Marketer’s Toolkit: 10+ New Tools To Enhance Your B2B Marketing Stack

Woman using grinding tool to work on metal with sparks flying image.

Woman using grinding tool to work on metal with sparks flying image.

How can B2B marketers improve their content in refreshing new ways, and also add to their stack of marketing skills?

In 2021 most B2B marketers are busier than ever due to the pandemic, the challenges of remote work, and increased expectations to show results.

This makes finding the time to research and locate useful new marketing-related software tools and services a challenge.

Don’t worry, however, as we’ve got 10+ new or updated tools that can enhance your B2B marketing stack, from digital imaging and video to data insights and more.

We’ll take a look at some of these helpful tools for today’s busy marketers, to help refine and augment your B2B marketing strategy now and into our post-pandemic future.

Sorting through vast lists of seemingly endless marketing tools and platforms can be frustrating, as well as a hit and miss proposition, so we’ve put this collection together so that you can skip the search and get right into tools you can use today to help create memorable B2B marketing stories.

Let’s start right in with our collection of 10+ handy tools to augment your marketing stack.

1 — MindMeister


With MindMeister, a mind mapping tool from MeisterLabs, marketers can visually organize and diagram all manner of information and uncover fascinating connections that might otherwise remain hidden.

Brainstorm new ideas, map out project plans in a variety of ways, mark up information, all in a collaborative and sharing online environment — these are all areas where MindMeister can prove helpful in many B2B marketing efforts.

MindMeister offers a free basic version that lets you create three mind maps, along with subscription plans suited for anywhere from personal to enterprise uses. Find @MindMeister on Twitter.

2 — Google Stack

Google Stack

Area 120 is Google’s in-house project incubator, which recently released Stack — an experimental document digitization and organization app that uses artificial intelligence (AI) to analyze all scanned content.

For B2B organizations that have found the move to paperless less of a paradise and more of a digital abyss, Google’s Stack and it’s AI technology — along with easy and secure integration with Google Drive — will be a welcome addition to the organization category.

Conversion to PDF is done by taking snapshots of documents, and presently the app is available only for Android devices. Read Google’s Stack announcement on the Area 120 blog.

3 — CoSchedule’s Subject Line Tester Tool


Marketers looking for a fresh take on potential new email campaign or newsletter subject lines can try CoSchedule’s Subject Line Tester tool.

This tool offers numerous recommendations, visual previews, and ratings for potential subject line choices, including sentiment and length analysis and keyword insight. It also offers a word balance feature showing a particular subject line’s emotional power and whether it is particularly common or on the rare side, in addition to other helpful analysis.

Similar subject line analysis tools exist, and for those who haven’t yet tried CoSchedule’s implementation, running a test may point out new considerations for improving and optimizing your next email campaign. The tool is just one of CoSchedule’s sizable array of marketing organization features. Find @CoSchedule on Twitter.

4 — Keyword Insights

Keyword InsightsKeyword Insights is a combination keyword clustering, intent, context, and ranking tool presently in beta test status, providing a new glimpse into data that can help create a more informed content marketing strategy.

Features offered by Keyword Insights include unique topic cluster reports and keyword search intent data, allowing marketers to import their keywords in nearly any format and see numerous data-backed suggestions.

The tool can also show rank-tracked output with such information as search volume, suggestions on additional keywords to target, and which URLs may perform better if they were split into separate pages. Find @KeywordInsights on Twitter.

5 — Monster Mash


Google AI recently released Monster Mash, a tool that allows marketers to turn basic sketches into 3D animations without the involvement of designers or developers, creating an element which can add more visual excitement to top-notch marketing content.

An online example of what the new Google AI tool can accomplish lets users draw online and then inflate and animate their two-dimensional sketches into moving 3D works. Find @GoogleAI on Twitter.

6 — WebVitals Cumulative Layout Shift Debugger (CLS)

WebVitalsWebVitals Cumulative Layout Shift Debugger (CLS) is a free tool built by former Google engineer Fili Wiese, allowing marketers to examine and find where to improve on Google’s CLS user-centric metric for webpage layouts.

“The Cumulative Layout Shift Debugger uses the Layout Instability API in Chromium to detect and measure the layout shifts in the viewport between when a web page starts loading and when it finishes loading and calculates its cumulative layout shift score,” the utility’s instructions note, and the tool presents this information visually using squares.

CLS is a key part of Google’s Core Web Vitals measurements, and brands can use WebVitals Cumulative Layout Shift Debugger to optimize existing mobile and desktop page layouts, or test new ones.

7 — Grammarly

GrammarlyGrammarly, while not necessarily a new tool, has continually refined and added to its online writing assistance product, which comes in plans ranging from free to those tailored to teams of up to 149 users.

Going far beyond spelling grammar, and punctuation suggestions into areas including mobile writing tone detection, warnings to avoid overused language, and optimal formatting suggestions, the Grammarly of 2021 offers many new and helpful features for B2B marketers looking to take their writing to the next level. Find @Grammarly on Twitter.

We’re also looking out for you on that front, and recently published “B2B Content Marketing: 10 Tips to Level Up Your Writing Skills,” by our senior content marketing manager Joshua Nite.

8 — Ryte’s Keyword Cannibalisation Report

RyteRyte’s Keyword Cannibalisation Report helps marketers track down multiple web pages that may be ranked by Google for the same keyword and which could potentially be digitally cannibalizing your own site, and instead allowing the pages to implement changes that avoid the issue.

The Keyword Cannibalisation Report helps pinpoint situations including poor internal linking practices, similar or duplicate content, title or description markup, inconsistent anchor text use, and more. Find @Ryte_EN on Twitter.

A similar free alternative Cannibalisation Explorer tool, using Google Data Studio and Google Search Console data, has been made available by SEO consultant Hannah Rampton, offering another take on this often-valuable data.

9 — Loom

LoomLoom’s powerful video messaging tools have also been updated, especially during the pandemic, which has seen a massive increase in the use of online video communication.

Recently passing the ten million user threshold, Loom has updated its cloud-based video editing capabilities, utilizing a real-time video transformation layer to make even the longest videos editable online.

Loom has also continued to build integrations with other tools such as Miro and Pitch, creating new levels of dynamic collaboration opportunities for marketers who use the platforms. Find @Loom on Twitter.

10 — Agorapulse Power Reports


Agorapulse has added new premium Power Reports, advanced tools for handling multiple social media accounts, adding to the social media management system’s fine existing collection of helpful inbox, publishing, reporting, monitoring and team collaboration tools.

The new Agorapulse Power Reports options allow marketers to report on up to 10 social media profiles, with scheduled reporting, problem area identification, content ideas and suggestions, customized comparison and demographic data, and more. Find @Agorapulse on Twitter.

Build Your Own B2B Marketing Super Stack Of Helpful Tools


It’s not the marketing tools alone that make for enchanting customer experiences. Skilled and creative use of the vast digital palette we’re all fortunate to have at our fingertips requires dedication, time, and a healthy dose of vision.

B2B marketers can create great content by combining existing tools in new ways, building digital assets that sing a unique song that will help brands weave stories that truly stand out.

We hope you’ve found our look at a handful of new and updated marketing tools helpful as you build new campaigns throughout 2021, and that they’ll also contribute to your own team’s knowledge and inspiration.

Need more useful marketing tools? Here are several articles we’ve written exploring additional tools for B2B marketers:

The post Marketer’s Toolkit: 10+ New Tools To Enhance Your B2B Marketing Stack appeared first on B2B Marketing Blog – TopRank®.

5 More Handy Tools For 2021’s Busy B2B Marketers

Happy businesswoman using multiple devices image.

Happy businesswoman using multiple devices image.

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results.

Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy marketing efforts.

We’ll take a look at some of these helpful tools for busy marketers, and several new social media platforms that are poised to rise during the year ahead, all to help refine and augment your B2B marketing strategy.

Sorting through lists of the seemingly endless number of available marketing tools and platforms can be frustrating as well as a hit and miss proposition, however we’ve put this collection together so that you can skip the search and get right into tools you can use today to help you create unforgettable B2B marketing stories.

Let’s jump in with our collection of handy tools and platforms to boost your marketing experiences.

1 — Awario

AwarioAwario is a social media and web monitoring tool offering a variety of real-time social listening and analytics features, focused on bringing brands insights about their customers, competitors, and industries.

Awario also hosts an active industry blog, which our CEO and co-founder Lee Odden has mentioned in “Over 50 Top Social Media Marketing Blogs.”

The competitive intelligence and instant social listening feature set Awario offers can also be helpful for B2B influencer marketing, providing insight into whether mentions are positive or not, as well as other functions including global location data, topic clouds, and additional demographic information that can help ward off potential customer care issues.

2 — Descript

DescriptDescript allows marketers to create podcasts, videos, transcripts and more through a collection of powerful collaborative tools, highlighted by the ability to edit audio using text instead of traditional wave-forms.

The collection of utilities Descript has brought together aims to make video editing similar to a video word processor, to speed up development time and increase productivity and efficiency — all areas busy marketers are looking to do better in 2021.

3 — Telegram


While more a platform than a tool at heart, by recently courting the half billion user mark, cross-platform, cloud-based instant messaging and video call platform Telegram — noted for its word-of-mouth insight — now represents a wealth of opportunities for marketers looking for new customer engagement sources.

In 2021, marketers will likely see the free service launch its first advertising platform, presenting opportunities via its public one-to-many channels.

4 — Clubhouse


Audio-based social platform Clubhouse has generated considerable interest for a limited-release service, in part due to Silicon Valley backing that has led to some 600,000 invitation-only users registering to use its pop-up audio chat room features. Active involvement of celebrities on the platform has also played a part, and the app’s recent “Creator Pilot Program” has also increased interest among curious marketers.

Marketers have for the most part cautiously observed Clubhouse, yet 2021 is nearly certain to see more brands — undoubtedly including certain B2B firms — testing the waters at Clubhouse when it becomes publicly available. Some marketers including industry veteran Dennis Yu have shared their initial forays into using Clubhouse, while others such as A. Lee Judge are actively seeking marketing perspectives for embracing the new platform.

Creative professionals in multiple industries are weighing in as well, such as photographers and those in technology.

5 — DATAtab Statistics Calculator


Bringing complex statistical calculation functionality to private and secure web browser sessions is the specialty of DATAtab, a simple and swift tool marketers can use to perform browser-based data analysis without having to send important data to the cloud.

The service forgoes tracking cookies and third party providers, offering more secure handling of sensitive data.

An additional bonus spreadsheet-related tool from Microsoft allows marketers to incorporate certain elements of machine learning into Microsoft Excel data, providing a glimpse of how artificial intelligence (AI) is increasingly being used in various aspects of marketers’ lives.

Get Off The Marketing Assembly Line With Helpful Tools


We hope you’ve found several new-to-you marketing tools and up-and-coming platforms among those we’ve taken a look at here, and that you’ll find them helpful as you build new campaigns in 2021, and that they’ll also help build your own team’s knowledge.

Need more helpful tools? Here are several articles we’ve written exploring additional tools for B2B marketers:

The post 5 More Handy Tools For 2021’s Busy B2B Marketers appeared first on B2B Marketing Blog – TopRank®.