We asked editors, stylists, and influencers for the stylish sneakers they love – here are their 16 picks and styling tips

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Collage of photos for best stylish sneakers women

It’s impossible to label a single pair of sneakers the “most stylish” of them all. That’s because everyone’s personal style, preferences, and needs vary. Instead of sharing a few options that may or may not be “cool” in your book, we spoke with a group of industry experts who know a thing or two about style and sneakers.

When we asked editors, stylists, and influencers to tell us about their favorite pairs of sneakers, we knew there was a chance we’d get a monotonous handful of options. To our luck – and yours – their sneaker picks run the gamut. From classic Converse and sporty Air Jordans to chunky “dad shoes” and sustainable kicks, there’s a stylish sneaker for everyone in this roundup. These 16 pairs of sneaks are ride-or-dies for our experts – and they might soon end up in your closet, too.

The 16 most stylish sneakers, according to experts:

Converse Chuck Taylor All Star Platform Sneaker

A feminine person wearing the Converse Chuck Taylor All Star Platform Sneaker in white, and paired with a pink tie-dye dress and a yellow beaded purse.

“My favorite sneakers are usually the classics with a fun twist — an eye-catching detail that sets them apart and makes them seem special. It’s one of the reasons I’m such a big fan of Converse’s Chuck Taylor All-Star Platforms. For starters, I tend to pair white sneakers with just about any outfit, whether it’s a dress or a casual pair of jeans because it’s a clean, neutral shoe that always provides some sort of balance. The platform, however, adds a bit of playfulness —not to mention a little height for 5’0″ me. Styled with a tube sock, these babies make just enough of a statement without being overpowering.” Samantha Sutton, senior fashion editor at InStyle.com

Chuck Taylor All Star Platform Sneaker (small, Preferred: Nordstrom)
Nike Daybreak

A feminine person wearing the Nike DayBreak SP Low-top Sneakers in a neutral colorway with a pop of orange.

“I really love a neutral sneaker with a subtle pop of color, but I’m also always on the lookout for a pair that makes my size ten feet look a little less lanky. The Nike Daybreak in Vegas Gold has the ideal silhouettestreamlined, almond toe, a bit of lift on the sole. Orange is currently my favorite color to wear, so the swoosh detail and the tan suede work with a ton of pieces in my wardrobe at the moment. I’ll style them with everything from leather trousers to high-waisted denim shorts and either a sweater, baggy t-shirt, or a vintage button-up in an array of warm tones. Bonus? They’re also insanely comfortable.” Hannah Baxter, deputy beauty editor at The Zoe Report

Daybreak (small, Preferred: Farfetch)
Buffalo CLD Chai Sneaker

A feminine person wearing a matching set in pastel orange, plus the Buffalo CLD Chai Sneaker in white.

“My go-to pair is the Buffalo London Chai sneakers. They’re all white, making them super easy to style and they have the perfect platform to give me that extra height. Most importantly, they are super comfortable and perfect for everyday wear!”Ashley Jones, content creator and blogger

CLD Chai Sneaker (small, Preferred: Buffalo)
New Balance Made in US 990v5

A feminine person sitting in a white chair on the beach, wearing the New Balance Made in US 990v5 sneaker in grey.

“As a sneaker obsessive, I have a closet full of styles I cycle through — Nike Dunks, Vans Slip-Ons, and Adidas’ Wales Bonner collab all included — but, one style I keep coming back to is New Balance’s 990v5. It’s not as clunky as other “dad shoes” but it still has the sporty-dorky vibe that I like. Just add tall socks, and everything from workout gear to a floaty dress looks good with these shoes.” Aemilia Madden, senior fashion editor at The Zoe Report

Made in US 990v5 (small, Preferred: New Balance)
Converse Chuck Taylor All Star Low Top

A feminine person wearing a white and blue striped dress with the Converse Chuck Taylor All Star Low Top sneaker in white.

“My favorite sneakers are my white Chuck Taylor All-Star Low Tops. These shoes are comfortable and timeless, and they match everything. I love styling them with feminine dresses to make the look feel more casual.” Tyler Chanel, ethical blogger

Chuck Taylor All Star Low Top (small, Preferred: Converse)
Thousand Fell Lace Up

A feminine person wearing a pastel yellow sweater vest, jeans, and the Thousand Fell Lace Up sneaker in white.

“Thousand Fell is a sustainable shoe brand that makes sneakers out of recycled bottles and natural rubber. I love how innovative they are in the ways they incorporate sustainable practices into their business. They’re vegan and use food waste like coconut husk and sugar cane to replace unnecessary plastic. At the end of use, you can turn the shoes back in to be recycled and they turn the old materials into new shoes. I also love how comfortable and versatile these shoes are.” Gabby Sage Masuda Ambata, content creator

Women’s Lace Up (small, Preferred: Thousand Fell)
Adidas Originals Torsion TRDC

A feminine person kissing a child, wearing the Adidas Originals Torsion Trdc Marathon Running Sneakers.

“My go-to pair of sneakers are Adidas’s Torsion TRDC shoe. I got them last year as more of a fashion sneaker — I wore them with joggers and wide-leg pants through winter, but they’re so comfortable that they eventually became my go-to workout shoe, too. They’re more cushiony than I’m used to, but they’re the perfect fit for hiking or walking outside.” Lauren Caruso, fashion editor and creative consultant

Torsion TRDC (small, Preferred: KicksCrew)
Balenciaga Triple S Sneakers

A feminine person wearing a matching orange knit set and the Balenciaga Triple S Sneakers in gray.

“My favorite pair of stylish sneakers would have to be my Balenciaga Triple S Sneakers in grey. I love these sneakers because the color palette is so neutral and pairs well with almost any outfit. I can dress them up or dress them down, which is why they’re my go-to sneakers for any season.” Britney Turner, founder and CEO of The Boss Up Inc.

Triple S Sneakers (small, Preferred: Saks Fifth Avenue)
Nike Air Jordan 1 Low

A feminine person wearing a black tank dress with a gold chain belt, long blue jacket, and the Nike Jordan 1 Low Panda sneaker.

“The Air Jordan 1 sneakers are an iconic and timeless style that remains top of the list for most coveted sneakers. Whether you prefer the low- or high-tops, they are a fun staple to work into your wardrobe. If you can get your hands on a pair, I would style them with a casual T-shirt dress and trench coat or pair them with a relaxed fit jean, cropped tee, and oversized blazer. Both ways help you easily achieve the effortless ‘cool girl’ street style look with the AJ1 sneakers.” Katie Peare, celebrity stylist 

Air Jordan 1 Low (small, Preferred: Stadium Goods)
Nike Air Jordan 3 Retro

A feminine person sitting on the ground and wearing a yellow shirt and the Nike Air Jordan 3 Retro in Laser Orange.

“I’ve been a huge fan of the Air Jordan 3 Retro since I was young. The simplicity is what I love the most about this sneaker. The neutral design with that little pop of color is what drew me to these specifically. I love to style them with frayed denim shorts and a cropped muscle tee, and level it up with accessories for a more “cool girl’ summer look. These will be in heavy rotation this summer!” Khadijah Lacey-Taylor, lifestyle content creator

Air Jordan 3 Retro (small, Preferred: Goat)
Dr. Scholl’s No Bad Vibes

A feminine person wearing a white top, white buttoned down shirt, and white and blue striped shorts, paired with the Dr. Scholl's No Bad Vibes Sneaker in white.

“I’m an ardent supporter of Dr. Scholl’s sneakers. This pair of classic, white sneakers is so easy to style and can work with nearly every piece in my closet. Perhaps my favorite thing about them is how comfortable they are — I’ve walked over five miles in them while traveling, without any blisters or discomfort!” Caitlin Patton, lifestyle blogger

No Bad Vibes (small, Preferred: Zappos)
Reebok Classic Leather Sneaker

A feminine person wearing dark wash jeans, a white top, a blue denim jacket, and the Reebok Classic Leather Shoes in white.

“My favorite pair of sneakers at the moment are my white Reebok shoes. I love having a classic, white pair of sneakers that go with everything. My white Reeboks are my designated travel shoe. These sneakers are really comfortable and I’ve brought them with me to trips to Austin and Las Vegas this past spring.” Emma Cortes, fashion and lifestyle influencer

Classic Leather Sneaker (small, Preferred: Nordstrom)
Adidas Yeezy Foam Runner

A feminine person sitting on a chair while wearing the Adidas Yeezy Foam Runner in white.

“One of my favorite things to complete an outfit is shoes — I’m such a sneaker-head. Normally, I’d say checks over stripes, but lately, I find myself gravitating towards the Adidas Yeezy Foam Runners. To most, this sneaker might be overlooked, but that’s why I love this shoe so much. It’s interesting, functional, and extremely comfortable. It’s so versatile that you can wear it with a very relaxed look or a dressed-up outfit, and it gives any look an interesting touch.” Kris Fe, celebrity stylist

Yeezy Foam Runner (small, Preferred: Flight Club)
Converse Chuck Taylor All Star Platform High-top

A feminine person wearing a pink blazer, white top, and blue jeans, paired with the Converse Chuck Taylor All Star Platform High-Top Sneaker.

“This Converse white high-top is my absolute go-to this summer because of how versatile, flattering and comfortable they are. I like to keep my closet filled with staples and trendy items, and these are a classic pair that have been on repeat for months. I style them with jeans, trousers, dresses, sweats, and pretty much anything you can think of. Plus, I’m only 5-foot-five so these give me a nice height, without any discomfort.” Lesley Silva, influencer and blogger

Chuck Taylor All Star Platform High-top (small, Preferred: Converse)
On Running Cloud

A feminine person wearing pink floral biker shorts, a black top, and a blue denim jacket, paired with the On Cloud sneaker in white.

“I absolutely love these sneakers because they’re neutral so they go with everything, they’re the most comfortable shoes I’ve ever owned, and I can wear them from the gym to a bar. Most people wouldn’t wear running sneakers to a bar, but the neutral tones make for such a chic, sporty look with shiny leggings and a cropped sweater. You’ll probably find me on the streets of New York wearing a workout set, denim jacket, and these sneakers every day of the week. They’re super cute with ankle-high socks too!” Jen Lauren, influencer and YouTuber

Cloud (small, Preferred: On Running)
Common Projects Original Achilles Leather Sneakers

A feminine person sitting on a couch while wearing a brown dress and the Common Projects Original Achilles Leather Sneakers in white.

“These are the ultimate white sneakers and the shoes I reach for whenever I’m going to be on my feet for a while. They are a classic and go with everything. I wear a lot of black and love having the bright pop of white to keep things looking fresh.” Katie Bofshever, celebrity stylist

Original Achilles Leather Sneakers (small, Preferred: Net-a-Porter)

Read the original article on Business Insider

SNEAKER RESELLING SIDE HUSTLE: Your guide to making thousands flipping hyped pairs of Dunks, Jordans, and Yeezys

kickzmalik sneaker reseller
Gautam Malik is just one entrepreneur making thousands of dollars by reselling sneakers.

With the sneaker resale market continuing to thrive, Insider is covering all aspects of how to properly scale a business in the booming industry. From which sneakers to purchase to necessary technological investments, made in the form of bots that entrepreneurs entrust to nab pairs online, the following covers everything you need to know about how to break into the market that Cowen & Co. estimates could reach $30 billion globally by 2030.

Getting started

Sneaker reselling is based on a simple concept that guides many other businesses: buy low, sell high. You’ll want to figure out how to track expenses and figure out net profit on each pair sold. One entrepreneur who made over $125,000 in sales since January 2019 showed us his spreadsheet that he uses for tracking profits. You’ll also want to figure out your strategy. While some people might prefer to invest in a few pairs and wait for them to grow in value, others utilize a high-volume sneaker resale strategy to make money by moving product quickly at slimmer margins. Others focus on acquiring rarer pairs that can fetch thousands at auction. Some have even developed mathematical formulas to determine the best way to buy and sell. Lastly, it can be helpful to take a look at some up-and-coming sneaker resale websites to learn about new ways to make money in the industry.

Read more: A 16-year-old who made $125,000 in sneaker sales reveals his pro tips for young resellers looking to break into the multi-billion dollar industry

A sneakerhead who made nearly $7 million in sales last year reveals his secrets to tapping into the exploding multibillion-dollar resale market

The top sneaker seller on eBay who made $1.5 million in sales in 2019 reveals how he grew business to dominate the platform

We got a look at exact spreadsheet a 16-year-old uses to make thousands of dollars in sales as a major sneaker supplier to stores and boutiques

5 up-and-coming sneaker websites that resellers and collectors should use in 2020 to boost profit and nab hyped pairs

A sneaker reseller whose store has made millions in sales since 2018 shares the mathematical formula he uses to determine which pairs will skyrocket in value

Scaling your business

Once you nail down the basics, here are some tools to guide you on the next steps of growing your business. While many sneaker resellers can start from humble beginnings, it can take just a few months to hit sustainable profit margins. Attending sneaker events like Sneaker Con is a great way to build connections and make fast sales. But as your business grows, it is important to keep track of all of your sales and expenses to ensure that you file your taxes correctly each year.

Read more: Here are 5 steps that independent sneaker resellers live by to pay their taxes every season

How a formerly homeless sneakerhead with just $40 to his name built a multi-million dollar resale empire in 6 years

A sneakerhead who has attended more than 20 Sneaker Cons reveals his top 6 secrets for making the most money at a resale event

3 sneakerhead sisters could fetch over $1 million by selling thousands of their classic Nike, Adidas, and Reebok shoes through an exclusive eBay auction

Sneaker botting

In the sneaker resale world, a “bot” refers to a software application that expedites the online checkout process and helps resellers nab hyped pairs online – including limited-edition drops. Though a controversial aspect of the sneaker world, bots are often essential for purchasing the latest releases at retail prices. In many cases, these bots are built by former sneakerheads and self-taught developers who make a killing from their useful product. Bots, like sneakers, can resell for hundreds of dollars. There are even some bots that are meant to help users nab sneaker bots at retail. While sneaker-nabbing bots can give resellers a leg-up, they are often the cause of much distress on the side of footwear companies who are looking to mitigate the problem.

Read more: A sneaker reseller who uses multiple ‘bots’ to nab mass quantities of expensive shoes the moment they drop explains why the controversial tech is worth it

Inside the controversial underworld of sneaker ‘bots,’ where coded scripts resell for thousands of dollars and Twitter monitors can make or break a release

A 16-year-old’s sneaker bot business charged $200,000 in fees since October. Here’s how his 600-member group secures the coveted software before anyone else.

How a self-taught developer with no formal training made $700,000 in sales this year from his sneaker bot, Splashforce, that nabs hyped pairs in just milliseconds

As sneaker bots explode, a veteran reseller and YouTuber with over 160,000 subscribers reveals 3 steps to profiting from the lucrative tech

In the arms race between teenage sneaker bot users and footwear companies, one side is winning – and it’s not the billion-dollar companies

Cook groups and online services:

While they normally charge hefty membership fees, cook groups are exclusive forums that supply information for anyone looking to break into the multi-billion dollar market. They usually offer members access to botting services in addition to exclusive details related to drops. We got a look inside a couple of these groups, including Polar Chefs, a thriving cook group with over 400 members that was started by a teenager who employs 23 people to help him run the group. Cook groups are often run on Discord, a messaging platform that has become a hotbed for sneakerhead activity.

Read more: Exclusive sneaker resale groups make millions by paying insiders to leak information on valuable sneaker releases before they happen. Here’s a look inside one of these members-only forums.

Inside a teen’s exclusive sneaker cook group that makes him 6-figures in sales, employs 23 people full-time, and nabs pairs of the hottest sneakers on the market

How Discord went from gaming and alt-right hub to a sneaker cook group hotbed, where resellers charge fees to share their secrets for cracking the $2 billion resale market

A college dropout runs a multi-million dollar sneaker cook group, AMNotify, with thousands of members across the world. Here’s how he launched one of the first exclusive sneaker forums from a hospital bed in 2017.

Navigating the industry during the pandemic

While slowdowns in shipping and supply chains caused some problems for the sneaker industry early on in the pandemic, the value of certain pairs, like the Air Force 1 and Air Jordan 1, has remained strong. Experts say that some pairs, like the Nike SB Dunk Low Travis Scotts or the Jordan 5 Retro High Off-Whites, will likely skyrocket in value after the pandemic. The CEOs of GOAT, Stadium Goods, and Bump all predicted that the sneaker resale market will continue to grow, and the proof is in the businesses. One teen entrepreneur that we spoke to said his business soared during the pandemic, bringing in close to $500,000 in sales during quarantine.

Read more: The CEOs of GOAT, Stadium Goods, and BUMP outlined the best ways for sneaker resellers to navigate the multi-billion dollar market in the pandemic

The coronavirus outbreak is wrecking the sneaker resale industry, but investing in specific pairs can soften losses. Here’s how to navigate the market in crisis, according to the head of China’s Sneaker Con.

These are the sneakers most likely to skyrocket in value when the coronavirus panic dies down, according to the founder of the largest sneaker event in the world

A 17-year-old entrepreneur made close to $500,000 in sales reselling sneakers during quarantine. Take a look inside his pandemic-proof business model.

Read the original article on Business Insider

Silicon Valley’s favorite sneakers brand, Allbirds, is preparing to go public, according to a report

Allbirds Shoes
  • Allbirds is reportedly interviewing banks as it prepares to go public on the New York stock Exchange.
  • The New York Times was first to report the news.
  • Allbirds – known for its low-key, comfy sneakers – has grown rapidly in the last five years.
  • See more stories on Insider’s business page.

Sustainable sneaker brand Allbirds is making plans to go public, according to a New York Times DealBook report early Wednesday.

The company, which is famous for its unbranded, comfy shoes that have become a Silicon-Valley staple, has grown rapidly since it launched in 2016.

After raising $100 million in funding last September, the company was valued at more $1 billion.

Insider contacted a spokesperson from Allbirds for more details but did not immediately hear back.

Read the original article on Business Insider

A pair of shoes Kanye West wore at the Grammys in 2008 just broke the record for the most valuable sneaker sale ever

Yeezy prototype
  • Sneakers worn by Kanye West shattered the record for the most expensive shoes ever sold.
  • The Yeezy prototypes West wore at the 2008 Grammys were sold to RARES, a sneaker-investment platform.
  • The shoes went for $1.8 million, more than triple the previous record for a recorded shoe sale.
  • See more stories on Insider’s business page.

In 2008, Kanye West wore high-top black Nike Air Yeezy 1 prototypes on stage at the Grammy Awards, where he performed “Stronger” and “Hey Mama.” Now, those same sneakers have sold for $1.8 million to RARES, a sneaker-investing platform. The shoes are the prototype of West’s Yeezy line, and they’re the most expensive sneaker sale ever recorded.

The pair of Yeezy sneakers was the first recorded shoe sale to top $1 million, according to New York-based auction house Sotheby’s. The sneakers were the first-ever shoe in West’s Yeezy line, which, in the years since, has contributed to West’s becoming a billionaire and a major player in sneaker and streetwear culture.

Ryan Chang, who listed the shoes at Sotheby’s and collects and curates streetwear under the handle of @applied.arts.nyc, worked with Sotheby’s on the sale to RARES.

RARES will launch sales of shares of the sneakers on June 16, according to the platform’s website, which entreats users to “own a piece of the world’s most valuable shoe.”

RARES said that users can “reserve a spot” to buy shares of the valuable sneakers. Users create an account and are notified when shares of the shoe open up for sale. RARES sells these and other sneakers as SEC-approved investments and allows for collective ownership of the shoes.

Shares of shoes sold on the platform usually run between $15 and $25, according to the company. Gerome Sapp, the CEO of RARES, said in a press release that acquiring the Yeezys worn by West would allow “millions of individuals the ability to now invest in the culture.”

The Yeezy prototypes dethroned another Nike Air model for the title of most expensive sneakers sold at auction – the Nike Air Jordan 1s signed and worn during a game by basketball star Michael Jordan. They sold in May of 2020 at Sotheby’s for $560,000.

Read the original article on Business Insider

One sneaker takes up to 40 years to decompose in a landfill. These 10 brands are changing that by making shoes from recycled and renewable materials.

If you buy through our links, we may earn money from affiliate partners. Learn more.

Adidas Parley

  • Over 300 million pairs of sneakers are thrown out annually.
  • It can take 30 to 40 years for a pair to decompose in a landfill.
  • Learn about 10 sneaker brands using eco-friendly materials and more sustainable production methods.

The sneaker industry is bigger than ever, and its growth shows no signs of slowing.

More than 23 billion pairs of sneakers are produced every year, but behind the great demand for footwear is an industry so wasteful it’s almost beyond measure. Most of these new pairs use virgin plastic, rubber, and petroleum, producing alarming amounts of carbon dioxide. According to sneaker startup Nothing New, about 300 million pairs of shoes are thrown out every year and, on average, it takes 30-40 years for a pair to fully decompose in a landfill.

In the past, most shoppers would have put little thought into exactly how the items they bought were made, but that is no longer the case all around. In addition to demanding trendsetting styles and groundbreaking innovations, the educated consumers of today expect products to be made responsibly.

Sportswear retail expert Matt Powell explained to Insider that younger people are very concerned with how their purchases are affecting the environment. “Sustainability is an important theme in retail, so much so that younger consumers are willing to pay more for sustainable products,” said Powell. “Brands have long been concerned about making products sustainably, but they’re being more forward and open about it.”

If you’re looking to make better, more sustainable choices, we hear you. We are too, which is why we rounded up this list of brands that are using innovative, eco-friendly materials and more sustainable production methods to make sneakers.

From performance sneakers made by popular brands like Nike and Adidas to fashion-forward trainers from startups like Everlane and Allbirds, you’ll find plenty of brands new and old working to set new standards.

Check out 10 brands making more sustainable sneakers:

Cariuma

Cariuma

Low Black Stripe Vintage Sneaker (small)

Founded in Rio de Janiero, Brazil, Cariuma is a sneaker brand that focuses on sustainability. The brand handmakes its sneakers using high-quality natural materials including organic fair-trade cotton, natural rubber from hevea brasiliensis trees, and leather from gold-rated tanneries using hides sourced from areas that weren’t deforested for cattle farming.

The brand ships its shoes directly in the shoebox, which eliminates the need for wasteful packaging. It also makes up for the carbon emissions associated with shipping products by purchasing carbon offsets, which brings its carbon footprint down to zero.

Cariuma’s sneakers have an old-school look, but with modern comfort. The insoles have a generous amount of memory foam, which make them easy to wear all day long.

Read our full review on Cariuma sneakers here.

Shop all shoes at Cariuma here, $79-$159

Adidas x Parley

Adidas Parley AlphaBounce

Ultra Boost 20 (small, Preferred: Adidas)

When it comes to mainstream sportswear brands, Adidas is easily the most vocal about its sustainability efforts — and environmental organization Parley for the Oceans has been its biggest collaborator. The two brands teamed up for the first time in 2015 with a sneaker using yarn made from recycled ocean plastic and illegal deep-sea gill nets. They officially launched products to the public in 2016.

In 2020, Adidas made more than 20 million pairs of sneakers with Parley ocean plastic — a major increase from 11 million pairs in 2019 and 5 million pairs in 2018.

Today, you’ll find Parley’s recycled materials on everything from running sneakers like the Ultra 4D 5.0 and Ultra Boost to outdoor shoes like the Terrex Two.

Shop all Adidas products made with recycled materials here.

Tread by Everlane

Tread by Everlane

The Trainer (Men’s) (small)The Trainer (Women’s) (small)

While recycled knits account for a big part of the sustainable sneakers market, Tread by Everlane is for those who still appreciate quality leather. With 94.2% non-virgin plastic soles, leather sourced from the world’s cleanest tannery, and laces and linings made from recycled plastic bottles, The Trainer is touted (by its maker, mind you) as the world’s lowest-impact sneakers.

Even if you aren’t a particularly conscious consumer (although you should be), Tread by Everlane has great appeal. Its style lends itself well to minimalists and lovers of that cut-and-sewn look found on retro running sneakers.

Read our full review on Everlane Trainer sneakers here.

Shop all Everlane sneakers here.

Reebok Cotton + Corn

Reebok NPC UK Cotton and Corn

Corn & Cotton Slip-On (small)

Reebok first launched the Cotton + Corn sneakers with the NPC UK sneaker. It originally featured leather accents on the heel tab, but after receiving kickback from Peta, the brand took the initiative to make the shoe completely vegan. The updated sneaker features a 100% cotton upper, a sole derived from corn, and insoles made from castor bean oil. Even the packaging is 100% recycled.

Now, Reebok is continuing vegan shoes with the Corn + Cotton Slip-On, a casual sneaker.

Shop all Reebok Cotton + Corn sneakers here.

Nothing New

Nothing New Sneakers

Sneakers (small)

Founded in 2019, Nothing New is a sneaker startup that aims to positively impact the planet and educate the people that live on it. Unlike most brands on this list that are simply making strides to improve their eco-friendliness, sustainability is at the very core of the brand.

As the name suggests, Nothing New sneakers are made with only recycled materials. The upper is 100% post-consumer recycled plastic, while its other components are made from recycled cotton, fishing nets, rubber, and cork.

Beyond the production process, Nothing New offers $20 discounts on new pairs to those who send back their used sneakers. Depending on the condition of the sneakers, Nothing New will clean and donate them or break them down and put the materials back into its recycled supply chain.

Read our full review on Nothing New sneakers here.

Shop all Nothing New sneakers here.

Nike

NIKE SPACE HIPPIE

Cosmic Unity (small)

Over the last five decades, Nike has continually pushed boundaries in sportswear innovation. While performance has been at the forefront of its designs, sustainability has also been a major factor in recent years. Even though sustainability isn’t heavily incorporated into the brand’s marketing (compared to Adidas Parley or Allbirds), the brand’s work has not gone unnoticed.

In 2018, Nike was recognized by Textile Exchange as using the most recycled polyester in the industry for the sixth year in a row, and from 2010-2018, the brand transformed 6.4 billion plastic water bottles into recycled footwear or apparel.

Nike’s signature Flyknit material, which can be found on footwear throughout the brand’s catalog, is made in-part with recycled plastic, but the Swoosh is doing more than sustainable knits.

In 2019, Nike also launched sneakers made from Flyleather, a new material made from at least 50% recycled leather fiber. Although there haven’t been many other sneakers to release with Flyleather yet, you can expect the material to be included more often in future designs.

In 2020, Nike furthered its impact on sustainability by using recycled rubbers on midsoles and outsoles — a feature that could be seen on everything from Nike SBs to Converse. Some of the most notable use of materials made from recycled trash is the Nike Space Hippie collection and the new Cosmic Unity basketball shoe. In total, the brand has roughly 900 items available that are made from at least 20% recycled materials.

Shop all Nike products made from recycled materials here.

Converse Renew

Converse

Renew Chuck Taylor All Star Crater Knit (small)

The Chuck Taylor All-Stars are cemented in footwear as one of, if not the most timeless sneakers on the planet, but Converse has proven that it’s able to stay in touch with modern demands. Using 100% recycled plastic bottles to make up its canvas upper, the Renew Collection is the latest example of its commitment to produce more carefully.

The process starts with plastic bottles sourced by the US-based recycling company First Mile. The plastic is then ground up into flakes, melted, rolled into bales, spun into yarn, and weaved into canvas.

The best part about the Converse Renew collection is that shoes are fully customizable and are available in sizes from toddlers to adults. 

Shop the Converse Renew collection here.

Allbirds

Allbirds

Men’s Wool Runners (small)Women’s Wool Runners (small)

As the brainchild of New Zealand native Tim Brown and San Francisco-based renewables expert Joey Zwillinger, Allbirds is the wildly popular sneaker startup you’ve seen all throughout Silicon Valley and New York City. In the first four years, the brand reached a $77.5 million valuation — all thanks to its sustainable footwear.

Love them or hate them, all of Allbirds’ designs are undeniably unique and unmatched in comfort. The brand’s shoes are made with merino wool or eucalyptus trees for the uppers and sugar cane for the SweetFoam soles. They even made the patent on their SweetFoam material public so that other brands could utilize it as a sustainable alternative. Recycled plastic and castor bean oil also make their way into the inner-workings of the shoes. Allbirds even uses 90% post-consumer recycled cardboard for packaging that serves as a shoe box, shopping bag, and mailer all in one.

We’ve reviewed everything from the signature Wool Runners to the newer Tree Toppers and found them to be incredibly comfortable. Read all of our Allbirds reviews here.

Shop Allbirds sneakers for men and women here, $95-$115

Greats

Greats

Royale Knit (small)

Founded in 2014 by Ryan Babenzien and footwear designer Jon Buscemi, Greats began as an affordable alternative to the luxury sneaker market. The brand’s signature style, The Greats Royale, features premium leather, is manufactured in Italy, and only costs $179 — which far less than comparable high-end sneakers.

In efforts to be more eco-friendly, Greats redesigned the silhouette with a recycled plastic knit upper. Seven plastic bottles go into making each pair of Royale Knit sneakers, and in the initial production run alone, Greats removed 75,000 bottles from the ocean.

In addition to the recycled plastic uppers, Greats uses recycled materials to produce the shoe boxes and packaging.

Shop all Greats sneakers here.

Rothy’s

Rothy's

The Sneaker (small)

Founded in 2016, Rothy’s took over social media and the streets of New York and San Francisco with its recycled plastic flats for women. With such a heavy emphasis on sustainability, it was only right for the brand to start making other styles, including sneakers. 

Aptly named “The Sneaker,” Rothy’s recycled plastic sneaker features a Vans-inspired slip-on look with a recycled plastic upper. Other eco-friendly elements of the shoe include recycled foam insoles, vegan, outsoles made from recyclable, carbon-free rubber and TPU, and vegan and non-toxic adhesives.

To date, Rothy’s has repurposed more than 35 million plastic water bottles in its footwear. For now, the brand only makes footwear for women and kids, so if you’re looking for shoes in men’s sizing, you’ll have to check out one of the other brands on this list.

Read our Rothy’s review here.

Shop all recycled plastic shoes at Rothy’s here, $125-$165

 

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Nike will now clean and resell used sneakers at discount prices in a US trial

Nike Refurbished
The refurbished shoes will be sold at Nike factory stores.

  • Nike said it would clean and resell sneakers returned by customers in 15 stores in the US.
  • Nike Refurbished will sell shoes returned within 60 days of purchase. Customers can buy them at a discount.
  • Nike said it wanted to stop shoes ending up in a landfill.
  • See more stories on Insider’s business page.

Nike has launched a new program to clean and resell sneakers that have been used and returned by customers.

The athletics-wear giant announced Monday that “Nike Refurbished” would see “gently” or hardly worn shoes, or shoes returned with cosmetic flaws, cleaned and sold again at discounted prices. The shoes must have been returned within the company’s 60-day returns period to be resold.

In a press release announcing the news on Monday, the company did not say what would have previously happened when these sneakers were returned. Insider asked the company for comment, but did not immediately hear back.

The refurbished shoes will now be sold at its factory and outlet stores. This initiative is currently available at 15 US stores, but the company said it planned to add Nike Refurbished to more stores, to boost its sustainability and reduce waste.

While it promises to “help keep shoes out of landfills,” the new service also means Nike can stop some of its products reaching booming sneaker resale platforms such as StockX or GOAT.

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Allbirds’ Wool Runners are still the most comfortable sneakers out there – even after wearing the same pair for over 3 years

If you buy through our links, we may earn money from affiliate partners. Learn more.

allbirds wool runner

  • Popular shoe startup Allbirds is best known for its Wool Runner ($95) that was launched in 2016.
  • The sneaker is lightweight, breathable, machine washable, and sustainably made.
  • Learn why they’re still some of our favorite sneakers after more than three years of wear.

Women’s Wool Runners (small)Men’s Wool Runners (small)

Allbirds is one of the hottest footwear brands in recent years – and it’s not just because its shoes are made of wool.

The sneaker startup came about when Tim Brown, a New Zealand native, teamed up with San Francisco-based engineer and renewables expert Joey Zwillinger.

In 2016, they launched their first shoe, the Allbirds Wool Runners – a sneaker that’s innovative, comfortable, and sustainable. The brand quickly became popular because of its use of merino wool.

Why merino wool makes sense for sneakers

Most people think wool would be hot and itchy, but Allbirds uses a proprietary dual-faced wool that’s super soft and itch-free on the interior and dirt-resistant on the exterior.

With Allbirds’ special construction, the wool actually has many natural properties that make for amazing sneakers. They’re lightweight and breathable, cool in the heat, warm in the cold, and for those that like to go sockless, they’re odor-resistant. And the best part is, you can throw these sneakers in the washing machine, instead of meticulously scrubbing away stains like you would with traditional sneakers. If you’re looking for a pair of sneakers that are comfortable, durable, stylish, and affordable, Allbirds is the solution.

Since it was first founded, Allbirds has expanded its product offerings significantly. It now sells eight shoe silhouettes total, from a high-top sneaker to a women’s flat, as well as three sock styles. And, in addition to wool, the company has experimented with other sustainable materials, including eucalyptus fiber for its Tree shoes, and environmentally friendly water repellent for its Mizzle shoes.

Still, the most popular and recognizable shoe from Allbirds is undoubtedly the Wool Runner, which many members of the Insider Reviews team have tried over the years. Read on for our thoughts on how they feel and fit, plus how they’ve held up since we first tested them in 2017.

Shop all wool shoes at Allbirds here.

Connie Chen, Insider Reviews senior reporter

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Women’s Wool Runners (small)

September 2017 review: Silicon Valley is obsessed with these wool shoes, and now I understand why. I love wearing sneakers with dresses or skirts to add a sporty-casual feel, and my white Allbirds Runners were a seamless addition into my weekend daytime look.

One day, I wore these shoes after spending the entire previous day in heeled boots, and my sore feet seemed to breathe a sigh of relief. I’d normally be a little paranoid trying to care for bright white shoes, but I don’t worry at all about any scuffs or dirt that attack these shoes since I can just throw them in the washing machine at any time.

April 2021 update: The Wool Runners are still one of my favorite sneakers to wear because of their soft and supportive comfort. I used to wear the shoes without socks, but now I usually wear socks because I’ve discovered they’re even more comfortable that way. From experience, the insoles can start to smell if you go barefoot for too long, so that’s another reason to pair your Allbirds with some socks. Or, hand-wash those insoles often. 

While I love white shoes, the maintenance is admittedly more intensive than one of the many other colors Allbirds offers. If I could go back, I think I would choose a different color (and luckily, there are plenty to choose from). 

Another thing to note is that after a few years of regular wear, the soles wear out and the shoes feel less supportive. If you plan on wearing them often, don’t expect them to last too long. Still, I’d buy them again because they’re just that comfortable!

Malarie Gokey, Insider Reviews deputy editor

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Women’s Wool Runners (small)

September 2017 review: I don’t wear sneakers very often, but when I do, they have to be comfortable and stylish. The Allbirds Runners meet both requirements in spades. These merino wool shoes are ridiculously soft — I couldn’t stop touching them when they first arrived!

I’ve never worn sneakers without socks before, but the wool was so silky and smooth that I gave it a try, and it worked. The Runners are super comfortable to walk in, and they’re also very light and breathable with or without socks. 

April 2021 update: I don’t wear my Allbird runners too often, so I can’t speak to how much heavy wear they can withstand, but they’ve held up to light wear well. I wore them on a long hike once and they got a bit dirty, so I washed them by hand, and they looked like new afterwards. Anyone who’s ever labored over a pair of dirty or stained sneakers knows just how convenient it is to be able to wash your shoes without ruining them. They also seem to get more comfortable with age as they mold to my feet.

Amir Ismael, Insider Reviews senior reporter

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Men’s Wool Runners (small)

September 2017 review: Before I even got to the actual shoes, my first impression on receiving my Allbirds Wool Runners was the box. As a sneaker collector, the box is sometimes just as important as the shoes themselves — it’s definitely something I wouldn’t throw away. Building on its efforts to improve sustainability, Allbirds ships its shoes in the same box that they’re stored in. The box unfolds and two separate compartments hold each sneaker.

Once I did get to the shoes, I was immediately impressed. When I think of lightweight sneakers, mesh or engineered knit comes to mind first — not wool. Upon learning about Allbirds, I actually thought wool sneakers were a bad idea, but the Wool Runners definitely proved me wrong. 

The Allbirds sneakers are super comfortable, lightweight, and stylish. I’m able to wear them all day long because of the plush insoles and flexible outsole. I went with the Natural Grey pair for a minimal and subdued look, and I absolutely love them.

October 2019 update: I wore my Allbirds a few times after I initially reviewed them and they held up wonderfully. I can remember them being comfortable and surprisingly cool in warm weather, despite being made out of wool. As much as I liked them, I ended up donating them last year because I have way too many sneakers. They were still in lightly-used condition, so I can’t speak to how quick or badly they wear out.

Over the past two years, Allbirds has come out with several different shoe designs, but the original Wool Runner is still my favorite. I definitely wouldn’t mind owning another pair, but I know I’d have a hard time picking out a color — there are just so many great ones to choose from now.

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Lil Nas X is courting controversy with his blood-infused kicks, but the rock band KISS actually did it first – in a bloody 1977 collaboration with Marvel Comics

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Members of the rock group KISS perform during a concert at the Civic Center in Hartford, Conn., Feb. 16, 1977. The band members are Paul Stanley, Peter Criss, Ace Frehley and Gene Simmons.

  • Rapper Lil Nas X has announced he will drop a pair of shoes containing real human blood.
  • The rock band KISS invented the idea of blood-infused merch in a collaboration with Marvel Comics in 1977.
  • Both endeavors were called satanic and received similar reactions from critics.

After releasing a fallen angel-themed video on Friday for his new single, “Montero (Call Me By Your Name),” rapper Lil Nas X celebrated satanic imagery again on Monday with the drop of 666 pairs of “Satan Shoes” that contain human blood.

Made in collaboration with MSCHF, a Brooklyn-based company that creates limited edition prank-like products that seem designed purely for Instagram bragging rights, the shoes are modified versions of Nike’s Air Max 97 sneakers featuring pentagram charms and a bible verse, as well as a small amount of ink and blood in an air bubble in the sole of the shoe.

The theme and exclusivity of the shoes, which have a price tag of $1,018 (a reference to Luke 10:18: “I saw Satan fall like lightning from heaven”), was enough to get South Dakota Gov. Kristi Noem to tweet, “Our kids are being told that this kind of product is, not only okay, it’s ‘exclusive.’ But do you know what’s more exclusive? Their God-given eternal soul.”

However, both the product and the response to it are nothing new. In 1977, the flamboyant heavy rock band Kiss, who trafficked in both sexual and satanic themes, teamed up with Marvel Comics for a similar stunt.

At the peak of their popularity, the band’s most classic lineup (Gene Simmons, Paul Stanley, Peter Criss, and Ace Frehley) traveled with legendary comics creator Stan Lee to Marvel’s printing facility outside of Buffalo, New York, where the members’ blood was drawn by a registered nurse under the watchful eye of a notary public.

“The idea being that every kid or everybody who bought a Kiss comic book in some way was getting a little bit of Kiss’ blood in that comic book,” said Lee in a 2016 interview.

The blood was then mixed with red ink and used to print “A Marvel Comics Super Special!: Kiss” – a magazine-sized comic that turned the band into superheroes and found them fighting Dr. Doom.

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The cover of “A Marvel Comics Super Special!: Kiss”

Spider-Man, the Fantastic Four, and the Avengers were supporting characters.

As publicity stunts go, it was a success, as the comic sold 500,000 copies and was Marvel’s best-selling single issue until the 1990 relaunch of Spider-Man.

The reactions were also quite predictable and palpable, as in this report from a local Buffalo news station WGRZ.

In a bizarre twist, Lee, who died in 2018, allegedly had his own blood stolen and made into “Stan Lee’s Solvent DNA Ink” which was used to stamp Marvel comics sold at Treasure Island Hotel & Casino in Las Vegas, Nevada.

Whether or not Lil Nas X’s Satan Shoes become a collector’s item or just a pop culture artifact remains to be seen, but “A Marvel Comics Super Special!: Kiss” is now worth a bit more than its $1.50 cover price.

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Allbirds’ sustainable ‘Tree’ sneakers were a game-changer when they debuted in 2018 – here’s how they’ve held up after 3 years of regular wear

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allbirds tree runners
The Tree Runner in Mist.

Chances are you’ve heard about Allbirds, the internet-famous $95 sneakers made from soft Merino wool.

We’ve tested them before, and our team universally feels that they’re pretty much the most comfortable shoes out there (read our review on the wool Loungers here, the Runners here, and the Runner-Up Mizzle here). In fact, an Insider Reviews survey showed that Allbirds was one of our readers’ favorite products that they have purchased as a result of an article we wrote.

There are a lot of reasons people like these shoes beyond just how comfortable they are. They’re also relatively affordable from $95-$145 a pair and they’re easy to clean with a simple spin in the washing machine. But for some, the biggest draw is the fact that the company maintains a deep, unshakable commitment to sustainability.

It’s this commitment that led the brand in early 2018 to develop and introduce an even more sustainable set of shoes made from trees – or more specifically, from a textile engineered using eucalyptus pulp.

The materials

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Allbirds in a limited edition blue color (since replaced with navy).

According to Allbirds, this material uses 95% less water and cuts its carbon footprint in half when compared to traditional footwear materials.

Naturally, considering that merino wool prices have been steadily climbing, we wondered if the production of these shoes was intended to offset the increased cost of producing their wool line. After all, Allbirds is beloved in part because their shoes have maintained a steady and reasonable price since the very start. But the brand assured us that the idea for new, sustainable textiles had been in the works since before they even launched their original Runners in 2016.

We spoke with the founders of Allbirds, Tim Brown and Joey Zwillinger, who told Insider that they’ve always envisioned Allbirds as a sustainable material innovation company. “For us, it was about creating a brand that challenges the status quo and redefines what it means to make something ‘better.”

The Tree Collection styles

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The line, aptly named the “Tree collection,” is made up of six styles, including the Runners and Loungers that we already know and love, a pair they call the Skippers, which are similar to a boat sneaker, and a high-top Topper sneaker.

The material creates a cooling effect by wicking moisture away, making them perfect for summer. The makeup of the insoles has stayed consistent, so you can still expect the same comfort level as their classic pairs. The women’s styles come in up to 11 colors, and the men’s styles come in up to 12 colors.

As longtime fans of the brand, our team was given the chance by Allbirds to test out the Tree Runners and Tree Skippers. Keep reading to find a breakdown of each of our experiences with the styles (spoiler alert: they’re still really, really great).

Read our initial reviews, plus an update after nearly three years of wear, below:

Navy Runner
Allbirds Tree Runners in a discontinued Kauri Navy color

Mara Leighton, Insider Reviews senior reporter:

March 2018 review: Allbirds is one of my favorite companies to shop from because they have always exceeded expectations on comfort, quality, and style. In other words, they’ve earned my trust as a valuable buy. I don’t feel bad dropping money on a new pair of shoes from them because I know I will wear them until they’re borderline disintegrating – and I will be glad every time I put them on. It sounds like an exaggeration, but they’re really that comfortable.

I tried the Tree Runner in navy, which is actually a nice dark green-blue in person (less bright than a true teal), and – again – Allbirds has exceeded my expectations. They’re crazy comfortable, the silhouette is flattering and close-fitting, and I love the smooth but texturized upper. The stylistic contrast of the thick laces is a really nice touch, and the semi-muted color means they go with basically anything.

The sole feels familiar (it’s the same structured, wool-lined insole found in my Loungers) and supportive, but the upper is even more breathable than my other pairs.

While I wouldn’t buy Allbirds if they weren’t consistently making the most comfortable shoes I own, I also love that they’re using sustainable materials (and encouraging innovation). They feel ridiculously good on, and any conscious consumer can feel great about buying them.

March 2021 update: Three years after testing them, these are still both my go-to travel shoes and my favorite pair of Allbirds. They’re comfortable, noticeably cooling, and perfect for all-day wear. The navy has held up well over time and shows negligible signs of wear after semi-frequent use.

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The pink skippers are no longer available, but Allbirds has released various neutrals to take its place.

Connie Chen, Insider Reviews senior reporter:

March 2018 review: I wear my Wool Runners regularly and am always more than happy to talk about how wonderful and comfortable they are to anyone who’s curious, so I was excited to learn about this newer style from one of my favorite brands. Itching for the feel of summer, I opted for the Tree Skippers, which are a modern twist on the classic boat shoe.

Again, Allbirds’ surprising materials have proven to be successful. I never would have guessed that the textile was made from eucalyptus pulp, but it provides an interesting, eye-catching texture that’s more unique than that of a traditional boat shoe. Eucalyptus is known for its cooling properties, so I appreciate that the Skippers offer the ideal casual summer look while also keeping my feet cool in warm weather. The Stone’s neutral, sandy color (color no longer available) reminded me of the beach and can really match with any color you wear on top.

Like Mara said, slipping into the shoe felt soft and familiar since it has the same wool-lined insole and heel cup of Allbirds’ other offerings. I’m also almost certain that these Skippers are more comfortable than the Runners, which is an impressive feat.

March 2021 update: My universal test for whether a pair of shoes is truly supportive and comfortable is how they feel when I wear them to a music festival. These all-day events are the ultimate battleground and involve a lot of walking, standing, and dancing – my Tree Skippers passed the test again and again. I like that they look even more casual than regular sneakers, which is why you’ll often find me wearing the Skippers on the weekend, regardless of the season.

I have discovered over the years, however, that the Skippers are more finicky to care for, perhaps because there’s less material and they have a thinner sole than the Runners. I think the mesh knit material is not as resilient as wool and is prone to slight shrinking and warping, so I would recommend that you either get a darker color or be extra careful while drying them post-wash.

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New colors for the men’s Skippers include plenty of neutrals and some more playful options like bright yellow and blue.

David Slotnick, senior transportation reporter:

March 2018 review: “I tested out the Tree Skipper in Kauri Stone (color no longer available), and think I’ve found the perfect summer shoe. They feel like a combination of a boat shoe and a sneaker – I’ve never found the former very comfortable, but sneakers can be warm or restrictive during summer. The Tree Skipper is lightweight and breathable, and, to my delight, feels like a nice, properly-supportive shoe that would be equally fitting for walking around a city during vacation, wearing on the way to the beach, or on a boat. I can tie the laces to keep them on as I walk – even if I walk quickly or run – although I can kick them off without untying them if I want to.”

Shop all styles from the Allbirds Tree collection here.

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What to know about the business of sneaker bots: the controversial tech that helps resellers flip hundreds of hyped pairs of Jordans, Dunks, and Yeezys

sneaker bots resellers 2x1
  • In the sneaker resale world, a “bot” refers to a software application that expedites the online checkout process.
  • Though certainly a controversial aspect of sneaker culture, bots are essential for purchasing latest releases at retail prices.
  • Here’s everything you need to know about the business of bots and their role in buying sneakers.
  • Visit Business Insider’s homepage for more stories.

There are a few of reasons people will regularly miss out on hyped sneakers drops. But odds are, it’s because of a bot.

In the sneaker resale world, a “bot” refers to a software application that expedites the online checkout process and helps resellers nab hyped pairs in seconds – including limited-edition drops and collabs.

When sneakers are released in limited quantities, it’s often a race to see which sneakerheads can input their credit card information on a website or app the fastest in order to checkout before the product sells out. Bots are specifically designed to make this process instantaneous, offering users a leg-up over other buyers looking to complete transactions manually.

Though bots are notoriously difficult to set up and run, to many resellers they are a necessary evil for buying sneakers at retail price. The software also gets around “one pair per customer” quantity limits placed on each buyer on release day.

As the sneaker resale market continues to thrive, Business Insider is covering all aspects of how to scale a business in the booming industry. And bots are a major part of that. From how to acquire and use the technology to the people behind the most popular bots in the market today, here’s everything you need to know about the controversial software.

Acquiring a bot

Bots, like sneakers, can be difficult to purchase. Most bot makers release their products online via a Twitter announcement. There are only a limited number of copies available for purchase at retail. And once sold out, bots often resell for thousands of dollars.

Some private groups specialize in helping its paying members nab bots when they drop. These bot-nabbing groups use software extensions – basically other bots – to get their hands on the coveted technology that typically costs a few hundred dollars at release.

Once the software is purchased, members decide if they want to keep or “flip” the bots to make a profit on the resale market. Here’s how one bot nabbing and reselling group, Restock Flippers, keeps its 600 paying members on top of the bot market.

How to properly use bots

While bots are relatively widespread among the sneaker reselling community, they are not simple to use by any means. Insider spoke to teen reseller Leon Chen who has purchased four bots. He outlined the basics of using bots to grow a reselling business.

Most bots require a proxy, or an intermediate server that disguises itself as a different browser on the internet. This allows resellers to purchase multiple pairs from one website at a time and subvert cart limits. Each of those proxies are designed to make it seem as though the user is coming from different sources.

For example, “data center”proxies make it appear as though the user is accessing the website from a large company or corporation while a “residential proxy” is traced back to an alternate home address. Whichever type you use, proxies are an important part of setting up a bot.  In some cases, like when a website has very strong anti-botting software, it is better not to even use a bot at all.

The anti-bot faction

While most resellers see bots as a necessary evil in the sneaker world, some sneakerheads are openly working to curb the threat. SoleSavy is an exclusive group that uses bots to beat resellers at their own game, while also preventing members from exploiting the system themselves. The platform, which recently raised $2 million in seed funding, aims to foster a community of sneaker enthusiasts who are not interested in reselling. 

We spoke to one of the group’s founders to hear about how members are taking on the botting community. 

The people behind the technology

In many cases, bots are built by former sneakerheads and self-taught developers who make a killing from their products. Insider has spoken to three different developers who have created popular sneaker bots in the market, all without formal coding experience.

Splashforce, a bot that services nearly 4,000 customers, was created by an 18-year-old who had previously described himself as “dirt poor.” The teen founder and co-owner of Adept, another major sneaker bot, initially earned money via a paper route. Meanwhile, the maker of Hayha Bot, also a teen, notably describes the bot making industry as “a gold rush.”

Each of these self-taught bot makers have sold over $380,000 worth of bots since their businesses launched, according to screenshots of payment dashboards viewed by Insider.

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