28-year-old Tyra Myricks makes 7 figures and has 5 side hustles. Here’s how she typically spends a day.

Tyra Mavericks
Tyra Myricks

  • Tyra Myricks, 28, makes seven figures a year working a day job and five side hustles.
  • She works for Drake, has a fashion line, a branding company, a website for entrepreneurial resources, a pizza shop, and co-owns a gym.
  • To Insider, she breaks down what a typical day looks like.
  • See more stories on Insider’s business page.

If the Land of Side Hustles had a queen, it would surely be 28-year-old Tyra Myricks, daughter of hip hop legend Jam Master Jay. It all began in 2009 when she launched a fashion label while still in high school that eventually helped pay her way through college. She initially went to university to study pre-med but dropped out after the label saw her earning over double her tuition.

She took the streetwear world by storm with celebrity partnerships, and advertising on Instagram’s TMZ the Shade Room. In 2012, she rebranded the company now known as Wealth as high fashion streetwear.

“It’s not the business you do, it’s what you do differently,” she told Insider.

Aside from owning a fashion label, and branding and merchandising company, she’s also the co-owner of The Method, Los Angeles’ first Black-owned gym. Myricks is also about to launch a pizza shop with T’yanna Wallace, daughter of rapper Biggie Smalls, and she’s co-creating a platform to provide young entrepreneurs with resources to start their own businesses.

“It’s not an easy game,” she said of being an entrepreneur. “Everybody on the internet shows the glorious side, but nobody shows the treacherous side where it’s hard to get up in the morning.”

Her day job, of course, is working as director of design, merchandising, and development for Drake’s OVO lifestyle brand, which earns her six figures a year. In total, she makes about seven figures a year and says a secret to her success is knowing how to constantly be agile with the opportunities life brings.

To Insider, she breaks down how she puts that process to use on a typical day.

She wakes up at 5:45 in the morning

Waking up before the break of dawn, Myricks prays, takes a shower, gets dressed, and downs six espresso shots. Her first stop this morning is to The Method to prepare the gym for opening.

Around 6:30 a.m. she leaves the house and puts on gospel music as she drives downtown, trying to beat the morning traffic rush.

At 7 a.m. she opens the gym and gets breakfast

She arrives at the gym and inspects everything to make sure space was cleaned properly before closing the night before. She also folds extra towels and gets the system ready for patrons.

Myricks became co-owner in the gym after investing a substantial amount last year, though she declined to share how much she gave. There are no employees at the gym, though it has 17 independent contractors. It opened in a new location last summer in the middle of the pandemic. Myricks remembers that day clearly because a few days later, the city of Los Angeles shut down again due to COVID-19.

“It was a grand opening, grand closing,” she said.

Tyra Mavericks
Tyra Myricks

During the shutdown, they moved classes outdoors, which helped cover overhead costs (rent is $6,500 a month). Currently, the club has nearly 300 members, giving it a feel of exclusivity, which is something Myricks prizes in all of her entrepreneurial endeavors.

Membership is $99 a month, another reason to ensure service is top-notch. “What’s stopping someone from going to planet fitness for $30 a month?” Myricks said.

After opening the gym she gets breakfast. This day: a green smoothie.

Then, she preps for her day job

Myricks is also the director of design, merchandising, and development for rapper Drake’s OVO lifestyle brand. At 9:30 a.m., still at the gym, she prepares for a Zoom call with the OVO team to discuss upcoming projects. That lasts until about 11 a.m.

Cofounded by Drake in 2011, OVO is known for selling high-end streetwear and has done collaborations with Canada Goose, and the Major League Baseball, as well as having hosted pop-ups at Nordstrom and the once-popular retail store Colette in Paris. “I look at the recipe and formula a lot of successful people use and get little pieces of that to create my own recipe and formula to be successful,” she said.

Tyra Mavericks
Tyra Myricks

Afterward, another business partner meets her at the gym to discuss upcoming projects for the branding agency they own together. Drake offered Myricks a job after seeing some of the branding and merchandising work her agency did for an artist signed to his label. She moved from New York to Los Angeles in 2017 to take the job.

Without giving exact numbers, Myricks said she makes six figures a year from working at OVO, where she leads the design team, approves and denies designs, and deals with manufacturers overseas. “It’s a constant 24-hour job because China and other manufacturers are 12 hours ahead of us,” she said. “When you ask what is a day like – it’s literally a day. It’s a constant revolving door that never stops.”

At 11:28 a.m. she starts working on her fashion side hustle

Next, she heads to the factory she co-owns with a business partner and begins ordering fabric for her Wealth fashion line which she primarily sells online and in one store in downtown LA.

“This isn’t because other stores aren’t interested,” she said. “We like to keep exclusivity.”

She also discusses plans with her business partner on renovating the space next door to expand the factory, makes sure production is on track and approves new patterns for sweaters. There are 16 people currently working for her company, and the brand produces about 2,500 units each week. Each item sells for between $13 and $1,300.

Tyra Mavericks
Tyra Myricks

Finally, it’s lunch time

An assistant brings her lunch around noon, which today is a grilled chicken salad. Before eating it, however, she heads to the screen printer to drop off samples for Wealth’s upcoming fall/winter collection.

When she gets to Wealth headquarters around 2 p.m., she finally eats lunch as she packs all of the orders that arrived the day before, preparing to ship them to customers.

Next, she orders a double shot of espresso from Blue Bottle Cafe. Then, she keeps it moving.

Around 4 p.m. she finally ships off the Wealth packages, then heads to the Inflamed store downtown, the only brick-and-mortar location that sells Wealth. There, she restocks and checks inventory.

On to another side hustle

Next, she heads to a meeting at the pizza shop she’s opening called Juicy Pizza to discuss patio design and merchandise. Myricks said she came up with the idea of Juicy Pizza because, as a New Yorker living in Los Angeles, she felt there was “no good pizza in Los Angeles.”

Tyra Mavericks
Tyra Myricks (L)

“The more I thought about how to bring that New York theme to Los Angeles, I felt, who represents New York more than Biggie Smalls?” she continued. So she called her friend T’yanna Wallace, daughter of the late rapper, and presented her with the idea. “She loved it,” Myricks said.

Myricks also knew the importance of reaching out to Wallace because, being the daughter of the late Jam Master Jay, she knows first hand what it’s like to have people profit from her father’s name and career. “I was like I don’t want you to invest anything,” she recalled telling Wallace. “Let’s just make money together. Let’s make moves.”

The shop is set to open later this year.

Last stop: a dinner reservation downtown

At 7 p.m. she meets two friends at a Latin restaurant called Dama downtown, where she orders a celery salad with pineapple juice, Mexican corn, and an Oxtail Tostada.

She picks up shipping bags from the storage unit before heading home.

Around 9 p.m. she finally arrives home and begins to unwind, if only for a moment. She answers emails before starting her next project, a website for celebrity client merchandise, which is part of the branding agency she co-founded.

Around midnight, she falls asleep. In five hours, she will get up and do it all over again.

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How to start 12 small businesses from scratch – whether you’re into copywriting, urban farming, or food trucks

Examples of how to start your business, including dog walking, a food truck, urban farming, hair care, and dyed yarn.
A record number of people started new businesses last year, including dog walking, urban farming, and food trucks.

  • The pandemic upended many lives, but it didn’t overturn the entrepreneurial dream.
  • Applications for an employer ID reached 1.1 million through September in 2020, a 12% increase from the prior year.
  • Here are 12 guides on how to start any business, from a modest urban farm to a food truck.
  • See more stories on Insider’s business page.

The pandemic upended many lives, but it didn’t overturn the entrepreneurial dream.

A record number of people started new businesses last year. New applications for an employer ID in the US reached 1.1 million through September 2020, a 12% increase from the same time period in 2019, according to an analysis of US Census data by The Wall Street Journal.

For those who want to chase their entrepreneurial passions, here are 12 guides on how to start a business, from a dog-walking empire, to a modest urban farm, and even a food truck.

1. Copywriting business

sarah turner
Sarah Turner Agency offers freelance copywriting for clients in the medical and health sectors, content marketing strategy, and training programs for future copywriters.

Sarah Turner launched her eponymous copywriting agency in 2013, after leaving her job as a research assistant.

Sarah Turner Agency offers freelance copywriting for clients in the medical and health sectors, content marketing strategy, and training programs for future copywriters. Last year, Turner booked $2.6 million in revenue, according to documents verified by Insider. 

Read more about how Turner launched her copywriting business. 

2. Website flipping

chelsea
Chelsea Clarke is the founder of Blogs for Sale.

Chelsea Clarke is the founder of Blogs For Sale, a company that flips little-known websites into desirable online businesses that can generate $16,800 in a year.

Clarke said her startup took off last year as more people sought online revenue streams during the pandemic. In 2020, she earned $127,000 from flipping 13 websites and brokering sales for 50 more sites, documents reviewed by Insider verified. 

Read more about how Clarke built her website-flipping business. 

 

3. Instagram side hustle

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Today, Plant Kween has 311,000 followers and collaborates with brands like Spotify on curated content.

Christopher Griffin’s Instagram account, which is under the moniker Plant Kween, is devoted to pictures of the 200 plants living in their Brooklyn apartment, tips on caring for the greenery, and useful botanical knowledge. 

They started the account in winter 2016 — as a means of learning about something new after graduate school — grew it steadily to 311,000 followers and collaborates with brands like Spotify on curated content.

Griffin couldn’t disclose what they earn with the music-streaming service but a partnership with the fashion line Tonle, that sold $42,000 of non-binary clothing last year, netted them around $8,400, according to Tonle. 

Read more about how Griffin built their Instagram side-hustle. 

4. Urban farm

Joanna Bassi
Here’s how Joanna Bassi built an urban farm from scratch and her advice for fellow farming entrepreneurs, including how to pivot during a pandemic.

Joanna Bassi turned her unused backyard — measuring 150 feet by 75 feet — into an urban farm that could grow fresh produce for local establishments.

Bassi started from the ground up in January 2018, and by the following year, she netted nearly $6,000 in revenue from selling at farmers markets and local restaurants, according to documents viewed by Insider. 

In 2020, the pandemic temporarily closed Bassi’s restaurant clients and hurt business. She still managed to book nearly $7,000 by creating new revenue streams. 

Read more about how Bassi built her urban farming business. 

5. Pet care and dog-walking business

dog tricks
You can teach your dog to shake your hand with a simple command.

Jill Nelson took over her friend’s 15-year-old dog walking and pet sitting startup Hot Diggity in 2015. Since then, she’s scaled the Seattle office, opened a Vancouver location, and purchased Hot Diggity’s Portland, Oregon, outpost. 

Revenue for Hot Diggity’s three locations sank between 2019 to 2020 — Portland had the most drastic decline, falling from $2.1 million to $986,000, according to documents verified by Insider — but Nelson said the company weathered the storm and is already seeing an increase in bookings. 

Read more about how Nelson built her dog-walking and pet care business. 

6. Hand-dyed yarn business

Jake 1
Kenyon shared his advice for launching a business around your passion, building community support, and how he stands out in a crowded market.

In January, Jake Kenyon left his full-time job as a speech pathologist to pursue his side hustle: A hand-dyed yarn business called Kenyarn. The pandemic drove many consumers to crafts, like knitting and crocheting, which helped boost Kenyon’s business.

Kenyarn’s gross sales jumped from $33,000 in 2019 to $125,000 last year, and he’s on track to surpass that figure this year, according to documents viewed by Insider. 

Read more about how Kenyon built his hand-dyed yarn business. 

7. Food truck

food truck
Alessio Lacco and Sofia Arango opened a pizza-focused food truck, tapping Lacco’s 15-year background making Neapolitan pies and the truck he already owned.

Alessio Lacco and Sofia Arango launched Atlanta Pizza Truck last August as way to make money during the pandemic.

In its first five months of business, the couple booked $82,000 in sales, according to documents reviewed by Insider. In the first three months of 2021, they netted $53,000 in sales and believe they are on track to at least double sales from 2020.

Read more about how Lacco and Arango built their food truck business. 

8. Hair care business

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Stormi Steele

Stormi Steele used to make hair care products in her kitchen while working in salon in 2012. She’d mix over-the-counter ingredients, such as flaxseed oil and vitamin E, in an effort to create a solution that would help her hair grow. 

Today, Steele is the founder of Canvas Beauty Brand, which booked nearly $20 million in revenue last year.

Read more about how Steele built her hair-care business. 

 

9. Pop-up bakery

abby love
On January 21, Abby Love opened her first bakery, Abby Jane Bakeshop, in Dripping Springs, Texas.

When the opening of Abby Love’s bakery was delayed due to the pandemic, she launched 10 pop-up bakeries around Dripping Springs, Texas to keep her brand alive, attract new customers, and boost revenue.

Love partnered with local businesses for her pop-ups, choosing establishments that didn’t sell baked goods and attracted the kind of customers who would appreciate her locally-sourced ingredients.

Read more about how Love built her pop-up bakery business.

10. Craft brewery business

Chris and Avery_HTB_LittlePondDigital
Christophe Gagne and Avery Schwenk are the cofounders of Hermit Thrush, a Brattleboro, Vermont-based brewery that exclusively makes sour beers.

Christophe Gagne and Avery Schwenk are the cofounders of Hermit Thrush, a 7-year-old Brattleboro, Vermont-based brewery that exclusively makes sour beers. 

Today the brewery has 21 taps and its canned varieties are sold in 9 states, plus DC. The brewery’s most popular concoction, Party Jam, is a collection of fruit-forward sours that typically sells for $19.99 on the company’s website. What’s more, Hermit Thrush booked $1.5 million in revenue last year, according to documents viewed by Insider. 

Read more about how Gagne and Schwenk built their craft brew business. 

11. Furniture maker

furniture
Matthew Nafranowicz, a master craftsman, started doing upholstery work more than two decades ago.

In 2002, Matthew Nafranowicz opened his furniture upholstery storefront, The Straight Thread, in Madison, Wisconsin. 

Furniture upholstery represents an estimated $1 billion market in the US, and government data shows it employs roughly 30,000 people.

Read more about how Nafranowicz built his furniture upholstery business. 

12. Self-published author

sally

Sally Miller is a self-published author who’s written and co-authored 15 books on Amazon. She made $9,000 in royalties in January, her highest amount to date, according to documents viewed by Insider. 

“It meets my two criteria, which is that I’m making money and doing something I really enjoy,” said Miller, who built a following through her subject matter, which focuses on how people can make money through various entrepreneurial ventures, like Airbnb and ghostwriting.

Read more about how Miller built her self-publishing business. 

Read the original article on Business Insider

At 52, I took on a second part-time retail job at Lush Cosmetics for extra income and to get out of the house. Here are 5 lessons the experience taught me.

Zoey Ullah and Belinda Clarke Lush workers
Belinda Clarke, right, with a Lush coworker in January 2021.

  • Belinda Clarke is a freelance writer and a director of alumni engagement at Northwestern University.
  • She recently Clarke took on a second part-time job as an employee at a mall Lush store in Skokie, Illinois.
  • Although re-entering retail was intimidating, Clarke says she enjoyed interacting with people again and feeling valued for her hard work.
  • Visit Business Insider’s homepage for more stories.

In mid-November, I signed on as a holiday associate for Lush Cosmetics at the Westfield Old Orchard Mall in Skokie, Illinois, near my home.

While my primary driver for taking a second job was extra income, after nearly a year at home, I also really wanted to be around people again. This might sound off to some, since the pandemic is still raging, but I felt very comfortable with the company’s COVID safety protocol, which involved a required stop at the hand-washing station and masks at all times. (If you’re wondering, yes, you can still smell the bath bombs through your mask). 

I worked at Lush until my holiday term ended on January 10. Here are lessons I learned from taking on the job.

1. You’re never too old be scared on your first day 

On my first day on the job, I was very nervous. I hadn’t started a new job in 20 years. But within a half hour of donning the LUSH apron and getting out on the sales floor, I was already working the register, a testament to both good technology and cool managers who took time away to walk me through things. 

As I worked through my first day, I was impressed by how organized and put together the team was. Even better, I was encouraged to take time when the store was slow (which didn’t happen often) to read product descriptions, ask questions, and even make samples to try at home so I’d get to know the products. Never did I feel like I was being a burden to my colleagues, who graciously helped me learn the ropes. 

2. Quality output takes extra time

I’m a task master and I do things quickly. Sometimes this is a good thing, and sometimes it results in sloppy work. For example, if you want to make a good impression, you probably don’t want me wrapping your gifts. So when it came to the cutting and packaging of the bulk soap, I was a little apprehensive. 

Turns out, by doing things carefully and taking a little extra time, even I could wrap a bar of soap to the standards required! Not only that, I found it extremely therapeutic to take the extra time to slow my roll and cut and wrap the soap tightly and neatly.  

Read more: Writers you’ve never heard of are quietly making more than $10,000 a month self-publishing on Amazon Kindle. They share 4 tips on how to get started with no experience.

3. Team effort goes a long way

Holiday shopping can be stressful enough, but throw in a global pandemic and maximum store capacity limits and you’d think things would become riotous. Luckily, they didn’t in our mall or in our store. With the added benefit of warmer-than-normal temps and no blizzards, there also were never issues with customers waiting to enter the store being overly rude or unruly.

More importantly, the majority of mall goers adhered to the mask requirement, which was pretty amazing. All in all, people were patient and understanding. 

4. It helps to work for a company with a conscience 

Lush is a company that cares about its employees. From the online training I received prior to beginning the job to the company’s inclusive philosophy and practices, I truly felt valued every day.

Some ways they went above and beyond include a surprise $300 COVID relief bonus given to all employees prior to Christmas, a customized gift from the store manager, and frequent “kudos” notes from colleagues taped to the inside of my locker with words of encouragement. On a particularly grueling pre-Christmas weekend day, our floor leader polled us about our favorite shower products and then gifted us our top pick at the end of our shift.  

Read more: This couple paid off $114,000 of debt in less than 2 years – then saved up $431,000. Here are the side hustles they started and how much money they made from each one.

5. Hard work feels good

To some, working at a bath and body store might sound like a pretty easy gig. Well, it’s not. Retail is hard, and for all of you who have done it, you know what I’m talking about. The hours are brutal (especially during the holidays) and the added COVID-19 requirements definitely raised the bar. But at the end of each eight-plus hour shift, as I walked to my car, one of just a few left in the lot, I felt good. I also smelled good. My feet were killing me and my hips were aching after standing all day, yes, but I was proud of myself for sticking it out as a 52-year-old surrounded by 20-somethings.  

So for those of you who are looking to try something new and maybe a little scary? Go for it. You might just learn some things you didn’t expect.  

Belinda Clarke works full time as the director of alumni engagement for the Medill School of Journalism at Northwestern University. She is also a freelance writer and regular contributor to 30Seconds.com.  

Read the original article on Business Insider