Meet the top ad agency search consultants

Good morning and welcome to Insider Advertising for March 11. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Joanne Davis

13 top consulting firms that help decide which advertising agencies will win millions in ad spending

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Maria Bartiromo.
Maria Bartiromo.

Fox News’ Maria Bartiromo bet big on Trump. Insiders say it’s a gamble that may destroy her career.

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alan jope unilever
Unilever CEO Alan Jope

Unilever is shifting a $30 million chunk of its North American advertising account to Publicis in a big blow to ad giant WPP

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DraftKings jumps 8% as sports-betting company forecasts $1 billion in revenue for 2021

DraftKings New England Patriots

DraftKings jumped as high as 8% to $62 a share after upgrading its 2021 forecasts and reporting a flood of new users during the fourth quarter.

The sports betting company upgraded its revenue expectations for 2021 to a range of $900 million-$1 billion, up from $750 million-$850 million. The company said this forecast increase reflects strong fourth quarter performance, an increase in new users, and the launch of mobile sports betting in Michigan and Virginia.

“We are raising our revenue outlook for 2021 due to our expectation for continued growth, the outperformance of our core business and newly launched states that were not included in our previous guidance,” CEO Jason Robins said in a statement.

DraftKings said this forecast is contingent on all professional and college sports events including the NCAA’s March Madness, NBA playoffs, and NHL playoffs going forward as planned.

The sports betting firm also reported a 44% increase in monthly unique players to 1.5 million, above the highest analyst forecast of 1.45 million, according to Bloomberg. 

A rise in the number of states that permit legal gambling is likely to blame for that user surge. 

Additionally, DraftKings posted a 146% increase in revenue during the fourth quarter, bringing in $322 million compared to the $131 million during the same period in 2019. 

Following the successful launches in Michigan and Virginia in 2021, DraftKings now operates mobile sports betting in 12 states, more than any other company in the industry. 

Shares pared back earlier gains and were trading around $59 as of 10:33 a.m. ET. DraftKings is up 27% year-to-date.

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What’s next for Verizon Media

Good morning and welcome to Insider Advertising for February 1. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Tips, comments, suggestions? Drop me a line at LJohnson@businessinsider.com or on Twitter at @LaurenJohnson.


Guru Gowrappan
Verizon Media CEO Guru Gowrappan.

Yahoo owner Verizon Media is planning a personalized-content ‘megalaunch’

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Pacvue president Melissa Burdick

12 companies that are ripe for acquisition as e-commerce takes off

  • The rise of online shopping in the pandemic has made e-commerce companies ripe for acquisition.
  • Tanya Dua and I talked to e-commerce execs, founders, bankers, investors and consultants which companies could be targets.
  • Their picks include companies like Pacvue and Wpromote.

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robinhood vlad tenev
Co-founder and co-CEO of Robinhood Vladimir Tenev in 2016.

The 7 public relations execs Robinhood tasked with fixing its image following the GameStop fallout

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