How does your Snap Score work? How to check and raise your score

A Snapchat profile page with the Snap Score highlighted.
Your Snap Score counts Snaps sent, Stories viewed, and more.

  • Your Snapchat Snap Score works by combining your overall activity on the app, like how many Snaps you send and receive.
  • Snapchat hasn’t revealed how much each action is worth, but the best way to raise your Snap Score is by keeping up streaks.
  • You can find your Snap Score on your profile page.
  • Visit Insider’s Tech Reference library for more stories.

With our phones playing such a vital role in our lives, it’s no surprise that people are active on Snapchat. And luckily, Snapchat rewards its most active users.

Every Snapchat user has a Snap Score, which is a number that tracks how active you are in the app. It’s easy to find, but not so easy to understand.

Here’s everything to know about Snapchat’s Snap Scores.

How do Snap Scores work?

As noted, your Snap Score is an indication of how active and how social you are on Snapchat. You can’t actually use it for anything – it’s purely cosmetic – but raising it can be fun.

Your Snap Score counts:

  • How many Snaps you’ve sent and received
  • How many Stories you’ve viewed and posted
  • How many Discover videos you’ve watched
  • How many friends you have

You’ll also get bonus points for sending Snaps to multiple people at once, and for keeping up Snapchat Streaks by sending Snaps to your friends every day.

There are probably more factors, but it’s not clear what they are. When asked for comment, Snapchat declined to provide any more information on how Snap Scores are calculated.

FILE PHOTO: The Snapchat app logo is seen on a smartphone in this picture illustration taken September 15, 2017. REUTERS/Dado Ruvic/Illustration/File Photo
Your Snapchat score goes up the more you use the app.

If you’re curious about your score or someone else’s, here’s how to find it.

How to find your Snap Score

Snap Scores are easy to find.

To find your Snap Score, open the app and tap your profile icon in the top-left corner. You’ll find your Snap Score underneath your name and avatar.

A Snapchat profile page with an arrow pointing to the Snap Score.
Your Snap Score is displayed right next to your username.

To find someone else’s Snap Score:

1. Open Snapchat and tap on your profile icon in the top-left corner.

2. Scroll down and tap on My Friends.

A Snapchat profile page with the "My Friends" option highlighted.
Head to your Snapchat friends list.

3. Tap on the icon of any friend whose Snap Score you want to see. You’ll find it below their name and avatar.

A Snapchat profile page with the Snap Score highlighted.
You’ll find your friends’ Snap Scores in the same spot on their profile.

How to use the Bitmoji Chrome extension to type with your Bitmoji in Google ChromeHow to enable Snapchat’s dark mode on your iPhone, if you have itWhat does DM mean? Understanding the popular internet shorthand that refers to private messagingHow to delete and deactivate your Snapchat account

Read the original article on Business Insider

How much Snap pays employees in the US in 2021

Evan Spiegel

Snap, the company behind Snapchat, is hiring for hundreds of jobs in the US as the tech company expands into areas like augmented reality, short-form video, and original shows.

The growth spurt comes as Snap reported during the first quarter its highest year-over-year revenue and daily active user growth rates in three years.

Insider analyzed how much Snap pays for certain roles in the US.

We combed through public data to get a picture of Snap’s salary levels. The data, released by the US Department of Labor’s Office of Foreign Labor Certification, shows how much Snap offered to pay employees who it wanted to hire in the US through work visas.

Snap offered certain US staffers between October 2020 and March 2021 annual salaries ranging $59,000 to $500,000 for various roles, according to the data.

Snap said it’s committed to paying all employees a livable wage that “contributes to healthy work-life integration and to the local economy in which we work.” It offers a minimum of $15,000 in equity grants to new hires, and said its baseline annual pay rate for employees at its headquarters in Santa Monica is $70,000.

Our full analysis breaks down salaries for jobs including product, research, engineering, and marketing roles.

Read more about how much Snap employees make, including recent salary offers for specific roles at the Snapchat maker

Read the original article on Business Insider

How to use the Bitmoji Chrome extension to type with your Bitmoji in Google Chrome

A Bitmoji icon put into a Gmail email.
It’s easy to use Bitmoji in Google Chrome.

  • The Bitmoji Chrome extension allows users to import pictures of their custom avatars in Google Chrome.
  • Using the extension, you can copy and paste your Bitmoji icons into any text field that allows images.
  • You’ll need to create a Bitmoji with the Bitmoji or Snapchat app before you can use the Chrome extension.
  • Visit Insider’s Tech Reference library for more stories.

Bitmoji allows users to create and share personalized avatars, which can be used in messaging apps, email, social media, and more. Users can customize their Bitmoji in a thousands of ways to make it look like them or someone completely different.

The Bitmoji Chrome extension brings the user-created avatars from your phone to your computer. With it, you can access all your Bitmoji stickers and then paste them into emails, social media posts, blogs – any text field that allows images.

Here’s how to download and use the Google Chrome Bitmoji extension.

How to use the Bitmoji Chrome extension

First, you need to add the extension to Chrome.

1. Using Google Chrome, go to the Bitmoji extension page.

2. Click “Add to Chrome.”

The download page for the Google Chrome Bitmoji extension.
Add the Bitmoji extension to Chrome.

3. Click “Add extension.” You’ll be brought to page where you need to log in with your Snapchat or Bitmoji account.

Once added, the Bitmoji icon will appear next to your other extensions in the top toolbar. If you don’t see it, try clicking the puzzle piece icon.

The Google Chrome Bitmoji extension page, showing that it's been installed.
Your extensions can be found in the top toolbar.

Now, to use the extension:

1. Click the Bitmoji icon in your top toolbar. It’ll load, and you’ll be shown a variety of different Bitmoji pictures.

2. When you find the Bitmoji picture you want to use, right-click it and then select Copy Image.

A Twitter page with the Google Chrome Bitmoji extension open on it.
Find and right-click the Bitmoji icon you want.

3. Find someplace you can paste images – in an email, or when writing a tweet – and paste the image in. You can do this by right-clicking and selecting Paste, or by pressing the keyboard command for paste – Ctrl + V on a PC, or Command + V on a Mac.

A Twitter post with a Bitmoji picture pasted into it.
You can also usually drag and drop the Bitmoji picture into the text field, but this won’t work in all cases.

How to add Bitmoji to your iPhone keyboard and send personalized emoji stickers that look like youHow to add Bitmoji to your Android keyboard and use the personalized emoji library in texts and other appsHow to see your friends’ locations on Snapchat with Snap Map, as long as they’ve enabled itHow to make a new, additional Memoji on your iPhone, and send a variety of customized, moving emojis

Read the original article on Business Insider

A photo app that bans selfies is blowing up online. Here’s how Poparazzi works.

  • Poparazzi topped the free apps chart on the Apple’s US App Store after debuting on Monday.
  • Venture capitalists have been buzzing about the app that could challenge Instagram and Snapchat.
  • Here’s how the new platform that bans selfies and filters works.
  • See more stories on Insider’s business page.

A photo-sharing app that bans selfies launched on Monday, generating buzz online and quickly topping the free-downloads chart on the US App Store.

Poparazzi operates as a social-media platform that mimics a paparazzi shoot. It only allows users to take photos of other people. It doesn’t allow filters, follower counts, captions, or photos taken by a phone’s front-facing camera.

In other words, Poparazzi is all about “hyping up your friends,” as the company advertises. SignalFire investor Josh Constantine dubbed the platform “the perfect app for Hot Vax Summer.” Other venture capitalists compared the app’s debut to the launch of popular apps like Clubhouse, Snapchat, and even Facebook.

Here’s how Poparazzi works

A user’s Poparazzi profile is divided between the photos they take of their friends and the ones that are taken of them. The profile also shows which users most frequently catch them on camera.


On the app, users simply take a quick photo and then tag their friends. The photos are designed to be candid and the app doesn’t allow for cropping, adding captions, filters or edits.

Tagged photos do not appear on a user’s account unless the accounts are following each other, though the app automatically follows everyone in an individual’s phone book when it is downloaded.

Each profile also gets a “pop” score, which tracks how many photos you take.

Overall, unlike most social-media apps like Instagram and Snapchat that focus on adding more filters and elements, Poparazzi is all about restricting features and simplifying the platform.

The company wrote in a blog post that they were inspired to create the app as way to develop a more authentic social-media presence for users.

Read more: ‘The perfect app for Hot Vax Summer’: A new photo-sharing app called Poparazzi is taking the venture world by storm

“We built Poparazzi to take away the pressure to be perfect,” the company wrote in a Medium post announcing its launch. “We did this by not allowing you to post photos of yourself, putting the emphasis where it should’ve been all along: on the people you’re with. On Poparazzi, you are your friend’s paparazzi, and they are yours.”

How to get started with the app

The platform is clearly targeted toward Gen Z. When you sign up the app flashes candid pictures of high schoolers and college students at parties. It’s akin to the early days of Snapchat.

The onboarding process is designed to introduce users to a “new age” of social media. It provides haptic feedback, as if you’re actually taking the pictures flitting across the screen.


“Let’s get it poppin’,” highlights the screen, as users are directed to set up their accounts.

The sign-up process is very standard. All it requires is your name, age, and phone number. The app then asks for access to an individual’s camera, contacts, and notifications.

Poparazzi allows users to create their own profile pictures, but once you’re on the app your profile is defined by your friends and how they see you through the lens of a camera. There is massive incentive to invite new users to the app, as a user’s presence on the platform is entirely dependent on having friends on Poparazzi and there is not a lot to do on the app without friends.

On the app, users can take quick photos called “pops” or tap on the camera icon multiple times to create stop-motion-like GIFs.


Poparazzi does not allow captions or comments, but you can provide reactions, as well as find and follow new accounts. Unlike Instagram, the app stays away from follow counts, but each user’s profile shows the number of views they’ve gotten on their Poparazzi pictures, as well as the number of reactions to their photos.

File copy

People are given the option to delete and untag pictures they do not want on their profile. They can also block users who they don’t want “popping” pictures of them and prevent the accounts from tagging their name.

You can, however, take photos of people that are not yet on the app by labeling them with the individual’s name. The photos will create a profile that friends can later claim and will appear as a shell profile with the tag “this profile is not claimed yet.”

Poparazzi also allows users to upload photos from their phone, as well as share photos from the app to Snapchat or across other social-media platforms.

To date, Poparazzi is only available for Apple devices on the App Store, though the company plans to eventually release it for Android devices as well.

The app seems to have taken social-media by storm and many investors are saying it could represent a “new age” for social media.

Social media buzzed with news of the app after it was released

The app was created by founders Alex and Austen Ma. They have reportedly raised over $2 million in funding led by investing firm Floodgate, but their list of investors is relatively unknown.

After the app’s debut, many VCs took to Twitter to promote the app, generating speculations as to who else could be funding the new social media platform.

“Poparazzi from @chinesemamba & co. is lighting up the App Store,” Danny Trinh the head designer of Zenly tweeted, reminiscing about when he helped launch SnapChat. “I’m nostalgic because *checks date* 10 years ago, I worked on a small app just for photos of friends. Poparazzi is a lot more fun :).”

Andreessen Horowitz investor Andrew Chen also hyped up the app.

Weekend fund investor Ryan Hoover tweeted that his firm was a Poparazzi investor. Hoover also appears in a picture on the app’s onboarding video, where he is seen lounging by a pool.

The app’s debut was so popular that the platform crashed at one point.

“Things have been pretty hectic the last 24 hours,” the app’s developer, Alex Ma, told Insider’s Margaux MacColl over email. “Just trying to keep our servers from melting!”

Read the original article on Business Insider

Business leaders like Snap’s Evan Spiegel and Barry Diller are conflicted about the App Store as Tim Cook takes the stand

Evan Spiegel
Snap CEO Evan Spiegel.

  • Barry Diller said Apple overcharges “in a disgusting manner” on its App Store.
  • Spiegel said Snap is “happy” to pay the 30% fee and said the firm wouldn’t exist without Apple.
  • The comments come as Apple defends itself in a trial that focuses on if its App Store is a monopoly.
  • See more stories on Insider’s business page.

Business figures are split on Apple as CEO Tim Cook testifies in an antitrust trial focused on the App Store.

In separate interviews with CNBC on Friday, Snap CEO Evan Spiegel and Expedia Chairman Barry Diller came out swinging for and against, respectively, Apple as Cook took the stand.

Diller criticized Apple for using its “quasi-monopoly” to overcharge companies like his in “a disgusting manner” through its App Store commissions. The company requires developers to pay a 30% fee on purchases made in the marketplace, and many have long seen the practice as a way for Apple to obtain an unfair advantage in the market.

“The idea that they actually justify it by saying, ‘We spend all this money protecting our little App Store,'” Diller told CNBC. “I mean, it’s criminal. Well, it will be criminal.”

Spiegel later spoke with the outlet and said Snap is “happy” to pay the 30% commission fee on in-app purchases.

“We really feel like Snapchat wouldn’t exist without the iPhone and without the amazing platform that Apple has created,” Spiegel said. “In that sense, I’m not sure we have a choice about paying the 30% fee, and of course, we’re happy to do it in exchange for all of the amazing technology that they provide to us in terms of the software but also in terms of their hardware advancements.”

Snap and Expedia did not immediately respond to requests for comment.

Read more: The App Store is Apple’s most valuable asset, but also its biggest liability

Cook’s Friday appearance on the stand comes as part of a trial that began earlier this month in California, prompted by a conflict between Apple and “Fortnite” creator Epic Games last summer.

Apple pulled the wildly popular “Fortnite” from its App Store in 2020 after Epic skirted the company’s rules and fees to add its own in-app payment system. Epic has argued that Apple’s App Store is a monopoly, while Apple says Epic simply broke the rules that govern its developers.

The trial is expected to conclude on Monday, and its results could majorly impact Apple’s business.

Read the original article on Business Insider

How to enable Snapchat’s dark mode on your iPhone, if you have it

woman looking at smartphone in darkness
Dark mode is a new feature for Snapchat’s iPhone users.

Many social-media apps have a “dark mode” these days, allowing users to change the color of their app’s interface to darker tones instead of bright ones, which can feel easier on the eyes and sometimes save battery life.

For a long time, Snapchat was one of the few major social media apps without a dark mode. But since last year, they’ve been rolling out dark mode to more and more iPhone users. Most iPhone users will be able to use Snapchat’s dark mode now – unfortunately, it’s still missing for Android users.

Here’s how to check if Snapchat’s dark mode is available on your iPhone, and how to enable it.

How to enable Snapchat dark mode on iPhone

1. Open the Snapchat app on your device and log in if you’re prompted to do so.

2. In the upper-left corner of your screen, tap on your profile picture.

Snapchat home screen
Tap your profile avatar in the top-right corner.

3. In the upper-right corner of your profile page, tap on the “Settings” icon that looks like a gear.

Snapchat profile page
Tap the gear icon.

4. In the “My Account” section of the Settings menu, scroll down until you see an option called “App Appearance.” If you can’t find “App Appearance” listed, it means you can’t use dark mode yet.

Snapchat Settings menu
Tap “App Appearance.”

5. In the “App Appearance” menu, tap “Always Dark” to enable Snapchat’s dark mode. You can also choose “Match System” to have the app sync with your iPhone’s settings, so if your iPhone changes between light and dark automatically throughout the day, Snapchat will too.

Snapchat App Appearance page
Select “Always Dark” or “Match System” to have the app mirror to your system settings.

What is Snapchat Spotlight? How to promote your videos on the TikTok-like feature of the appHow to add an astrology profile to your Snapchat account, and share your sign and readout with othersHow to get dark mode on TikTok in the iPhone app, and give the viral app a new sleek lookHow to turn on and use dark mode on an iPhone, iPad, or iPod Touch

Read the original article on Business Insider

Hurricane Apple and Hurricane Travis, a tale of two storms

Hello, and welcome to this week’s edition of the Insider Tech newsletter, where we break down the biggest news in tech, including:

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Soundtrack: This week’s newsletter has been specially designed to be consumed while listening to Digital Underground’s “Freaks of the Industry” (RIP Shock G)

This week: Hurricane Apple and Hurricane Travis, a tale of two storms

tim cook apple mark zuckerberg facebook

For nearly a year, internet companies have been bracing for Hurricane Apple. The imminent update to the iPhone’s software (technically, iOS 14.5) will require smartphone apps to get permission from users before tracking them and collecting data – a change that could devastate the highly targeted advertising business that social media companies rely on.

Maybe we’re just in a calm-before-the-storm moment, but, less than a week before the Apple update is expected, the internet companies in its path are remarkably calm.

  • Snapchat on Thursday forecast strong revenue growth of up to 85% for its current quarter, despite “anticipated disruptions” of the iPhone update. Snapchat also noted that it now has more Android users than iPhone users– something that should mitigate the impact of Apple’s privacy change.
  • Facebook, which has more to lose from the Apple upgrade than anyone, is busy talking about nifty new audio features to compete with Clubhouse.
  • But one not-so-widely noted development from Facebook this week was the rollout of new ways for marketers to aim ads at its audience of 2 billion viewers based on the types of videos being watched – sports, pet and animals, business, etc. That sounds a lot like old-fashioned “contextual” advertising, which doesn’t require collecting user data. Maybe Facebook’s future is a reversion to the past?

There’s another big development looming for tech companies: the post-pandemic reopening. And it’s already causing some hiccups.

  • Netflix reported first-quarter subscriber numbers that fell short of expectations. Netflix blamed last year’s “big Covid-19 pull forward” – basically, a surge of signups from homebound consumers that’s made it tougher to find new subscribers today. Netflix also cited the lack of fresh content, as lockdowns have made it harder to produce new movies and shows.
  • Uber and Lyft are having trouble finding drivers to operate their rideshare services as vaccinated people start going out again and demand picks up.

Perhaps one of the most interesting wildcards to watch as the pandemic fades will be what happens to the food delivery business that’s been booming during the lockdowns. The return to restaurants and in-person dining will affect not just the DoorDash and Gubhubs of the world, but also the so-called ghost kitchens – shared, delivery-only kitchen facilities where restaurant workers prepare food for online orders.

travis kalanick cloudkitchen nightmare 2x1 alternate

One of the pioneers of the ghost kitchen business is former Uber CEO Travis Kalanick.

Since his controversial exit from Uber, Kalanick has helmed a company called CloudKitchens that has expanded to dozens of cities. Insider’s Meghan Morris spent weeks reporting on CloudKitchens, and the result is fascinating look at Kalanick’s second act.

CloudKitchens’ employee ranks are made up of numerous Kalanick loyalists from the Uber days, and many of the company’s corporate values are literally the same catchphrases that became infamous at Uber including “always be hustlin'” and “super pumped.” While Kalanick’s methods may be controversial, there’s no denying that he was instrumental in making Uber the global juggernaut that it is. For better or for worse, history may be repeating itself

Read the full story here:

Travis Kalanick’s stealth $5 billion startup, CloudKitchens, is Uber all over again, ruled by a ‘temple of bros,’ insiders say

Quote of the week:

“The work got harder when everyone went remote, but life got harder, too. It’s been really stressful.”

Dustin Moskovitz Asana

– Asana cofounder Dustin Moskovitz discusses his company’s office-centric plan for employees after the pandemic ends, in an exclusive interview with Insider.

Snapshot: Amazon Salon

Amazon has gone from selling books online to delivering groceries to your doorstep, producing movies and building flying drones. So why not open a hair salon?

According to the company’s announcement, visitors to Amazon Salon will be able to do things like use augmented reality technology to experiment with different hair colors before deciding on a style and buying hair care products on Amazon Kindle tablets during their treatments.

Amazon Salon

There’s only one Amazon Salon and you’ll need to go to London’s Spitalfields neighborhood to try it.

Don’t expect Amazon employees to get hands-on with your hair – a team of professional stylists from the city’s Neville Hair & Beauty Salon will handle that part. Still, given Amazon founder Jeff Bezos’ thing for robots, it doesn’t take a big leap of imagination to envision future haircuts that don’t involve human hands at all.

Recommended Readings:

Internal memo shows one tactic Amazon uses to force a set number of employees out every year

Opinion – Why the ‘trillion-dollar’ markets touted by SPAC startups don’t always add up

Swedish health startup Kry is said to be closing in on a massive funding round that will push its valuation to $2 billion

Startup founders, VCs, and lawyers open up about the dark world of dirty term sheets, where shrewd investors screw them over

Google’s college-alternative programs have already trained 50,000 people. Silicon Valley hiring needs to catch up.

22 companies Microsoft is most likely to acquire next

Not necessarily in tech:

HR was built on bias. Now it’s facing an evolution.

Thanks for reading, and if you like this newsletter, tell your friends and colleagues they can sign up here to receive it.

– Alexei

Read the original article on Business Insider

Snap jumps as 1st-quarter revenue beats expectations and guidance surges

Evan Spiegel, Snap
Snap’s CEO Evan Spiegel.

  • Snap shares rose more than 6% early Friday following the company’s first-quarter financial report.
  • The social media platform posted breakeven adjusted earnings compared with the loss estimate of $0.06 per share from Refinitiv.
  • Snap forecasts a rise of at least 81% in second-quarter revenue to $820 million.
  • See more stories on Insider’s business page.

Snap shares were propelled higher Friday after the social media site turned in first-quarter financial results that surpassed Wall Street’s targets and set its sight on a jump in revenue.

The company late Thursday posted breakeven earnings per share on an adjusted basis compared with a loss of $0.06 per share in a consensus estimate from Refinitiv. A year ago, Snap lost $0.08 per share.

Revenue leapt by 66% to $769.6 million from $462.5 million a year earlier, beating analyst expectations of $743.8 million. The company said its active advertiser base about doubled from the year-ago period and that it delivered positive free cash flow for the first time as a public company.

Shares rose 6.6% to $60.80 early Friday. The stock has picked up about 14% this year and has more than tripled from $16 over the past 12 months.

Snap forecast second-quarter revenue of $820 million to $840 million, which would represent growth of 81% to 85% from $454 million in the year-ago period. Analysts, on average, currently anticipate $827 million.

In the first quarter, global daily active users rose by 51% to 280 million, higher than the Refinitiv estimate of 274.6 million users. Snap also said for the first time that the majority of its daily active users for the quarter were on the Android version of its app.

“We have a large opportunity to gain share of the global digital ad market, which is $340 billion and growing,” said Jeremi Gorman, Snap’s chief business officer, during the company’s earnings call. She said the company is focused on three priorities: investing in its ad platform, scaling its sales and marketing functions to support advertising partners worldwide, and building ad experiences through video and augmented reality.

Social platforms, especially over the past year, have been increasing focus on e-commerce, said Scott Kessler, global sector lead for technology, media and telecommunications at Third Bridge, in a note.

“The recent acquisition of Fit Analytics could help Snap in the fashion area, and ultimately challenge Pinterest, where the latter has had success with its “try on” feature in the beauty category,” he said.

Read the original article on Business Insider

Dr. Fauci is going on Snapchat to encourage younger people to get a COVID-19 vaccine, according to a report

fauci vaccine
Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, prepares to receive his first dose of a COVID-19 vaccine at the National Institutes of Health on December 22, 2020 in Bethesda, Maryland.

  • Dr. Fauci is reportedly taking to Snapchat to encourage people to get a vaccine.
  • It’s part of a White House media campaign to combat vaccine hesitancy, Axios reported.
  • Fauci, 80, will use the app to reach younger people. All over-16s are now eligible for a shot.
  • See more stories on Insider’s business page.

Dr. Anthony Fauci, President Joe Biden’s chief medical advisor, will reportedly take to Snapchat to encourage more young Americans to get vaccinated.

Fauci, 80, will make his Snapchat debut as part of a wider White House media campaign to launch on Monday, Axios reported Sunday. As of Monday, everyone aged over 16 in the US is eligible for a COVID-19 vaccine.

Fauci and the White House want to reassure Americans who may be hesitant to get a COVID-19 vaccine, an unnamed official told Axios.

More than two-thirds of Americans aged 18 to 29 use Snapchat, the social-media platform that lets you send short videos and photos to others, according to the Pew Research Center.

The campaign is launching as the Food and Drug Administration (FDA) and Centers for Disease Control and Prevention (CDC) investigate reports of a rare but serious possible side effect of Johnson & Johnson’s vaccine. Six women aged between 18 and 48 had brain blood clots after getting the shot, the groups said April 13.

Nearly half of all adults have had one dose of COVID-19 shot, and about one-third are fully vaccinated, according to the CDC.

Fauci has previously said that vaccinating 70% to 85% of America’s population would enable a return to normal life.

Read the original article on Business Insider

Snapchat reportedly made plans to skirt Apple’s new privacy rules and keep tracking its user base

  • Snap, the company that owns Snapchat, explored ways to skirt Apple’s new privacy rules, FT reported.
  • Apple is about to roll out new tools that let people opt out of being tracked by their apps.
  • Snap reportedly wanted to gather data from third parties to keep tabs on users’ behavior.
  • See more stories on Insider’s business page.

Snap reportedly researched ways to skirt Apple’s new privacy rules that will ban apps from tracking people without their permission, The Financial Times reported Friday.

The company explored methods of tracking people’s behavior through third parties and cross-referencing that information with its own user database to keep tabs on users, according to the report, which cited internal documents and unnamed sources familiar with the situation.

The report comes as Apple is preparing to roll out new privacy policies that will ask people if they want to let their apps track them and block apps from doing so if they opt out.

The policies are expected to have a massive impact on the digital advertising market, which currently relies on tracking people’s behaviors across apps and websites to more precisely target ads. If most iPhone users opt out of the tracking, the policies could hurt major social media companies’ advertising revenue. Facebook has said Apple’s new policies could cut revenues for its Audience Network, which personalizes ads in third-party apps, by up to 50%.

Snap did not immediately respond to Insider’s request for comment. In a statement to FT, Snap confirmed that it explored methods of tracking users’ behavior using third party services, but said that it would discontinue the system once Apple’s new privacy changes go into effect.

“We support and will follow Apple’s upcoming guidelines because we have always believed that advertising should respect consumers’ privacy,” Snap told the outlet.

Snap isn’t the only company to have explored skirting Apple’s new privacy rules. ByteDance, the Beijing-based company that owns TikTok, reportedly tested Chinese state-backed tools that would make it possible to keep tracking users in China even after Apple’s new standards go into effect.

Apple did not immediately respond to a request for comment.

Read the original article on Business Insider