Dr. Fauci is going on Snapchat to encourage younger people to get a COVID-19 vaccine, according to a report

fauci vaccine
Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, prepares to receive his first dose of a COVID-19 vaccine at the National Institutes of Health on December 22, 2020 in Bethesda, Maryland.

  • Dr. Fauci is reportedly taking to Snapchat to encourage people to get a vaccine.
  • It’s part of a White House media campaign to combat vaccine hesitancy, Axios reported.
  • Fauci, 80, will use the app to reach younger people. All over-16s are now eligible for a shot.
  • See more stories on Insider’s business page.

Dr. Anthony Fauci, President Joe Biden’s chief medical advisor, will reportedly take to Snapchat to encourage more young Americans to get vaccinated.

Fauci, 80, will make his Snapchat debut as part of a wider White House media campaign to launch on Monday, Axios reported Sunday. As of Monday, everyone aged over 16 in the US is eligible for a COVID-19 vaccine.

Fauci and the White House want to reassure Americans who may be hesitant to get a COVID-19 vaccine, an unnamed official told Axios.

More than two-thirds of Americans aged 18 to 29 use Snapchat, the social-media platform that lets you send short videos and photos to others, according to the Pew Research Center.

The campaign is launching as the Food and Drug Administration (FDA) and Centers for Disease Control and Prevention (CDC) investigate reports of a rare but serious possible side effect of Johnson & Johnson’s vaccine. Six women aged between 18 and 48 had brain blood clots after getting the shot, the groups said April 13.

Nearly half of all adults have had one dose of COVID-19 shot, and about one-third are fully vaccinated, according to the CDC.

Fauci has previously said that vaccinating 70% to 85% of America’s population would enable a return to normal life.

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Snapchat reportedly made plans to skirt Apple’s new privacy rules and keep tracking its user base

Snapchat
  • Snap, the company that owns Snapchat, explored ways to skirt Apple’s new privacy rules, FT reported.
  • Apple is about to roll out new tools that let people opt out of being tracked by their apps.
  • Snap reportedly wanted to gather data from third parties to keep tabs on users’ behavior.
  • See more stories on Insider’s business page.

Snap reportedly researched ways to skirt Apple’s new privacy rules that will ban apps from tracking people without their permission, The Financial Times reported Friday.

The company explored methods of tracking people’s behavior through third parties and cross-referencing that information with its own user database to keep tabs on users, according to the report, which cited internal documents and unnamed sources familiar with the situation.

The report comes as Apple is preparing to roll out new privacy policies that will ask people if they want to let their apps track them and block apps from doing so if they opt out.

The policies are expected to have a massive impact on the digital advertising market, which currently relies on tracking people’s behaviors across apps and websites to more precisely target ads. If most iPhone users opt out of the tracking, the policies could hurt major social media companies’ advertising revenue. Facebook has said Apple’s new policies could cut revenues for its Audience Network, which personalizes ads in third-party apps, by up to 50%.

Snap did not immediately respond to Insider’s request for comment. In a statement to FT, Snap confirmed that it explored methods of tracking users’ behavior using third party services, but said that it would discontinue the system once Apple’s new privacy changes go into effect.

“We support and will follow Apple’s upcoming guidelines because we have always believed that advertising should respect consumers’ privacy,” Snap told the outlet.

Snap isn’t the only company to have explored skirting Apple’s new privacy rules. ByteDance, the Beijing-based company that owns TikTok, reportedly tested Chinese state-backed tools that would make it possible to keep tracking users in China even after Apple’s new standards go into effect.

Apple did not immediately respond to a request for comment.

Read the original article on Business Insider

How to delete and deactivate your Snapchat account

teen using mac laptop and phone at home
It’s easy to delete your Snapchat account from the Snapchat website.

  • To delete Snapchat, you must log into your account in a web browser.
  • When you delete a Snapchat account, it is deactivated for 30 days before being permanently deleted.
  • If you change your mind in the 30-day deactivation period, log back into your Snapchat account to reactivate it.
  • Visit Insider’s Tech Reference library for more stories.

If you decide you don’t want your Snapchat account anymore, it’s easy to delete it. However, you can only do so on the Snapchat website, which means you’ll need to know your login information.

Keep in mind that once you complete these steps, your Snapchat account won’t be deleted right away. It’ll be deactivated for 30 days, during which time you’ll have the option to reactivate your account before it’s permanently deleted.

Here’s how to delete Snapchat and deactivate your account.

If you decide to reactivate your Snapchat account before 30 days have passed, you can do so by simply logging back in with your username and password. It may take up to 24 hours for your account to reactivate.

How to delete apps on your iPhone, or hide apps from your Home Screen with iOS 14How to clear all of your conversations on Snapchat through your account settingsHow to turn off location tracking on Snapchat, to hide yourself on the Snap MapHow to change your email address on Snapchat in 5 simple steps, and make sure your contact information is up to date

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Execs from Snapchat, Verizon, and other top firms explain how 5G could supercharge their industries

holding phone in front of 5G cell tower
Verizon, AT&T, and T-Mobile all offer 5G coverage across the US.

  • The rollout of 5G will affect a broad range of industries, including healthcare, AR, and retail.
  • Execs from Snapchat, Verizon, and other top firms spoke to Insider about 5G’s potential effects.
  • They shared their predictions for how the technology will positively impact their companies.
  • See more stories on Insider’s business page.

Even though it is still in the early stages, much attention has been focused on how 5G services will effectively power innovation and increase performance, across a broad range of industries.

Verizon, AT&T, and T-Mobile all offer 5G coverage across the US, and last October, Apple rolled out a lineup of iPhone 12 models, all of which will be compatible with 5G.

The technology follows 4G LTE, which is used for streaming and other data-heavy activities, as well as driving Verizon’s national network, for example. 5G networks are anticipated to be 10 times faster than 4G LTE, as Insider previously reported.

Widespread implementation of 5G is not expected until about 2025 in many developed economies, however, according to a PWC report.

Insider spoke to experts in the healthcare, transportation, augmented reality, and retail industries to see how they will be able to leverage this technology.

1. Healthcare

Amwell telemedicine tablet telehealth
Electronic interaction between doctors and patients has been relied upon as people follow stay-at-home orders.

The COVID-19 pandemic has underscored the importance of telehealth services in an age where social-distancing measures dominate our lives. Electronic interaction between doctors and patients has been relied upon as people follow stay-at-home orders.

With the implementation of 5G, e-health experts and entrepreneurs are increasingly seeing how the new technology has the potential to advance healthcare to the next level. For example, by accelerating the use of augmented-reality applications and robotics to assist surgeons in complex surgical procedures.

Oliver Kharraz is the chief executive and founder of ZocDoc, a New York-based service that helps people book medical appointments. Kharraz said in an interview with Insider: “Investments in infrastructure, including 5G, will ensure that everyone has seamless access to telehealth and faster access to healthcare overall.”

For Kharraz, making a doctor’s appointment shouldn’t require perseverance. It should be a speedy, convenient process, he said, which is a distinct advantage of 5G, due to its super-short latency.

When asked what problems 5G can solve in telehealth, Kharraz said there are three important ways the technology can resolve issues in telehealth: “Bringing consistency to the experience, offering efficiencies, and enabling more and better relationships.”

He said: “Right now, a patient located in an area with spotty connectivity may have to explain a symptom to their provider two or three times and wait through a screen freeze for answers to their questions; that’s not a great experience. In urban areas, many of us take that connectivity for granted but it’s not the reality everywhere.

The proliferation of 5G will introduce additional efficiencies that will allow providers to minimize their efforts on administrative processes, Kharraz added. “For instance, in areas with good online access, appointments can be made online versus on the phone and documents can easily be shared on a patient portal versus a fax machine.”

2. Transportation

AP18011721808710
5G has the potential to drastically improve road safety.

5G is poised to revolutionize the transportation industry in two categories – protection and personalization – according to Verizon’s new business incubation VP, Elise Neel.

By protection, Neel refers to the ways in which 5G can drastically improve road safety. Verizon’s partnerships with companies like HERE, a location data and technology platform, demonstrate the possibilities of combining the power of 5G Multi-access Edge Computing (MEC) with location intelligence.

Neel said: “One application that was developed leverages HERE’s HD Live Map and HERE’s proprietary Live Sense computer vision technology to create a Vehicle to Network (V2N) communication system that identifies vehicles, pedestrians, bicycles, and barriers from a vehicle-mounted smartphone.”

The data is then sent in real-time to Verizon’s 5G MEC network, where AI predicts likely travel paths and warns vehicles of impending potential collisions, Neel said.

5G will also enable innovations that help cut congestion by monitoring and controlling traffic lights; alerting drivers of delays; and providing smart parking solutions, according to Neel. She said this will allow cities to personally accommodate individual needs.

Neel believes 5G is paving the way for an array of innovations that will reshape cities, businesses, and society as a whole. “These advances are merging the physical, digital, and biological worlds in ways that create both huge promise and potential disruption,” she said.

3. Manufacturing

AP17248783341009
5G should also enable new innovations in manufacturing, including autonomous robots.

Advanced technology through 5G will also enable new innovations in manufacturing.

As information technology and operational technology budgets continue to converge, 5G will assist in the dawn of the Fourth Industrial Revolution as factories and systems become more automated and autonomous.

Neel cites the example case of autonomous mobile robots and MEC, which will create new opportunities to upskill workers and facilitate a symbiotic relationship between humans and machines.

Transparent and real-time data sharing can also improve response times, and enable predictive maintenance and inventory analyses, all powered by 5G.

4. Augmented reality and artificial intelligence

AP18333770202059
The future of augmented reality and artificial may be impacted by the reliability of 5g networks.

The future of AR and AI depends on the reliability of 5G networks.

Carolina Arguelles Navas, head of AR product strategy at Snapchat, told Insider about the importance of 5G technology for Snapchat since it enables them to create augmented-reality experiences that far surpass anything they were able to do before.

She said: “For example, our famous AR Lenses are usually around 4mb in file size. With 5G, we’re able to deliver Lenses that are around 50mb in file size! It makes a huge difference in the quality, detail, and amount of content that we can pack into each individual Lens, and allows us to deliver these tech-intensive experiences seamlessly to Snapchatters.”

Last year, Snapchat put 5G to the test with the world’s first 5G Landmarker Lens experience, built in partnership with Verizon. Together with Verizon and the band Black Pumas, they transformed the New York public library into an AR concert venue.

“Snapchatters on Verizon’s 5G network could unlock an AR experience at the Library, where Black Pumas’ lead singer Eric Burton put on a psychedelic performance of their hit song ‘Colors’ as a Bitmoji-style avatar.

Arguelles Navas said the company was excited to “continue pushing the boundaries of what’s possible as 5G networks become more widely available.”

5. Retail

AP090612045071
Many retailers will be hoping to use 5G to enhance customers’ in-store experience.

When 5G is distributed to enough people, retail operations stand to benefit from incorporating the technology into their business. The technology will be useful for experiences like VR and AR, which retailers can use to enhance their in-store experience, according to Neil Saunders, managing director of GlobalData, an analytics and consulting company.

“From an operational point of view, 5G can be used internally to allow workers to connect to store and company networks remotely via portable devices,” he said.

The potential to further elevate digital communication comes at a time when engaging with consumers through technology has become essential as a result of COVID-19 restrictions.

Saunders added: “5G will allow retailers to deliver more information to consumers, which will improve customer service. There are many back-end connectivity issues, such as connecting remote sites and warehouses to the retail ecosystem that it could help with.”

Read the original article on Business Insider

Volv bills itself as ‘TikTok for news.’ The Snap-backed app makes news stories you can read in 9 seconds.

Volv
The app combines breaking news with pop culture stories.

  • Volv creates short-read news stories that users can swipe through.
  • The app combines financial and political news with popular culture, and is aimed at millennials.
  • The founders got advice from Mark Cuban and pre-seed funding through Snap’s accelerator Yellow.
  • See more stories on Insider’s business page.

Shannon Almeida and Priyanka Vazirani didn’t have any tech experience before they decided to create their own news app.

After working at a social startup on a campaign helping migrants at the border, they noticed how biased the mainstream media was. So the two decided to create an alternative.

Volv, which was founded in March 2020, is an antidote to traditional news apps, Almeida told Insider.

Read more: Facebook says it removed more than 1.3 billion fake accounts in the months surrounding the 2020 election

The app aims to create unbiased news in real-time and bills itself as “TikTok for news.”

It creates news stories, averaging at around 70 words, which users can read in less than nine seconds. The stories are listed in-app in a swipe format that’s easy on the eye. This is crucial to make the app attractive to its millennial target market, Vazirani said.

A post shared by Volv ☁️ (@volvmedia)

People in their teens and 20s often check their phones before they even get out of bed, logging into various apps to view the latest newsfeed updates. On Volv, users can scroll through and see all the major news stories at a glance.

The app combines breaking news with pop culture stories, such as explaining memes that are going viral. A prime example would be Bernie Sanders’ mittens at Joe Biden’s presidential inauguration.

In this way, the app can show people the top political and financial stories and covert non-news readers, while also offsetting heavy stories with lighter reads.

This approach is paying off. Volv publishes around 50 stories a day and its articles have been read nearly 8 million times so far. Its founders said it has a high retention rate, too.

A post shared by Volv ☁️ (@volvmedia)

Volv launched a week before the US went into lockdown but perhaps this was fortunate timing. People staying at home spend more time online. In addition, major news events have drawn readers in. This includes the Black Lives Matter movement, tumultuous 2020 presidential election, Capitol siege, and of course, the ongoing pandemic.

“It sort of pushed us in at the deep end,” Almeida told Insider.

Being unbiased is a key part of the app’s identity. Its founders also recently launched a feature called timeline news. This allows readers to get a broader view of the topic and understand how a story has developed, without moving away from the short-format feature.

Consumer angle

It has a team of fewer than 10 people – but it’s actively recruiting more so it can diversify its content.

Volv co-founders Shannon Almeida and Priyanka Vaziran.
Volv co-founders Shannon Almeida and Priyanka Vazirani.

Prior to launching the app, Almeida and Vazirani, emailed billionaire entrepreneur Mark Cuban on a whim for some advice. To their surprise, Cuban responded. He gave them tips on how to make the content more youthful and in sync with millennials. He also advised them on how to market the app and differentiate it from existing news sites.

Almeida and Vazirani had no tech experience before creating Volv. Instead, they created the app from a consumer angle, the pair told Insider. They also applied this to the interface of the app, which has neutral colors and no bold headlines to create a calm, seamless experience, Vazirani said.

So far, Volv has used purely organic marketing. It’s been featured by YouTubers and tech bloggers, and has a page on Product Hunt, which helps spread the word and give it a global audience, Almeida said. Although it’s shunned paid marketing so far, it’s looking to try it out in the future, she added.

A post shared by Volv ☁️ (@volvmedia)

Volv received pre-seed funding through Snap’s accelerator Yellow, which Vazirani said gave it “instant validation.” As well as the funding, Yellow has also given Volv access to a range of resources, including sessions hosted by guest speakers. Snapchat and Volv share the same target market and are both based around speed and short pieces, so the pairing made sense, Vazirani said.

The founders told Insider Volv is going to be raising its seed round soon but did not provide further details.

Read the original article on Business Insider

3 of Snap’s top leaders have made multimillion-dollar home purchases in the last year amid a major comeback for the company

Evan Spiegel
Snap CEO Evan Spiegel.

  • Three Snap execs have made multimillion-dollar home purchases in the last year.
  • The purchases come amid a breakout year for Snap, which has seen been luring users and advertisers.
  • Snap reported $911 million in revenue last quarter, an increase of 62% year-over-year.
  • See more stories on Insider’s business page.

A high-ranking Snap employee has purchased an $18 million Beverly Hills home, making him the third Snap exec to make a major house purchase in the last year.

Jared Grusd, who was hired as Snap’s chief strategy officer in 2018 and now serves as a strategic adviser at the company, purchased the Southern California mansion in November 2020, according to Dirt’s James McClain.

The roughly 10,000-square-foot home lies within a gated community in the mountains between Beverly Hills and Studio City and was previously owned by Jennifer Messer, the daughter of Skechers founder Robert Greenberg, Dirt reports.

Read more: Snap was almost left for dead. We talked to 22 insiders about how it staged a comeback and got advertisers to fall in love with it.

Reports of Grusd’s purchase follows another multimillion-dollar home purchase by a Snap executive: Dirt’s Mae Hamilton reported last month that Jeremi Gorman, Snap’s chief business officer, paid $15.8 million for a mansion in Hermosa Beach, California, just south of Snap’s headquarters in Venice, California. The hilltop home boasts ocean views and backs up to a property owned by TV host Jimmy Kimmel, Yahoo reports.

And in January, The New York Post’s Mary K. Jacob revealed that Snap cofounder and CEO Evan Spiegel dropped $30 million on a mansion in Paris. The 10,000-square-foot house, located near the Seine river in Paris, includes six bedrooms, five bathrooms, a swimming pool, courtyard, garden, library, music room, wine cellar, private dressing rooms, and space for nurses, maids, or chefs, according to the Post.

Spiegel and Kerr reportedly paid $30,358,000 when they purchased the property last May.

Those three major home purchases follow a breakout year for Snap in which shares of the company’s stock have risen roughly 34%. Snap’s stock recently hit a 52-week high of $68.70 following its investor day – Peter Sellis, Snap’s senior director of ad products, said that the company is “in a position to drive multiple years of 50% plus revenue growth,” according to CNBC.

As Insider’s Tanya Dua, Lara O’Reilly, and Dan Whateley reported earlier this month, Snap has been steadily winning back users and advertisers, due in part to the Facebook ad boycott last summer. Gorman told Insider that it was a “tipping point” for Snapchat, the disappearing photo and video app Snap owns – the company was able to convince both new and existing advertisers to spend on Snapchat instead of other social media platforms.

Snap also had its biggest quarter as a publicly traded company last month: The company reported $911 million in revenue for the final three months of the year, an increase of 62% since the same quarter a year prior.

Read the original article on Business Insider

CEOs steer clear of Fox News’ Maria Bartiromo

Hello and welcome to Insider Advertising. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Maria Bartiromo
NEW YORK, NEW YORK – JANUARY 10: Host Maria Bartiromo Merrill & Bank Of America Private Bank CIO Chris Hyzy visits “Maria Bartiromo’s Wall Street” at Fox Business Network Studios on January 10, 2020 in New York City.

CEOs are steering clear of Fox News’ Maria Bartiromo and denying her interviews, sources say

Click here to read the story.


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An ad agency sued Omnicom’s DDB, alleging it was ‘exploited’ so the other firm could win a $4 billion US Army contract

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Snapchat is minting overnight millionaires with its TikTok competitor but creators worry the gold rush will end soon

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All the actions big tech companies have taken against Trump’s social media accounts following the US Capitol siege

US Capitol siege
The rioters during the Capitol siege.

  • The US Capitol siege by pro-President Donald Trump rioters on Wednesday has set off a wave of actions from big tech companies.
  • Platforms like YouTube, Facebook, and Twitter have removed a video of Trump telling rioters “we love you, you’re very special” but “go home in peace.”  
  • Twitter and Facebook have both locked Trump’s respective social media accounts. 
  • Here’s a list of all the actions big tech companies have taken against Trump in response to the Capitol seige.
  • Visit Business Insider’s homepage for more stories.

The US Capitol siege by President Donald Trump supporters on Wednesday has set off a range of responses and actions from big tech companies, including deleting the infamous Trump response video and temporarily freezing Trump’s social media accounts.

Prior to the historic Capitol siege that left four people dead, according to CBS News, and the Capitol building ransacked, the biggest action tech companies like Facebook and Twitter took to moderate Trump was to add fact-checking lines on some of his baseless claims regarding topics like mail-in ballot fraud.

Read more: The siege of the US Capitol was a disaster for congressional cybersecurity – and experts say Congress will likely have to wipe all its computers and rebuild from scratch

However, following the riots, more big tech platforms have taken serious and actionable steps towards temporarily quieting Trump, although people calling to ban the president from social media platforms say these short-term freezes may not be enough.

See all of the actions various companies have taken in response to the Capitol siege:

YouTube

YouTube
YouTube.

YouTube has removed a video of Trump disputing the 2020 presidential election results while telling rioters “we love you, you’re very special” but “go home in peace.” 

Farshad Shadloo, YouTube spokesperson, told Insider in an email on Wednesday that the video violated YouTube’s policies surrounding “content that alleges widespread fraud or errors changed the outcome of the 2020 US.”

“We do allow copies of this video if uploaded with additional context and sufficient educational, documentary, scientific, or artistic (EDSA) value,” Shadloo continued.

Read more: A pro-Trump super PAC made illegal contributions to the president’s reelection campaign, a watchdog group says

Following this removal, on Thursday, YouTube announced it would give channels a “strike” if its videos violated the social media platform’s policies. Following the first strike, a channel will be banned from posting for a week. A second strike within 90 days will result in a two-week ban. The third and final strike, if done within 90 days, will result in a permanent ban. 

The strike policy announcement came out of the “disturbing events that transpired yesterday,” a YouTube spokesperson told Insider.

Facebook

Facebook headquarters
Facebook.

The same Trump video that YouTube removed was also removed by Facebook on Wednesday. According to a tweet by Guy Rosen, Facebook’s vice president of integrity, the video removal decision was made “because on balance we believe it contributes to rather than diminishes the risk of ongoing violence.”

On Thursday, Facebook went one step further and decided to freeze Trump’s Facebook and Instagram accounts “indefinitely and for at least the next two weeks until the peaceful transition of power is complete,” Mark Zuckerberg, Facebook’s CEO, wrote in a post.

“His decision to use his platform to condone rather than condemn the actions of his supporters at the Capitol building has rightly disturbed people in the US and around the world,” Zuckerberg wrote. “We believe the risks of allowing the President to continue to use our service during this period are simply too great.”

Snapchat

snapchat
Snap.

Snapchat has also “locked” Trump’s account following the Capitol siege, a Snap spokesperson told Insider on Thursday

This isn’t the first action Snap has taken against Trump. In June, the social media platform stopped promoting Trump’s account in its Discover section after he called for violence against protestors amid demonstrations following George Floyd’s death.

“We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover,” a Snap spokesperson told Insider in June. “Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America.”

Shopify

Shopify app phone
Shopify.

On Thursday, Shopify removed stores with ties to Trump, including shop.donaldjtrump.com and trumpstore.com.

Read more: Biden has been certified as president. 5 experts predict how his administration could crackdown on the advertising and tech industries.

Shopify does not tolerate actions that incite violence,” a Shopify spokesperson said in a statement to Insider on Thursday. “Based on recent events, we have determined that the actions by President Donald J. Trump violate our Acceptable Use Policy, which prohibits promotion or support of organizations, platforms or people that threaten or condone violence to further a cause. As a result, we have terminated stores affiliated with President Trump.”

Twitch 

twitch logo
Twitch.

Twitch has also frozen Trump’s account, and will make further decisions about his account after Biden is inaugurated, The Verge reported.

Previously, Twitch placed a temporary two-week ban on Trump’s account due to “hateful conduct” policy violations, a Twitch spokesperson told Insider in June.

Twitter 

trump twitter
Twitter.

On Wednesday, Twitter removed the same one-minute video that YouTube and Facebook dismissed. Shortly after, the social media platform locked Trump’s Twitter account and removed three tweets – including one with the aforementioned video – and replaced the posts with “this Tweet is no longer available” messages. As a result, Trump could either delete the tweets to gain access to his account after 12 hours or remain frozen out of his Twitter account.

On Thursday, Trump deleted the three tweets in question, and the tweets now read: “This Tweet is no longer available because it violated the Twitter Rules.” Twitter did not confirm with Insider the time the tweets were deleted, but if the original statement still holds, the 12-hour countdown until Trump has access to his Twitter account has already begun.

However, the social media platform isn’t ruling out more serious actions in the future.

“Future violations of the Twitter Rules, including our Civic Integrity or Violent Threats policies, will result in permanent suspension of the @realDonaldTrump account,” Twitter said in a statement. 

Read the original article on Business Insider

How Google is Preparing for Fully Immersive AR Environments

Since its inception, one of the biggest use cases of AR on mobile remains the ability to play with your appearance whether through clothes, accessories, or makeup. Snapchat and Instagram are no stranger to this trend, and now Google is making its mark in the space with its own update.

Specifically, the tech giant tapped ModiFace and Perfect Corp, two companies highly involved in AR beauty technologies, to deliver a feature that gives online shoppers a way to virtually try on makeup without having to deviate from their Search results.

Separately, Google teamed up with Snapchat to put an immersive twist on its ‘Year in Search’ trends overview. Here’s a high-level overview of the latest.

Bringing the benefits of in-store shopping to mobile

Similar to YouTube’s AR feature for makeup try-on launched last year, Google’s latest push utilizes top brands including L’Oréal, Estée Lauder, MAC Cosmetics, Black Opal, and Charlotte Tilbury allowing consumers to try on a variety of makeup products without having to set foot in a store to test the look and feel.

Here’s how it works: When a user searches for a particular lipstick or eyeshadow product such as— “L’Oréal’s Infallible Paints Metallic Eyeshadow,” — they’ll be directed to the virtual try-on shopping experience at the top of their search results. From there, they can browse a library of photos of models representing a range of skin tones to help compare the shades and find the right product for them

“Seventy-three percent of U.S. shoppers are planning to buy online,” said Archana Kannan, Group Product Manager, Shopping and author of the announcement regarding this past holiday season’s expectations. “There are plenty of perks with online shopping, from the convenience of doing it from your couch to the multitude of options right at your fingertips.”

Details aside — the key takeaway here is that more than ever consumers are finding out about products from social media, then clicking through direct links to retailers to make purchases or even transacting directly on social platforms like Facebook or Instagram without leaving the app. A big driver of this shift? Influencers.

Endorsements from experts and enthusiasts

As part of the effort, Google is taking into consideration how consumers ultimately make their decision and a big trend as of late is recommendations from trusted sources like influencers.

In this vein, the company is unveiling recommendations from beauty, apparel and home and garden enthusiasts and experts, including online influencers, when a consumer browses Google Shopping on their phone. For example, hear the latest from professional makeup artist Jonet about makeup looks, or get holiday gift ideas from Homesick Candles.

“Sometimes it’s helpful to get recommendations and see how products work for other people,” explained Kannan. “Once you’ve found a product you love, you’ll be able to easily shop these recommendations.” This feature comes from Shoploop, a product formerly part of Area 120, Google’s in-house incubator.

The ‘Year in Search’ AR experience

The end of the year always seems to be nostalgic and Google and Snapchat are leaning into this in an innovative way. A new Google Lens accessible through Snapchat gives users an interactive walk down memory lane of all the key events of 2020 and noteworthy insights.

For instance, clicking on a photo of a Black Lives Matter protest highlights that compared to the previous year, searches of the term were up five-fold. Further, searches for “protest near me” were made in every state in the country for the first time ever.

“As 2020 comes to an end, Snap and Google have partnered to bring Google’s iconic “Year in Search” story to life with an immersive augmented reality experience. This marks the first time Google’s “Year in Search” has been brought to life in AR, and the campaign’s debut on Snapchat.”

Additionally, Snapchat also reports that for the first time Google will run its “Year in Search” video as ads on the platform.

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The post How Google is Preparing for Fully Immersive AR Environments appeared first on Social Media Week.

How to add a tweet to a snap on Snapchat and share it with friends and followers

woman holding using phone tv movie at home
Sharing a tweet on Snapchat only takes a few taps.

  • You can add a tweet directly to a snap you send on Snapchat by linking your accounts.
  • When you send a tweet on Snapchat, people who receive your snap can swipe up to open the tweet.
  • You can only share tweets from public Twitter accounts — locked Twitter accounts can’t be shared on Snapchat.
  • To add a tweet to Snapchat, navigate to the tweet and open the Share menu, then select “Snap Camera.”
  • This feature is currently only available for iOS users.
  • Visit Business Insider’s Tech Reference library for more stories.

In days past, if you wanted to share a tweet to Snapchat, you needed to screenshot it and then share your screenshot.

But now, there’s a better, more integrated option: iOS users can share tweets to Snapchat directly with a few taps, allowing their followers to navigate to the tweet and see the replies (or share it themselves).

Here’s how iOS users can get started sharing tweets to Snapchat.

How to add a tweet to Snapchat

1. Open Twitter and navigate to the tweet you want to share. The tweet must be from an account that’s public – if the tweeter’s username has a lock icon next to it, the tweet can’t be shared.

2. Tap the tweet’s sharing icon, which looks like an arrow pointing upwards out of a box. It’ll be in the bottom-right corner of the tweet.

3. You’ll see “Snap Camera” as a share option. Tap it. If you don’t see this option, it means that either Twitter or Snapchat needs to be updated, or you don’t have Snapchat installed and set up.

2   How to add a tweet to a Snap
Snapchat will be labeled as “Snap Camera.”

4. Snapchat will open, with your tweet inserted on the screen. Don’t worry about the placement of the tweet – you can adjust this after you’ve recorded the snap.

5. Take your snap – it can be a picture or video. Add any text, effects, or filters you’d like, and then move the tweet to where you want it. You can also rotate and resize it freely.

6. Tap the send button in the bottom-right corner of the screen and select your recipients, then tap the blue arrow in the bottom-right to send it.

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You can add filters, texts, stickers, music, and more to the snap, along with a tweet.

To open the tweet you sent so they can see the replies or share it, your recipient will need to swipe up on your snap.

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Read the original article on Business Insider