A quick look at your bank statements will most likely reveal a consistent theme in each month’s transactions: payments to Netflix, Apple Music, or Amazon Prime.
A generation of consumers, and I’m one of them, have become addicted to subscription services.
Simple and no-strings-attached, subscription services seem to exist for every possible product out there. And now cars are joining the subscription surge.
The auto industry has experienced significant upheaval over the past decade.
Auto executives have dedicated most of their time and attention to adapting the physical and technical make-up of the cars they produce, such as shepherding from internal combustion engines to hybrid or electric in response to a more climate conscious market.
However, changing consumer attitudes are fuelling another major shift for the industry to contend with – and automotive executives are slowly waking up to it.
The industry has long been known for its resistance to change and may find this shift in consumer behaviour difficult to navigate. The good news is that it requires is a marketing shift rather than an operational one, which is easier to manage.
Manufacturers that already cater to a younger audience will naturally find this shift in marketing easier.
In September 2020, Volvo became one of the first brands to launch a direct-to-consumer subscription model. Sixt, the international rental service, also launched a subscription service in the same month.
For a monthly fee, Volvo gives motorists access to a car with everything but fuel included in the package. The simplicity of this appeals to younger generations and urban dwellers who see cars with less emotion and romance than those of an earlier vintage.
For the baby boomers, cars represented post-war prosperity. The VW Beetle became a generational icon in the 1960s and 1970s.
For Generation X who entered their economic zenith during Margaret Thatcher’s era of yuppies and flashy excess, cars symbolized status and wealth Millennials were a trickier sell, but were ultimately attracted to cheaper, smaller and urban-friendly vehicles to suit their lifestyles and budgets.
The lifestyles and budgets of Millennials and Gen Z are no doubt behind the reason why they are by far the heaviest users of subscription services.
To many, the beauty of the car subscription model is that it confers the convenience of car travel provided by ride-hailing apps like Uber or Lyft and ride-sharing ones like ZipCar while still giving customers their own car they don’t have to share that they can get to know and become attached to.
There is also an argument that, as zero emission vehicles become more popular, the subscription model is better suited to electric vehicles.
Over time and after excessive use, electric vehicle batteries become less effective. This means that you’ll progressively get less mileage from a single charge.
Rather than replacing the entire vehicle, which would be highly expensive and inefficient, we may see battery leasing become the modus operandi for motorists in the near future.
While Volvo’s entire car subscription package has created buzz, Renault are leading the way when it comes to battery leasing. When purchasing a Renault Zoe, buyers can choose to lease a battery on a subscription basis rather than owning it outright, reducing the price of a new car by nearly $10,000.
With the Netflix model becoming so popular in other industries, it is only logical that consumers will begin to demand this level of flexibility for more high-ticket items as habits continue to shift.
Dr Andy Palmer a former CEO of Aston Martin and COO of Nissan. He holds non-executive positions, including chair of electric bus company Switch Mobility, vice-chair of battery manufacturer InoBat and chair of EV scooter company Hilo.
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At long last, Twitter has released its first subscription product, Twitter Blue. For now, only Australian and Canadian users can pay around $3/month to access Blue features like a 30-second grace period to undo or edit a tweet before it’s posted, prioritized customer support, Reader Mode for easier viewing of threads, and color scheme customization for the app.
Not quite the “edit” button users have been begging for and nothing particularly groundbreaking. So…why are we writing about it?
Investor pressure and advertising competition from the likes of Snapchat and Facebook pushed Twitter to look for new revenue streams. A subscription offering has been on the roadmap for years.
Big picture: Twitter’s product team must have picked up a copy of Deep Work during the pandemic, because they’ve been testing and/or launching tons of new features including…
A virtual tip jar
“Super Follows” for individual users to charge subscriptions
Twitter on Thursday launched a new subscription service called Twitter Blue. It costs $2.99 a month and lets you customize colors in the app, “undo send” on your tweets, and organize tweets in folders so they’re easy to find later on.
Under the In-App Purchases section on the iOS App Store, Twitter Blue is listed with a price of $2.99, or £2.49. Twitter launched the service for users on June 3.
Twitter said in a release the subscription service came with an “undo” button, which gives you up to 30 seconds to stop a tweet from sending. The user taps the undo option to go back to the Tweet draft and make changes.
Twitter clarified the Undo Tweet feature is not an edit button, and users would not have an option to revise tweets after the “undo period” is over.
“Once the Undo period is over, the Tweet is viewable to the public and you can either leave it or delete it, just as you normally would on Twitter,” the company said in a release. “Tweets that are already viewable to the public can’t be edited.”
Technology blogger Jane Manchun Wong, who had prior access to Twitter Blue, tweeted in March that the subscription service allowed users to customize colors and app icons.
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There’s a subscription for every interest you can think of, from books to fashion to pets.
You don’t even need to wrap them yourself, since they’re sent directly to your recipient.
We discovered 49 of the best subscription boxes, from flavored water to stationary.
Although you typically order them for yourself, subscription boxes are also an excellent gift choice because there’s one for pretty much every interest and hobby you can think of. It’s easy to purchase online and send, too – no pesky gift-wrapping necessary.
The best subscription services provide unique discovery opportunities, curate high-quality brands, and automate everyday routines to make life easier. But if you’re worried about choosing the right subscription, most sites offer gift cards. Then, they can apply it towards a plan of their choice and personalize the subscription to their own wants and needs. So, even if the actual subscription box doesn’t ship in time for the occasion (though no one needs an occasion to celebrate these days), your recipient will still receive notification that it’s on its way, so they know you didn’t forget about them.
Check out 49 great subscription gifts below:
This list includes a Sponsored Product that has been suggested by Trunk Club. It also meets our editorial criteria in terms of quality and value.*
Scentbird: a monthly perfume and cologne subscription box
Let them unwrap the gift they really want – infinite new designer scents and none of the smelly sample strips. They can avoid the commitment to just one bottle and instead find their signature smell. Each month they will get a 30-day supply of the fragrance they want.
Menlo Club: a wardrobe revamp for the person who doesn’t have time to shop
Whether they are a gamer, anime fan, or pop culture aficionado, there’s an exclusive crate for them. Each box is filled with multiple fan collectibles and apparel. Find the box that best aligns with your giftee’s interests and get it delivered directly to their door.
Curlbox is the perfect gift for your curly haired family member or friend, with monthly boxes that share four or more hair product samples. It’s a first come, first served system, but they could receive products from notable brands like Flawless by Gabrielle Union or Carol’s Daughter.
While this subscription box is geared towards tweens, the gold vermeil and sterling silver options can really appeal to just about any earring lover. The great thing about this subscription is that the earrings are all hypoallergenic in case the receiver has sensitive ears. Mindfulness cards, stickers, and sometimes surprise accessories also come in the box.
Cloth & Paper: stationary and planners for the organization enthusiast
The one who can’t stop planning, jotting down notes, and sending cards will appreciate Cloth & Paper’s subscriptions. There’s a box filled with writing utensils, a box for planning and stationary, and one that merges the two. From brush pens and fineliners to sticky notes and postcards, they’ll be planning nonstop.
Hygge is the Danish concept of coziness, and this subscription brings just that to the table, featuring items like candles, fairy lights, tea, and snacks. The deluxe box also includes home decor, accessories, wellness products, and other full-size treats. They’ll be celebrating the comfort and joy in the ordinary when you give this subscription.
Earthlove: earth-friendly home, kitchen, and beauty products
Earthlove delivers eco-conscious books and sustainably-sourced, ethically-made artisanal products. The company is all about the lifestyle and experience, providing a booklet with self-care tips and mindful stories, as well. By gifting this seasonal subscription box, you’ll also be supporting a handpicked organization that nurtures the planet.
Winc is a California-based company that both creates its own wine and curates bottles from top vineyards. It sends three full bottles of wine based on their “Palate Profile,” so they’ll get something that suits their particular taste. Its community rating system also points them to new names to try.
You can choose from subscriptions to their favorite food like pizza and BBQ, their favorite cities like NY and New Orleans, or let the editors at Goldbelly curate the month’s best sellers for a surprise box.
Trunk Club is Nordstrom’s personal styling service. It helps to simplify the often overwhelming online shopping experiencing by curating subscription boxes full of clothing based on personal styles and budgets. They’ll only keep what they want to buy, and they can send the rest back. The gift card can be applied to both Trunk Club and all of Nordstrom’s site.
Nest is known for its unique and innovative fragrances like Black Tulip and Wisteria Blue. The brand’s monthly candle subscription delivers a new, expertly chosen scent to the recipient every month, each of which comes in a sleek glass vessel with up to 60 hours of burn time.
Disney Plus: entertainment options for every mood and interest
The popular new streaming subscription features unlimited, ad-free access to thousands of movies and series (including original, exclusive programming), and the ability to stream on up to four devices simultaneously and add up to seven profiles. If you know someone who still hasn’t subscribed, you can help them tune into all the Disney, Pixar, Marvel, and Star Wars content they’ve been craving.
Escape the Crate allows people to bring the fun of escape rooms to their homes. It comes with all of the clues/puzzles to solve and each box has a fun and exciting theme. The boxes deliver every other month because they are tested and ensure that they are giving people the best experience. Gift this brain puzzling experience to anyone who loves fun game nights in.
Date night in box: a custom-curated date night sent right to their door
If you’re shopping for a couple that you know, this will take the stress out of planning date night. Each box is themed and comes with activities, ambiance for the night, and of course, snacks or recipes to make.
Adult and Craft: all that you need to make your Pinterest project dreams come true
Crafting lovers, rejoice because this box provides you with all you need to make your Pinterest dream projects come true. The box provides you with enough supplies to create the projects which range anywhere from photo transfer to woodworking.
Vinebox: glasses of wine to help them wind down at the end of the day
Rather than sending full-sized bottles of wine, Vinebox adopts the unique approach of bottling up nine single glass servings of wine they’ll love. This personalized wine flight arrives on a quarterly schedule. Your recipient also receives a $15 credit to buy the full-sized bottle of their favorite sample.
The gift of a clean, smooth shave is more cherished than you might think. Harry’s full line of shaving products work together seamlessly, and you can customize this combination of blades, creams, foaming gels, and post-shave balms to send to your recipient.
Of course, cats also deserve to be spoiled. The toys will entertain them for hours and the treats will keep their bellies full through lazy afternoon naps. KitNipBox supports more than 100 animal welfare organizations by donating a portion of proceeds and products every month.
More than one area of the globe boasts amazing coffee, and around-the-world subscription Atlas Coffee Club is out to prove that by sending coffee from a different region every month. Each order includes tailored brewing recommendations and a postcard with information about the country’s coffee-growing methods so they’ll fully appreciate the flavor and history of each cup.
This national book club is still going strong after more than 90 years. Every month, the bookworm in your life can choose a hardcover from five new titles and settle into a story that, more often than not, goes on to gain national attention and win major literary awards.
A group of outdoor enthusiasts came together to start Cairn, a subscription box of up to six products to gear anyone up for hikes, camping, and other outdoor activities. Whether they are just starting a new outdoor hobby or have conquered trails across the country, they’ll be inspired by the food, gear, and apparel in the box to stop wasting time and get outside.
Curating eight to 10 full-sized, premium products across beauty, wellness, and fitness for only $49.99, FabFitFun sounds almost too good to be true. Members can customize their boxes and add on other products, enjoy exclusive offers and discounts from brand partners, and access workouts through FabFitFunTV.
This kids’ subscription is divided into 8 different types of “crates” based on the age group. The Panda Crate (0-24 years old), for example, helps develop their imagination and fine motor skills; the Kiwi Crate (5-8 years old) blends crafts, science, and engineering into hands-on projects; and the Atlas Crate (6-11 years old) explores nature and art.
As a kid, no one was ever excited to receive socks, but it’s a different story for adults — especially when the socks are as stylish and comfortable as Stance’s. With celebrity investors like Will Smith, Dwayne Wade, Nas, and Jay-Z, Stance definitely has an aura of cool that translates into its socks.
Fans of this flavored water stock it in their pantries by the caseful. The calorie-, sugar-, and GMO-free water comes in refreshing flavors like watermelon and strawberry-kiwi, which they can rotate through with this drink subscription. Anyone who’s bored with regular water but wants to stay hydrated and healthy will look forward to each month’s delivery.
Causebox curates ethically made, vegan, and charitable products from the top socially conscious brands in beauty, fashion, wellness, home, and art. Each quarterly box has a retail value of more than $250 but only costs $49.95 and has the added benefit of doing good — for artisans, the environment, and your body.
Even those with terrible histories of tending to plants can build a thriving garden with The Sill. Each month, the houseplant subscription delivers a hand-potted plant in a gorgeous earthenware planter in one of four colors of their choosing.
Gourmet PopTarts, single-origin chocolate, and unusual chips made in small batches by independent American makers fill the boxes from this elevated snack company. There are seven different subscriptions to choose from, including a Best of Mouth tasting sampler and the hyper-specific Pickles assortment.
Vinyl Me, Please: exclusive vinyl records to build their collection
Adding to their vinyl collection isn’t difficult when they can choose one exclusive LP each month from a collection of Essentials, Classics, and Rap and Hip Hop. The three-month gift membership includes one bonus record, while the six- and 12-month ones include two bonus records.
Part of the fun of being an artist is trying out new products and techniques. ArtSnacks’ collection of four to five premium, limited-edition art products (brushes, pens, paint, paper) encourages artists to incorporate supplies and techniques they might not use otherwise. They can join in on the #artsnackschallenge by using only that month’s products to create and share a work of art.
Hopefully they’ll invite you to the picnic after they receive a box of delicious, handcrafted cured meats from Carnivore Club. The local salami, prosciutto, pancetta, and other cured meats taste far better than the kind they get from the grocery store. The price ranges from $29.99 per box, and each contains four to six meats.
Goby: the first electric toothbrush they’ll be excited to receive
The gift of good oral care is both thoughtful and useful. The Goby electric toothbrush is vigorously thorough, with the ability to be switched between sensitive and standard modes. Choose the eye-catching monochrome or metallic style, and throw in the brush head subscription so they always have an effective brush head.
The book selections from Next Big Idea Club are curated by some of the biggest names in business and psychology non-fiction. Your recipient will read only the books that really matter, receive course materials that delve deeper into the content, access exclusive interviews, and discuss learnings with fellow members.
Canadian clothing startup Frank And Oak offers Style Plans for both men and women who are looking to build the foundation of their closet with long-lasting, versatile basics. The box contains items like simple crew necks and button-downs they can’t go wrong with, plus they’re all ethically sourced and sustainably made.
We would never turn down a regular shipment of beautiful flowers to adorn our desks or tabletops. With a subscription, you can save 30% on bouquets, enjoy free delivery, and set customizable dates for your lucky recipient.
HelloFresh: convenient, easy-to-cook, and delicious meal kits
HelloFresh is one of our top meal kit subscription choices because of its tasty dishes, creative features like “Dinner-to-Lunch” recipes, and accompanying wine club. There are plans and menus to suit all types of cooks and family sizes, from vegetarian couples to omnivore families of four. If HelloFresh doesn’t look like it’ll suit your recipient, check out the gift options from one of these services.
From breakfast to dinner, Daily Harvest is the purveyor of all things healthy. Its pre-portioned smoothies, harvest bowls, lattes, soups, parfaits, and overnight oats are far from rabbit food and will actually fill them up with the nutrients to attack the day.
Experience the creative snack culture of Japan through Bokksu, the subscription where they won’t know which one to tear open first. Think: Kit Kat flavors they can’t find in the US, shiitake mushroom chips, kabocha bread, and citrus shortbread cookies. The themed boxes contain 20 to 24 snacks and a tea pairing.
Another delicious snack box option from Universal Yums, this one spotlights treats from a different country each month. Each box contains at 10-12 unique snacks, plus a guidebook with trivia and games from the country. Past boxes have featured snacks from Spain, Greece, Indonesia, and Israel.
Soothing sheet masks are essential to an at-home spa day. Facetory sends high-quality Korean sheet masks for half their retail price. Made from unique ingredients like banana milk, yogurt, marine collagen, and 24 karat gold extract, they address a range of skin concerns and simply feel great on their skin.
Past boxes from Breo Box have included TRX fitness accessories, smart home devices and smartwatches, and Bluetooth headphones. The high-end products aren’t geared toward any gender — as long as they appreciate quality everyday essentials, fitness and health gear, and tech, they’ll love Breo Box.
Stitch Fix offers the most styling options for different ages and body types: men, women, kids, plus size, maternity, and petite. The average price for men’s and women’s items is $55, but they can set their own budget to receive clothes they’re comfortable with, and you can give a gift card in amounts up to $1,000.
While you have plenty of wine clubs to choose from, other types of alcohol are quietly waiting in the background for their moment to shine. Sake is one example — it’s harder and more expensive to find, and it lacks the mainstream education afforded to beer and wine. Tippsy sources its sake directly from the best Japanese breweries for a more affordable price and teaches your recipient everything they need to know to become a sake expert.
Giftees with a hankering for something sweet will appreciate receiving a Fun Box with six 6-ounce candy cups. The brand partners with smaller artisans as well as famed candy shops for a curated selection of delicious treats every month based on a personalized flavor profile.
Twitter has listed a new subscription service on Apple’s App Store called “Twitter Blue.” It costs $3 a month and lets you customize colors in the app, “undo send” on your tweets, and organize tweets in folders so they’re easy to find later on.
Under In-App Purchases on the iOS App Store, Twitter Blue is listed with a price of $2.99, or £2.49. The service doesn’t appear to be enabled for Twitter users just yet.
Technology blogger Jane Manchun Wong has access to Twitter Blue, and she tweeted on Thursday that the subscription service allowed users to customize colors and app icons.
Wong said in a separate tweet that Twitter Blue comes with an “undo” button, which gives you five seconds to stop a tweet from sending.
Monthly Subscription Service (small)Bundle Monthly Subscription (small)
Streaming has largely overtaken cable and satellite as the preferred method to watch movies and TV shows at your leisure. Low price points and the ability to watch on the go are primary reasons for the migration, but one sector has largely resisted any such paradigm shift – professional sports.
If you’re a sports fan, you might be shelling out for traditional cable just to watch your favorite team. Hefty deals between sports leagues and TV networks have prevented services like Netflix from streaming games, but ESPN now has a low-cost service that should satiate many sports fans’ appetites.
ESPN+ is a streaming subscription service that’s considered a complement to existing ESPN content, not technically a separate platform. Think of it as an add-on to the standard ESPN app with live games, exclusive on-demand videos, and access to what was formerly known as ESPN Insider.
Previously, ESPN Insider offered subscribers exclusive written articles for a monthly $5 fee. ESPN decided to add video to the mix and created ESPN+ for a similar price, giving subscribers access to stories, live streaming, and on-demand videos.
ESPN+ includes a bevy of exclusive video content from live games to on-demand shows and exclusive stories. Unfortunately, the live games come with commercials – just like regular TV.
Subscribers can watch live games from the MLB, NHL, and MLS when their seasons are active; there are no live NBA or NFL games. There’s also PGA golf, UFC, college football, international soccer, and tennis. You can read more details on how to watch Major League Baseball on ESPN+ and other services here.
In addition to games, ESPN+ also features original shows, including in-depth game recaps and analyses hosted by Peyton Manning and Daniel Cormier, and a shorter version of “NFL Primetime.” Documentary programs, like “30 for 30,” as well as full replays of historic NFL games are also available to stream on-demand.
Does ESPN+ offer UFC PPV and UFC Fight Night events?
If you’re a fan of UFC or boxing, ESPN+ often offers exclusive pay-per-view (PPV) matches so you’ll get even more content from the service. The PPV events cost $70 for existing subscribers. ESPN+ also offers a special discounted bundle for new subscribers that includes a one-year membership and one PPV event for $89.98.
ESPN+ is technically separate from ESPN, ESPN2, and ESPNews, so a subscription will not grant you access to live games being broadcast on those networks, including any live games during Monday Night Football and Sunday Night Baseball. That said, some MLB games are still available to be streamed.
Your ESPN+ account is not the same as a cable login with access to the ESPN networks, so there’s no way of getting around it either.
An ESPN+ subscription will run you $6 a month, or $60 annually. If you do the math, this means that an annual plan will save you about $12 a year compared to paying for 12 months with the month-to-month plan.
If you’re looking for even more streaming content, there’s also a combo package that bundles ESPN+ with Hulu and the Disney Plus streaming service for just $14 a month – a $6 savings each month compared to getting all three services separately. Existing ESPN+ members can even upgrade to the bundle without having to cancel their current subscription. You can upgrade here.
Instead of launching a separate app, all the ESPN+ content is unlocked in the ESPN app once you subscribe. The app is available on virtually every platform you can imagine – phones, tablets, laptops, Roku players, Fire TV products, Apple TV, Android TV, Chromecast, PS4, Xbox One, and Samsung smart TVs.
You can also stream on up to three devices simultaneously with one account.
Unabashed carnivores would agree that nothing quite compares to a juicy, hearty steak. If just the thought of one is making your mouth water right now, then do yourself a favor and check out ButcherBox, the online company that delivers delicious, grass-fed, humanely raised meat to you for a competitive price.
ButcherBox calls itself the “friendly neighborhood butcher.” But since not everyone has access to a local butcher who really cares about meat, ButcherBox brings the experience online so you can let the pros fill a box with your favorite proteins (or choose them yourself) and get them delivered to your door. In addition to beef, the company also sells cuts of chicken and pork.
How ButcherBox is different
When I buy supermarket meat, I know nothing about its origins or how the animal was treated. ButcherBox, on the other hand, only sources meats with the following criteria.
100% grass-fed and grass-finished: the cattle live their entire life eating on a pasture
Antibiotic-free and no added hormones
Free-range, organic, and pasture-raised
Certified humane: the chickens have access to the outdoors and room to move around and interact with each other naturally
Antibiotic-free and no added hormones
Heritage breed (Duroc, Berkshire, and Red Wattle): do not have flavor bred out of them, which is typically done to promote rapid weight gain
The difference in taste and texture – a direct result of how the animals are raised – is huge. When cattle eat grass and get exercise, their meat has less fat, more healthy omega-3s, and more vitamins. Humane and ethical practices translate into better meat – so both parties benefit.
How to use ButcherBox
1. Choose your plan.
There are five different subscription plans: all beef, beef and chicken, beef and pork, a mixed box of all three types, and a custom box.
All pre-curated boxes contain eight to 11 pounds of meat and cost $129, while the custom box contains nine to 14 pounds of meat and costs $149.
2. Select any add-ons.
Add-on options vary based on season and availability, and they can include fish like salmon, or other cuts of meat like bacon and breakfast sausage.
3. Receive your ButcherBox at your door every month or every other month.
The meat comes frozen and vacuum-packed in a cardboard box with an insulated liner and dry ice. My box arrived at my apartment at 3 p.m., and all the meat was still frozen once I came home and opened the package at 9 p.m. I like variety and rarely discriminate when it comes to food, so I opted for the mixed box and was excited to see the spread.
I received two 10 oz. strip steaks, two 6 oz. tenderloin steaks, four boneless pork chops, four skinless and boneless chicken breasts, two pounds of ground beef, and uncured smoked bacon. I was basically set for dinner for the next month.
4. Refrigerate the cuts you’re going to eat in the next few days and freeze the rest.
Since all the meat is vacuum-packed, it’ll stay fresh for a while. Now, just cook and enjoy. Your taste buds are going to thank you once you experience these delicious cuts.
The beef, chicken, and pork I tried from ButcherBox were considerably juicier and more tender than the average cuts I get from the market, and they were all delicious. It’s like eating fresh, melt-in-your-mouth sushi for the first time after only eating $10 pre-packed rolls your whole life. You can immediately taste the difference and you seriously doubt you can ever go back.
In case you want to pause or adjust your subscription, you can easily do so from your account page. While I personally didn’t have problems with delivery or account settings, other customers have experienced issues, and ButcherBox’s BBB accreditation was previously removed due to unanswered customer reviews on its page. However, it appears the company has resolved these problems and now has an A+ rating.
The bottom line
ButcherBox does the tough work for you – curating, selecting, and delivering good meat – so you can focus on enjoying it. The value, quality, and convenience of the service are excellent, and my meals have never tasted better.
Peloton shares tumbled as much as 3% on Tuesday after Apple announced its rival fitness service will launch on December 14.
Apple’s service, named Fitness+, allows iPhone, iPad, and Apple TV users to access various exercise classes. Health statistics can be measured through Apple Watches and synced with the courses in real-time. Apple’s offering is the first major competitor for Peloton after the latter dominated the sector since debuting its first stationary bike in 2014.
Fitness+ undercuts Peloton’s own subscription service, coming in at $9.99 per month or $79.99 per year. Peloton’s offering, which can be accessed without one of its fitness products, starts at $12.99 per month.
Peloton pared losses after opening lower. The company’s shares are up 319% year-to-date.
Peloton CEO John Foley said in September that Apple’s move into the segment is a “legitimization” of the fitness service industry. He added that Peloton stands apart from the iPhone maker in that it pairs fitness classes with its own exercise hardware.
“We think the special sauce, the magic, is our connected platforms, and in order to work out at home you need a stationary bike if you’re going to be biking, you need a treadmill if you’re going to be running,” Foley said in a September analyst presentation.
Fitness+ joins other services including Apple TV+, Apple Music, and Apple Arcade as part of the tech giant’s services push. Apple’s services arm has steadily grown in recent years and helped offset slowing iPhone sales. The company revealed a bundle deal named Apple One in October, and the option that includes Fitness+ comes in at $29.95 per month.
Peloton traded at $115.57 per share as of 10:35 a.m. ET Tuesday. The company has 48 “buy” ratings, four “hold” ratings, and one “sell” rating from analysts.
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