How technology is changing advertising

California mall Macy's coronavirus
A shopping mall in San Mateo, California, the United States, May 19, 2021.

  • Technology has upended the advertising business.
  • Changes in ad tracking and evolving consumer habits are ending longstanding ways of ad targeting.
  • Here’s a breakdown of Insider’s coverage of how these changes are impacting ad buyers and sellers.
  • See more stories on Insider’s business page.

The advertising industry is going through big changes as technology changes upend consumer habits and where and how marketers reach them.

Apple and Google’s phasing out third-party cookies threatens to upend longstanding ad targeting practices. The acceleration of streaming TV has fueled the chase for TV ad dollars.

The shift to online shopping has attracted new players for digital advertising.

Insider has been tracking these trends at some of the biggest advertising buyers and sellers, including WPP, Omnicom, Google, and Amazon, and rounded up our coverage.

The crackdown on ad tracking is changing advertising

Targeting changes are forcing advertisers to come up with new ways to reach consumers. Google and Apple have sent shockwaves through the ad industry when they announced changes that would put an end to longstanding ad targeting practices in the face of pro-privacy regulation.

Those moves have led marketers, their agencies, and adtech companies like LiveRamp and The Trade Desk scrambling to find workarounds.

Read more:

Marketing meets tech

Mars Inc M&Ms
Employees work at the chocolate maker Mars Chocolate France plant in Haguenau.

CMOs are finding new ways to target consumers, building homegrown tools, using targeted ads, or ​​snapping up ad tech and martech companies.

Brands like Anheuser-Busch, Mars, P&G and L’Oréal have ramped up efforts to gather data on consumers as platforms clamp down on ad targeting and e-commerce accelerates.

Read more:

Adtech is hot again

Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping has benefitted adtech companies that help connect ad buyers and sellers and solve advertising and marketing problems.

Investors are pouring money into firms like like TVision DoubleVerify that are solving problems in digital advertising. Other firms are going public as Wall Street fell back in love with adtech due to broad macroeconomic changes.

Read more:

New players are disrupting the ad industry

Instacart Shopper Car
Instacart is adding 30-minute delivery.

The established holding companies are scrambling to adapt to the digital shift, while new kinds of specialty ad companies threaten to take their place.

And a new set of companies including delivery services, retailers, and platforms like Instacart, Walmart, and TikTok are gunning for a piece of the ad business.

Investors, startups, and vendors are also trying to cash in on the opportunity.

Read more:

Read the original article on Business Insider

What advertisers are saying about HBO Max’s new ad-supported tier

Hi and welcome to this weekly edition of the Insider Advertising newsletter. I’m Lucia Moses, deputy editor, and this week in advertising and media news:

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wonder woman 1984
“Wonder Woman 1984” debuts on HBO Max and in theaters on December 25.

Advertisers rate HBO Max’s ad-supported tier

The streaming services are in a race for subscribers, and WarnerMedia is counting on a new lower-cost, ad-supported tier to drive signups for HBO Max, which is among the more pricey of the streaming services.

But as Lindsay Rittenhouse and Patrick Coffee report, HBO Max is getting some blowback from advertisers who complain the rate is twice that of other leading streamers.

Those high ad prices could limit its revenue growth – but since the product is new, prices can change during negotiations, and WarnerMedia is already thinking of lowering its rates for larger ad buys, sources said.

Read the article: WarnerMedia is pitching an ad-supported HBO Max tier, but some advertisers say the rates are too expensive and are skeptical of the value

Barbara Bates, global CEO of Hotwire
Barbara Bates, global CEO of Hotwire

A new PR rival emerges

PR has been a sleepy cousin of advertising, but investors and marketing companies are discovering newfound value in the industry.

Sean Czarnecki took a look at how one of them, Australian holding company Enero, is plotting an expansion to double its PR business through its flagship PR agency, Hotwire.

Enero is a fraction of the size of the big ad holding companies like WPP, Omnicom, and Interpublic Group, but it hopes to steal market share from their PR agencies.

Hiring tech-focused staff is hard, though, and other small to mid-sized players are equally eyeing expansion.

Read the rest: Marketing services group Enero just tapped a top exec to hunt for PR acquisitions as it tries to grab share from holding companies like WPP and Omnicom

Jonathan Nelson at work
Jonathan Nelson, executive chairman of Providence Equity

What’s next for Hollywood

The media industry is being upended by mega-deals, from Warner Bros. Discovery to Amazon buying MGM.

Legendary media investor Jonathan Nelson broke them down in a conversation with Claire Atkinson and laid out where he’s placing his bets these days.

Nelson explained why he thinks Hollywood is over, how the Amazon deal was a game-changer, and why WarnerMedia’s Jason Kilar’s controversial decision to release movies straight to streaming actually made sense.

Read the full story: A legendary media investor who was an early Hulu backer shares where he’s placing his next big bets and why he thinks Hollywood is over

Other stories we’re reading:

Thanks for reading, and don’t forget to sign up for this newsletter here!

– Lucia

Read the original article on Business Insider

OpenX is exploring a sale

Hi and welcome to Insider Advertising for June 1. I’m deputy editor Lucia Moses, filling in for Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at or on Twitter at @lmoses.

A view of the OpenX coffee bar at Advertising Week 2015 in New York City.

Adtech company OpenX is exploring a possible sale, sources say

Read the story.

David Zaslav Discovery
President and CEO, Discovery David Zaslav.

Insiders are speculating about the future of all these key execs at Discovery-WarnerMedia

Read the story.

Liquid Death Sparkling

Here are the 12 fastest-growing food DTC brands, according to SimilarWeb traffic data for January to April

  • Many direct-to-consumer food brands got a boost from the pandemic as consumers ate more at home.
  • SimilarWeb tracked the 12 fastest-growing DTC food brands from January through April, according to monthly traffic growth.
  • They include companies like Lettuce Grow that sells at-home planters and alcohol-free craft beer brewer Athletic Brewing.

Read the story.

Other stories we’re reading:

Thanks for reading and see you tomorrow. You can reach me in the meantime at and subscribe to this daily email here.

Read the original article on Business Insider

Here’s how much streaming subscribers are worth

Hi and welcome to Insider Advertising for May 21. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at or on Twitter at @LaurenJohnson.

bridgerton eloise and daphne
Daphne Bridgerton and Eloise Bridgerton on “Bridgerton.”

Netflix, Disney+, and HBO Max make vastly different amounts of money per subscriber and it complicates the picture of who is winning the streaming war

Read the story.

Wells Fargo ATM

Wells Fargo marketing head is exiting amid a wider restructuring of its marketing function and the scrapping of the CMO role

Read the story.

Keith Cartwright
Keith Cartwright, owner of WPP-backed Cartwright

How this brand-new ad agency won over brands like P&G seeking help responding to the pandemic and social issues

Read the story.

Other stories we’re reading:

Thanks for reading and see you on Monday! You can reach me in the meantime at and subscribe to this daily email here.

Read the original article on Business Insider

Every new movie you can watch on Disney Plus – from ‘Raya and the Last Dragon’ to Oscar winner ‘Soul’

If you buy through our links, we may earn money from affiliate partners. Learn more.

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The Disney Plus streaming library features an extensive collection of movies, including many Disney and Pixar classics, virtually every film from the Star Wars and Marvel franchises, and tons more.

There are even brand-new feature films made exclusively for Disney Plus, like a live-action “Lady and the Tramp” and the holiday comedy “Noelle.” Disney Plus also features exclusive musicals, like “Hamilton” and “Black Is King.” Subscribers can also gain early streaming access to select movies, like “Raya and the Last Dragon,” for an extra fee.

Additional original movies are also in the works, with new titles set to be released throughout the year and beyond.

What movies are available on Disney Plus?

Disney Plus features classic movies like “Snow White,” recent Pixar releases like “Soul,” nearly everything from the Star Wars and Marvel franchises, and even more obscure fare like “The Computer Wore Sneakers.”

Disney Plus is also home to a growing collection of original movies produced exclusively for the streaming service. Some original titles available right now include the live-action version of “Lady and the Tramp,” the holiday comedy “Noelle,” the coming-of-age film “Stargirl,” and the fantasy movie “Artemis Fowl.”

Other notable Disney Plus exclusives include the Broadway musical “Hamilton” and Beyoncé’s visual album “Black is King.”

Over the coming months and years, Disney Plus will release even more exclusive movies, with offerings generally geared toward families. Below, we’ve compiled a complete list of all the new Disney Plus movies announced so far.

Here are all the new films to stream on Disney Plus:

‘Raya and the Last Dragon’ – Premier Access available now

raya and the last dragon disney plus

Raya and the Last Dragon” is an animated fantasy adventure. The movie focuses on Raya, a warrior who goes on a quest to stop an evil force plaguing her world. In order to save the land, Raya must find the last dragon. The film stars the vocal talents of Kelly Marie Tran and Awkwafina.

You can unlock the movie while it’s still playing in theaters via Disney Plus Premier Access for a one-time free of $30 in addition to your monthly subscription. The film will be available to all subscribers without an extra fee starting June 4.

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‘Mulan’ – available now

Mulan Disney Plus

Mulan” is a new live-action retelling of the classic Chinese folk story. The movie stars Yifei Liu as the titular hero. The story was previously adapted into an animated Disney movie in 1998.

The movie debuted as a “Premier Access” title for an additional $30 fee, but the film is now available to all Disney Plus subscribers at no extra cost. 

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‘Soul’ – available now

pixar soul joe gardner

“Soul” is a jazz-influenced animated film from Pixar. The movie stars the vocal talents of Jamie Foxx as Joe Gardner, a middle school band director who has an out-of-body experience. Tina Fey also stars in a supporting role. “Soul” won the 2021 Academy Award for best animated film.

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‘Hamilton’ – available now

“Hamilton” arrived on Disney Plus on July 3.

Based on the Broadway musical, “Hamilton” focuses on the life of American Founding Father Alexander Hamilton. Lin-Manuel Miranda plays the title character and is also the composer of the musical’s soundtrack.  The movie version of “Hamilton” was filmed at the Richard Rodgers Theatre in 2016, and stars the original cast of the Broadway show. 

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‘Black Is King’ – available now

Black Is King Disney Plus

Black Is King” is a new feature-length visual album from Beyoncé Knowles-Carter. The special incorporates the lessons of Disney’s “The Lion King” into a new visual narrative that features images of the Black diaspora. The movie is directed by Emmanuel Adjei, Blitz Bazawule, and Beyoncé.

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Taylor Swift’s ‘Folklore: The Long Pond Studio Sessions’ – available now

Folklore The Long Pond Studio Sessions
Taylor Swift’s “Folklore: The Long Pond Studio Sessions” was released on Disney Plus in November 2020.

This intimate concert film reunites Taylor Swift with Jack Antonoff and Aaron Dessner, who collectively created Swift’s album “Folklore.” The trio perform songs from the record and discuss the origin of different songs. Bon Iver’s Justin Vernon also makes an appearance. 

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‘Artemis Fowl’ – available now

Artemis Fowl Disney

Based on the young adult book by Eoin Colfer, “Artemis Fowl” follows a 12-year-old criminal genius named Artemis who embarks on an adventure to find his missing father. While searching for his dad, Artemis encounters a dangerous group of fairies.

The movie comes from director Kenneth Branagh (“Thor”, “Cinderella”), and stars Ferdia Shaw, Josh Gad, Judi Dench, and Colin Farrell. 

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‘Lady and the Tramp’ – available now

Lady and the Tramp

As recent years have demonstrated, Disney loves a live-action remake.

This live-action retelling of the 1955 Disney classic “Lady and the Tramp” stars Tessa Thompson (“Westworld,” “Thor: Ragnarok”) as the voice of Lady, and Justin Theroux (“The Leftovers,” “Maniac”) as the voice of Tramp. 

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‘Noelle’ – available now


In the holiday comedy “Noelle,” Bill Hader is Nick Kringle, the heir apparent to Santa Claus who runs away from home to escape his fate. Anna Kendrick, who plays his sister Noelle, heads out into the real world to bring him back.

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‘Togo’ – available now


“Togo” is centered around the true story of the 1925 serum run to Nome, or what was known as the Great Race of Mercy, when dog sled teams braved the elements and harsh terrain to deliver medical serum to stave off an epidemic.

In the historical adventure drama, William Defoe stars as sled dog owner Leonhard Seppala alongside his rambunctious husky Togo. 

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‘Timmy Failure: Mistakes Were Made’ – available now

Timmy Failure Mistakes Were Made

Based on the novel “Timmy Failure: Mistakes Were Made” by New York Times best-selling cartoonist Stephan Pastis, the movie follows the adventures of 11-year-old Timmy Failure (Winslow Fegley), who’s under the impression that he’s the town’s greatest detective.

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‘Stargirl’ – available now

Stargirl Disney

America’s Got Talent” winner, singer, and ukulele player Grace VanderWaal stars as Stargirl Caraway in the teen drama “Stargirl” inspired by the book of the same name by Jerry Spinelli.

The homeschooled Stargirl, a quirky and unconventional character, enrolls in a public high school in Arizona and meets Leo Borlock (Graham Verchere), who falls for her unique charms.  

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Other Disney Plus movies available now

Phineas and Ferb the Movie  Candace Against the Universe

‘Phineas and Ferb the Movie: Candace Against the Universe’

Disney Channel’s “Phineas and Ferb” may have ended in 2015 after an eight-year run, but its fan base is as strong as ever.

This is the second feature-length film based on the series. In this new installment of the Phineas and Ferb story, the brothers travel across the galaxy to save their sister Candace who has been abducted by aliens.

‘Secret Society of Second-Born Royals’

Fresh from her title role on the Disney Channel’s “Andi Mack,” Payton Elizabeth Lee stars in the contemporary princess tale “Secret Society of Second Born Royals.”

Lee’s character is in the midst of a teenage rebellion against her royal upbringing, where she is second in line to the thrown. Things take a turn when she discovers she has superpowers and becomes part of a secret society of royal heirs. 

‘Magic Camp’

Adam Devine of “Pitch Perfect” fame stars as Andy, a young man who returns to camp as a counselor in hopes of helping his career. The comedy is based on a story by comedian and one-time magician, Steve Martin. 

‘Flora & Ulysses’ 

“Flora & Ulysses” is based on the Newberry Award-winning children’s book by Kate DiCamillo. The story centers on a 10-year-old girl named Flora. After she saves a squirrel, the animal wreaks havoc on her life. The cast includes Matilda Lawler, Ben Schwartz, Alyson Hannigan, and Kate Micucci.


The fantasy film focuses on a fairy godmother-in-training who attempts to help a woman who is in need of some magic in her life. Sharon Maguire (“Bridget Jones’s Diary”) directs from a script written by Kari Granlund and Melissa Stack. Jillian Bell and Isla Fisher lead the cast, which also includes Jane Curtin and Mary Elizabeth Ellis. 


“Safety” is an uplifting drama based on the true story of Ray McElrathbey. The film focuses on a young man who has to raise his 11-year-old brother while juggling his own life and playing football at Clemson University. The movie is directed by Academy Award nominee Reginald Hudlin (“Marshall”). 

‘Black Beauty’

This new adaptation of the classic novel by Anna Sewell focuses on a horse who is taken from the wild and brought to a stable where she meets a young girl. The two form a powerful friendship. The movie stars Kate Winslet, Mackenzie Foy, and Iain Glen. 

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Disney Plus FAQs

disney plus logo
Disney Plus launched in November 2019 in the United States.

What is Disney Plus and how much does it cost?

Disney Plus is a streaming service with a huge array of movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and 20th Century Fox.

An annual subscription costs $80 a year while a monthly subscription costs $8 a month. A bundle with Hulu and ESPN+ is available for $14 a month.

Here’s everything you need to know about the service along with plan breakdowns. You can also read our full review of Disney Plus here.

Read the original article on Business Insider

Amazon is planning a push into podcast advertising

Good morning and welcome to Insider Advertising for March 12. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at or on Twitter at @LaurenJohnson.

GettyImages 813883140
Jeff Bezos.

Amazon details how the company is ramping up its pitch for podcast advertising dollars

Read the story.

Kasey Jamison, director of sales of large customer category, Instacart

Meet the 14 execs leading Instacart’s push to build an advertising business that rivals Amazon and Walmart

Read the story.

Spherex Teresa Phillips
Spherex CEO Teresa Phillips.

How a tech startup is helping streaming TV services comply with local laws and avoid cultural missteps as they expand internationally

Read the story.

More stories we’re reading:

Thanks for reading and see you on Monday! You can reach me in the meantime at and subscribe to this daily email here.

Read the original article on Business Insider

How Disney’s growth plans compare to Netflix

Hi! Welcome to the Insider Advertising daily for December 14. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at

First: We want to hear from public relations executives. Please take our anonymous survey and tell us what you want to read about the PR industry in in 2021.

Today’s news: How Disney’s growth plans compare to Netflix, Lululemon gets shoppers back in store, and NBCUniversal mulls paywall for “The Office.”

bob chapek 2018

Disney unveiled its international expansion playbook for streaming and it’s very different from Netflix’s. Here’s how it’s tackling key markets around the world.

Read the full story here.


Lululemon is banking on new virtual waitlists and pop-up stores to bring shoppers back to brick-and-mortar locations – and it’s working

Read the full story here.

the office jim pam

‘The Office’ fans might be stuck paying $5 a month to watch the show when it leaves Netflix next year

Read the full story here.

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Thanks for reading and see you tomorrow! You can reach me in the meantime at and subscribe to this daily email here.

Read the original article on Business Insider

Advertisers prepare for big targeting changes

Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stories in media and advertising.

First, to get this email in your inbox daily, sign up here.

This week: The end of ad targeting – what’s next for TV – the WarnerMedia blowback.

Tim Cook, Apple CEO
Apple CEO Tim Cook attends the world premiere of Apple’s “The Morning Show” at David Geffen Hall on Monday, Oct. 28, 2019, in New York City.

Targeting changes are coming to advertising

The tech giants are clamping down on advertisers’ longstanding use of cookies and other targeting tools, which will upend the $108 billion digital ad business.

The next big change could come as early as March, when industry sources are speculating that Apple will roll out its privacy-focused changes after an earlier postponement, they tell Lara O’Reilly.

Some context:

  • Marketers and publishers have already been bracing for Google’s cookie phase-out.
  • Not only will these changes wipe out how marketers aim ads at people, it’ll force them to change how they measure ads and attribute them to sales.
  • Adtech companies like The Trade Desk and LiveRamp are hard at work trying to replace the cookie, but the risk is that having a hodgepodge of solutions sows more confusion. 

What’s next:

  • The thing to watch will be if marketers all line up and adopt a universal replacement for the cookie – and if they move further into the arms of the big platforms, whose dominance over digital advertising has only grown in the pandemic.

Read more here: Companies are scrambling to prepare for Apple’s upcoming app privacy changes. Here’s what we know so far.

an american pickle hbo max

The big picture

The TV market has been rocked this year with big players like Apple TV Plus and CBS All Access banding together to attract audiences, Roku and Amazon aggregating streaming content, and new entrants like Disney Plus and Discovery Plus jumping into the streaming fray.

Ashley Rodriguez has six big takeaways from a UBS TV report looking out at the industry over the next 10 years. Here’s a taste:

  • The next five years will be a “land grab” phase where people may experiment with multiple services, but it will be followed by a period of consolidation.
  • Netflix and Disney Plus are best positioned to gain in the near term because of their premium content, pricing power, technology, and economic positions.
  • While we’ve already seen Quibi fold, the analysts also see smaller and local players like AMC Networks in the US, Atresmedia in Spain, and News Corp. struggling more.

Read the rest here: How Wall Street analysts think the next decade will reshape the global TV industry, including the likely winners and losers from Netflix to Tencent

the suicide squad
Idris Elba in “The Suicide Squad”

The WarnerMedia blowback, explained

WarnerMedia is under attack from all sides after it decided to release all its 2021 movies on streaming at the same time as theaters, which Hollywood fears will jeopardize revenue it’s historically counted on.

Travis Clark broke down the backlash:

While movie studios have experimented with alternatives to theaters amid the pandemic, like premium video-on-demand and streaming, Warner Bros.’ plan is certainly the most disruptive one yet.

The key points:

  • Many actors and filmmakers are concerned they won’t get the same payday they’d get from box-office returns.
  • Already struggling movie-theater chains are accusing WarnerMedia of sacrificing their business to boost its new streaming service, HBO Max, which has struggled to win over subscribers.
  • People have been trained by streaming services to get content when and where they want it, WarnerMedia is trying to sell its plan’s predictability at a time when it’s anyone’s guess when people will feel comfortable going back to the movies.

Read the rest here: ‘It’s very, very, very, very messy’: Why Warner Bros. faces major Hollywood backlash over its plan to release its 2021 movies on HBO Max the same day they hit theaters

Other stories we’re reading:

Thanks for reading, and see you next week!

– Lucia

Read the original article on Business Insider