Hello and welcome to Insider Advertising for February 23. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
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Microsoft’s Brad Smith lays out why the company is taking news publishers’ side in the fight with big tech
- An Australia law requiring tech companies to pay publishers led Facebook to ban news on the platform.
- Microsoft’s president Brad Smith said he hoped other countries adopt similar measures.
- Microsoft is also working with European publishers on an “Australian-style arbitration mechanism.”
Inside Barbie’s comeback: How Mattel repositioned the 60-year-old doll as a woke role model and reversed its sales slump
- Tanya Dua reports that Barbie sales have soared in the pandemic, its worldwide gross billings up 19% in the fourth quarter.
- The results reversed a years-long slump in sales.
- They also followed the brand’s efforts to diversify its product and marketing.
How Neal Aronson built Roark Capital into a booming business by buying up dying nostalgia brands like Jamba Juice and Arby’s
- Neal Aronson founded Roark Capital in 2001 after working in the hotel business.
- Roark has acquired 90 brands that have 63,000 locations and account for $54 billion in system revenues.
- Roark is best known for its fast-food empire and brands such as Jamba, Arby’s, and Dunkin’.
More stories we’re reading:
- Clubhouse users should assume they’re being recorded, a data-privacy expert said, following a breach that sent conversations to another website (Business Insider)
- New data suggests ‘The Office’ gave a boost to NBCUniversal’s Peacock, but losing the show didn’t hurt Netflix (Business Insider)
- How American Eagle Outfitters outperformed its peers during the pandemic thanks to ‘distribution nodes,’ body positivity, and TikTok (Business Insider)
- Democrats ask cable and streaming providers about their role in spreading misinformation ahead of Capitol riot (CNBC)
- Google to lift political ad ban put in place following Capitol siege (Axios)