Mahomes was making an impression on his teammates.

patrick mahomes chiefs 2
Patrick Mahomes impressed coaches and teammates in practice his rookie year.

Chiefs quarterbacks coach Mike Kafka told Clark:

“There were a couple of throws early on in his rookie year. There was one where he was staring at the sideline, and he just flicked it right over Justin Houston’s head. That was the big one. That was the one where other coaches started noticing. I was working with him, and [former Chiefs OC and current Bears coach Matt Nagy] and some of the other coaches had seen it. But once he started to do that everyone said, ‘Oh, he’s really doing this.'”

In the offseason, the Chiefs traded Smith to the Washington Redskins, ushering in the Mahomes era.

patrick mahomes

Mahomes impressed in training camp, but there were concerns about the high number of interceptions he was throwing. Perhaps an up-and-down rookie year was in the cards.

patrick mahomes training camp 2018
Patrick Mahomes concerned some observers with his interceptions in training camp.

Read more >

That perception changed almost immediately once the regular season began.

Patrick Mahomes

In Mahomes’ first three games, he threw for nearly 900 yards, with 13 touchdowns, 0 interceptions, and a 137 passer rating, while leading the Chiefs to a 3-0 record. They began the season 9-1, with Mahomes throwing for 31 touchdowns to just 6 interceptions.

In the process, Mahomes produced some jaw-dropping highlights.

Patrick Mahomes

They included: an Aaron Rodgers-esque scramble and 20-yard bullet to the end zone, a left-handed pass, a no-look pass, a side-arm completion, clutch throws across his body, and plenty of deep bombs.

Those throws may look wild, maybe even lucky, but they’re not.

patrick mahomes throw

Mahomes told Clark that he practices every throw he makes — that includes the side arms, lefty throws, jumping throws, etc.

“I know there’s a chance I could make those throws in a game,” he said. “You want to practice this stuff. You don’t want the first time you do it to be in a game.”

His arm also became the subject of fascination during the season.

patrick mahomes chiefs 3

According to Clark, Mahomes’ baseball training seems to have helped him become a different type of thrower than most other quarterbacks, from the way he throws to the trajectory of his arm and ball.

Mahomes warms up with the long toss, like baseball players. During warmups, you might casually see him throw 90-yard passes.

Read more >

Mahomes is also a next-level athlete in his ability to take in information around him.

Patrick Mahomes
Patrick Mahomes sees the entire field.

Chiefs backup quarterback Matt Moore told Sports Illustrated’s Michael Rosenberg that Mahomes has an uncanny ability to see the entire field.

“It’s something I’ve never done,” Moore said. “When the ball leaves my hand, I’m looking at the target and making sure we hit it. The ball will literally leave his hand, and he’ll just find where the other guys are. His spatial awareness is off the charts. He knows where everybody is at, at all times — with every concept, with every coverage. It’s really amazing.”

 

The Chiefs finished the season 12-4, 1st in the AFC, while Mahomes threw for over 5,000 yards, with 50 touchdowns, and 12 interceptions, and winning MVP.

Patrick Mahomes

The Chiefs lost to the Patriots in the AFC Championship in 2018, but Mahomes still finished the game with 295 yards and 3 touchdowns.

patrick mahomes patriots 2018
Patrick Mahomes in the 2018 AFC Championship.

After the game, Mahomes got some sage advice from Tom Brady.

patrick mahomes tom brady
Patrick Mahomes and Tom Brady.

Mahomes told NBC Sports’ Peter King:

“The biggest thing he said was, ‘Stay with the process and be who you are.’ He didn’t want me to change at all. He wanted me to go out there and take advantage of every single day. When you hear it from a guy like that, who’s had the success at the level that he’s had for his entire career, you know you’ve got to take advantage of every single day if you want to be great … I used that to just make sure that I did everything to prepare to be in this moment now — and not be sitting at home.”

Mahomes didn’t top his 2018 numbers in the 2019 season, but he heeded Brady’s advice and saved his best for last – the playoffs.

patrick mahomes
Patrick Mahomes dominated the 2019 postseason.

In the first two games of the playoffs, Mahomes helped the Chiefs back from double-digit deficits, all while playing nearly perfect, completing 65% of his passes for 615 yards, 8 touchdowns, and 0 interceptions.

Mahomes may have struggled in his first Super Bowl, but he came through in the end. Trailing by 10, on 3rd-and-15 with 7:13 remaining, Mahomes completed a game-changing, 44-yard pass to Tyreek Hill.

patrick mahomes SB 1
Patrick Mahomes during Super Bowl 2020.

 

Mahomes threw for 141 yards, 2 touchdowns, and an interception in the fourth quarter, helping the Chiefs get the 31-20 win over the 49ers. He won Super Bowl MVP.

patrick mahomes super bowl
Patrick Mahomes led the Chiefs to the win in Super Bowl 2020.

A year later, he has the Chiefs in the big game again with a shot at going back-to-back.

Patrick Mahomes

Mahomes is off to an historic start to his career, and it’s only just beginning.

patrick homes super bowl mvp

Now check out the elite group Mahomes is trying to join in Super Bowl LV.

Tom Brady

Only 7 quarterbacks have defeated Tom Brady in the playoffs

Read the original article on Business Insider

36 photos that show how Tom Brady evolved into an NFL and fashion icon

Gisele Bundchen and Tom Brady
  • Tom Brady is a six-time Super Bowl champion, securing his spot as the greatest quarterback of all time.
  • He is also the husband of the world’s highest-paid supermodel, Gisele Bündchen, he is the second-highest-paid NFL player of all time, and in addition to being an NFL icon, he has become somewhat of a fashion icon off the field.
  • Brady’s fashion sense had humble beginnings.
  • Below we take a look at how his style has evolved over the years.
  • Visit the Business section of Insider for more stories.
Brady’s high school yearbook photo reveals a nice, clean look, especially with his hair which will take on many forms over the years.

 

Before he was in the NFL, there was a time when Brady’s suits weren’t always tailored.

 

While at Michigan, Brady once opted for the oversized, backwards golf hat.

 

Brady’s hair at Michigan was pretty straight-forward.

Tom Brady

Rookie Tom Brady had a goatee and is almost unrecognizable.

Tom Brady

In 2002, Brady still had the standard college haircut and you can tell he wasn’t as obsessed with fitness and diet as he is today.

Tom Brady

He was so young!

Tom Brady

And he was still wearing golf hats.

Tom Brady

2004 Tom Brady loved pleated pants.

Tom Brady

He also liked the front-spike.

Tom Brady

At the 2004 ESPYs with Bridget Moynahan, it was a pinstriped suit.

Tom Brady and Bridget Moynahan

In 2005, Tom’s hair started to get a little bigger.

Tom Brady

GAH! 2017 Tom Brady would never let this happen.

Tom Brady

In 2006, Brady fixed that problem with a buzz-cut.

Tom Brady

The black undershirt was a bold choice.

Tom Brady

While we generally think of Brady as being clean-shaven, he has at times experimented with various stages of scruffiness, as he did in 2006.

Tom Brady

In 2007, things were getting frumpy again.

Tom Brady

Maybe it is the lighting, but Brady’s hair looked noticeably less blonde in 2008. It also looks like he tried to emulate Bill Belichick by using scissors on his shirt.

Tom Brady

Things took a turn for the better at the Met Gala in 2008 with then-girlfriend Gisele Bundchen.

Gisele Bundchen and Tom Brady

In 2010, Tom opted for the mop-top hair.

Tom Brady

By the time the football season rolled around that year, Brady was starting to look like Patrick Swayze in “Road House.”

Tom Brady

It is easy to imagine Tom just shaking his hair side-to-side in slow motion.

Tom Brady

The fashion move that rattled a lot of fans the most was when he signed with Uggs, which at the time was most widely known as a women’s brand.

2017 02 07_12 22 27

2011 Tom Brady liked a lot of hair product.

Tom Brady and Gisele Bundchen

2011 Football Tom Brady liked to part his hair down the middle.

Tom Brady

In 2012, Tom Brady turned in his rebel card for his dad card.

Tom Brady

But then the 2012 Met Gala happened and we got Tom’s most daring hairstyle yet.

Gisele Bundchen and Tom Brady

At the 2013 Met Gala, Brady’s hair was more conservative, but he jazzed things up with a blue tux.

Gisele Bundchen and Tom Brady

But in 2014, he went with a classic look on both fronts.

Gisele Bundchen and Tom Brady

Tom in glasses!

 

Nowadays, Tom has a strong, yet conservative fashion sense and always looks great.

Tom Brady and Gisele Bundchen

But in the offseason, he is not afraid to get a bit more aggressive.

Tom Brady

He’ll even still slick the hair back from time to time.

Tom Brady

Or let it down when he is with Gisele.

Gisele Bundchen and husband Tom Brady

And Brady still occasionally makes risky fashion moves, such as the time he wore the widely mocked shoes of his fellow Under Armour athlete, Stephen Curry.

 

But mostly, his style these days is dad chic.

tom brady super bowl 2020

Now check out how Tom’s fabulous life.

Tom Brady

TOM BRADY: How the greatest quarterback of all time makes and spends his millions

Read the original article on Business Insider

The 10 Super Bowl commercials that generated the most buzz online

Cheetos
  • iSpot provided data on the top Super Bowl commercials trending on social media.
  • Some brands that have advertised in the past are sitting this year out. 
  • Top ads on the list found success by focusing on nostalgia and making the planet a better place.
  • Visit the Business section of Insider for more stories.

Even Super Bowl commercials look different this year.

The Super Bowl venue in Tampa, Florida, will be at a fraction of its normal capacity on Sunday — and that’s not the only difference because of the coronavirus pandemic. Even the commercial lineup will look and feel a bit different for those watching the game at home, ad-tracking company Amobee told Insider.

Some brands — like Budweiser, who is skipping the Super Bowl for the first time in nearly 40 years – have decided to forego the game this year. Other companies, like Chipotle and DoorDash, have launched Super Bowl advertising campaigns for the first time.  

Interest in Super Bowl related content is down 10% from last year, according to Amobee analysts.  

“Recent interest in Super Bowl party-related content has barely risen above where it was throughout 2020, confirming that the much-loved American tradition of Super Bowl parties will be forfeited to maintain social distancing,” Amobee brand analyst Avalon Harder told Insider.

Despite the changes, some Super Bowl ads have already begun to pick up steam online. TV ad measurement company, iSpot tracked engagement around the digital content put out by brands ahead of the Super Bowl and compiled a list of the top 10 brands getting the most buzz on social media. 

Many of the commercials that have been trending on the internet focus on nostalgia, whether for old songs, NFL players, or 90’s movies. Other brands captured people’s attention with their focus on social responsibility, as companies like General Motors and Chipotle look to increase sustainability.

Here are some of the brands that have been creating the most buzz, according to iSpot’s data.

10. Cheetos

The Cheetos commercial packs a punch.

The snack company released three Super Bowl teasers for their Crunch Pop Mix ahead of the big game. The saga follows actor Ashton Kutcher as he investigates the case of the missing Cheetos.

Kutcher searches the house for clues regarding the missing snack, while a revamped version of Shaggy ‘s hit song from the early 2000’s, “It Wasn’t Me” plays in the background.

The video ends with Kutcher’s wife, Mila Kunis, telling her husband Shaggy’s catchphrase – “It wasn’t me,” when he confronts her about the snack.

9.  Jimmy John’s

Jimmy John’s ad takes on a mob theme.

The commercial features actor Brad Garrett as Tony Bologavich, a type of sandwhich mob boss, who calls himself the “King of Cold Cuts.”

The mob boss takes on the sandwhich giant with stale bread and cold cuts made out of a science laboratory.

8. Doritos

The Doritos ad is star studded.

The commercial features, Hollywood heavy-hitters including Matthew McConaughey, Mindy Kaling, and Jimmy Kimmel.

The advertisement shows Matthew McConaughey as a two-dimensional character, struggling to lead his life until he eats the company’s 3D Crunch Chili Cheese Nachos.

Doritos has long been known for their Super Bowl commercials. The snack company, owned by Frito Lay, has been a part of game day for nearly 15 years.

7. General Motors

GM’s new commercial focuses on their move toward electric vehicles.

The ad features Will Ferrell, Kenan Thompson, and Awkwafina. It follows Ferrell’s antics as he decides to go after Norway for beating the US in electric vehicle sales.

The Super Bowl ad is just one of many steps that GM has taken to indicate how serious the company is about pursuing electric cars. In January, the company changed its brand logo to highlight their EV future.

6. Doritos

The snack company’s 18-second teaser shows Mindy Kaling on Jimmy Kimmel’s “Our Next Guest is.” 

The ad cuts off with #FlatMatthew. The hashtag is a reference to Doritos other commercial that depicts McConaughey in 2-D.

5. Frito Lay

The snack company’s nearly two minute commercial is jam-packed with NFL legends.

The ad “Twas the Night Before Super Bowl,” has football player, Marshawn Lynch narrating the night before the Big Game.

The video shows numerous Super Bowl legends preparing to watch, including Eli and Peyton Manning, as well as Joe Montana, and Deion Sanders.

4. Uber Eats

Uber Eats focuses on nostalgia and is one of the only commercials on the list to touch on the impact of 2020.

The Uber Eats ad stars Wayne and Garth from the 90’s hit “Wayne’s World.” The two characters reflect on the difficulties of 2020.

The video is the first in a series for Uber Eats featuring the two characters.

“High interest in the appearance of Wayne and Garth from Wayne’s World in Uber Eats’ upcoming ad further indicates that audiences are especially in need of the familiar and nostalgic during a period of uncertainty in America,” Harder told Insider.

3. Cheetos

Cheetos’ top commercial focuses on Mila Kunis.

The ad sets up the longer commercial. Kunis gets advice from Shaggy, who tells her to “Just stick to the line I gave you.”

 

2. Chipotle

In its first Super Bowl advertisement the company takes on a lofty goal. 

The little boy who stars in the commercial asks, “Can a Burrito Change the World?”

Chipotle launched the ad as a part of a bigger initiative aiming to focus on sustainable food sources and supporting young farmers.

1. Amazon

Amazon’s commercial turns its own practices on its head – challenging the stereotype that makes most virtual assistants use a feminine voice and persona.

The advertisement “Alexa’s Body,” features Michael B. Jordan in the parody of female personal assistant’s like Alexa and Siri.

Jordan embodies Alexa’s persona in the commercial, showing how the Amazon assistant can do anything from read books outloud to add items to a shopping list.

Amazon CEO Jeff Bezos and Jordan shared the Super Bowl ad on social media Wednesday and the video has taken off since then.

 

Read the original article on Business Insider

SUPER BOWL SQUARES: What are the best numbers for when the Chiefs and Buccaneers face off in Super Bowl LV?

Patrick Mahomes
Patrick Mahomes.

This Sunday the Kansas City Chiefs and Tampa Bay Buccaneers will meet in Super Bowl LV.

Whether you’re watching for the football, the halftime show, the commercials, or just looking forward to enjoying the food and drinks, a staple of almost every Super Bowl celebration is a squares pool.

Squares pools make it easy for even the most casual fans to get a little action on the big game. The rules are simple – someone prints out a 10×10 grid of 100 squares, which can be bought for a set amount – $2, $5, $10, or whatever fits the size and gambling interest of those participating.

Once every square has been purchased, numbers between 0-9 are drawn on both axes so that each square corresponds to a unique combination.

At the end of each half, or in some cases, the end of each quarter, the second digit of each team’s score is used to identify the winning square – if the Chiefs lead the Buccaneers 17-13 at halftime, the square that had Chiefs 7/Bucs 3 would cash the halftime prize.

Because players select their squares before they have been assigned their numbers, a squares pool is a true game of chance.

That said, once the numbers have been assigned, it’s clear that some boxes are more advantageous than others, so we decided to run the numbers and break down the most valuable boxes in your Super Bowl squares pool.

We looked at every postseason game from the 1998 season through the 2017 season – 20 years of football – and took the score at the end of the first quarter, at the half, at the end of the third, and the end of the game. Those 220 games and 880 quarters let us figure out where the best place to be on the Super Bowl grid is. 

Super Bowl Square winners updated jan
Some squares are obviously better to have than others.

There are two things to remember: we’re only concerned with the last number in the score, and for every 7-0 there’s a 0-7 splitting the probability. All told, 12.3% of the quarters ended with one team with a “0” in the ones column and the other with a “7”, but 0-7 and 7-0 would split that probability for a 6.1% chance of winning money in that spot.

Looking at the above chart, the best place to be for those hoping to cash is in the 0-0 spot. Given the ease that a quarter can end 0-0, 10-0 or 10-10, it’s by far your best bet, with 7.4% of all quarters ending that way throughout the 220 games we examined.

A few more notes we can glean from the data:

  • Any score involving a 2, 5, 8 or 9 is a rough position to be in: those 44 boxes combine to make up only 13.8% of quarters.
  • 92.5% of the time, the score at the end of the quarter involved a 0, 3, 4, or 7.
  • No quarter in a playoff game in the 20 years we analyzed ended 9-9.

While the 0-0 square is the best to have early on, the chances of winning in a particular slot change throughout the game.

19.1% of first quarters end with the 0-0 box winning, 20.9% end wither 7-0 or 0-7, and 16.4% end 3-0 or 0-3. If you have those values, your chances get worse every single quarter. The 4-0 and 0-4 box wins 9.5% of first quarters but rises to 11.4% by halftime.

Depending on which square you have, your chances might be better to win at the end of the game than in the early-goings.

Here are the top 10 best scores to be in, and how those odds change over time:

Super Bowl Squares by quarter
The odds of different squares hitting change over time.

While it’s clear that the numbers you want your box to feature are 7 and 0, football is a crapshoot, and anything can happen. You can hope for the best box on the grid, but in both football and gambling, nothing is guaranteed.

Best of luck to you and your squares!

Read the original article on Business Insider

The player who won Super Bowl MVP the year you were born

Patrick Mahomes
Patrick Mahomes.

  • Tracking the Super Bowl MVP from year to year tells the story of the NFL pretty clearly.
  • Insider reviewed every MVP dating back to Super Bowl I in 1967 to break down each performance.
  • Check out the Super Bowl moment from the year you were born below.
  • Visit the Business section of Insider for more stories.
1967: Bart Starr, QB, Green Bay Packers

Bart Starr

Final score: Packers 35, Chiefs 10

MVP stat line: 16/23, 250 yards passing, two touchdowns, one interception

1968: Bart Starr, QB, Green Bay Packers

Bart Starr

Final score: Packers 33, Raiders 14

MVP stat line: 13/24, 202 yards passing, one touchdown

1969: Joe Namath, QB, New York Jets

Joe Namath

Final score: Jets 16, Colts 7

MVP stat line: 17/28, 206 yards passing

1970: Len Dawson, QB, Kansas City Chiefs

Len Dawson

Final score: Chiefs 23, Vikings 7

MVP stat line: 12/17, 142 yards passing, one touchdown, one interception

1971: Chuck Howley, LB, Dallas Cowboys

Chuck

Final score: Colts 16, Cowboys 13

MVP stat line: Two interceptions

1972: Roger Staubach, QB, Dallas Cowboys

Roger Staubach

Final score: Cowboys 24, Dolphins 3

MVP stat line: 12/19, 119 yards passing, two touchdowns

1973: Jake Scott, S, Miami Dolphins

Jake Scott

Final score: Dolphins 14, Redskins 7

MVP stat line: Two interceptions

1974: Larry Csonka, RB, Miami Dolphins

Csonka

Final score: Dolphins 24, Vikings 7

MVP stat line: 145 rushing yards, two touchdowns

1975: Franco Harris, RB, Pittsburgh Steelers

Franco Harris

Final score: Steelers 16, Vikings 6

MVP stat line: 158 rushing yards, one touchdown

1976: Lynn Swann, WR, Pittsburgh Steelers

Lynn Swann

Final score: Steelers 21, Cowboys 17

MVP stat line: Four receptions, 161 receiving yards, one touchdown

1977: Fred Biletnikoff, WR, Oakland Raiders

Fred

Final score: Raiders 32, Vikings 14

MVP stat line: Four receptions, 79 receiving yards

1978: Harvey Martin, DE, Randy White, DT, Dallas Cowboys

Harvey Martin

Final score: Cowboys 27, Broncos 10

MVP stat line: Three combined sacks

1979: Terry Bradshaw, QB, Pittsburgh Steelers

Terry Bradshaw

Final score: Steelers 35, Cowboys 31

MVP stat line: 17/30, 318 yards passing, four touchdowns, one interception

1980: Terry Bradshaw, QB, Pittsburgh Steelers

Terry Bradshaw

Final score: Steelers 31, Rams 19

MVP stat line: 14/21, 309 yards passing, two touchdowns, three interceptions

1981: Jim Plunkett, QB, Oakland Raiders

Jim Plunkett

Final score: Raiders 27, Eagles 10

MVP stat line: 13/21, 261 yards passing, three touchdowns

1982: Joe Montana, QB, San Francisco 49ers

Joe Montana

Final score: 49ers 26, Bengals 21

MVP stat line: 14/22, 157 yards passing, one touchdown

1983: John Riggins, RB, Washington Redskins

John Riggins

Final score: Redskins 27, Dolphins 17

MVP stat line: 166 rushing yards, one touchdown

1984: Marcus Allen, RB, Los Angeles Raiders

Marcus Allen

Final score: Raiders 38, Redskins 9

MVP stat line: 191 rushing yards, two touchdowns

1985: Joe Montana, QB, San Francisco 49ers

Joe Montana

Final score: 49ers 38, Dolphins 16

MVP stat line: 24/35, 331 yards passing, three touchdowns

1986: Richard Dent, DE, Chicago Bears

Richard Dent

Final score: Bears 46, Patriots 10

MVP stat line: Two sacks

1987: Phil Simms, QB, New York Giants

Phil Simms

Final score: Giants 39, Broncos 20

MVP stat line: 22/25, 268 yards passing, three touchdowns

1988: Doug Williams, QB, Washington Redskins

Doug Williams

Final score: Redskins 42, Broncos 10

MVP stat line: 18/29, 340 yards passing, four touchdowns, one interception

1989: Jerry Rice, WR, San Francisco 49ers

Jerry Rice

Final score: 49ers 20, Bengals 16

MVP stat line: 11 receptions, 215 receiving yards, one touchdown

1990: Joe Montana, QB, San Francisco 49ers

Joe Montana

Final score: 49ers 55, Broncos 10

MVP stat line: 22/29, 297 yards passing, five touchdowns

1991: Ottis Anderson, RB, New York Giants

Ottis Anderson

Final score: Giants 20, Bills 19

MVP stat line: 102 rushing yards, one touchdown

1992: Mark Rypien, QB, Washington Redskins

Mark Rypien

Final score: Redskins 37, Bills 24

MVP stat line: 18/33, 292 yards passing, two touchdowns, one interception

1993: Troy Aikman, QB, Dallas Cowboys

Troy Aikman

Final score: Cowboys 52, Bills 17

MVP stat line: 22/30, 273 yards passing, four touchdowns

1994: Emmitt Smith, RB, Dallas Cowboys

Emmitt Smith 1994

Final score: Cowboys 30, Bills 13

MVP stat line: 132 rushing yards, two touchdowns

1995: Steve Young, QB, San Francisco 49ers

Steve Young 1995

Final score: 49ers 49, Chargers 26

MVP stat line: 24/36, 325 yards passing, six touchdowns

1996: Larry Brown, CB, Dallas Cowboys

Larry Brown

Final score: Cowboys 27, Steelers 17

MVP stat line: Two interceptions

1997: Desmond Howard, KR/PR, Green Bay Packers

Desmond Howard

Final score: Packers 35, Patriots 21

MVP stat line: 99-yards kickoff return touchdown

1998: Terrell Davis, RB, Denver Broncos

Terrell Davis

Final score: Broncos 31, Packers 24

MVP stat line: 157 rushing yards, three touchdowns

1999: John Elway, QB, Denver Broncos

John Elway 1999

Final score: Broncos 34, Falcons 19

MVP stat line: 18/29, 336 yards passing, one touchdown, one interception

2000: Kurt Warner, QB, St. Louis Rams

Kurt Warner 2000

Final score: Rams 23, Titans 16

MVP stat line: 24/45, 414 yards passing, two touchdowns

2001: Ray Lewis, LB, Baltimore Ravens

Ray Lewis

Final score: Ravens 34, Giants 7

MVP stat line: Five tackles

2002: Tom Brady, QB, New England Patriots

Tom Brady

Final score: Patriots 20, Rams 17

MVP stat line: 16/27, 145 passing yards, one touchdown

2003: Dexter Jackson, S, Tampa Bay Buccaneers

dexter jackson

Final score: Buccaneers 48, Raiders 21

MVP stat line: 18/34, 215 yards passing, two touchdowns, one interception

2004: Tom Brady, QB, New England Patriots

Tom Brady

Final score: Patriots 32, Panthers 29

MVP stat line: 32/48, 345 yards passing, three touchdowns, one interception

2005: Deion Branch, WR, New England Patriots

Deion Branch

Final score: Patriots 24, Eagles 21

MVP stat line: 11 receptions, 133 receiving yards

2006: Hines Ward, WR, Pittsburgh Steelers

Hines Ward

Final score: Steelers 21, Seahawks 10

MVP stat line: Five receptions, 123 receiving yards, one touchdown

2007: Peyton Manning, QB, Indianapolis Colts

Peyton Manning

Final score: Colts 29, Bears 17

MVP stat line: 25/38, 247 yards passing, one touchdown, one interception

2008: Eli Manning, QB, New York Giants

Eli Manning 2008

Final score: Giants 17, Patriots 14

MVP stat line: 19/34, 255 yards passing, two touchdowns, one interception

2009: Santonio Holmes, WR, Pittsburgh Steelers

Santonio Holmes

Final score: Steelers 27, Cardinals 23

MVP stat line: Nine receptions, 131 receiving yards, one touchdown

2010: Drew Brees, QB, New Orleans Saints

Drew Brees

Final score: Saints 31, Colts 17

MVP stat line: 32/39, 288 yards passing, two touchdowns

2011: Aaron Rodgers, QB, Green Bay Packers

Aaron Rodgers

Final score: Packers 31, Steelers 25

MVP stat line: 24/39, 304 yards passing, three touchdowns

2012: Eli Manning, QB, New York Giants

Eli Manning

Final score: Giants 21, Patriots 17

MVP stat line: 30/40, 296 yards passing, one touchdown

2013: Joe Flacco, QB, Baltimore Ravens

Joe Flacco

Final score: Ravens 34, 49ers 31

MVP stat line: 22/33, 287 yards passing, three touchdowns

2014: Malcolm Smith, LB, Seattle Seahawks

Malcolm Smith

Final score: Seahawks 43, Broncos 8

MVP stat line: 10 combined tackles, one interception returned for a touchdown, one fumble recovery

2015: Tom Brady, QB, New England Patriots

Tom Brady 2015

Final score: Patriots 28, Seahawks 24

MVP stat line: 37/50, 328 yards passing, four touchdowns, two interceptions

2016: Von Miller, LB, Denver Broncos

Von Miller

Final score: Broncos 24, Panthers 10

MVP stat line: Six combined tackles, two forced fumbles

2017: Tom Brady, QB, New England Patriots

Tom Brady 2017

Final score: Patriots 34, Falcons 28

MVP stat line: 43/62, 466 yards passing, two touchdowns, one interception

2018: Nick Foles, QB, Philadelphia Eagles

nick foles

Final score: Eagles 41, Patriots 33

MVP stat line: 28/43, 373 yards passing, three touchdowns, one interception, one receiving touchdown                            

2019: Julian Edelman

Julian Edelman

Final score: Patriot 13, Rams 3

MVP stat line: 10 receptions, 141 receiving yards

2020: Patrick Mahomes

Patrick Mahomes
Patrick Mahomes.

Final score: Chiefs 31, 49ers 20

MVP stat line: 26/42, 286 yards passing, two touchdowns, two interceptions

Read the original article on Business Insider

What the Super Bowl reveals about the state of advertising now

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.

I’m Lucia Moses, deputy editor, and here’s what’s going on:

Remember you can sign up to get this newsletter daily here

Budweiser Clydesdales
The Budweiser Clydesdales parade around the field in an Opening Day tradition at Busch Stadium before the St. Louis Cardinals and San Diego Padres’ MLB National League baseball game in St. Louis, Missouri, March 31, 2011.

What the Super Bowl reveals

The developing Super Bowl advertiser lineup speaks to lot of what’s going on in advertising right now:

  • Perennial brands are pulling back on advertising during the game this year, notably brands like Pepsi and Coca-Cola that have had a hard year as the virus puts an end to big social gatherings and live events.
  • The absence of some of the big usuals comes as advertisers are dealing with the risk of trying to strike the right tone in a time of political and cultural division and health crisis. (Of course, it could be that the longstanding argument that the millions spent on the ads just aren’t worth it is gaining steam.)

The list of current advertisers includes companies have been thriving in the pandemic, like food-delivery apps and fast-food chains that are taking advantage of online ordering.

With many topics off-limits for ads, the Super Bowl also highlights the way brands are tying themselves to issues to win over consumers who increasingly care about what companies stand for.

  • Anheuser-Busch said it’s directing the $1 million it would have spent on a dedicated Bud ad to coronavirus vaccination awareness efforts while Chipotle is using its first Super Bowl spot to promote its environmental initiatives.

Abel Clark, Cision

Confusion at Cision

Cision is the biggest player in the $4.1 billion PR software space, with clients like Edelman and Google and a reputation for charging top prices.

Since Cision was acquired by Platinum Equity in January 2020, it’s shifted sales strategies, tried to sell its biggest property, Trendkite, and sought to merge with its top rival, Meltwater, Patrick Coffee and Sean Czarnecki report. Most recently, it just laid off staff after a string of top execs left.

Now, insiders are wondering what’s next for the company and if their jobs are secure.

From Patrick and Sean’s reporting:

Platinum’s goal was to integrate the 4,000-person company’s 12 acquisitions and use its position to dominate the industry, former employees said. 

But current and former Cision employees say there’s been a lack of communication from leadership since the Platinum acquisition, leading to confusion across the workforce.

“It is not a very transparent organization around changes and layoffs,” said a source.

Read their full story here: Insiders at PR software giant Cision are wondering what’s next after layoffs and an exodus of top execs


Ted Farnsworth
Ted Farnsworth attends the 27th annual Elton John AIDS Foundation Academy Awards Viewing Party sponsored by IMDb and Neuro Drinks celebrating EJAF and the 91st Academy Awards on February 24, 2019 in West Hollywood, California.

Blast from the MoviePass

Ted Farnsworth, the former chairman of MoviePass, is back.

He’s cofounder of a new venture called Zash that’s looking for media, entertainment, and content-focused technology companies to invest in.

Prospective partners might be interested in a refresher on MoviePass, which burned hundreds of millions of dollars before going bankrupt. Farnsworth also has a long history in penny stocks.

Read the rest here: The exec who oversaw MoviePass as it spiraled into bankruptcy is back with a new publicly traded venture – a month after he was part of an $8 million settlement with investors


Other stories we’re reading:

Thanks for reading, and see you here next week.

– Lucia

Read the original article on Business Insider