Good morning and welcome to Insider Advertising for March 11. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.
- Patrick Coffee and Lindsay Rittenhouse identified 13 top consulting firms that help big marketers find new agencies.
- Every year, billions in ad spending changes hands as advertisers pick new agencies to handle their business.
- 2021 has been especially busy for agency searches, and consultants play a key role in that process.
- Fox News’ Maria Bartiromo is aiming for a coveted primetime slot as her next big career move, reports Claire Atkinson.
- Her embrace of the right could give her a shot – but it could cost her corporate America.
- The choice of new host is a high-stakes game for Fox News, which is trying to keep audiences tuned in post-Trump.
Unilever is shifting a $30 million chunk of its North American advertising account to Publicis in a big blow to ad giant WPP
- Unilever has moved a chunk of its North American ad business to Publicis – a big hit to WPP, Patrick and Claire report.
- Sources say agency Arc Worldwide will now handle Unilever’s retail and e-commerce work.
- The account is worth more than $30 million in annual revenue to WPP, sources said.
More stories we’re reading:
- Meet 28 of the most popular fitness influencers on TikTok, ranked by the average number of likes their videos fetch (Insider)
- Gen Z has started to reach gambling age and exclusive new research explores how their views on sports betting compare to Millennials’ (Insider)
- Walmart is betting on a secret initiative called ‘Project Glass’ in the war against Amazon. See the full presentation outlining its plan. (Insider)
- HBO Max’s strategy of releasing movies to theaters and streaming on the same day is very popular with consumers, according to a new survey (Insider)
- PepsiCo wants to calm a stressed nation with Driftwell (Adweek)
- YouTube reaches 120 million people watching on TV screens per month (CNBC)